Until a last-minute leak revealed the MacBook Neo name, it was widely assumed that Apple's lower-cost MacBook would simply be named "MacBook." After all, Apple offered a plain "MacBook" from 2006 to 2012, and again from 2015 to 2019. In the end, Apple did go with MacBook Neo branding, and it has explained why in a new interview.


In short, Apple said MacBook Neo sounds fresh.

"We wanted something that felt fun and friendly, and fresh, and felt like it really suited the spirit of this product," said Colleen Novielli, a Mac product marketing director, in conversation with TechRadar's Lance Ulanoff.

Indeed, Apple has emphasized the MacBook Neo's newness.

"MacBook Neo is new, exciting, original, and HERE," said Apple's marketing chief Greg Joswiak, in a social media post on Wednesday. "With a beautiful aluminum design, 13-inch Liquid Retina display, 16 hours of battery life, and the power of Apple silicon, you'll fly through everyday tasks. It'll be love at first Mac."

Many of the MacBook Neo lifestyle images that Apple shared show young people. The more affordable laptop will undoubtedly be popular with students.


The colorful MacBook Neo starts at just $599 in the U.S., and at an even lower $499 for college students. Available in Blush, Citrus, Indigo, and Silver, the MacBook Neo is powered by a version of the A18 Pro chip from the iPhone, and it is equipped with a 13-inch display, up to 512GB of storage, and a non-configurable 8GB of RAM.

With the MacBook Neo, which launches on Wednesday, March 11, Apple could reshape the lower-end laptop market in a big way.
This article, "Apple Explains 'MacBook Neo' Name" first appeared on MacRumors.com

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Following yesterday’s MacBook Neo unveiling, Apple’s SVP of Hardware Engineering, John Ternus, spoke to ABC News about the new product, AI, and speculation about him becoming Apple’s next CEO.

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Today’s 9to5Mac Lunch Break is headlined by the best deals on the new 2026 MacBook pre-orders: MacBook Neo, M4 MacBook Air, and M5 Pro MacBook Pro. But from there we move over to the now live Best Buy Apple Shopping Event alongside a rare price drop on brand new condition unlocked iPhone Air units, today’s official Apple Watch band sale from $14, and M4 MacBook Air models at $300 off (Amazon all-time low prices). Head below for a closer look at the details.

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Netflix is no longer buying Warner Bros. Discovery or HBO Max, but the company just announced an entirely separate acquisition: InterPositive, a company founded by Ben Affleck that “develops AI-powered tools built by and for filmmakers.”

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Apple's latest iPad Air is a minor upgrade over last year's model, but there are still some changes worth noting beyond a new chip.


The eighth-generation ‌iPad Air‌ builds on the foundation of last year's model with a series of specific upgrades focused on performance, memory, and connectivity. While the overall design and experience remains the same, the newer model introduces Apple's M4 chip, additional unified memory, Apple-designed wireless hardware, and support for newer connectivity standards. Here's everything that differs between the 2025 and 2026 ‌iPad Air‌ models:

‌iPad Air‌ (seventh-generation, 2025)	‌iPad Air‌ (eighth-generation, 2026)
M3 chip	M4 chip
8GB unified memory	12GB unified memory
Broadcom wireless chip	Apple N1 wireless chip
Wi-Fi 6E connectivity	Wi-Fi 7 connectivity
Bluetooth 5.3 connectivity	Bluetooth 6 connectivity
Qualcomm SDX70M 5G modem	Apple C1X modem

The largest change between the two models is the transition from Apple's M3 chip to the newer M4 chip. Beyond modest CPU performance gains, the M4 introduces architectural improvements that increase transistor count, boost machine learning performance, improve memory bandwidth, and enhance efficiency through updated fabrication technology and redesigned cores.

M3 Chip	M4 Chip
Made using TSMC's 3nm technology (N3)	Made using TSMC's enhanced ‌3nm‌ technology (N3E)
Based on iPhone 15 Pro's A17 Pro chip (2023)	Based on iPhone 16's A18 chip (2024)
25 billion transistors	28 billion transistors (+12%)
8-core CPU (4 performance + 4 efficiency cores)	8-core CPU (3 performance + 5 efficiency cores)
4.05 GHz CPU clock speed	4.3 GHz CPU clock speed
16-core Neural Engine, 18 trillion operations per second	16-core Neural Engine, 38 trillion operations per second (+111%)
LPDDR5 memory	LPDDR5X memory
100 GB/s memory bandwidth	120 GB/s memory bandwidth (+20%)
	Dedicated display engine
GPU with standard power efficiency	More power-efficient GPU: Maintains performance with significantly less power

Overall, the upgrade from the 2025 iPad Air to the 2026 ‌iPad Air‌ is minor. The new model introduces a faster M4 chip, more unified memory, and newer wireless technologies, but the broader experience remains fundamentally unchanged in any noticeable way.

