With a North American licensing deal under its belt, the reinvented high-street giant is growing again under new owners and a global strategy

French Connection is back on the trail of global expansion with the aid of its cheeky initials-based slogan that made it so popular in the late 1990s.

The label once known for clothes bearing FCUK is seeking to reinvent itself again under the ownership of a group of British entrepreneurs based in the north of England who rescued it in 2021.