March will be a big month for Apple TV. Not only will the streamer air ongoing episodes of major series like Monarch and Shrinking, but it also has the kickoff of the Formula 1 season, a highly anticipated new psychological thriller series, the return of its longest-running sci-fi show, and a lot more. Here’s everything new coming to Apple TV in March.

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Amazon this week has all-time low prices on the Apple Watch Series 11, with $100 discounts across numerous models of the smartwatch. We first started tracking the return of these deals about a week ago, but this sale has now expanded with many more options on both 42mm and 46mm GPS models.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

You can get the 42mm GPS Apple Watch Series 11 for $299.00, down from $399.00, and the 46mm GPS model for $329.00, down from $429.00. On Amazon, you'll find four of the 42mm GPS models on sale at this all-time low price, and four of the 46mm GPS models on sale as well.




If you're shopping for cellular models, you can find record low prices on multiple models this week on Amazon. The 42mm cellular Apple Watch Series 11 has hit $399.00, down from $499.00, and the 46mm cellular model has hit $429.00, down from $529.00.




Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.

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Apple has just launched iPhone 17e, the latest member of the iPhone 17 family. Here’s what’s the same and different between iPhone 17e and iPhone 17.

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The M4 iPad Air and new iPhone 17e aren’t the only Apple product announcements happening today. Apple also just refreshed its Apple Watch band and iPhone case lineup with a variety of spring colors.

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As expected, Apple has today announced the new iPhone 17e with some worthwhile upgrades over its predecessor.

The new model gets full support for MagSafe wireless charging and storage has been doubled to 256GB for the same price. There is, however, one very surprising thing about the upgrade …

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Earlier this year, Bloomberg reported that Apple was looking to host the much-delayed new Siri models on Google servers, rather than Apple’s Private Cloud Compute. The Information is reporting a similar story this morning, saying that Google has been tasked with running Siri servers inside its data centers, while adhering to Apple’s privacy standards.

The Information goes on to detail how Private Cloud Compute is not up to task. As well as being underpowered, it is also reportedly underutilized in its current state, with the company only using about 10% of its capacity on average, leading to some already-manufactured Apple servers to be sitting dormant on warehouse shelves.

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Apple's just-announced iPhone 17e comes with doubled base storage compared to last year's predecessor while remaining at a $599 starting price.


The iPhone 17e now comes with 256GB base storage, up from 128GB in the iPhone 16e. The change is especially notable, given the surge in price of DDR memory in recent months owing to the AI server build-out.

The more affordable iPhone in Apple's lineup also now comes with MagSafe and Qi2 for fast wireless charging up to 15W, compared to 7.5W Qi wireless charging on iPhone 16e. The addition means MagSafe chargers, stands, cases, wallets, and camera accessories snap easily to the back of iPhone 17e, providing seamless alignment.

The iPhone 17e will be available for pre-order beginning Wednesday, March 4, with availability starting Wednesday, March 11.
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Apple today announced the iPhone 17e, featuring the A19 chip, MagSafe connectivity, faster charging, and more.



The ‌iPhone‌ 17e contains the A19 chip introduced in iPhone 17. It features a 6-core GPU and a 4-core GPU. Apple pointed out that this makes it up to 2x faster than the ‌iPhone‌ 11. The new 16-core Neural Engine is optimized for large generative models. The ‌iPhone‌ 17e also contains Apple's latest-generation C1X modem from the iPhone Air, delivering up to 2x faster cellular performance than the iPhone 16e.

The front of the device now features Ceramic Shield 2, offering 3x better scratch resistance than the previous generation along with added anti-reflective properties for reduced glare.
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Addressing a noticeable omission from its predecessor, the ‌iPhone‌ 17e now features ‌MagSafe‌ connectivity, allowing it to work with snap-on magnetic accessories.

With ‌MagSafe‌, the ‌iPhone‌ 17e supports wireless charging up to 15W with 20W adapter or higher. The ‌iPhone 16e‌ only supported 7.5W wireless charging. The ‌iPhone‌ 17e also supports faster wired charging, achieving up to 50% in around 30 minutes. Battery life remains at 26 hours.

The rear camera now features an improved Portrait mode image pipeline that automatically detects objects, with support for next-generation portraits with Focus and Depth Control.

The ‌iPhone‌ 17e starts with 256GB of storage, but with the same $599 price as the 128GB ‌iPhone 16e‌. It is available in black, white, and soft pink. Pre-orders start on Wednesday, March 4, with availability starting a week later on Wednesday, March 11.
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Apple today introduced a new iPad Air, with key upgrades including Apple's M4 chip for faster performance, an increased 12GB of RAM, Apple's N1 wireless networking chip with Wi-Fi 7 support, and Apple's custom C1X modem in cellular models.


