In December, without providing specific viewing figures of course, Apple said that Pluribus had become the most watched TV show in the history of the Apple TV streaming service.

The show has now also appeared in industry analytics firm Nielsen’s US streaming report. For the week commencing December 8, Pluribus came in at number 9 out of the top 10 streaming originals …

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Spam and cold calls have become such a nuisance that many people simply don't answer their phone unless they recognize the number. In iOS 26, though, you can learn about who's calling before you respond, thanks to a clever feature that intercepts unknown calls and asks the caller to identify themselves before your iPhone even rings.


The "Ask Reason for Calling" feature is kind of like having your own receptionist. When someone who isn't in your Contacts calls, your iPhone automatically answers the call with a polite automated message asking for their name and reason for calling. The caller is placed on hold while their response is transcribed to text and displayed on your screen, letting you decide whether to accept, decline, or ask for more information.

It's a decent upgrade from the existing "Silence Unknown Callers" option, which simply sends all unrecognized numbers straight to voicemail. With the new approach, legitimate callers – like your doctor or a delivery service – can identify themselves, whereas robocallers and spammers are likely to hang up when greeted by the automated response.

How to Enable Ask Reason for Calling

The following steps show you how to turn on the feature:

1. Open Settings on your iPhone.


2. Scroll down and tap Apps.


3. Select Phone.


4. Under the "Screen Unknown Callers" section, tap Ask Reason for Calling.

That's all there is to it. Your iPhone will now intercept calls from numbers not saved in your Contacts and request information before alerting you.

Other Unknown Caller Screening Options

If you don't want to use the new Ask Reason for Calling feature, iOS 26 offers two alternative approaches for handling unknown numbers:

• Silence: This option automatically sends all calls from unsaved numbers to voicemail. The calls still appear in your Recents list, and you'll receive the voicemail if the caller leaves one. It's the same behavior as the "Silence Unknown Callers" toggle in iOS 18.



• Never: With this setting, calls from unknown numbers ring normally, just like calls from saved contacts. Missed calls appear in your Recents list as usual. It's your typical iPhone calling experience.

To switch between these options, go to Settings ➝ Apps ➝ Phone, and select your preferred option under "Screen Unknown Callers."

The Ask Reason for Calling feature works best when you maintain an up-to-date Contacts list. Any number saved in Contacts will ring through normally without triggering the screening process, so make sure to add the details of legitimate contacts as soon as you know them.
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Apple generally adds new emojis to the iPhone with iOS updates in spring. As spotted by the folks at Emojipedia this week, the Unicode Consortium recently published the full list of draft emojis that could debut next year.

Among the list of new additions are a smiley face with squinting eyes, a pickle, an eraser, and more.

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The Unicode Consortium has published a draft list of emoji that could come to smartphones and other devices in the future. The list shared by Emojipedia outlines 19 emoji candidates under consideration for Emoji 18.0, which is expected to be finalized in September 2026.


Among the proposed additions are a squinting face emoji, left- and right-pointing thumb gestures, a pickle, a lighthouse, a meteor, an eraser, and a net with a handle. The draft list also includes a monarch butterfly emoji, providing a more specific alternative to the existing generic butterfly.

Along with the 9 new emoji concepts, Emoji 18.0 would (if approved as currently proposed) add 10 additional skin tone variants tied to two of the base emoji. This would bring the total number of recommended emoji characters close to 4,000.

Emojipedia has shared sample artwork for many of the candidates, but Apple designers will need to create their own version of each character in the Apple style if the emoji are ultimately approved. As with previous draft lists, the proposed lineup is not final and may change during Unicode's review process.

Apple will need to roll out its own versions of the new emoji through software updates, so the new characters would likely arrive on iPhone in late 2026 or early 2027, as part of iOS 27.

Apple has consistently adopted new Unicode emoji in past software releases, and previously announced Unicode 17 additions are expected to come to Apple devices with the release of iOS 26.4, iPadOS 26.4, macOS 26.4, watchOS 26.4, and visionOS 26.4 in March or April this year.
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The iPhone Fold will be the first Apple device to adopt a Samsung-made OLED technology called CoE (Color Filter on Encapsulation), which could make the display brighter and thinner than previous panels, reports The Elec.


