His blunt, brash scepticism has made the podcaster and writer something of a cult figure. But as concern over large language models builds, he’s no longer the outsider he once was

If some time in an entirely possible future they come to make a movie about “how the AI bubble burst”, Ed Zitron will doubtless be a main character. He’s the perfect outsider figure: the eccentric loner who saw all this coming and screamed from the sidelines that the sky was falling, but nobody would listen. Just as Christian Bale portrayed Michael Burry, the investor who predicted the 2008 financial crash, in The Big Short, you can well imagine Robert Pattinson fighting Paul Mescal, say, to portray Zitron, the animated, colourfully obnoxious but doggedly detail-oriented Brit, who’s become one of big tech’s noisiest critics.

This is not to say the AI bubble will burst, necessarily, but against a tidal wave of AI boosterism, Zitron’s blunt, brash scepticism has made him something of a cult figure. His tech newsletter, Where’s Your Ed At, now has more than 80,000 subscribers; his weekly podcast, Better Offline, is well within the Top 20 on the tech charts; he’s a regular dissenting voice in the media; and his subreddit has become a safe space for AI sceptics, including those within the tech industry itself – one user describes him as “a lighthouse in a storm of insane hypercapitalist bullshit”.