The new iPad Air has the same overall design as the previous-generation model, which is equipped with the M3 chip, 8GB of RAM, and Wi-Fi 6E support.

With the M4 chip, the iPad Air now has up to 30% faster multi-core CPU performance compared to the model with the M3 chip, according to Apple. In the iPad Air, the M4 chip has an 8-core CPU, a 9-core GPU, and a 16-core Neural Engine. Memory bandwidth increased from 100GB/s to 120GB/s, according to Apple's tech specs.

Apple's custom N1 chip has come to the iPad Air, enabling Wi-Fi 7, Bluetooth 6, and Thread. Apple says the N1 chip delivers improved wireless performance when the device is connected to 5GHz Wi-Fi networks, and it improves the overall performance and reliability of features like AirDrop and Personal Hotspot. Apple introduced the N1 chip last year, across the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, and iPad Pro.

Cellular models are now equipped with Apple's custom C1X modem for 5G and LTE. Apple says this chip unlocks up to 50% faster cellular performance, while using up to 30% less power compared to the previous iPad Air with a Qualcomm modem.

You can pre-order the new iPad Air on Apple.com and in the Apple Store app starting Wednesday, March 4, with availability set to begin Wednesday, March 11. In the U.S., pricing continues to start at $599 for the 11-inch model, and at $799 for the 13-inch model. Color options remain Blue, Purple, Starlight, and Space Gray.

Storage capacity options remain 128GB, 256GB, 512GB, and 1TB.

iPad Air continues to feature an LCD screen with up to 500 nits of brightness, a 12-megapixel front camera with Center Stage support, a 12-megapixel rear camera, Apple Intelligence support, a Touch ID power button, a USB-C port stereo speakers, two microphones, Magic Keyboard and Apple Pencil Pro support, and more.
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Apple has kicked off its big product launch week today, and one of the unveilings is a new iPad Air with M4 chip. Here are the details.

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Apple has officially announced the new iPhone 17e. This model includes Apple’s MagSafe wireless charging technology, unlike iPhone 16e which simply featured basic wireless charging without MagSafe accessory support. The new model starts at the same price as its predecessor while offering twice the storage.

Apple also has three color options this time: black, white, and a new soft pink.

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You may recall that way back in 2017, the WPA2 encryption standard used by most Wi-Fi routers at the time was cracked and had to be replaced with a new version, WPA3. Now a new attack method dubbed AirSnitch means that Wi-Fi encryption on most networks can be bypassed in order to access all of the traffic passing through the router.

Almost all routers are vulnerable, so there are three steps you should take in order to protect yourself, with the greatest risk occurring through use of public Wi-Fi hotspots …

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Amazon today has the AirPods 4 with Active Noise Cancellation for $119.00, down from $179.00. This is a solid second-best price on the AirPods 4 with ANC, and the best price we've tracked so far in 2026.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Amazon currently provides a March 7 delivery date for free shipping on the AirPods 4, and Prime members should see faster estimates with same-day delivery in many locations. As of writing, we're only tracking this deal at Amazon.



Amazon also has the AirPods 4 base model for $99.00, down from $129.00, which is another second-best price. Keep up with all of this week's best discounts on Apple products and related accessories in our dedicated Apple Deals roundup.

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Following a new AirTag in January, Apple is set to unveil its next new products of 2026 starting today. Apple CEO Tim Cook teased that the company will have a "big week ahead," with announcements set to begin this Monday, March 2.


Apple is reportedly planning a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4, with at least five new products expected to be unveiled, including a lower-cost MacBook, an iPhone 17e, and more.

Other possible products include an iPad Air with an M4 chip, an iPad 12 with an A18 chip and Apple Intelligence support, a MacBook Air with the M5 chip, and MacBook Pro models with M5 Pro and M5 Max chips. We are also waiting for long-awaited Apple TV and HomePod mini updates, but it is unclear if those are coming this week.

Related Reading: What to Expect From Apple's Big Week

Apple invited selected journalists and content creators to an "Apple Experience" in New York, London, and Shanghai on Wednesday, March 4 at 9 a.m. Eastern Time. During these in-person gatherings, attendees will likely receive hands-on time with the new products that Apple unveils from today through Wednesday this week.

MacRumors will be attending the "Apple Experience" in New York, so stay tuned to our coverage.

