The United States is now applying 104% import tariffs against goods imported from China, that will eventually make all Apple hardware dramatically more expensive.


Following Trump's implementation of a 34% tariff of imports from China into the United States and China's reciprocal tariff response, Trump threatened a 50% extension unless China backed down. On Wednesday, the threat was implemented.

White House officials confirmed on Tuesday that a total 104% tariff on China would be implemented starting at 12:01am ET, 12:01pm China Standard Time, on Wednesday. The 104% figure is a combination of an existing 20% tariff, the 34% new tariff, and the 50% penalty for China pushing back with its own reciprocal tariffs on goods imported from the US.


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Apple's iOS 18 software update brought plenty of new features, including to the Messages app. The addition of cool new text effects gives iPhone owners new ways to communicate and they're surprisingly easy to use.

Whether you're Apple TV+ curious or looking to return after a lapsed subscription, you can now get three months of Apple TV+ for $2.99 a month. Here's how to find out if you qualify, and how to get the deal.


On Tuesday, Apple TV+ announced that it will be offering a promotional deal for new and qualifying returning subscribers. Now you can pay just $2.99 per month for three months to access the catalog of Apple Original series and films.

It's perfect for those who want to get in on the "Severance" hype, as the series is having a bit of a moment right now. A month after "Severance" aired its second season premiere, it toppled "Ted Lasso" as the most watched Apple TV+ series.


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President Trump believes iPhone manufacturing could shift to the US very quickly. He's wrong — it won't happen during his term, if it happens at all.


During a press briefing on Tuesday, White House Press Secretary Karoline Leavitt responded to a question about whether Trump believes iPhone production could ultimately move to the U.S. Apparently, President Trump thinks the United States has the resources and the workforce necessary for such an endeavor.

Leavitt said that Trump was looking to bring manufacturing jobs "back home" to the United States and that he was "looking at advanced technologies," among other things:


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President Donald Trump appearing to be more open to negotiations was initially enough to see Apple's shares rise fractionally overnight, only to see the fourth trading day since the tariff announcement deliver another big hit to the stock.


While Apple's shares went from $223.89 before the announcement, to $181.46 at the close of business on Monday, April 7, it then began to recover, hitting $183.67 in overnight trading. It then rose to $189.71 by 10:40 A.M. Eastern, only to fall back sharply to $184.11 under an hour later.

As of the close of trading on Tuesday, Apple's shares were at $172.87, down more than 5% on the day. The four-day run of consecutive losses is Apple stock's worst hit since 2001.


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Apple's Mac sales are rising sharply just as Trump's tariffs guarantee that the the global PC market will have one of its most unpredictable years ever.


According to preliminary data from International Data Corporation (IDC) on April 8, Apple shipped 5.5 million Macs in the first quarter of 2025, up from 4.8 million in the same period of 2024. That gave the company an 8.7 percent share of the global PC market, improving on the 8 percent it held a year earlier.

The overall market grew just 4.9 percent. Apple is outperforming competitors, riding the wave of demand for so-called "AI-ready" hardware, and leaning on its loyal base in the premium segment.


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The Asahi Linux project is having trouble bringing the operating system to M4 Macs, with some chip changes making working with the latest Apple Silicon models a lot tougher.


Asahi Linux is a project to make the Linux kernel work with Apple Silicon, so that Linux users can natively use modern Macs with Linux. After having success with M1 and M2 chips, the project is running into issues when trying to work with M4.

In a post to Mastodon on April 4, developer Sven Peter describes the work to add M4 support to Asahi Linux as "rather painful." This is in comparison to the challenges the project faced when it came to supporting M1 and M2.


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Apple Arcade is set to see five new games roll out this May, including a new entry into the "What the" series and a new Lego endless racer.


May will see a handful of new games release to Apple Arcade, including some entries into series we've seen before. All five of the new games are geared toward younger players — perfect for elementary aged gamers.


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Built with Thunderbolt connectivity and tuned for macOS, QNAP's latest network attached storage devices are tailor-made for multiple Final Cut editors and creative pros.


As creative teams handle larger files and collaborate more, direct-attached storage may feel limiting. QNAP's Thunderbolt NAS lineup — TBS-h574TX, TVS-h874T, and TVS-h1688X — provides Mac-friendly network storage with Thunderbolt speed and NAS flexibility.