Apple itself signals how incremental the update is: the company continues to advertise the same battery life, despite the introduction of the more efficient C1X modem, and the device retains identical color options and even the same marketing wallpapers. For the overwhelming majority of ‌iPad Air‌ users, the performance difference between the two models is likely to be negligible, especially for everyday tasks.

The new ‌iPad Air‌ is primarily aimed at buyers who simply want a capable, well-balanced iPad rather than those seeking a major upgrade from a more recent model. The Air continues to occupy the middle ground in Apple's lineup, offering significantly more power and capability than the entry-level ‌iPad‌ while remaining substantially less expensive than the iPad Pro. The transition to the M4 chip, additional memory, and newer connectivity standards like Wi-Fi 7 means that new buyers receive more modern hardware and longer-term headroom, making the device somewhat more future-proof.

For existing users, however, there is little reason to upgrade. Anyone using an M3-based ‌iPad Air‌ will see minimal real-world benefits from moving to the M4 model, and even owners of M1 or M2 versions are unlikely to experience transformative improvements in typical use. Instead, the update simply ensures that customers purchasing a new ‌iPad Air‌ today receive Apple's newer underlying technology in a familiar package.
This article, "M3 vs. M4 iPad Air Buyer's Guide: All Differences Compared" first appeared on MacRumors.com

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MacBook Neo is the latest addition to the Mac lineup, and it comes with a unique name for an Apple product. Here’s why Apple says it chose the ‘MacBook Neo’ name.

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Apple now has three portable computers that are priced around $600. MacBook Neo, iPad Air, and the plain iPad paired with Apple’s Magic Keyboard Folio each fit the bill. They offer very different experiences for the money, however, so here’s how they compare.

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Apple TV just announced Twisted Yoga, a new true crime docuseries that’s premiering next week. Here are the details and the trailer.

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It's Apple pre-order week, and we've already covered all of the offers you can find on iPhone 17e, MacBook Neo, MacBook Air, and MacBook Pro. In addition to these deals, Best Buy is providing $40 in savings on the new 128GB Wi-Fi M4 iPad Air, with My Best Buy Plus/Total members getting an extra $10 off.

Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

With this discount, all shoppers can get the 128GB Wi-Fi M4 iPad Air for $559.00, down from $599.00. If you have a My Best Buy Plus/Total membership, you can get the tablet for $549.00.




Otherwise, Best Buy is offering $50 discounts on all other models of the M4 iPad Air, but these require a My Best Buy Plus/Total membership. Only the 128GB models have a discount available to all shoppers.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.

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This article, "Apple's Brand New M4 iPad Air Gets First Cash Discount at Best Buy, Up to $50 Off" first appeared on MacRumors.com

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You’d expect Windows Central to be pretty adamant in favoring Windows laptops over any MacBook. Yet not only the website itself, but also its readers, see the MacBook Neo as a move that should see Microsoft panicking.

The site says that the timing couldn’t be better for Apple given that more Windows users than ever before are looking to switch platform, and thinks it will hurt sales of machines like the $600 ASUS Vivobook 14 shown above …

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Apple does not advertise RAM amounts in iPhones, but MacRumors has confirmed this information through Apple's developer tool Xcode.


Like the iPhone 16e, the iPhone 17e is equipped with 8GB of RAM, according to the Xcode data. This was the expected amount of RAM, and it is the minimum required for a device to be compatible with Apple Intelligence.

This means both the standard iPhone 17 model and the lower-end iPhone 17e are equipped with the A19 chip and 8GB of RAM. However, the iPhone 17e has a slightly limited 4-core GPU, while the iPhone 17 has a 5-core GPU.

iPhone 17e can be pre-ordered now and launches on Wednesday, March 11.
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The kickoff of the 2026 Formula 1 season is this weekend, and Apple TV is now the exclusive streaming home for the sport in the US. Here are all the details on what to expect.