Update: Apple has unveiled the iPhone 17e and a new iPad Air.
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My personal view is that macOS 26 is a decent upgrade on balance, despite a few embarrassing mistakes. I also think that a minority of very vocal commenters have given a misleading impression about the level of opposition to the Liquid Glass update.

However, if you’ve decided not to upgrade, you’ll be pleased to know that you can stop your Mac nagging you to do so …

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Internally at Apple, the rumored low-end MacBook is being described as "incredible value," so much so that the company believes its imminent launch is going to drive a serious number of switchers from Windows machines and Chromebooks, reports Bloomberg's Mark Gurman.


Writing in his Power On newsletter over the weekend, Gurman says that Apple believes the device "could even compel iPhone users without computers to buy their first Mac."

We don't yet have an official price for the machine, but the MacBook Air starts at $999, so the upcoming low-cost MacBook is expected to be significantly cheaper. Apple is unlikely to price it so low that it overlaps too closely with the iPad lineup, though. The entry-level iPad with the A16 chip starts at $349, while the iPad Air with the M2 chip begins at $599.

A price in the $599 to $799 range would position the new MacBook above the iPad Air, but below the MacBook Air and iPad Pro, maintaining clear separation across product lines. At $599, the device would compete directly with many popular Chromebooks commonly purchased for education, while pricing at $699 or $799 would place it in a similar segment, but with a more premium positioning.

Apple is expected to make several hardware compromises to reach the lower price point. According to one leaker, the new MacBook's display may be dimmer than the MacBook Air's 500 nits and lack True Tone support. Storage options are also likely be limited to 256GB and 512GB, with a possible 128GB configuration for education customers, and there will be no 1TB or 2TB tiers. The base model may also use a slower SSD, potentially due to a single NAND chip. Additional cuts could include no fast charging, no backlit keyboard, and no support for high-impedance headphones. Meanwhile on the connectivity side, it reportedly will not include Apple's custom N1 wireless chip, instead relying on a MediaTek solution.

We shouldn't have to wait too long to learn how accurate those leaks are. Rumors suggest that the low-cost MacBook will be introduced at or just before Apple's March 4 Special Experience that's taking place in New York, London, and Shanghai. However, Apple could announce the MacBook in a press release ahead of the experience – and even as soon as today.

Apple is said to have tested a range of playful color options for the device, including light yellow, light green, blue, pink, classic silver, and dark gray, although Gurman says it's unlikely all of them will ship.


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We’re gearing up for the official announcement of the low-cost MacBook this week, and Apple reportedly believes it will offer “incredible value.”

The company thinks it will bring two types of new user into the Mac world. That’s important not just for sales of the MacBook itself, but what it means for the Mac lineup as a whole – even for those of us who have no plans to buy the machine …

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Apple's rumored touchscreen MacBook Pro will be a "touch-friendly device, rather than one that's touch-first," according to Bloomberg's Mark Gurman.


Writing in Power On, Gurman said users will be able to easily move between touch-based and point-and-click inputs, thanks to changes coming in macOS 27 – set up in part by last year's Liquid Glass redesign. However, Apple is said to be taking a conservative approach to touch-based input, offering it more as a "bonus" than a prominent feature.

"Before anyone gets too excited, the touch-based MacBook Pro will not feel like an iPad," said Gurman. "This is the MacBook Pro you've known for the past two decades – with touch offered as a bonus."

Users will be able to tap or click on-screen elements, and controls will change based on input method. If a user taps on a menu bar item, for example, it will display a larger set of controls optimized for touch. Touch-based options will be integrated throughout macOS, and it will support iPad features like pinch gestures for zooming in or out and fast scrolling.

Anyone looking for more of a hybrid iPad/Mac experience will have to wait until 2029, when Apple's foldable iPad could arrive – although even this is said to be "designed through and through as an iPad."

The touchscreen MacBook Pro is expected to be released as soon as later this year, equipped with the M6 chip and an OLED display. The redesigned 14-inch and 16-inch MacBook Pro models are also expected to have a hole-punch camera at the top of the display. Expect an iPhone-style Dynamic Island to house it, rather than the notch we've become accustomed to.


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Apple is still developing a large foldable iPad, despite hitting several technical hurdles along the way, reports Bloomberg's Mark Gurman.


Writing in his Power On newsletter, Gurman says the "gigantic" foldable iPad will challenge Apple's long-running tradition of keeping the Mac and iPad as separate devices. Some have referred to it as a foldable iPad, while others have called it an all-display MacBook, but concerns remain about its practicality when it comes to typing.

