Big tech treats our attention like a resource to be mercilessly extracted. The fightback begins here

In the last 15 years, a linked series of unprecedented technologies have changed the experience of personhood across most of the world. It is estimated that nearly 70% of the human population of the Earth currently possesses a smartphone, and these devices constitute about 95% of internet access-points on the planet. Globally, on average, people seem to spend close to half their waking hours looking at screens, and among young people in the rich world the number is a good deal higher than that.

History teaches that new technologies always make possible new forms of exploitation, and this basic fact has been spectacularly exemplified by the rise of society-scale digital platforms. It has been driven by a remarkable new way of extracting money from human beings: call it “human fracking”. Just as petroleum frackers pump high-pressure, high-volume detergents into the ground to force a little monetisable black gold to the surface, human frackers pump high-pressure, high-volume detergent into our faces (in the form of endless streams of addictive slop and maximally disruptive user-generated content), to force a slurry of human attention to the surface, where they can collect it, and take it to market.