Apple is poised to unveil an auto-summarization feature for notifications as part of a series of new artificial intelligence features in iOS 18, according to Bloomberg's Mark Gurman.


In today's edition of his "Power On" newsletter, Gurman provided more detail about what to expect from Apple's first major move into generative AI at its upcoming Worldwide Developers Conference:

As part of the changes, the company will improve Siri's voice capabilities, giving it a more conversational feel, and add features that help users with their day-to-day lives — an approach it calls "proactive intelligence."

That includes services like auto-summarizing notifications from your iPhone, giving a quick synopsis of news articles and transcribing voice memos, as well as improving existing features that auto-populate your calendar and suggest apps. There will also be some enhancements to photos in the form of AI-based editing, but none of those features will impress people who have used AI in Adobe Inc.'s apps for the last several months.

Gurman added that while Apple will mainly rely on on-device processing to support its AI features, it will also deliver them via the cloud in data centers that contain high-end Apple silicon chips designed for the Mac. He also noted that a ChatGPT-like chatbot will be noticeably absent from Apple's upcoming AI features. Apple executives are said to have admitted that they're "playing catch-up" internally.

Apple's inaugural push into AI is widely expected to be revealed as part of previews of its next-generation software updates at WWDC, which begins on June 10.
This article, "iOS 18 to Use AI to Summarize Notifications, Add to Calendar, and More" first appeared on MacRumors.com

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Apple analyst Ming-Chi Kuo today outlined his expectations for the iPhone 16 lineup's color options, revealing that two new colors should replace two of the existing shades.


Kuo outlined his expectations in a post on X (formerly Twitter) earlier today. He believes that the iPhone 16 Pro and ‌iPhone 16 Pro‌ Max will be available in black, white or silver, gray or "Natural Titanium," and rose. This effectively means that the iPhone 15 Pro's Blue Titanium option will be discontinued and replaced with a new rose color. This mirrors an earlier rumor originating in China, which claimed that the existing Blue Titanium color will be dropped from the ‌‌iPhone 16 Pro‌‌ lineup in favor of a new "rose" titanium color.

On the other hand, the ‌iPhone 16‌ and ‌iPhone 16‌ Plus will apparently be offered in black, green, pink, blue, and white. The iPhone 15 and ‌iPhone 15‌ Plus are available in black, green, pink, blue, and yellow. This means that white will replace yellow, with the colors remaining the same.

Kuo noted that Apple may rename some of the existing colors, such as when it changed the iPhone 12's "White" to the iPhone 13's "Starlight." Likewise, where color names are not changed, the actual tone and appearance may still look different. The ‌iPhone 16‌ lineup is expected to be announced in the fall.
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Apple's next-generation AirTag item tracker is on track to launch in mid-2025, Bloomberg's Mark Gurman reports.


In his latest "Power On" newsletter, Gurman discussed Apple's work on the next-generation version of the ‌AirTag‌, codenamed "B589." Apple is currently completing manufacturing tests with partners in Asia and the new item tracker is still timetabled to launch around the middle of next year. The new model will apparently feature an upgraded chip and enhanced location tracking capabilities.

In October 2023, Apple analyst Ming-Chi Kuo said mass production of the second-generation ‌AirTag‌ had been postponed from the fourth quarter of 2024 until some point in 2025. He believes the new ‌AirTag‌ will have some kind of integration with Apple's Vision Pro headset, but he has not shared any more specific details. See our AirTag 2 guide for more information.
This article, "AirTag With New Chip and Improved Location Tracking Due Next Year" first appeared on MacRumors.com

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Apple will not refresh the Mac Studio and Mac Pro with next-generation high-end chips until the middle of 2025, according to Bloomberg's Mark Gurman.


