Last week, the Trump administration announced an extreme tariff plan on essentially every other nation in the world. This would make imports far more costly, and as a result, Apple’s stock fell nearly 10% on the news. Given the fact that everything about Apple’s supply chain relies on strategic overseas manufacturing, this is awful news for the company.

However, Bloomberg’s Mark Gurman lays out some ideas on how Apple could mitigate these tariffs.

According to Bloomberg’s Mark Gurman, Apple is preparing a ‘major shake-up’ for the 20th anniversary of the iPhone next year. One of the changes includes introducing a foldable iPhone for the first time, but the company is reportedly planning a ‘bold new Pro model.’

According to Bloomberg’s Mark Gurman, Apple will no longer be launching its rumored smart home hub this year. This is due to all of the delays with Apple Intelligence Siri, and Apple reportedly is considering delaying the launch until sometime in 2026 until some of the engineering challenges are figured out.

According to Mark Gurman’s Power On newsletter, the iPhone 17 Pro design might not necessarily be a gigantic year over year leap. Early iPhone 17 Pro rumors suggested the possibility of a more drastic design change, whereas now it’ll be far more similar to last years design, apparently.

In the Apple Silicon era, MacBooks have become more affordable than ever – with brand new models starting as low as $649. With looming tariffs, these great deals could potentially be coming to an end very soon – so if you’re in the market for a new MacBook for any reason, now may be one of the best ever times to purchase.

Welcome to Indie App Spotlight. This is a weekly 9to5Mac series where we showcase the latest apps in the indie app world. If you’re a developer and would like your app featured, get in contact.

Sofa is an easy-to-use app that helps keep you organized when you don’t have something to do. Everyone has some level of downtime, but often don’t plan things out. Social media doomscrolling is often an option, but Sofa helps you plan out other leisure activities. In its new update, it also added a built-in podcast player.

Last month, Apple introduced a number of new products, including a for $599. While that iPad wasn’t exactly remarkable, it did bring something new to the table – another variant of .

This new Magic Keyboard brings function keys to the for the first time, which is a pretty big win, but it also includes a number of head-scratching compromises. Let’s discuss.

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Apple’s enterprise business is doing incredible, but not because of subscriptions or recurring revenue. The bulk of Apple’s enterprise comes from hardware sales, with Macs, iPhones, and iPads that are powering businesses worldwide. While Apple does offer services like AppleCare and Apple Business Essentials, their impact on recurring revenue is a rounding error. At Apple’s scale, it needs massive revenue to drive growth. If Apple wants to drive revenue growth in the enterprise, something has to change.

With the , I have been telling people that this is the most recommendable and best bang-for-buck laptop on the market. The power of the M4 chip combined with 16 GB of unified memory will be more than enough for 95% of customers walking into an Apple Store. But it is not all perfect, with only 256GB of base storage and no additional USB-C ports there is room to add some accessories to make your experience even better. So here are the best accessories for your new MacBook Air!

If you’ve been experiencing issues when trying to access some of Apple’s online services, it’s not just you. The App Store and other Apple services are facing an outage and are currently down for some users.

President Trump announced this week a series of tariffs imposed on the import of products from other countries, which will end up hitting many US companies like Apple – since most of its products come from China. Now it seems that Apple is considering expanding the assembly of iPhones in Brazil to get around the US tariffs.

iOS 18’s new Control Center has proven to be much more than a one-off design change. Apple has steadily added new capabilities to Control Center via software updates, and iOS 18.4 continues that trend in a big way thanks to several nice upgrades.

Apple TV+ is having an especially good year. Severance was a mainstream hit that somehow exceeded Ted Lasso’s success. The streamer had just come off a long string of other critical hits too, and Apple’s follow-through with shows post-Severance has been especially strong. After years of being called “the new HBO,” I think Apple TV+ may have finally started earning that reputation.

