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Apple creates adorable little Finder guy to promote its adorable little Mac

10 mars 2026 à 12:29

Apple is pitching the MacBook Neo at people who’ve never owned a Mac before, and it’s reaching out to them in the place it thinks it will find this new generation of potential Mac users: TikTok.

The company has been running a series of quirky ads on the video streaming platform, some of them featuring an adorable little Finder guy …

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If Alexa+ is this bad, maybe we shouldn’t be too impatient for new Siri

9 mars 2026 à 14:24

Attitudes to the hugely delayed launch of the new Siri seemed to be split between frustration and resignation. Apple promoted the more intelligent voice assistant in a deleted video ad for the iPhone 16, but it appears it may officially launch alongside the iPhone 18.

Amazon’s Alexa+ service initially looked to be well ahead of Apple, but it too was delayed – and also appears to be failing to deliver on its promises …

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These clever new manufacturing processes are good for both Apple and the environment

9 mars 2026 à 13:38

Apple hardware design lead Molly Anderson said that the company started from scratch when it came to the process for manufacturing the new MacBook Neo, resulting in far more efficient use of materials.

The company is also reportedly looking to adopt an extremely challenging manufacturing technique for the aluminum chassis of future iPhones and Apple Watch models …

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Cosmic Orange is the new black, as competitors copy the color

9 mars 2026 à 12:05

The Cosmic Orange color Apple offered for the iPhone 17 Pro proved hugely popular, and was credited with helping the company hit record iPhone sales last year.

It seems the company’s competitors were paying close attention, several of them adopting a very similar color tone for their latest Android smartphones – with the above one of the more blatant clones …

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The MacBook Neo may cannibalize more iPads than MacBook Airs

6 mars 2026 à 18:00

Apple finally unveiled the long-awaited entry-level MacBook, the MacBook Neo – and it was certainly worth the wait. The shiny new machine hit the most optimistic of price estimates, with a starting price of just $599.

There’s little doubt that the Neo will cannibalize some sales of the MacBook Air. Although it certainly involves compromises, it will be the right choice for many. However, my suspicion is that it will actually end up cannibalizing even more iPad sales …

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Even Windows fans see the MacBook Neo as a winner

5 mars 2026 à 15:58

You’d expect Windows Central to be pretty adamant in favoring Windows laptops over any MacBook. Yet not only the website itself, but also its readers, see the MacBook Neo as a move that should see Microsoft panicking.

The site says that the timing couldn’t be better for Apple given that more Windows users than ever before are looking to switch platform, and thinks it will hurt sales of machines like the $600 ASUS Vivobook 14 shown above …

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Videographers obviously shouldn’t buy the MacBook Neo – nor should photographers

5 mars 2026 à 13:57

I’ve just argued that the MacBook Neo offers phenomenal value for money and is the machine I expect to recommend to a great many people.

However, it of course won’t be suitable for everyone. I think a quick glance at the specs would rapidly rule it out for videographers, but there is one compromise that means it’s not a good choice for photographers either …

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The MacBook Neo is built down to a price – but is phenomenal value

5 mars 2026 à 13:20

If there was one product that cemented the myth of the “Apple tax” – the supposedly excessive price premium paid for the logo – it was the MacBook Air. People would point to Apple’s cheapest laptop costing $1,000 and loudly proclaim that you could buy a Windows machine or Chromebook from around $300.

The comparison was of course spurious. The cheap laptops being used to make the argument were ugly plastic things with exceedingly poor specs compared to the MacBook Air. Still, it was undeniable that a four-figure starting price did prove a barrier to a lot of people – but all that has changed with the MacBook Neo

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TikTok says it won’t introduce end-to-end encryption for DMs [U]

4 mars 2026 à 14:23

TikTok is setting itself apart from most other online platforms that offer messaging by stating that it won’t be introducing end-to-end encryption to ensure the privacy of direct messages.

This means that the company will be able to read messages sent between users, which is likely to cause concerns even after its US operations were separated from its Chinese owner …

Update: Added comment from TikTok below

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