Six movies in, the series about characters linked to the web-slinger is looking ever ropier. More are on the way – but with no sign of the obvious way refresh the franchise

The old adage goes that the definition of insanity is doing the same thing over and over again and expecting different results. The news this week that Sony is planning to reboot its once much-vaunted, now completely risible “Spider-Man Universe”, shows there must be a few Hollywood executives who still believe in it.

Speaking on The Town podcast this week, the studio’s chief executive and chair Tom Rothman was asked about the future of the bafflingly superfluous superhero franchise that gave us three lukewarm Venom films, the odious Morbius and the tonally anaemic Madame Web. Despite scant clamour for more movies, he confirmed that the saga will live to fight another day. “Is the larger Spider-Verse dead?” Rothman was asked. “No,” he replied. “Are you going to go back to those at some point?” asked his interviewer. “Yes,” Rothman said. “But it’ll be a fresh reboot?” “Yes.” “New people?” “Yes, yes.” Rothman then added: “Scarcity has value … you got to make the audience miss you.”