A report in July last year claimed Apple had decided to pause work on a larger-screened foldable iPad because of development issues, but it now sounds as if that overstated things. Apple wanted to launch the device in 2028, according to Gurman's previous reporting, but problems with weight and display technology are likely to cause it to be pushed back until 2029.

The device is believed to have a Samsung-made 18-inch display, with Apple focusing on minimizing the display crease. The company already has expertise in this area, having ordered suppliers to begin production of its foldable iPhone, due for launch later this year.

However, a large foldable OLED display will be a lot more expensive – the foldable device could be up to three times as expensive as the 13-inch iPad Pro. Apple charges $1,299 for the 13-inch ‌iPad Pro‌, so if prices don't come down for components over the next few years, the foldable ‌iPad‌ could cost as much as $3,900.

When closed, the iPad resembles a MacBook, with an aluminum exterior and no outer display. When opened, it unfolds to roughly the size of a 13-inch MacBook Air, but without a physical keyboard. Due to its large display and aluminum chassis, current prototypes weigh about 3.5 pounds, making them considerably heavier than existing iPad Pro models.


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Apple will update the MacBook Air with an OLED display for its 2028 model, according to Bloomberg's Mark Gurman.


Writing in his latest "Power On" newsletter, Gurman says that he expects the MacBook Air's transition from LCD to OLED to occur with the product's 2028 update, as part of a larger migration to OLED across the company's flagship iPad and MacBook models that includes the iPad mini, MacBook Pro, iPad Air, and MacBook Air – and likely in that order.

Apple already uses OLED displays in the iPad Pro. There are apparently no plans to add OLED to the low-cost iPad. The ‌MacBook Pro‌ will be updated with an OLED display when it is next redesigned, perhaps as soon as later this year, and it will include touch screen functionality, according to Gurman and Apple analyst Ming-Chi Kuo.

Apple is expected to update the MacBook Air with M5 chips imminently, but that model will continue to feature an LCD display. If Apple follows an annual upgrade cycle, the first OLED MacBook Air will likely feature M7 chips. Gurman previously reported that Apple has already started early work on an OLED ‌MacBook Air‌.

When the MacBook Air moves from LCD to OLED display technology, it will gain several advantages – brighter screens, deeper blacks with higher contrast, improved power efficiency that can extend battery life, and other enhancements.


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Apple will add a vapor chamber cooling system to the iPad Pro as soon as next year, according to Bloomberg's Mark Gurman.


Writing in his latest Power On newsletter, Gurman says an iPhone 17 Pro-style vapor chamber is something Apple has been working to bring to the ultra-thin iPad Pro, and it could debut in the next model, which is expected to arrive in spring of 2027.

Apple overhauled the thermal design of the iPhone 17 Pro models to include a vapor chamber cooling system, where a small amount of deionized water moves heat away from the A19 Pro chip and distributes it throughout the iPhone's aluminum unibody frame. Apple says the design allows for 40 percent better sustained performance for demanding tasks.

The next generation iPad Pro model will likely feature Apple's M6 chip made with TSMC's 2-nanometer process. The liquid cooling system would help mitigate throttling, especially as the ‌iPad Pro‌ becomes more capable at handling intense workflows.


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Say hello to the Sonos Play – a new unannounced portable speaker that appears to have been accidentally leaked on the Canadian Best Buy site.


Priced at CAD $399.99, the speaker looks a lot like a smaller version of the Sonos Move 2, and features Wi-Fi for multi-room setups of up to 32 speakers, AirPlay 2 support, and Bluetooth 5.3. There's also an aux-in for connecting record players and other equipment. Courtesy of the Redditor who spotted the listing, here's the blurb:

Take quality sound wherever you go with the Sonos Play Bluetooth wireless speaker. Its compact design fits easily in your hand, while automatic Trueplay tuning optimizes audio for any environment. Wi‑Fi and Bluetooth let you stream high‑quality audio from different devices and sources. Up to 24 hours of battery life avoids the need for frequent recharging.

The speaker listing has since been pulled from the Best Buy site, but it shouldn't be long before it's officially announced, given the release date was stated as March 31, 2026.
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It looks like Apple isn’t the only company with new products launching soon. A new Sonos Play portable Bluetooth and AirPlay 2 speaker has shown up online before actually being announced.

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Apple product launch week starts Monday morning, according to Tim Cook, and 9to5Mac will be in New York on Wednesday for the special “experience” portion of the week’s announcements. With new iPhones, iPads, and Macs all rumored, which Apple product announcement this week are you most excited about?

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