Eight-year-olds’ video, which racked up 14m views, hits a sore point for mobilers who have struggled with the cost of living

Like the totemic £8 pint or £5 coffee, the cost of a Mr Whippy ice-cream has become a barometer of a world gone mad. But really, nine quid for two ice-creams? Bloody hell.

That was the damning verdict of an eight-year-old whose TikTok rant over the cost of two screwballs from an ice cream van in the park has racked up 14m views at the time of writing.

School must-have is setting pressured parents back £30 but could help keep kids off sugary drinks

From loom bands to fidget spinners, playground crazes are usually cheap and cheerful, but the latest must-have is an expensive drinks bottle that comes with scent pods that trick your brain into thinking water is cola or fruit juice.

The growing popularity of Air Up, with the cheapest bottles starting at about £30, is a dilemma for parents.