WD’s G-Drive subbrand now covers all of its storage products for professional content creators
The Western Digital G-Drive brand has officially returned as the unified identity for the company's content creator and professional storage portfolio, replacing the SanDisk Professional branding across all current and future models. This strategic consolidation brings desktop drives, portable solutions, and multi-bay RAID systems back under the iconic “G” logo, aiming to simplify the selection process for professional creators who require enterprise-grade reliability for demanding post-production workflows.
The transition follows Western Digital's official separation into a standalone HDD company in late February 2025, allowing the brand to refocus its identity specifically on high-capacity mechanical and RAID storage.
The initial G-Drive lineup features a range of products designed for various stages of the creative lifecycle, starting with the G-Drive ArmorATD, a rugged, portable drive offering up to 6 TB of capacity and IP54 dust- and water-resistant protection for fieldwork. For workstation setups, the standard G-Drive and G-Drive Project desktop solutions now use enterprise-class Ultrastar HDDs with capacities up to 26 TB, with Thunderbolt 3 connectivity for sustained high-speed data transfers during video editing. Professional studios requiring even higher density can look to the G-Drive Project 2, a compact two-bay RAID system supporting up to 52 TB, or the massive G-RAID Shuttle 4 and 8 transportable arrays, which can reach a maximum capacity of 208 TB in a default RAID 5 configuration.
Western Digital has confirmed that existing SanDisk Professional HDD-based products will continue to receive full warranty and technical support during this transition. However, all new shipments will carry the updated G-Drive branding by the end of this month. While G-Drive handles the creative professional segment, Western Digital will maintain its established colour-coded portfolio for other markets, including WD Gold for enterprise, WD Red for NAS, and WD_Black for gaming.
KitGuru says: With Sandisk handling the SSD market, it makes sense to bring back the G-Drive brand for professional HDD solutions.
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