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How Rockstar Chases Bigger, Better, More Immersive Worlds

It has been 23 years since Rockstar Games pioneered the 3D open world with Grand Theft Auto 3 and ever since that industry-shifting release the studio has remained at the very forefront of the genre. Despite there being more contenders to the throne than ever these days, Rockstar’s worlds have consistently proven themselves to be generational leaders largely thanks to the pursuit of immersive realism. The network of overlapping systems and handcrafted elements that make up places like Los Santos and Saint Denis are designed to offer such a sense of authenticity that these simulated cities truly feel alive.

The craft behind such digital realities is something that Ben Hinchliffe knows well. A former Rockstar designer now working in the immersive field of virtual reality, he helped put together the worlds of L.A. Noire, Grand Theft Auto 5, and Red Dead Redemption 2 – games that each pushed the bar higher and higher.

For 2011’s L.A. Noire, much of that immersion came via its groundbreaking facial capture technology that was able to recreate an actor’s every sneering lip and twitching eye. It’s the feature that liquidated developer Team Bondi will be best remembered for. But Rockstar, who acted as both publisher and co-developer on the project, offered contributions that were informed by its proven strengths in open world design.

That’s something that will no doubt raise a few eyebrows, as L.A. Noire is widely considered a poor open world game due to its lack of side activities and map-populating content. “Because the focus was on Phelps and the police, you were kind of boxed in a little bit,” says Hinchliffe. “How far would Phelps go and what could he do? He couldn't do anything too outrageous. He's law enforcement. It did shape a lot of the content as to where we could take it. Let's say you were a criminal or an outlaw, you probably could have gotten away with a lot more in terms of content and what you could have done.”

Despite this, L.A. Noire’s approach to a sprawling city was closer to Grand Theft Auto’s guiding philosophy than you may expect. It was all about authenticity, something that has only become increasingly important to the studio over the last decade. “[The aim was] trying to get that vibe of the 1940s era and the setting and making sure that all felt very authentic in terms of how it was portrayed throughout the game,” explains Hinchliffe. L.A. Noire’s achievements in this area are largely uncontested thanks to a recreation of the city of angels that is so period-accurate even people who lived in LA during the 1940s praised its depiction.

Even the hand scripted stuff looks like it's organic because of Rockstar's tools

A reflection of that authentic, painstaking-recreated LA would later be found in Grand Theft Auto 5’s Los Santos, which features large sections of city streets that are map-accurate to the metropolis that inspired it. But realism isn’t achieved by architectural accuracy alone – people are as important as pavements. Hinchliffe worked on several of L.A. Noire’s random crimes, a human element that helped bring the digital city to life. There were mobsters lurking in the backalleys that didn’t care about the main story, and you’d never know when they’d strike next. They lent some authentic everyday frustration to the job of a detective – would you focus on the case, or do your public duty and clean up another one of the city’s messes?

Those random crimes would indirectly evolve into Grand Theft Auto 5’s world events, in which pedestrians would call out for help after being mugged or carjacked. They appeared as part of Rockstar’s mandate to “go bigger and better in every aspect.”

“It was making the cars feel like they handled better, having better damage on the vehicles, having the tyres deflate and stuff, having everything react more realistically,” recalls Hinchliffe. “It was a grand vision of just pushing everything forward.”

The key to enhancing GTA 5’s immersive qualities were the dozens and dozens of automated systems that made its simulation of city life feel truly organic. A tyre bursting was a natural reaction to a player’s driving habits rather than a scripted sequence. But Rockstar learned that sometimes it took a lie to create something that feels like the truth.

Hinchliffe worked on The Meltdown, a mission in which you must help paparazzi photographer Beverly Felton score a picture of a drunken celebrity caught in a police chase. To create an authentic race through the streets of Los Santos, Hinchliffe controlled everything.

“A lot of the traffic in that chase is fully hand-scripted,” he says. “It's not ambient traffic. We've made the cars follow a set route and cross over at the set time, and have a garbage truck just pull around the corner at the right time. We've hand scripted all of it to give the player the best experience and the best cinematic feel for that chase.”

“Rockstar’s systems are very clever,” he adds. “The tools are very powerful for design. You can switch between hand scripted and generic behaviors very easily, and even the hand scripted stuff looks like it's organic because of the tools.”

That approach really comes into its own in Red Dead Redemption 2. While the 2018 western is Rockstar’s most simulation-heavy open world to date, much of its authenticity only exists because the world is so authored. The frontier may feel alive and reactive, but behind the scenes are thousands of hand-crafted responses to the many actions players can perform.

“A big aspect of Red Dead 2 was that the higher ups wanted to push forward that feeling of the NPCs feeling more real and make that world around you feel like a living, breathing world,” Hinchliffe recalls.

“You've got these smaller towns and less of a population density, so you need the NPCs to feel a bit more real,” he explains. “It was a big drive to [allow players] to talk to people and be more involved in the world, to make you feel bad if you just shoot a random person. [Because of that conversation system] maybe you'd feel a bit worse about that than just mowing down 20 people in GTA 5.”

