The iPhone’s camera has long been one of its most important features. But late last year, Apple added a new capability that seeks to boost the camera’s importance even further: visual intelligence. Then in iOS 18.4, Apple brought the feature to many more iPhone cameras—but reportedly, it’s just getting started.

CIRP just published US sales data for the iPhone in Q1, including a breakdown of how each different iPhone 16 model is performing. There are winners and losers, and even the first iPhone 16e data. The surprise loser of the bunch? The iPhone 16 Pro.

Apple sells a with a price that largely exceeds competing products. But if Apple TV 4K ads start using these new quotes from Roku’s marketing lead, I don’t think Apple will have any trouble making new sales.

Siri is under new leadership at Apple, with Mike Rockwell taking on managerial responsibility under Craig Federighi’s oversight. Rockwell may seem like an odd choice considering his history leading Vision Pro and visionOS development, but per multiple reports his passion to fix Siri has been growing for years.

I don’t know about you, but I’ve noticed my use of AirPods steadily increasing over time. And with iOS 19, Apple plans to offer yet another reason to never take your AirPods off: live translation.

iPhone 17 Air is coming this fall as an ultra-thin new form factor, and it could pose a significant threat to the iPhone 17 Pro line. But there’s a good reason why launching the new model is worth the risk for Apple.

The recently rebranded Max has launched an official, approved alternative to password-sharing. You can now add an “Extra Member” to your Max account, but it will cost an extra $7.99/month. Here are the details.

In a new report published at Seeking Alpha, Morgan Stanley shared the results of its recent survey of 3,300 US iPhone owners. The subject? Apple Intelligence. And in a surprise, consumers are finding the iPhone’s AI features more useful than the firm expected.

Knowing dimensions is one thing, but holding an iPhone 17 Air dummy model is quite another, as a new video from Unbox Therapy shows quite well.

iOS 18.5 public beta 2 has just been released, bringing the latest iPhone software version to members of Apple’s public beta program. Here’s what to expect.

Apple has new public beta software available for testing now. Public beta 2 just debuted for macOS Sequoia 15.5, iPadOS 18.5, tvOS 18.5, and more.

Apple recently gave Mike Rockwell leadership over Siri, a big shake-up that proved the status quo of Siri development had grown unacceptable to senior leaders. Now, per a new report, it seems Rockwell is wasting no time continuing to implement major changes internally with the teams responsible for Siri.

If you’ve visited the Apple Intelligence page on Apple’s website recently, you might have noticed some changes. That’s because the National Advertising Division (NAD) just wrapped up an official inquiry that prompted revisions—including removing “Available now” from the banner and more.

This fall, after a two year wait, the Apple Watch Ultra 3 will arrive—and its rumored features aim to make leaving your iPhone behind a more common practice.

Many details of the upcoming iPhone 17 Pro and Pro Max have already leaked, but little has been shared about Apple’s expected color options. Today, leaker Majin Bu has posted that Sky Blue may be on its way.

iOS 19 will be unveiled in less than two months at WWDC. And rumors indicate there’s at least one iOS 19 change coming that will be especially valuable for users of large iPhones: a relocated search bar in apps.

It’s been over four years since AirTag was first introduced, and there’s never yet been a successor. But that’s about to change, as rumors point toward AirTag 2 launching in the coming weeks. Here’s when to expect the AirTag 2 release date.

New beta software has just been released. Apple has shipped developer beta 3 across its various forthcoming updates, including visionOS 2.5, tvOS 18.5, and more.

Apple has just released new beta software for its upcoming Mac update. macOS Sequoia 15.5 beta 3 is now available for developers.

Verizon Fios is consistently ranked high in customer satisfaction, but the fiber internet service still has fairly limited availability in the US. Fortunately, that’s set to change soon thanks to a previously announced Verizon acquisition that will add 10 million new eligible Fios homes—here’s the latest update on the expansion.

Siri has been in a state of disarray, but things are starting to improve. Apple’s assistant has new leadership implementing serious changes, and reporting indicates we will start benefiting from big Siri upgrades this fall in iOS 19. Here’s what to expect.

Ted Lasso was officially renewed for season 4 last month, after months of rumors and signs that the show would indeed return with a new season on Apple TV+. Now star and writer Brett Goldstein has shared an update on season 4’s status, and explained what it’s been like to see the show revived.

NBA fans are still recovering from the shocking trade of star Luka Doncic from the Mavericks to the LA Lakers. And in a new interview with Doncic, he reveals that his iPhone might still be recovering a little too.

This fall Apple will launch four new iPhones, including the ultra-thin iPhone 17 Air. But with the iPhone 17 Pro Max, the company is leaning hard in the opposite direction, and thus fulfilling the wish of many users over the years for the most battery life possible.

watchOS 11.4 launched a couple weeks ago, bringing with it a new alarm feature that offers something new for users who wear their Apple Watch to sleep.

Apple TV+ recently announced that its longest-running comedy, Mythic Quest, has been canceled. But there was some good news thrown in with the bad. Apple gave its blessing for the creative team to revise the finale for a more fitting ending, but that has introduced a George Lucas-eque problem.

There’s a lot of excitement around iOS 19 due to the major redesign it will bring, but the update is also expected to introduce a new paid service that’s sure to be included in Apple One. Here’s what’s coming.

Current tensions around US trade policy may be helping delay a coming EU penalty against Apple, according to a new Wall Street Journal report. Here are the details.

Apple’s China troubles keep abounding. While the company’s main concern is an ongoing trade war between the US and China, where most Apple products are manufactured, iPhone sales are another big struggle. And a new report on Q1 smartphone sales in China shows things are getting worse.