With the rise of influencer Clavicular and ‘looksmaxxers’, sexist language from niche memes has infiltrated official government accounts and NYT headlines

A recent tweet from the US Department of Defense boasts about the killing capabilities of the US military as follows: “Low cortisol. Locked in. Lethalitymaxxing”. To many, that will sound as indecipherable as the teenagers that discuss “high-tier Beckys” or the New York Times warning of “Tate-pilled” boys.

Many will have now seen the 6 February tweet that went globally viral, viewed more than 24m times and since discussed in endless analyses and explainers:

Clavicular was mid jestergooning when a group of Foids came and spiked his Cortisol levels. Is Ignoring the Foids while munting and mogging Moids more useful then SMV chadfishing in the club?