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Google's Threat Intelligence Group (GTIG) has a new report out about a powerful iOS exploit kit called "Coruna," which traveled from a surveillance vendor's customer to a Russian espionage group to Chinese cybercriminals, revealing a sophisticated exploit "supply chain" in the process.


Described as one of the most comprehensive iOS exploit toolkits to have been documented publicly, Coruna targets iPhones running iOS 13.0 through iOS 17.2.1, containing 23 exploits across four years of iOS versions.

According to GTIG, it was first spotted in February 2025, when it was used by a customer of a commercial surveillance vendor. By summer 2025, the same framework appeared in watering hole attacks (where an attacker compromises websites that their intended targets are likely to visit) by a suspected Russian espionage group targeting Ukrainian users.

Then, in late in 2025, a China-based, financially motivated actor deployed it across a large network of fake financial and crypto websites. GTIG said it was unclear how the exploit kit got passed from actor to actor, but that it suggests an active market for "second hand" zero-day exploits.

As for the kit's contents, it's described as extremely well-engineered. When someone visits an infected website, it figures out what kind of iPhone they're using and what software version it's running, then picks the right attack for that specific device. If the user has Apple's Lockdown Mode turned on though, the kit bails – it doesn't even try.

The attack code is scrambled with strong encryption, so it's hard for security researchers to intercept and analyze, and it's packaged in a custom format that the developers apparently invented themselves. The code also includes detailed notes written in English explaining how it all works, and uses attack techniques that haven't been seen publicly before, according to GTIG's analysis.

The kit targets cryptocurrency wallets and financial data, and is capable of hooking into 18 different crypto apps to exfiltrate wallet credentials. The payload can decode QR codes from images on disk, and it also has a module to analyze blobs of text to look for BIP39 word sequences or very specific keywords like "backup phrase" or "bank account." It even scans Apple Notes for typical seed phrases.

Anyone still on iOS 17.2.1 or earlier is potentially vulnerable to the exploit kit, which doesn't work against newer iOS versions, so make sure to update if you can. Otherwise, the takeaway seems to be that Apple's Lockdown Mode is doing its job to ward off such a powerful exploit kit, and that can only be good news for those who enable it.
This article, "This iOS Exploit Kit Has 23 Attacks – But Lockdown Mode Stops It Cold" first appeared on MacRumors.com

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Apple this week unveiled seven products, ranging from the iPhone 17e to the MacBook Neo, but new Apple TV and HomePod mini models were not among them.


Given that there have been rumors about the next-generation Apple TV and HomePod mini since all the way back in late 2024, some customers are wondering why the devices have yet to launch, and the answer likely relates to Siri.

In September, Bloomberg's Mark Gurman reported that the next Apple TV and HomePod mini would both support the more personalized version of Siri powered by Apple Intelligence. Apple originally aimed to release the revamped Siri last year, but it was pushed back, and the Apple TV and HomePod mini are likely delayed as a result. We suspect that Apple's long-rumored smart home hub is also held up by the Siri delay.

Apple has proceeded with releasing some other new products that will eventually support the more personalized version of Siri, but it will likely be a tentpole feature of Apple's all-new smart home hub, and likely the next Apple TV and HomePod mini too. Apple may announce a set of new home products tied to the new Siri.

In January, Apple and Google announced that Google Gemini will help power future Apple Intelligence features, including a more personalized Siri coming this year. Apple has yet to provide a more specific timeframe, but Gurman reported that the personalized Siri features are currently slated for either iOS 26.5 or iOS 27.

iOS 26.5 will likely be released in May, following a beta testing period beginning in April. iOS 27 will debut at Apple's annual developers conference WWDC in June, and that update should be released to all users in September. There would be corresponding tvOS and HomePod software updates released at the same times. Accordingly, the new Apple TV and HomePod mini might not be announced until April to September this year.

Earlier rumors claimed the next Apple TV would be equipped with the A17 Pro chip, which is the oldest chip that supports Apple Intelligence. The device is also expected to feature Apple's N1 chip for Wi-Fi 7, Bluetooth 6, and Thread.

As for the HomePod mini, it is expected to use an Apple Watch's S9 chip or newer, but it is not entirely clear how that chip would be capable enough to support the revamped Siri powered by Apple Intelligence. Other rumored features include the N1 chip, improved sound quality, a newer Ultra Wideband chip, and a red color option.