In a traditional OLED panel, a polarizing film sits above the display to cut reflections and improve contrast. The drawback is that this film also absorbs some of the OLED's own light, reducing brightness and efficiency. With CoE, Apple would remove the polarizer entirely and instead apply the color filter directly onto the OLED's protective encapsulation layer.

The result would be a thinner display stack that lets more light through, delivering higher brightness without requiring more power. Removing layers would also mean less thickness overall, potentially contributing to a slimmer iPhone design.

According to The Elec, Apple plans to debut CoE with its foldable iPhone, which could launch as soon as late 2026, before expanding the technology to the iPhone Air 2 in 2027. The latter's release has reportedly been pushed back following weaker-than-expected sales of the original iPhone Air.

Whether CoE will be applied and whether the iPhone Air 2 will be released will be decided by the third quarter of this year, according to industry sources cited by the Korean-language report.

• iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Samsung, meanwhile, plans to apply CoE not only to its foldable Galaxy Z Fold and Z Flip models, but also to the Galaxy S26 Ultra, expected in the first quarter of this year. The S26 Ultra will be Samsung's first non-foldable smartphone to use the technology, which the company refers to internally as OCF (On-Cell Film).
This article, "iPhone Fold to Pave Way for Thinner, Brighter Display on iPhone Air 2" first appeared on MacRumors.com

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The Apple TV streaming service kicks off its 2026 slate with the return of international thriller series Tehran. The long-delayed third season starts airing today with the first episode, with new episodes dropping each Friday through February 27.

In season three, Hugh Laurie joins the cast in the role of a South African nuclear inspector. As one of Apple’s most popular foreign language series, Tehran is also renewed for a fourth season, despite fans having to wait more than 3 years for new episodes after the season two finale.

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iOS 26 is showing unusually slow adoption among iPhone users months after release, according to third-party analytics.


Usage data published by StatCounter (via Cult of Mac) for January 2026 indicates that only around 15 to 16% of active iPhones worldwide are running any version of ‌iOS 26‌. The breakdown shows iOS 26.1 accounting for approximately 10.6% of devices, iOS 26.2 for about 4.6%, and the original iOS 26.0 release at roughly 1.1%. In contrast, more than 60% of iPhones tracked by StatCounter remain on iOS 18, with iOS 18.7 and iOS 18.6 alone representing a majority of active devices.

Historical comparisons highlight how atypical this adoption curve appears. StatCounter data from January 2025 shows that roughly 63% of iPhones were running some version of iOS 18 about four months after its release. In January 2024, iOS 17 had reached approximately 54% adoption over a similar timeframe, while iOS 16 surpassed 60% adoption by January 2023.

Based on those figures, ‌iOS 26‌ adoption appears to be running at less than one-quarter of the rate achieved by recent predecessors during the same post-release window. StatCounter derives its estimates from web traffic analytics, tracking operating system versions via page impressions across its global network of participating websites.

In the first week of January last year, 89.3% of MacRumors visitors used a version of iOS 18. This year, during the same time period, only 25.7% of MacRumors readers are running a version of ‌iOS 26‌. In the absence of official numbers from Apple, the true adoption rate remains unknown, but the data suggests a level of hesitation toward ‌iOS 26‌ that has not been seen in recent years.

Unlike many previous releases, ‌iOS 26‌ introduces Liquid Glass as a fundamental visual overhaul, replacing large portions of the traditional opaque interface with translucent layers, blurred backgrounds, and dynamic depth effects across system elements. Upon its announcement at WWDC last year, the redesign received mixed reviews, which could be a contributing factor to hesitation around upgrading.

Likewise, Apple now continues to support older operating systems with security updates, allowing users to remain on iOS 18 without immediate pressure to update or forfeit critical patches. This makes it much easier for users to remain on older software.
This article, "iOS 26 Shows Unusually Slow Adoption Months After Release" first appeared on MacRumors.com

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In today’s annual proxy filing, Apple revealed full details on executive compensation for 2025. This includes on how much Apple CEO Tim Cook was paid during the year, as well as other senior executives including Kevan Parekh, Kate Adams, Sabih Khan, Luca Maestri, and Deirdre O’Brien.