In the latest edition of his "Power On" newsletter, Gurman said that Apple's current schedule does not include the launch of new ‌Mac Studio‌ and ‌Mac Pro‌ models until the middle of next year. Apple last updated the ‌Mac Studio‌ and ‌Mac Pro‌ with M2-series chips at WWDC in 2023, meaning that they could go around 24 months without an update, even though the iPad Pro now contains the M4 chip.

All other Macs with the exception of the MacBook Air should be available with M4-series chips by the end of 2024, but Gurman does not anticipate any new models being unveiled at WWDC in June, making 2022 and 2023 exceptions for recent mid-year Mac releases.
This article, "Gurman: No New Mac Studio and Mac Pro Until Mid-2025" first appeared on MacRumors.com

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To celebrate one hundred episodes of The MacRumors Show podcast, we answer your questions.


After one hundred episodes of The MacRumors Show, we delve into a wide range of queries submitted by our audience over the past few weeks, such as whether we wear our Apple Watches overnight, our favorite third-party apps, our biggest disappointments and surpassed expectations with Apple devices, and our desk setups, as well as a mix of more personal questions. Thank you for listening! ‌The MacRumors Show‌ has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips:



You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or your preferred podcasts app. You can also copy our RSS feed directly into your podcast player.


If you haven't already listened to the previous episode of The MacRumors Show, catch up for our discussion about Apple's newly announced iPad Pro, iPad Air, Apple Pencil Pro, and revamped Magic Keyboard accessory.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Matthew Cassinelli, Brian Tong, Quinn Nelson, Kevin Nether, Jared Nelson, Eli Hodapp, Luke Miani, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Jon Prosser, Sam Kohl, John Gruber, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also head over to The MacRumors Show forum thread to engage with us directly. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.
This article, "The MacRumors Show: 101st Episode Q&A Special" first appeared on MacRumors.com

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Developers who want to develop browsers for iOS with third-party engines can only test their apps on devices physically located in the EU, according to The Register.


This rule introduces a considerable barrier for developers outside the EU, who are now limited to using simulators instead of actual devices for testing their browsers. This restriction complicates the process of developing and supporting browsers with alternative engines, as on-device testing is essential to accurate performance assessment and troubleshooting. Apple's previous policy, which remains in place in other regions around the world, demands the use of WebKit for all iOS and iPadOS browsers, effectively making every browser on these platforms a variant of Safari.

Under the Digital Markets Act (DMA), Apple was designated as a gatekeeper in the European Union, compelling the company to make changes to its policies. With the release of iOS 17.4, Apple began allowing the use of alternative browser engines within the EU. However, it has now emerged that testing of browsers with third-party engines is strictly geofenced to the EU, potentially hindering the ability of developers around the world to address security issues or implement updates efficiently.

The requirements raise some practical concerns about the feasibility of supporting a separate EU browser. Some developers have pointed out that Apple's extensive list of conditions makes it challenging to comply while also ensuring that the browser remains competitive and secure.

The European Commission has launched an investigation into Apple's compliance with the DMA, focusing on the restrictive nature of its latest changes. The investigation seeks to determine whether Apple's requirements are designed to circumvent the spirit of the DMA by making it difficult for competitors to operate on a level playing field.
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Apple's shift to develop its own AI technology to keep up with competitors was today detailed in a The New York Times report.


Citing sources familiar with Apple's work, the report explains that the decision to revamp Siri was taken early last year by Apple's most senior executives. Senior vice president of software engineering Craig Federighi and senior vice president of Machine Learning and AI Strategy John Giannandrea are said to have spent several weeks testing OpenAI's ChatGPT to understand the ways in which the competitor made ‌Siri‌ look antiquated. The ‌Siri‌ team purportedly failed to receive attention and resources compared to other groups inside Apple, and the company has struggled to recruit and retain leading AI researchers.

Apple executives are said to be concerned that AI threatens the iPhone's market share because it has the potential to become a more compelling operating system with an ecosystem of AI apps that undermine the App Store. Apple apparently fears the ‌iPhone‌ becoming a "dumb brick" compared with other technology.