The current Apple TV was unveiled in October 2022, while the HomePod mini debuted in October 2020, so both devices are due for upgrades. Hopefully, the more personalized Siri arrives in the next few months, and the two devices follow soon after.
This article, "New Apple TV and HomePod Mini Are Still Missing, Here's Why" first appeared on MacRumors.com

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I earlier estimated that Apple would sell gazillions of MacBook Neo machines. TrendForce is now out with a slightly more formal estimate of four to five million units this year.

The market intelligence company also notes that Apple is headed in the opposite direction to most of its competitors …

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I’ve just argued that the MacBook Neo offers phenomenal value for money and is the machine I expect to recommend to a great many people.

However, it of course won’t be suitable for everyone. I think a quick glance at the specs would rapidly rule it out for videographers, but there is one compromise that means it’s not a good choice for photographers either …

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Apple's new MacBook Neo could help the company grow notebook shipments by nearly 8% this year, even as the broader laptop market faces a hefty downturn, according to a new report from TrendForce.


The research firm estimates global notebook shipments will fall 9.2% year-over-year in 2026, with the potential for steeper declines if demand stays weak. Rising memory and CPU costs are said to have pushed most PC makers to pare back their product lines and play it safe with inventory. Meanwhile, Apple is going in the other direction.

Announced on Wednesday with a starting price of $599, the MacBook Neo is targeting the $500-$800 mainstream segment, which is typically dominated by Windows laptops and Chromebooks aimed at education and general productivity users. With an education discount, the Neo's starting price drops to $499 – well below the $1,000 floor that has defined the MacBook lineup for years.

TrendForce projects Apple's notebook shipments will grow 7.7% in 2026, lifting macOS market share to 13.2%. The MacBook Neo alone could account for 4 to 5 million units shipped, according to the firm. That said, the report notes that a deciding factor may be how consumers respond to the 8GB memory configuration, given that Apple doesn't offer a RAM upgrade option.

TrendForce credits Apple's in-house silicon and standardized product specs for Apple's ability to undercut competitors on price just as component costs are rising. Custom Apple silicon chips reduce dependence on external CPU suppliers, while Apple's concentrated memory configurations are said to give the company stronger bargaining power with suppliers. It's a different story for Windows OEMs, which tend to have more fragmented product portfolios that make cost management harder when component costs are volatile.


The MacBook Neo launches next Wednesday, March 11. If it manages to gain traction in the entry-level segment, TrendForce claims it could reshape the pricing dynamics across the global notebook market.
This article, "MacBook Neo Expected to 'Reshape' Laptop Market in Major Way" first appeared on MacRumors.com

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If there was one product that cemented the myth of the “Apple tax” – the supposedly excessive price premium paid for the logo – it was the MacBook Air. People would point to Apple’s cheapest laptop costing $1,000 and loudly proclaim that you could buy a Windows machine or Chromebook from around $300.

The comparison was of course spurious. The cheap laptops being used to make the argument were ugly plastic things with exceedingly poor specs compared to the MacBook Air. Still, it was undeniable that a four-figure starting price did prove a barrier to a lot of people – but all that has changed with the MacBook Neo …

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Google's NotebookLM AI-based tool can now turn your research and notes into fully animated "cinematic" videos – an advancement over its original video overview feature that was introduced last year.


Before now, video overviews were limited to generating slideshows of your research and writing, but the new Cinematic Video Overview feature uses Gemini 3, Nano Banana Pro, and Veo 3 models to generate animated visuals "to help you learn and engage with the topics you care about," says Google.

Google says Gemini acts as a creative director, making hundreds of structural and stylistic decisions to best tell the story with your sources. It determines the best narrative, visual style and format, and also refines its own work to ensure consistency.


Cinematic Video Overviews are available in English for Google AI Ultra subscribers over 18 on web and mobile, and there's a maximum of 20 overviews generated per day. The NotebookLM app is available on the App Store for iPhone and iPad.
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Apple's low-cost MacBook Neo is compatible with the company's new Studio Displays, but its output will be scaled to 4K resolution at 60Hz.


Apple confirmed the compatibility and output limitation with 9to5Mac.