In total, Apple says Tim Cook’s compensation totaled $74,294,811 in 2025, a very small decrease year-over-year.

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Apple CEO Tim Cook earned $74.3 million in 2025, down slightly from $74.6 million in 2024, Apple said in its annual proxy filing released today.


Cook's earnings included a $3 million base salary that has remained the same since 2016, $57.5 million in stock awards, $12 million in performance-based cash awards, and $1.76 million in other compensation, such as 401(k) contributions, life insurance premiums, vacation cash-out, security expenses, and personal air travel expenses. For efficiency and security purposes, Cook is required by Apple to use private aircraft for both business and personal travel.

Apple set a target compensation of $59 million for Cook, the same as in 2024, but Cook earned above that level through the incentive payouts that executives receive when Apple performs well.

Other key senior Apple executives, including outgoing general counsel Kate Adams, chief operating officer Sabih Khan, and retail and people chief Deirdre O'Brien each earned total compensation packages of around $27 million in 2025. Apple saw a chief financial officer transition in 2025, with former CFO Luca Maestri earning $15.5 million in 2025 and new CFO Kevan Parekh earning $22.5 million.
This article, "Apple CEO Tim Cook Earned $74.3 Million in 2025" first appeared on MacRumors.com

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Apple today filed its annual proxy report for shareholders, announcing that its annual shareholders meeting will take place virtually on February 24, 2026, at 8:00 a.m. PT. Apple shareholders of record as of January 2, 2026 are permitted to attend the meeting as well as vote and submit questions.

During the meeting, shareholders will also vote on re-election for Apple’s board of directors.

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Apple's 2026 shareholders meeting will be held on Tuesday, February 24, at 8:00 a.m. Pacific Time, according to an SEC filing that was released today.


Apple shareholders of record as of January 2, 2026, can attend, vote, and submit questions during the meeting by logging in to Apple's virtual meeting website 15 minutes before it kicks off. A control number included in the Notice of Internet Availability of Proxy Materials that's provided to shareholders is required to join.

At the meeting, shareholders will vote to re-elect the company's board of directors, approve executive compensation, and ratify Ernst & Young LLP as Apple's public accounting firm. There will also be votes on shareholder proposals.

Notably, both board chairman Art Levinson (age 75) and board member Ron Sugar (age 77) are up for re-election, despite a company guideline stating that directors may generally not stand for re-election once they have reached the age of 75. Apple provided the following justification in its proxy statement:

Over the past four years, the Board has added three new members, representing over one-third of its membership, and two other, long-serving members retired. In the context of this year’s Annual Meeting nominations, the Board determined that it would be in the best interests of Apple and its shareholders to ask Art Levinson, the Chair of the Board, and Ron Sugar, the Chair of the Audit Committee, to stand for re-election, and to waive for each of them its guideline under which directors generally may not stand for re-election after attaining age 75. In making this determination, the Board considered several factors, including the significant experience and expertise that each of Dr. Levinson and Dr. Sugar brings to the Board, their deep insight into the Company’s business and operations, and their individual contributions as highly engaged members of the Board. The Board also considered the benefits of continuity among the Board’s leadership positions.

Levinson's re-nomination as chairman is notable due to recent speculation around Tim Cook's potential retirement as Apple CEO, a move that would likely see him shift into the board chairman position. It is possible that Levinson's continuation in the role beyond age 75 is intended to also serve as bridge to such time that Cook is ready to assume the chairman role, rather than selecting a new chairman for only a relatively brief time until Cook steps down as CEO.
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Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.

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This is Rumor Replay, a weekly column at 9to5Mac offering a quick rundown of the most recent Apple product rumors, with analysis and commentary. Today: first look at iPhone Fold’s likely crease-free display technology, future iPhone camera upgrades, and more. Here are this week’s Apple rumors.

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Apple TV has just set the release date for its next movie, Eternity, which hails from A24 and originally debuted in theaters late last year.