This conclusion triggered a significant reorganization at Apple amid determination to catch up in the race to develop AI tools. The company moved to reallocate employees and resources toward AI, and the change of strategy was a contributing factor in the decision to cancel its electric vehicle project. Apple's upcoming iPhone 16 models will supposedly feature more memory to support AI features.

• Should Apple Kill Siri and Start Over?

Apple is expected to reveal a series of AI tools at its WWDC keynote on June 10, including an improved version of ‌Siri‌ that is more conversational and capable, with the ability to "chat" rather than merely respond to individual queries. The company is working on making ‌Siri‌ better at handling tasks such as setting timers, creating calendar appointments, adding items to Reminders, and summarizing text. Apple plans to market the new version of ‌Siri‌ as a more private alternative to rival AI services because most requests will be processed on-device rather than remotely in data centres. See the full The New York Times article for more information.
This article, "Report: Revamped Siri to Be at the Core of Apple's New AI Strategy" first appeared on MacRumors.com

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The iPhone 16 Pro may feature a display that is up to 20% brighter for typical SDR content, according to the Weibo leaker known as "Instant Digital."


In a recent post, the Weibo user claimed that the ‌iPhone 16 Pro‌ will feature up to 1,200 nits of typical SDR brightness – a 20% increase over the current models. Peak HDR brightness will apparently remain the same at 1,600 nits.

The iPhone 14 Pro touted a significant increase in brightness over its predecessor, featuring up to 400 nits higher HDR brightness. However, the iPhone's typical SDR brightness has been the same at 1,000 nits since the introduction of the iPhone 13 Pro in 2021. The ‌iPhone‌'s typical SDR is used in the majority of situations, so a 20% increase in standard brightness would be a significant upgrade.

Instant Digital has a mixed track record for Apple rumors, but has provided some strikingly accurate information, such as the imminent launch of 2023's Yellow iPhone 14, the frosted back glass of the iPhone 15 and ‌iPhone 15‌ Plus, the Apple Watch Series 9 as a minor refresh, spatial video capture on the iPhone 15 Pro, the new iPad Air and iPad Pro's landscape front-facing camera, and the ‌iPad Pro‌'s new nano-texture display option.

The iPhone 16 lineup is expected to launch as usual in the fall, with the Pro models featuring larger displays, an all-new "Capture" button, the A18 chip, and more.
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On this week's special episode of The MacRumors Show, we discuss Apple's newly announced iPad Pro, iPad Air, Apple Pencil Pro, and revamped Magic Keyboard accessory.


We explore the updates to the iPad Pro's hardware, such as the introduction of the M4 chip, OLED displays, a landscape front-facing camera, an Adaptive True Tone flash, and a thinner design. The iPad Air is now available in a larger, 13-inch display size option and offers the M2 chip, a landscape front-facing camera, and ‌Apple Pencil‌ hover.

The Magic Keyboard for the ‌iPad Pro‌ now features an aluminum top case, a new trackpad with haptic feedback, and a function row, while the Apple Pencil Pro introduces the squeeze gesture, barrel roll, haptic feedback, and Find My integration.

We evaluate these new products and discuss the potential implications of the upgrades for users, including professionals who rely on the iPad out in the field. The MacRumors Show is now on its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips going forward:



You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or your preferred podcasts app. You can also copy our RSS feed directly into your podcast player.


If you haven't already listened to the previous episode of The MacRumors Show, catch up for our predictions about Apple's "Let loose" event to see what we got right and wrong.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Matthew Cassinelli, Brian Tong, Quinn Nelson, Kevin Nether, Jared Nelson, Eli Hodapp, Luke Miani, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Jon Prosser, Sam Kohl, John Gruber, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also head over to The MacRumors Show forum thread to engage with us directly. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.
This article, "The MacRumors Show: M4 iPad Pro and M2 iPad Air Are Finally Here!" first appeared on MacRumors.com

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