These systems offer fast local access and centralized storage management, providing a solid alternative to traditional DAS drives or costly SAN setups. They're ideal for video editors, content creators, and production houses using software like Final Cut Pro or Adobe Premiere.


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Earnings for what may be Apple's last quarter without massive tariffs, that saw releases of iPhone 16e, updated Macs, and new iPads will be announced on May 1, followed by a conference call.


Apple's first quarter isn't always the most exciting one for the company, as the holiday quarter is tough to follow. However, there may be a mild boost to some categories when compared year-over-year thanks to new product releases.

An Investor Relations post from Apple revealed that the earnings for fiscal quarter two would be shared on April. As always, the earnings call will follow shortly after where executives will discuss the earnings and answer analyst questions — and we're expecting a huge amount of questions about how Apple will handle the tariff situation.


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Apple Vision Pro introduced new ways of controlling apps through gestures, but it appears that Apple wants to extend that to controlling any device it makes.


Before the Apple Vision Pro, if you gestured at a computer, it was to be rude. With the Apple Vision Pro, though, Apple introduced a whole collection of gestures from how to move windows and resize documents.

They are some of the finest elements of the visionOS in Apple Vision Pro, and it's remarkable how complete they seem. This is a whole set of gestures where once you've been shown then, they all feel so natural that it's impossible to imagine alternatives — or that they are so new.


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A questionably sourced report claims a new version of the Apple Vision Pro is in mass production now, with the new model supposedly going on sale within a year.


The Apple Vision Pro is little more than a year old following its release, but there are expectations of an updated model appearing on the horizon at some point. If one report is to be believed, it could arrive in the not-too-distant future.

According to IT Home, components for a new Apple headset, potentially named the Apple Vision Pro 2, have entered the mass production stage. The report cites multiple sources that display panels, shells, and other key components are in production.


Rumor Score: 🙄 Unlikely


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A social media post has gone viral with the claim that Apple will be releasing emojis of major pop stars as part of iOS 18.5. The only problem is, the prediction is complete crap.


A post to X has gained significant traction online, claiming Apple will be adding new emoji to iOS 18.5. Despite the wild attention the post has received, it is completely false.

Posted on April 2, X account "Drop Pop" offers a message sounding like a headline, claiming that Apple has teased a set of new emoji. The set of eight, consisting of well known female pop stars, is alleged in the post to be included in the iOS 18.5 update.


Rumor Score: 💩 B#$&(*it


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Torras didn't hold back with its MagSafe Ostand Fitness case for iPhone 16, as it retains the signature magnetic ring stand, sleek design, and adds a splash of color and texture in time for warmer weather.


Total device protection doesn't have to mean ugly, unwieldy cases that decrease the utility of your iPhone. Torras has the perfect formula that balances style, protection, thinness, weight, and utility in a single fitness-inspired case.

It's finally time to pack away those winter clothes and start sporting your favorite joggers, but don't leave your iPhone out of the wardrobe change. Torras has a set of excellent pastel cases inspired by athleisure wear bundled with its excellent Ostand magnetic ring.


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Ahead of the markets opening on April 8, 2025, Apple stock has inched into positive territory after Trump's tariff announcement knocked the entire value of Visa or WalMart out of the company.


Apple has continued to be punched by Trump's tariffs, despite claims its inescapable price rises could be a lower than expected. On its third consecutive market day, Apple was further hit by the news of a 104% tariff on everything it imports from China.

The continued impact for Apple came despite the overall stock market doing better on this third day. According to CNBC, of the major technology firms, only Apple, Microsoft, and Tesla were down again on April 7.


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The European Union may finally decide whether Apple's App Store has breached the continent's Digital Markets Act rules, with the antitrust chief confirming a ruling could arrive within a few weeks.


Apple's App Store has been the subject of a European Commission investigation into the Digital Markets Act for quite some time. After repeated reports claiming that a fine would be issued, it now seems that something will happen after all.

EU antitrust chief Teresa Ribera told lawmakers in the European Parliament on Tuesday that a decision is on the way. Reuters reports that the ruling on whether Apple and Meta had breached the Digital Markets Act will arrive in the "coming weeks," according to Ribera.


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Apple's messaging app Messages has adopted a new cross-platform messaging standard called RCS. Here's how to be sure you have it enabled on your iPhone, and what new features it gives you when messaging people on other platforms.


The RCS protocol, which stands for Rich Communication Services, brings some of the abilities of Messages to users who aren't on iPhones. It has also been adopted by other messaging apps, such as WhatsApp.