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Apple is once again testing its new Background Security Improvement feature that first rolled out in iOS 26.1, iPadOS 26.1, and macOS Tahoe 26.1. Following a previous test earlier this week, developers and public beta testers who are running iOS 26.3, iPadOS 26.3, or ‌macOS Tahoe‌ 26.3 can now install a second Background Security Improvement update for testing purposes.


Apple says Background Security Improvements provide additional security protections between software updates for Safari, WebKit, and other system libraries.

Background Security Improvements can be installed by going to the Privacy and Security section of the Settings app, scrolling down to Background Security Improvements, and selecting the "Install" option. If "Automatically Install" is toggled on, Background Security Improvements will be automatically installed when they come out with no need to manually install them.

Apple says that users who opt not to install the Background Security Improvements will receive the updates in a standard software update.

Apple previously had a Rapid Security Response update feature for delivering security improvements, but it wasn't used often after it was introduced in iOS 16, and was ultimately phased out in favor of Background Security Improvements. At one point in 2023, there was a Rapid Security Response bug that prevented some websites from displaying properly.

Apple warns that Background Security Updates can result in "rare instances of compatibility issues." Should that occur, the updates may be temporarily removed and enhanced in a subsequent software update.
This article, "Apple Again Tests Background Security Updates in iOS 26.3 and macOS Tahoe 26.3" first appeared on MacRumors.com

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Apple has lost another senior figure from its Safari team as a lead designer departs for The Browser Company, extending a pattern of high-profile exits from Apple's browser team amid intensifying competition around AI-driven browsing.


Marco Triverio was a lead designer for Safari and has now joined The Browser Company, the developer of the Arc and Dia browsers. The move was confirmed by The Browser Company chief executive Josh Miller in a post on LinkedIn, marking the latest in a series of hires from Apple's Safari design leadership.

Miller emphasized that Triverio's arrival means The Browser Company has now recruited lead designers from every Safari design era that overlapped with the development timelines of Arc and Dia, roughly spanning 2020 through 2025.

The Browser Company has positioned itself as an alternative to traditional browsers by emphasizing significant new interaction models rather than incremental updates. The apps are often compared to Apple software due to their focus on visual clarity, animation, and user experience design.

Its Arc browser introduced a nontraditional tab system, extensive customization options, and collaborative tools such as shared workspaces and a built-in whiteboard. In 2025, the company introduced Dia, a browser designed around AI-assisted workflows that integrate generative tools, collaborative features, and creative utilities directly into the browsing experience.

For Apple, Triverio's exit adds to a broader pattern of senior staff departures that became more visible throughout 2025.
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Benjamin and Chance cover this week in Apple news, including the long-awaited announcement that the Apple Card will be switching from Goldman Sachs to Chase, in about . Also, Fitness+ doesn’t quite live up to its own new year marketing hype, NBA live-streaming kicks off on Vision Pro, and Apple makes App Store changes to satisfy Japan regulators.

And in Happy Hour Plus, the pair make their annual prediction for 2026, with three relatively risky picks each, about what Apple might do this year. Join now and save 26% on annual plans with code HAPPY26.

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iOS 26 has been available for nearly four months, yet reporting from Statcounter indicates the iPhone update is lagging significantly behind predecessors in adoption, with most users opting to stay on iOS 18.

Meanwhile, data from TelemetryDeck paints a different, more optimistic picture.

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CES 2026 runs through tomorrow, but most of the media announcements and events have already taken place and MacRumors videographer Dan Barbera is wrapping things up with our third video highlighting some of the neat tech innovations being demoed on the show floor.


Among the new introductions this week are several from Clicks, the company that previously brought the BlackBerry-like physical Clicks Keyboard to the iPhone. ‌CES 2026‌ is seeing the debut of the Clicks Power Keyboard, a pocket-sized Bluetooth keyboard for all of your devices that includes a 2,150 mAh battery and 5W Qi functionality to allow you to top off your phone if you're running low. There's also the Clicks Communicator, a communication-focused smartphone intended to be carried alongside your main phone.