With pricing starting at $1,599, the regular Studio Display runs at 5K with a maximum 60Hz refresh rate. Meanwhile, the all-new 5K Studio Display XDR is capable of up to 120Hz and pricing starts at $3,299.

Apple calls the refreshed Studio Display "the perfect companion to Mac," but if you were planning on using it as an external display for a new MacBook Neo, there are other options available at significantly lower price points – USB-C 4K displays from companies like LG, Dell, and Samsung, for example.

If you still have a Mac with an Intel chip inside, you're not going to want to pick up one of the new Studio Display or Studio Display XDR models either – neither model will work with an Intel-based Mac.

The ‌MacBook Neo‌ has two USB-C ports, but only one supports DisplayPort 1.4 for connecting an external display. To use an external monitor, it must be connected to the correct port, which is the USB 3 port located closest to the rear of the device. The laptop does not support Thunderbolt either, so you can't daisy-chain multiple monitors.

The $599 MacBook Neo‌ and the new Studio Displays are available to pre-order now, with availability beginning on Wednesday, March 11.
This article, "MacBook Neo Compatible With New Studio Displays, But There's a Catch" first appeared on MacRumors.com

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Apple Music is rolling out a new metadata system called Transparency Tags, which indicates when AI has been used in the creation of music hosted on the platform.


According to Music Business Worldwide, Apple sent a newsletter to industry partners on Wednesday to explain how it will roll out the new set of metadata.

The system covers four categories including artwork, track, composition (lyrics), and music video. Labels and distributors can begin applying the tags immediately. Apple describes the tags as optional for now, noting that if omitted, no AI is assumed.

Apple said it defers to content providers to determine what qualifies as AI-generated, and that it treats the tags similarly to genres, credits, and other existing metadata. The company describes it as a first step toward industry-wide transparency around AI-generated music.

Proper tagging of content is the first step in giving the music industry the data and tools needed to develop thoughtful policies around AI," Apple said in the newsletter, "and we believe labels and distributors must take an active role in reporting when the content they deliver is created using AI."

Apple's approach contrasts with the route taken by competitors like Deezer, which has built its own detection infrastructure to independently identify AI-generated tracks, but it's not 100% accurate all the time.

Deezer reports that it receives over 60,000 fully AI-generated tracks per day, with synthetic content now accounting for roughly 39% of all music delivered to the platform. Up to 85% of streams on AI-generated music were fraudulent in 2025, according to Deezer's data.

With Apple's tags, there isn't a visible enforcement or cross-verification process in place. The system is completely voluntary, or at least it is for now. Whether labels and distributors will actually use it remains to be seen.
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Following a last-minute delay due to reported allegations of plagiarism, French drama The Hunt was released on Apple TV this Wednesday. Here are the details.

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The new MacBook Neo is equipped with two USB-C ports, but they are not the same. The left USB-C port supports USB 3 speeds of up to 10 Gb/s, while the right USB-C port closer to the trackpad is limited to USB 2 speeds of just 480 Mb/s. As a result, Apple says external display connectivity is supported on the left port only.


Given the ports are not labeled, this limitation could be an inconvenience. Fortunately, though, Daring Fireball's John Gruber said if you plug an external display into the incorrect port, macOS will alert you to use the other port.

Apple says the MacBook Neo supports one external display with up to 4K resolution at 60Hz.

If you want to learn more about which features and specs you have to live without if you buy a MacBook Neo, read our in-depth list of compromises.

MacBook Neo is available to pre-order now, with U.S. pricing starting at $599 ($499 for college students). The laptop launches Wednesday, March 11.
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None of the new MacBook Neo, MacBook Air, or MacBook Pro models unveiled this week come with a charger in the UK and EU countries, such as Germany, France, Italy, and Spain. This change began with the base 14-inch MacBook Pro last year.


If you need a power adapter, you must purchase one separately during checkout or later.

In all other countries, Apple includes a charger in the box with these Macs, at no additional cost. In the U.S., for example, the MacBook Neo ships with Apple's 20W USB-C Power Adapter (sold separately for $19), while the 16-inch MacBook Pro comes with Apple's 140W USB-C Power Adapter (sold separately for $99).

Apple includes a USB-C or MagSafe 3 charging cable with all of the new MacBooks sold worldwide.
This article, "Apple Does Not Include a Charger With All New MacBooks in UK and EU" first appeared on MacRumors.com

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