Slim frames and tinted lenses are reshaping how men present themselves. Glasses have become the must-have accessory – even if you don’t have a prescription

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Last spring, Tom Broughton, founder of eyewear brand Cubitts, was asked to comment on a meme that was going viral, that featured a pair of his company’s ‘Plimsoll’ frames. The small, delicate, and slightly round unisex shape had been worn by British actor, Jonathan Bailey, in leaked stills from the 2025 movie, Jurassic World Rebirth – and had been dubbed by the internet as a pair of ‘slutty little glasses’.

“It all just blew up,” remembers Broughton, noting how the brand struggled to deal with the sudden demand for what had become the sexiest specs on the market. A subsequent capsule collection, made in partnership with Bailey’s LGBTQ+ charity the Shameless Fund, sold out almost instantly, too. Thousands of pairs were gone in minutes, and after multiple restocks, “we’re maybe down to our last 15 pairs,” adds Broughton. Nearly the entire run was bought by men.