As of iOS 18, RCS is supported — meaning some features you previously only saw when reading or sending messages to other iPhone users also now work when conversing with Android owners.


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Jon Prosser has refined his iOS 19 leak concepts with more-rounded squircle icons, reflective elements, and more that bring it closer to Apple Vision Pro's visionOS.


Apple operating systems rarely leak, if ever, but leaker Jon Prosser claims he has access to a recent build of iOS 19. A previous leak showed glassy elements Mark Gurman called outdated or inaccurate, but Prosser is back with a few more redesign tweaks to show off.

According to a video shared by Jon Prosser on Front Page Tech, the new leaked UI is from a more recent build. Of course, everything shown is an artist's render and not actual screenshots to protect the source.


Rumor Score: 🤔 Possible


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The never-ending talk of tariffs has people rushing to buy the best iPhone that they can afford now before it becomes significantly more expensive.


Apple's stock prices continue to suffer, as President Trump's "Liberation Day" tariffs have caused concerns for analysts and casual iPhone users alike.

According to a Bloomberg report, published on Monday, Apple's US retail locations are as busy as they usually are during holiday seasons. Employees are often asked questions about increases in iPhone pricing, but Apple has reportedly provided no instruction or guidance.


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While the chaos of tariffs will make things unpredictable for some time, the latest analyst guess-work about what an iPhone 16 Pro Max could cost comes in with a much smaller increase in price than previously estimated.


The United States Trump administration levied extreme tariffs against nearly every country, territory, and island, inhabited or not. The combination of nonsensical math behind tariffs and vague exemptions that won't apply to Apple chips makes price estimates difficult to ascertain.

A report on Monday evening from UBS, seen by AppleInsider, offers smaller price hikes compared to an earlier report. Instead of a $2,300 iPhone 16 Pro Max with 1TB of storage, the new numbers bring that price closer to $2,062.


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After a rush-job getting tons of iPhones to the US from India just before a trade deadline, Apple may be considering getting more of its US supply from the country to pay less in tariffs than it would if it imported the devices from China.


Apple's stock prices continue to decline, as the Trump administration's tariffs have affected nearly every country in the company's supply chain. The iPhone maker won't just stand idly by, however, as reports indicate Apple has taken measures to combat the impact of President Trump's tariffs.

On Monday, a report claimed that Apple was stock-piling current-generation products, in an attempt to keep prices at their current level for as long as possible. In the last week of March, over three days, the company reportedly shipped five flights worth of products into the United States. The devices in question were allegedly shipped from China and India.


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While markets fluctuated insanely on rumors, the third consecutive trading day after the blockbuster tariffs announcement has again ended very badly for Apple, with it seeing billions more bled off of valuation.


Apple's shares were trading at $223.89 on April 2, 2025, before Trump imposed raised the cost of it doing business with every single one of its overseas suppliers. As with all stocks, Apple's shares took an immediate hit, dropping 7.5% overnight.

And, on Monday, the sell-off continued. At the close of business, Apple stock ended a tumultous trading day at $181.46, a $6.92 hit from Friday's close.


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Atto Technology has introduced two Thunderbolt 5 adapters built to support uncompressed 8K video editing, high-speed media transfers, and multi-user post-production workflows.


The company unveiled ThunderLink TLFC-5642 and ThunderLink NS 5102 at NAB Show 2025 in Las Vegas. These adapters are crucial tools for studios in high-bandwidth post-production, real-time collaboration, and hybrid cloud media operations.

With Thunderbolt 5 connectivity, they double the bandwidth of their predecessors and are optimized for macOS environments, including Apple's MacBook Pro and Mac Studio.


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"Severance" fans stepped into the world of Lumon Industries on April 5, as Apple TV+ transformed the iconic Bell Works building in Holmdel, New Jersey, into an eerie, immersive corporate retreat.


The one-day activation, dubbed the Outdoor Retreat Team-Building Occurrence (ORTBO), celebrated the show's third season renewal. Fans were surprised with a star-studded panel, a live music performance, elaborate set recreations, and ominously cheerful team-building activities straight out of the show's playbook.

Stephen Colbert hosted the live panel conversation, joined by Dan Erickson and executive producer/director Ben Stiller, along with the show's cast: Adam Scott (Mark), Britt Lower (Helly R./Helena), John Turturro (Irving), Zach Cherry (Dylan), Dichen Lachman (Ms. Casey), Tramell Tillman (Milchick), Sarah Bock (Miss Huang), Jen Tullock (Devon Scout-Hale), Michael Chernus (Ricken Hale), Gwendoline Christie (Lorne), and Olafur Darri Olafsson (Drummond).