Wireless TVs are also starting to become a thing, with Displace showing off its latest Displace Pro 2 set and the Displace Hub that can transform your existing TV into a wireless TV with integrated battery.

Popular Apple accessory company OWC has partnered with Strada to showcase a new remote video editing solution that leverages peer-to-peer technology rather than cloud-based storage, while Intricuit is on site to demo its accessory that turns your MacBook into a touchscreen Mac, so you don't need to wait for Apple to launch its rumored touchscreen MacBook Pro later this year or next year.

Dan also checked out Rokid's AI glasses, TDM's headphones that twist into a portable speaker, Antic's electric mini bike, Watchitude's AirTag-compatible watches for kids, and more, so watch the full video for a look at all of these products.

‌CES 2026‌ may be coming to a close, but be sure to check out our news hub where we've collected all of our coverage from the week.
This article, "CES 2026: Productivity Gear, Wireless TVs, and More" first appeared on MacRumors.com

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It has long been an open secret that John Ternus is a leading candidate to succeed Tim Cook as Apple CEO, following more than fourteen years at the helm. Bloomberg’s Mark Gurman has reinforced that expectation through years of reporting on Apple’s succession planning.

Today, The New York Times adds to that narrative with a detailed profile of Ternus that positions him as a front-runner while also outlining several alternative internal succession paths.

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With Tim Cook having recently turned 65 years old and a number of other senior Apple executives having already departed in recent months or heading for the exits, there has been significant focus on Apple's plans for who will succeed Cook as CEO.


Several recent reports have identified Apple's senior vice president of hardware engineering, John Ternus, as likely to be named the next Apple CEO, and The New York Times has now shared a profile of Ternus with some context on his expertise and how he is viewed within the company.

According to sources who spoke to The New York Times, Apple began accelerating its planning for ‌Tim Cook‌'s succession last year, with Cook having expressed a desire to reduce his workload.

While software chief Craig Federighi, services chief Eddy Cue, marketing head Greg Joswiak, and retail/HR chief Deirdre O'Brien have all reportedly been seen as potential candidates, Ternus "appears to have shot to the front of the pack," with Cook likely to remain as chairman of the company's board of directors.

Ternus is known for his expertise as an engineer, having worked on many of Apple's devices although he is "known more for maintaining products than developing new ones." Ternus also has only limited exposure to dealing with political and policy issues that come with CEO role.

"He's a nice guy," [former Apple engineer Cameron] Rogers said. "He's someone you want to hang out with. Everyone loves him because he's great. Has he made any hard decisions? No. Are there hard problems he's solved in hardware? No."

Ternus and others may quibble with that assessment, however, as Ternus has been involved with a number of innovative products over the years, including spearheading the effort to develop the iPhone Air and working on the upcoming foldable iPhone.

Ternus is seen as a natural successor to Cook, with an even temperament, strong attention to detail, and intimate knowledge of Apple's supply chain. But he may not bring the visionary focus and willingness to take risks that Steve Jobs had, leading to debate among Apple employees about exactly what type of leader is needed.

For more on Ternus and his work rising through the ranks at Apple, check out the full profile at The New York Times.
This article, "John Ternus Again Profiled as Apple's Likely Next CEO" first appeared on MacRumors.com

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AliveCor’s latest attempt to revive its Apple Watch antitrust case fell short this week, with a federal appeals court handing Apple another win.

Today’s development follows the company’s earlier win in the International Trade Commission patent case last spring.

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Joining the ongoing $100 price drops on Apple Watch Series 11, today’s 9to5Toys Lunch Break is headlined by AirPods Pro 3. You’ll now find Apple’s latest and greatest in-ear listening experience sitting within $1 of the best Amazon price we have tracked to date, Black Friday and the holidays included. We also have Apple’s most affordable 13-inch M5 iPad Pro hitting Amazon lows at $150 off alongside some solid price drops on its latest black and natural Milanese Loops as well as the black Trail Loop, and more waiting down below. 

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Disney+ will soon be home not just to the Disney, Hulu, and ESPN content libraries—vertical video is being added too. Here are the details from Disney’s announcement.

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