The high-risk nature of the sport creates enjoyment for the competitors regardless of the hunt for medals and this positive feeling helps attract spectators

As the Winter Olympics approaches, we get to watch sports many of us have never tried. How can we connect to these sports? What should we look out for? What can we enjoy and learn? Research by three-times Olympian Lesley McKenna into what makes snowboarding meaningful offers us some great ideas.

As a British athlete, coach and team manager, McKenna experienced first-hand the pressures of managing athlete performance, wellbeing and the pursuit of medals. She saw the push and pull between the inherent creativity in pipe and park snowsport events and the drive for standardisation to make it easier to compare athletes.