Once again, Samsung took to the stage for Samsung Galaxy Unpacked to present their latest flagship products. Both our eyes and ears are being treated to some impressive upgrades, and we’ve gathered them all here for you.

Releasing on the 11th March, they’re available for pre-order now, and you can find out all the key things you need to know below.

The Samsung S26, S26+ and S26 Ultra: Three steps forward for the Galaxy Series

Of course, the majority of the presentation focused on the official announcement of the S26 series of devices.

Screen-wise, the S26 offers a 6.3” FHD+ display, while the S26+ and S26 Ultra stretch to 6.7” and 6.9” respectively, both with QHD+. Each model has a 120Hz refresh and peak brightness of 2600 nits. In terms of storage, 256 and 512 GB models are available , with the Ultra also offering a massive 1 TB option for those for whom storage is an essential component.

Meanwhile, memory comes in at a respectable 12 GB, with that 1 TB Ultra getting an extra 4 GB above that. Batteries clock in at 4300, 4900 and 5000 mAh, the last of which Samsung states will offer up to 31 hours of video playback. And it’s not just a case of lasting longer: with the Ultra’s 60W “Super Fast Charging 3.0”, wired charging up to 75% will be possible in around 30 minutes.

As you’d expect at the top end, stats are up across the board on the Ultra, with the NPU 39% more powerful, aiding the increasingly integral Galaxy AI functionality, whilst the CPU is 19% faster and the GPU improved by 24%, all powered by the Snapdragon 8 Elite Gen 5 for Galaxy. There’s also improvements to thermal management, with their largest ever vapour chamber (now in its 6th iteration) managing heat more efficiently than ever, with the expected improvements to performance.

And of course, once again, Galaxy AI* continues to be emphasised across the entire Samsung ecosystem, with the keyword this year being “agentic” - AI which can anticipate your needs before you even know what they are. The presentation did offer a useful introduction to their “Now Brief” feature though, personalising an overview of your day, with the helpful ability to even remember things in your notifications you may have forgotten to diarise, as well as an all-new AI helper, Bixby.

The World’s First Privacy Display on Mobile

A huge amount was also made during the presentation of the Ultra’s cutting edge new Privacy Display. Whilst its standard pixels spread light more widely than ever before, offering broad visibility, its “Black Matrix” narrow pixels allow light to reach only the user, massively narrowing visibility angles, so no more shoulder surfing from your neighbours on public transport.

You can customise the Privacy Display setting for specific apps but, most impressively, even just for certain elements of the screen, such as notifications, so no more embarrassing DM pop-up oversharing while your friend in the next seat is watching YouTube with you!

Cameras: Let There Be (More) Light

Samsung have understandably built a strong reputation for photography on their devices, and so the trend continues here. The S26 and S26 Plus offer 12 MP for the selfie camera, with 10 MP for the telephoto lens (3 x Optical Zoom), 12 MP for the ultra wide, and 50 MP for the wide-angle (2x Optical Quality Zoom). Whilst that’s more than enough for many people, the Ultra is where Samsung have really invested ⁠– not only with higher MP (50 for the telephoto and ultra-wide, 200 for the wide-angle) but crucially in wider apertures allowing significantly more light to the sensors, offering sharper detail and clearer more vibrant images as a result (F1.4 for the wide-angle, F2.9 for the telephoto).

Nightography once again is given a great deal of attention, including an emphasis on video in dark conditions having far less grain than previously and the Ultra introducing the APV codec which supports high bit rates and near lossless quality for 8k high resolution video. The new “Super Steady with Horizontal Lock” feature also particularly impressed ⁠– automatically maintaining a level horizon, removing the need to constantly ensure you’re keeping a straight hand as you shoot.

Galaxy Buds4 Series

The other product revealed at the San Francisco event was the latest iteration of Samsung’s earbuds, the 4 Series. Both the standard and Pro versions offer 24-bit 96 kHz audio and both adaptive EQ and ANC, offering refined Hi-Fi sound and raising the bar on the sound quality a premium earbud can deliver. As for the inner-ear shaping, the standard model offers an ‘open type’ whilst the Pro opts for the more premium ‘canal’ shaping.

It’s the dual amplifier architecture that separates the pro option in particular, with each amplifier independently powering the tweeter and woofer, with the vibration area expanded almost 20% to help with both deeper, low frequencies, and refined, detailed top end. There’s also a customisable equaliser, allowing you to adjust bass, treble and tone to your environment and preferences.

A nice touch is the instant pairing, removing the need to mess about with apps or downloads when you first get connected and, should you lose a bud, it’s easier than ever to find them with SmartThings. The commitment to AI integration is also evident in your ability to now wake your assistant simply by talking when you’re wearing them, completely hands free.

Pricing, Pre-ordering, and Palette

Price-wise, the Base S26 begins at £879, the Plus at £1099 and the Ultra at £1279. For the Buds, you’re looking at £159 or £219 depending on whether you opt for the Pro version. Pre-orders are open now in advance of the 11th March release, and there’s currently £170 worth of savings to be had on the handsets if you pre-order at samsung.com, where you can also snag some exclusive colour variants (Silver Shadow for the handset, Pink Gold for both the handset and Pro Buds). In addition to the previously mentioned offer, if you pre-order the Galaxy S26 Ultra, Samsung will double up the storage, so you can get 512 GB for the price of 256 GB.**

*Galaxy AI only works with a network connection

**Operates as a price discount: buy the larger storage variant (Galaxy S26 Ultra 512GB) by 10.03.2026 and pay the future price of the smaller storage variant (Galaxy S26 Ultra 256GB)