Over the years, we’ve seen a handful of unreleased Apple Watch bands emerge outside Apple, but this one might be my favorite. The Apple Watch will celebrate its 10th anniversary later this month, and it turns out Apple made a special edition anniversary Apple Watch Sport Band to celebrate.

Here are a bunch of images showing it off…but you’ll probably never be able to buy it.

Fernando and Jeff talk about the Nintendo Switch 2 launch, how the perception of Nintendo has changed, and how Apple dropped the ball on gaming.

9to5Mac Overtime is a weekly video-first podcast exploring fun and interesting observations in the Apple ecosystem, featuring 9to5Mac’s Fernando Silva & Jeff Benjamin. Subscribe to Overtime via Apple Podcasts and our YouTube channel for more.

My favorite moments with Apple Maps are when I’m not going anywhere physically, but rather browsing the app and saving new places to visit. And an iOS 18 upgrade has made that experience better than ever.

Most people don’t think about air quality until it becomes a problem. It might not be random if you’ve ever felt sluggish in a home office or noticed your allergies acting up indoors. CO2 levels, humidity, and temperature all affect how comfortable and healthy your home actually is. A car fire at my neighbor’s house a few months ago reaffirmed this for me. The is built to make tracking air quality easier and integrates with HomeKit over Matter.

Days after sweeping new tariffs on US imports were announced, many are still wondering what the actual bottom-line impact will be on everyday products. According to analysts at one firm, Apple’s current flagship iPhone could soon cost up to $2,300 for high-end models.

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In this week’s Security Bite, I’m taking it back over 20 years to the launch of Gmail in 2004–because that’s how long its little-known plus addressing (aliasing) feature has quietly existed. It was originally created to help with filtering and keeping inboxes tidy long before spam became what it is today. Google never really promoted it, so most people still don’t realize it’s a thing. But over the years, it’s become popular among privacy-minded folks to track which online services, subscriptions, etc., are selling email addresses to other companies or leaking them.

After years of mostly unchanged iPhone lineups, Apple has already shaken things up this year by debuting the iPhone 16e instead of the expected new iPhone SE. The company is just getting started though, as this fall’s iPhone 17 family—particularly the Air and Pro Max—will change even more, with direct inspiration from the Apple Watch.

Your Friday edition of the best Apple deals is now ready to roll with the return of all-time low pricing on Apple’s most affordable new M4 MacBook Air (all colors included). We then move over the banger 2TB 13-inch iPad Pro that is now $300 off the list price and joined by an ongoing price drop on the compatible Apple Pencil Pro at Amazon. Next, the regularly $329 Level Lock+ with Apple Home Key support has now dropped to $145 alongside a host of charging and accessory offers. All of that and more awaits below in today’s 9to5Toys Lunch Break.

iOS 18.4 launched this week, bringing a variety of new features—including some small enhancements to the Apple TV app worth noting. Here are three nice updates that just hit your iPhone.

Apple this week quietly released a huge update to the Apple Music app for Windows. With the latest version, PC users can now play Spatial Audio songs with Dolby Atmos.

This week, Trump announced his plans to implement wide-ranging tariffs on all imports into the United States. The move sent the stock market into a free fall, with Apple among many companies down over 10% for the week.

While the world prepares for the full impact of this move, here’s what I think is some straightforward advice for iPhone buyers.

I love my M4 iPad Pro and do all of my work on it. I am interested, however, in using a Mac again full-time. But until the Mac gains cellular support, that’s not really possible for me. Here’s why the iPad Pro is my only current computer option.

I said a few years ago that Express Transit is a tiny feature that makes a huge difference, and planning a last-minute trip revealed the same is true of another Wallet feature.

The ability to add foreign transit cards direct to the Wallet app before you even leave home is a traveler’s delight …

As we have reported in recent months, Apple has been facing scrutiny in Brazil over accusations of anti-competitive practices with the App Store. Although the company has been given more time to discuss the case, the Brazilian antitrust regulator “Cade” is now investigating Apple over the App Tracking Transparency feature.

