In his Power On newsletter today, Bloomberg's Mark Gurman said Apple will have a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to introduce "at least five products."


A week ago, Apple invited selected journalists and content creators to an "Apple Experience" in New York, London, and Shanghai on Wednesday, March 4 at 9 a.m. Eastern Time. At these in-person gatherings, the expectation is that attendees will receive hands-on time with the new products that Apple announces next week.

Given this launch is described as an "Apple Experience," it appears there will not be a traditional Apple Event live stream. Instead, the new products are expected to be unveiled in a series of press releases on the Apple Newsroom website.

A new lower-cost MacBook will "very likely" be one of the new products introduced next week, according to Gurman. Rumored features include a 12.9-inch display, a version of the iPhone 16 Pro's A18 Pro chip, and a variety of fun color options.

Gurman expects the iPhone 17e to debut by the first week of March. The device is expected to have four key upgrades over the iPhone 16e, including an A19 chip, MagSafe, Apple's C1X modem for faster 5G, and Apple's N1 chip for Wi-Fi 7.

Other potential products coming next week include an iPad Air with the M4 chip, an iPad 12 with the A18 chip, a MacBook Air with the M5 chip, and MacBook Pro models with M5 Pro and M5 Max chips. Two new Studio Displays are reportedly in the works too, but Gurman said it might be "overkill" for those to arrive next week.

In any case, it sounds like Apple's next products are just days away. This launch comes after Apple released a second-generation AirTag last month.


This article, "Apple Reportedly Plans to Unveil at Least Five New Products Next Week" first appeared on MacRumors.com

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The special new color that Apple is considering for the iPhone 18 Pro and iPhone 18 Pro Max this year is red, according to Bloomberg's Mark Gurman.


Specifically, he said that Apple is testing a "deep red" finish for the two devices.

If this rumor materializes, it would be the first time that the Pro and Pro Max models ever come in red, and the iPhone 18 Pro models would be the first iPhone models to be available in red since the iPhone 14 and iPhone 14 Plus in (PRODUCT)RED. However, it sounds like it would be more of a burgundy finish than a bright red.

While it was previously rumored that Apple was also considering purple and brown finishes for the iPhone 18 Pro models, Gurman said he believes that those color options are "just variants of the same red idea — given that the tones are fairly similar." In other words, it sounds like those two color options will not actually be offered.

As for the foldable iPhone, Gurman said Apple plans to "stay away from fun colors" and stick to more traditional space gray/black and silver/white finishes.

Apple is expected to unveil the iPhone 18 Pro and foldable iPhone models in September.


This article, "Apple is Testing These iPhone 18 Pro and Foldable iPhone Colors" first appeared on MacRumors.com

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