This week, Apple unveiled a plethora of new Macs with M5 chips – and it revealed an interesting new trend. More base storage, but at slightly higher prices. This impacted the MacBook Air and MacBook Pro.

At the moment, M4 versions of the Mac mini, Mac Studio, and iMac still remain with their old pricing lineup – but that’s likely to change with the M5 lineup.

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Apple on Friday added three new executive profiles to its leadership page for Jennifer Newstead, Molly Anderson, and Steve Lemay.

• Jennifer Newstead, Senior Vice President and General Counsel: Newstead is Apple's top lawyer, overseeing all legal matters. She assumed the position on March 1, succeeding Katherine Adams, who had held the position since 2017. Prior to joining Apple, Newstead served as Meta's chief legal officer for six years.


• Molly Anderson, Vice President of Industrial Design: Anderson and her team are responsible for the design of all Apple products, accessories, and their packaging. Anderson joined Apple in 2014, and she has led the Industrial Design team since 2024, although it is unclear when she officially became a VP. Anderson succeeds Jony Ive and Evans Hankey, among others.


• Steve Lemay, Vice President of Human Interface Design: Lemay joined Apple in 1999, and he now leads the team responsible for software design across Apple's platforms. Lemay succeeded Alan Dye, who left Apple at the end of last year to lead design for Meta's Reality Labs division.

Apple also updated Eddy Cue's title to Senior Vice President of Services and Health on the page, and he received a new headshot alongside this change. Cue gained oversight of Apple's health and fitness teams at some point after Jeff Williams retired last year. Cue is an Apple veteran, having joined the company in 1989.
This article, "Apple Adds Three Executives to Leadership Page" first appeared on MacRumors.com

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Apple is promoting the MacBook Neo with a series of intentionally strange TikTok videos that are successfully capturing Gen Z's attention.


Since Thursday, Apple has been posting the videos in sets of three, with each video corresponding to one of the MacBook Neo's Blush, Citrus, and Indigo color options. The laptop also comes in Silver, so there may be a final set of videos tomorrow.

Some of the videos show a lemon receiving a FaceTime call from a lime, the Mac's Finder app icon blushing, and iconic footage from the original Macintosh's introduction in 1984. Other videos are more abstract, with one showing citrus fruit in fizzy water and another showing a pink-hued sunrise, set to the Mac's startup chime.

@apple

hello?

♬ original sound - apple

@apple
@malatalia
♬ original sound - apple

Many comments on the videos have expressed confusion, and some people have asked if Apple's TikTok account has been hacked. Others have caught on to and applauded Apple's absurdist marketing, and the fact that it is allowing comments on these videos to begin with, which is something the company previously shied away from.

Apple also showed off a mini 3D figure modeled after the Finder app icon during a so-called "Matcha Break with MacBook Neo" live stream on TikTok on Wednesday, according to the well-known Apple fan account "Basic Apple Guy."



The tiny Finder "mascot" appeared in an image that Apple posted on TikTok as well.

The figure has been dubbed "Little Finder Guy" or "Lil' Finder Guy" on social media.


With the MacBook Neo priced as low as $499 in the U.S., it is likely to appeal to young people, and Apple's marketing strategy clearly reflects that.
This article, "Apple's Strange TikTok Videos Capturing Gen Z's Attention" first appeared on MacRumors.com

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