The Bucks star has become a shareholder in one of the world’s largest prediction markets. It only ushers the NBA further into the fetid swamp of sports betting

Couldn’t he have just started a podcast? “The Internet is full of opinions. I decided it was time to make some of my own,” Giannis Antetokounmpo, one of the four best basketball players in the world, posted in a statement announcing that he was joining the prediction market Kalshi as a shareholder. “We all on Kalshi now.”

We are not, but doesn’t the tone sum it up? The universe’s ineffable forces have clearly decided that the ubiquity of sports betting companies is insufficient. There must be new companies, with which you can bet on any outcome – Kalshi competitor Polymarket has hosted markets tied to geopolitical outcomes, including scenarios related to Israel and Gaza, for instance – that incentivize people to treat life’s most important avenues as trivially as a sports game. Kalshi and Polymarket are prediction platforms rather than traditional betting companies. Users effectively bet (or “trade”) against others on the platform about the outcome of events, from familiar wagers such as the result of a sporting event, to the obscure, such as the color of a politician’s suit at an election appearance. Kalshi has enjoyed plenty of freedom under the second Donald Trump administration, and Donald Trump Jr is a “strategic advisor” for them and Polymarket. A Kalshi outcome taking bets until recently was “Giannis Antetokounmpo’s next team?” as rumors swirled that the two-time NBA MVP was about to leave the Milwaukee Bucks. Antetokounmpo will be involved in marketing and publicity for Kalshi, and is forbidden from trading on markets related to the NBA. The move is also in step with the NBA’s rules – players are allowed to endorse betting companies as long as they don’t gamble on the league itself. But that hasn’t prevented scores of fans across Instagram and Reddit, and media members on Twitter, from expressing their displeasure at the move and insisting there is a conflict of interest.