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Some scam emails and texts are easy to spot, but scammers are getting better, and more convincing. Here's how you and your loved ones can avoid getting phished.


If you've been on the internet long enough, and I'm betting you have been, you've probably seen your fair share of scam emails. Back in my day, most scam emails fell into one of two categories: the classic 419 scam, aka the "Nigerian Prince" scam, or pill peddlers offering near mythical enhancement in one very, very specific area.

While these scams still exist — and I still get a fair amount of both — most of them have taken a back seat to something far more sinister: phishing.


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Steep discounts on current and closeout MacBook Pros are in effect this week, with budget-friendly and tricked out models now up to $1,700 off.


B&H and Best Buy are competing for your business this April, with both retailers slashing prices on current and closeout MacBook Pros. Pick up a last-gen configuration at up to $1,700 off or grab Apple's latest M4 model from $1,399.

M3 Pro 14-inch MacBook Pro sale


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From field shoots to studio edits, two new Thunderbolt 5 RAID enclosures from Promise Technology are built to keep Mac users in the fast lane.


Storage demands are evolving fast, especially for Mac users working in 4K, 8K, or AI-heavy environments. Promise Technology is answering that call with two new Thunderbolt 5 storage enclosures built to deliver speed, scalability, and seamless integration with Apple workflows.


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Apple has just released a new utility for Mac users to help manage their immersive video libraries with direct connectivity to Apple Vision Pro.


the Apple Immersive Video Utility app continues Apple's efforts to support its large-format immersive spatial video efforts. According to the app description, users can import and manage their immersive video files, create playlists, sort, organize, search, and share them as well.

Creators are able to inspect and modify the metadata on these videos. This includes the ability to modify, swap, and update package contents for post-production.


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In order to protect its customers from high import fees, Apple shipped an impressive amount of products, including iPhone, to the US from over seas, with very little notice. Here's how it did it.


Big Tech is projected to be one of the industries hit hardest by the Trump Administration's newly instated tariff plan. Apple alone is projected to take a $33 billion hit, a number much higher than anyone — including Apple — would have expected.

Apple may not have anticipated getting hit as hard as it did, but that doesn't mean it sat idle. In fact, some quick thinking may have bought it a little more time.


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President Trump is literally doubling down on his ruinous tariff plans, saying that since China has retaliated to the original rate, he is now raising it a further 50%.


Trump's original tariffs were more severe than businesses had feared, they have hit every single country Apple relies on, and saw the company's share price implode, but now there is more. Even as the White House claimed it was fake news that Trump would consider pausing his tariffs, the President himself has announced punitive retribution for China having retaliated.

"[Despite] my warning that any country that Retaliates against the U.S. by issuing additional Tariffs, above and beyond their already existing long term Tariff abuse of our Nation," wrote Trump on his Truth Social platform, "will be immediately met with new and substantially higher Tariffs, over and above those already set."


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Continuing its almost 30-year legacy of Mac expansion, Sonnet's new Thunderbolt 5 hardware transforms Apple's Mac mini into a rack-mounted workstation with high-speed PCI-e.


Sonnet Technologies is expanding the power and flexibility of the Mac mini with new professional hardware built for Apple's latest M4 and M4 Pro models. At NAB 2025, the company introduced a rackmount enclosure, a modular PCI-e expansion system, and a next-generation external GPU chassis.


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On the latest episode of the HomeKit Insider Podcast, more rumors swirl about delays for Apple's smart display, Google narrows the Nest brand, and your host reviews the Knog Scout luggage tag with Find My.


This week, a new report yet again points to delays in Apple's upcoming smart display. Now, 2026 seems more likely as the company waits for more Apple Intelligence and next-gen Siri features to launch.

The news comes on the heels of the launch of iOS 18.4 which contained a number of new features, including robotic vacuum cleaner support for Apple Home. We talk through the availability of this feature and which models currently support it, and what models will be arriving soon.


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Sam Altman's OpenAI has discussed acquiring Altman and Jony Ive's startup firm that is designing at least one household AI device.


Jony Ive left Apple in 2019 to found his own design company, LoveFrom, and has since hired many ex-Apple staff, including his own replacement, Evans Hankey. Ive also hired ex-Apple design lead Tang Tan specifically to work on the AI startup collaboration with Sam Altman.

