Apple recently announced its latest iPhone 17, 17 Pro, and iPhone Air models – and as we’ve seen, the base iPhone 17 gained a plethora of upgrades that have made it quite a compelling package. That begs the question, does a 2 year old ‘Pro’ iPhone still have a leg up, or should you just go with the new base model iPhone 17?

With the iPhone 17 Pro and iPhone 17 Pro Max, Apple announced that they’ll be capable of charging even faster than previous iPhone models: up to 50% in just 20 minutes. While that is true, it’s thanks to a brand new USB-PD specification, which isn’t widely available on the market yet.

Apple’s latest generation Apple Watch model, the , was just unveiled on Tuesday. While at first glance, it seemed like a relatively decent upgrade – it turns out that there’s some details that makes it less appealing than it might’ve initially seemed.

On Tuesday, Apple held its ‘Awe dropping’ September event – where it announced new iPhone and Apple Watch models, as per usual. It also dropped a new pair of – which do look quite exciting. That said, if you are going to buy them – you should make sure you’re buying them for the right reasons. Let’s explain.

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Apple has been building toward Declarative Device Management for a few years, but at WWDC 2025 earlier this summer, it became clear that the transition is over. DDM is not a future concept or an option for Apple fleets. It is now how Apple expects organizations to manage updates, apps, and policies across iPhone, iPad, Mac, Apple TV, and Vision Pro. This is a technical and mental change and a vendor litmus test for IT teams. If your device management provider is not fully committed to DDM, Apple just gave you a reason to start planning your transition and the tools to do so.

Apple wrapped it its AirPods Pro 3 yesterday. While the new iPhone Air and iPhone 17 Pro are much more interesting – I think the base model iPhone 17 will actually end up being a sleeper hit. Here’s why.

Apple has been including Portrait Mode on iPhone models with only one back camera since the iPhone XR, but the iPhone Air is the first one to get a fully-featured Portrait Mode.

Apple has updated its iPhone Repair and Service website to include service fees for the iPhone 17, iPhone 17 Pro, and iPhone Air. Here are the prices for battery, glass, and other replacements.

Following Apple’s ‘Awe Dropping’ event yesterday, ESR is unveiling a comprehensive lineup of accessories, cases, screen protectors, and chargers that will help you unleash the full power of your new devices, keeping them safe and powered up.

Today, Apple CEO Tim Cook visited Corning’s factory in Harrodsburg, KY, where he spoke with CNBC’s Jim Cramer about the company’s recent product announcements, as well as Apple’s investment in the glass maker. Watch the videos below.

For the past few years, Apple has been inviting experienced researchers to apply to its security program, which issues iPhones that are especially modified to make it easier to investigate vulnerabilities. Now, applications are open to next year’s program. Here’s how you can apply.

One major theme of Apple’s software this year is unification, as seen in the new Liquid Glass design and more cross-platform feature parity. In the realm of improving app feature parity across platforms, there’s a great new capability in iOS 26’s Music app that had previously been exclusive to the Mac: playlist folder creation.

Apple TV+ has had its strongest year ever, and that only looks set to continue this fall thanks to a packed lineup of new shows and movies. These next four weeks offer a great taste of that, with big new premieres dropping every week.

If you’ve ever wanted one of GRID Studio’s famous deconstructed iPhones (or know someone who would really love it), now’s the time. To celebrate GRID Studio’s 5th anniversary, they’re taking hundreds off the regular price. But you have to act quick.

After announcing a much more capable version of Siri in June 2024, Apple delayed the Apple Intelligence-powered version of the personal assistant in May 2025. Around that time, there was a now-infamous pep talk given to the Siri team by the then-senior director of the project.

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Totallee is now shipping its minimalist cases for all the new iPhones. Totallee has been making high-quality, ultra thin iPhone cases since 2013. They are known for making cases that are designed to offer everyday protection without adding bulk. 

Apple’s September event happened earlier this week. But now that preorders for new iPhone, Apple Watch, and AirPods models have all started, it’s time to look ahead to the next batch of new products, all of which very much seem like they could merit an October event.

SwitchBot released its last year, and it’s now even better thanks to newly upgraded firmware that includes Matter 1.4 support. The update brings faster setup and better cross-platform compatibility for a device type that is typucally stuck as a “dumb appliance” in your house.

tvOS 26 launches to all users next week, and after updating you might notice a new app icon on your Home Screen: Sing. But don’t get too excited.

Today would normally see me poised over the Apple website on my Mac and the Apple Store app on my phone ready to seen which goes live first so I can finalize my order for a shiny new iPhone.

This year is an exception, and although that’s partly for personal reasons, it’s mostly because I’m just not seeing any good reason to want the iPhone 17 Pro Max over last year’s model …

Joining the ongoing pre-order savings opportunities we have already detailed on Apple Watch Ultra 3, Apple Watch Series 11, and the new AirPods Pro 3, today’s 9to5Toys Lunch Break has some additional discounts to scope out as well. Firstly, we spotted Apple’s M4 Pro Mac mini with 24GB of RAM and a 2x storage upgrade at $200 off the list price alongside its most affordable 32GB M4 MacBook Pro at $300 off today. Those offers join an exclusive offer on Satechi’s Mac mini Stand & Hub with SSD Enclosure at 25% off as well as iPone 17 cases/screen protectors, and more. 

CarPlay Ultra officially launched earlier this year, but one of the automakers who has so far said “no” to supporting Apple’s system—BMW—has just explained the reasoning for their decision.

I always buy an iPhone Pro, but this year I opted for iPhone Air instead, and three words from Apple’s presentation—“power of Pro”—sum up why.