Apple last week officially announced that WWDC 2025 will take place from June 9 to 13, and although most of the event will take place online, the company will hold an in-person opening keynote at Apple Park. Developers who have applied for a ticket are now being notified of their status.

With the premiere of Severance season two in January, Apple revealed an increase in Apple TV+ subscriptions compared to previous months. But was that enough to make Apple TV+ overtake its competitors? New data from JustWatch seen by 9to5Mac shows details about the market share of streaming platforms in the US during Q1 2025.

Apple released iOS 18.4 for iPhone users on with Priority Notifications, new emoji, several changes to CarPlay, and more. According to a growing number of users, however, the iOS 18.4 update has rendered CarPlay unusable in their cars.

Back in February, Amazon announced an interesting new test that would show you products from other retailers’ sites. Now, the company is taking things even further: Amazon’s new “Buy for me” feature can use agentic AI to actually make purchases elsewhere on your behalf—so you never have to leave Amazon.

Apple Podcasts isn’t the dominant force in podcasting that it once was. But if you still get your podcasts from Apple rather than YouTube or another third-party app, there are some nice Podcasts app additions in iOS 18.4—including a new widget that solves a key shortcoming.

Benjamin and Chance start with a catch-up on changes to Friday Night Baseball, before diving into the software updates of the week, with the launch of iOS 18.4 and the first iOS 18.5 beta launching. Also, thoughts on Apple’s rumored AI Health service plans, and the latest on finding a new partner for the Apple Card.

And in Happy Hour Plus, Benjamin embarks on a mission to convert baby videos from old camcorder tapes, to digital files. Subscribe at 9to5mac.com/join.

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Intel Unison was a strong tool for Android and iOS users that wanted to share files, check messages, and more. Now, it seems like Intel is shutting that app down, leaving some users without a strong option for PC connection.

iOS 18.4 is available now, and among its many features are some easy-to-miss changes to Apple’s Photos app that give users more flexibility and options than before. Here are the details on iOS 18.4’s Photos enhancements.

This is Rumor Replay, a weekly column at 9to5Mac offering a quick rundown of the most recent Apple product rumors, with analysis and commentary. Today: updates on the M5 and M6 iPad Pro models, an Apple Health+ service, iPhone Fold, and more. Here are this week’s Apple rumors.

As someone who grew up in the late 90s and early 2000s, I played a ton of simulation games on my computer. Games like The Sims, Age of Mythology, and Roller Coaster Tycoon are synonymous with my childhood. So when I saw that Apple was bringing the original Roller Coaster Tycoon to Apple Arcade, I dropped everything and put it on my iPad Pro. I was immediately taken back! In that same light, Apple released five other brand-new games that are worth taking a look at!

iOS 18.4 packs a lot of new features, but one of my top picks is the addition of tens of thousands of recipes to Apple News alongside a special cooking mode. Here’s how it works.

Hyperspace, the new utility from Macintosh veteran John Siracusa, has been updated a handful of times since we covered its launch in February. If you haven’t tried Hyperspace since it first launched, there are new capabilities that could reveal even more space to reclaim.

Joining some ongoing $100 price drops on iPad mini 7 and the new M4 MacBook Air, today we are turning our attention back to AirPods. Amazon has now brought back its best price of the year on the latest AirPods 4 with ANC down at $149 shipped, which is now joined by a solid $250 price drop on Apple’s 1TB 13-inch M4 iPad Pro. From there we move over to a 20% clearance price drop on the official blue Apple Ocean Band alongside a new all-time low Belkin’s 15W MagSafe Wireless Car Charger mount, a 25% price drop on Eve’s latest Energy (Matter) smart plug, Bose earbuds, and this 140W USB-C to MagSafe 3 nylon braided cable at just $20. All of that and more awaits below in today’s 9to5Toys Lunch Break.