Now according to The Information, this startup is called "io Projects," and OpenAI has discussed buying it outright for at least $500 million. If this happens, OpenAI would acquire the AI designs plus the engineers who are working on it.


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With up to 20 ports, the CalDigit TS5 and TS5 Plus docks are ready to deliver a big boost in connectivity to not Thunderbolt 5 ports, but any Mac Apple has made for the last nine years.


CalDigit has officially unveiled the TS5 and TS5 Plus, its next-generation Thunderbolt docking stations designed to push the limits of desktop connectivity for Mac and PC users.




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Analysts at Wedbush say that Apple's iPhone is the piece of technology hit the hardest by Trump's tariffs, and has lowered its price target by a whopping $75 as a result.


Wedbush has been raising its Apple stock price target on the expectation of growth because of Apple Intelligence. In December 2024, the price was raised to $325, but it has now been cut back to $250.

In a note to investors seen by AppleInsider, Wedbush analysts described the current situation facing Apple as a "tariff economic Armageddon," and "a complete disaster." It bases this on how 90% of iPhones are assembled in China, which Wedbush says means Apple is more affected by the tariffs than any other comparable firm.


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After a legal challenge by Apple, the hearing about blowing open Apple's iCloud encryption in the UK for the sake of national security won't be kept secret, but it's not clear when the details will be made public.


After the hearing about a mandated back door happened behind closed doors, Apple very nearly immediately filed an appeal, with the backing of most of the world's governments, privacy advocates, and journalism organizations. That appeal has been heard, and at some point, the results of the hearing will be made clear.

The Investigatory Powers Tribunal rejected claims from the UK government that national security would be hurt by revealing the results of the hearing, or exposing who attended the hearing.


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Investment bank Morgan Stanley believes that the CEOs of US big tech were unprepared for how steep Trump's tariffs ended up being, and will now — probably unsuccessfully — try to persuade him to make changes.


Morgan Stanley previously estimated that Apple will take a $33 billion hit to its bottom line because of Trump's tariffs. In a note to investors seen by AppleInsider, Morgan Stanley's analysts confirm that Apple has it bad — but its analysts now predict that for Dell and HP, the loss will be close to the entirety of their expected net income in 2025.

The analysts further believe that technology hardware executives didn't anticipate that the tariffs would be as ruinous as they are. Consequently, the industry's most influential business leaders like Tim Cook, Satya Nadella, and Mark Zuckerberg will surely attempt to lobby and negotiate with the current administration.


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National Security Advisor Mike Waltz has blamed his iPhone for accidentally inviting a journalist into a secret discussion of a strategic military strike.


Jeffrey Goldberg, editor of The Atlantic magazine, accepted a March 13 invitation from Waltz that was intended for National Security Council spokesperson Brian Hughes. Goldberg then reported on the chat, revealing that the administration used the Signal app for what should be considered classified information.

A report published in the UK by The Guardian explained exactly how the error in inviting Goldberg occurred. The journalist was accidentally included because Waltz accepted an iPhone-suggested updated contact number in Hughes' original missive, thinking it was an updated number for Hughes — when in fact it was the number for Goldberg.


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Apple has been told it is allowed to keep the TikTok app in the App Store, following a US government assurance that no action should be taken for another 75 days.


US Attorney General Pam Bondi sent a letter to Apple and Google on Friday, April 4, requesting that the company follow the new executive order from President Trump. That executive order further extended a previous reprieve from a threatened US ban of TikTok.

President Trump initially gave the Chinese-owned ByteDance until April 5 to sell the service to an American company, or be banned from use in the US. The new extension sets a new deadline for compliance to June 18.


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In the face of crippling tariffs, Apple will have to raise prices of popular items like the iPhone in the US and elsewhere — but is trying to delay increases until the next set of hardware upgrades.


A new report suggests that Apple is pursuing several different initiatives in an effort to mitigate the cost increases of tariffs imposed by the United States and other countries on its flagship products. That said, US consumers should expect to see the price go up in the near future on iPhones, Macs, and other hardware products.

While Apple has spent years diversifying its production facilities away from China, almost all of the countries it has set up shop in — such as Brazil, India, and Vietnam — also face withering import tariffs. According to Bloomberg, the company is said to be pursuing a diverse range of strategies to soften the blow as much as possible.


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