Pretty much every NPC in Red Dead Redemption 2 has some kind of interior life. Even if that life is just riding a cargo wagon along the same route over and over, it’s a job with a destination that players can turn into a highway robbery opportunity. This level of detail is vital for Red Dead Redemption because of the limited population density Hinchliffe mentioned. At the modern metropolitan scale of Grand Theft Auto, though, with its streets home to thousands of pedestrians, such a sense of authentic life is much more difficult to achieve. It feels like a pipe dream to expect the upcoming Grand Theft Auto 6 to replicate RDR 2’s immersive achievements… but that’s not to say it’s impossible.

I don't see any reason why you couldn't have that Red Dead Redemption 2 level of NPC interaction in a much larger scale game.

Hinchliffe worked on Grand Theft Auto 6 until he left Rockstar in 2022, which means he both knows the scope of its ambition and is bound by a Non-Disclosure Agreement to keep that scope a secret. But as a veteran designer of open world games, he has his own informed opinions about what is possible.

“From a theoretical standpoint, and what you might be able to do if you had the budget and the team size, I don't see any reason why you couldn't have that [Red Dead Redemption 2] level of NPC interaction in a much larger scale game,” he says.

Such interactions are not where his current priorities lie, though. Hinchliffe now works at British indie developer Just Add Water, acting as lead designer on virtual reality construction simulator Dig VR. In many ways it’s a galaxy away from his experiences at Rockstar, but there is an element that unites his past and present: immersion.

“VR just adds another level of immersion by default because you're in the space,” Hinchliffe says. “But it's harder to then make the player feel like they're immersed and that place is real because they're in it.”

“Obviously VR is super tactile,” he continues. “You are using your hands in most stuff, and the challenge is making sure that the things you are doing with your hands or anything you interact with feels real. If it doesn't, you can instantly break the immersion.”

Those challenges really highlight two very different approaches to immersion. Where in GTA it’s all about the detailed city-wide simulation, in VR it’s about physically turning the key in the ignition. It’s smaller, more intimate. That requires a complete reset of your expectations and ambitions when compared to traditional gaming. That goes for much more than just immersion, too.

“A huge achievement for us [in Dig VR] was getting the dynamic terrain working so you can fully dig the ground and then dump it out,” he explains. “That's a first for any Meta Quest game. Now, people in the traditional flat screen world are going ‘Whoop-de-do, you've done dynamic terrain. There's like a million games with dynamic terrain. What's the big deal?’ But for us in VR, that's a huge deal because there was no reference point, no one to learn from. We just had to figure that out and make it work.”

The current state of virtual reality feels like a repeat of traditional gaming’s infancy. Because the medium is so different, everything demands starting from scratch. And so Dig VR’s achievements are literally groundbreaking. Furthermore, it may inspire other VR developers to incorporate dynamic terrain in their projects. “It's those baby steps of helping each other and helping the medium go forwards,” says Hinchliffe. “As each game comes out with a new feature that hasn't been done in VR, the whole space starts iterating and moving forwards.”

23 years ago, Rockstar transformed its Scalextric-esque 2D roads into a fully three-dimensional city. It pushed the industry forwards, paving the way not just for its own games but laying the groundwork for the likes of Assassin’s Creed, Forza Horizon, and Cyberpunk 2077. The open world genre is now a patchwork of different developer contributions, each one having iterated and moved the concept forward. And next year, with the release of Grand Theft Auto 6, we’ll finally see what Rockstar’s next contribution to immersive worlds will be.

Matt Purslow is IGN's Senior Features Editor.
Views expressed in this interview are the personal opinions of Ben Hinchliffe and do not represent the thoughts or opinions of Rockstar Games.

Here’s Skyrim’s Windhelm in Unreal Engine 5 with Lumen & Nanite

A few days ago, Leo Torres shared a video, showcasing Windhelm from The Elder Scrolls V: Skyrim in Unreal Engine 5.4. This video will give you an idea of what a modern-day remake of Skyrim could look like in UE5. This video is part of an ongoing project to visualize a more realistic and lore-accurate … Continue reading Here’s Skyrim’s Windhelm in Unreal Engine 5 with Lumen & Nanite

The post Here’s Skyrim’s Windhelm in Unreal Engine 5 with Lumen & Nanite appeared first on DSOGaming.

Early Handheld Black Friday UK Deals: ASUS ROG Ally Z1 Extreme Over 20% Off

Early Black Friday UK Deals are rolling strong this year, and it’s the perfect time to snag deals on portable gaming gear that’ll level up your setup on the go. Are you hunting for a portable console, an upgraded controller, or a next-gen gadget? These discounts make it easy to save big and reinvest those savings into something truly next-level, like the XREAL Air AR Glasses. Imagine gaming on a massive 201-inch virtual screen wherever you are.

With discounts like 21% off the ASUS ROG Ally and 33% off the CRKD Nitro Deck, you’re already grabbing enough Black Friday savings to justify the splurge on the AR experience of your dreams. So why not treat yourself to the ultimate portable gaming setup? These deals are here now, but they won’t last long.

ASUS ROG Ally Handheld Gaming Console (AMD Ryzen Z1 Extreme Processor

This is portable gaming done right. The ASUS ROG Ally crams some serious tech into a lightweight device, giving you a full gaming PC experience without chaining you to a desk. It’s powered by an AMD Ryzen Z1 Extreme processor and Radeon graphics, which means it can handle everything from the latest AAA blockbusters to indie gems without sweat. The 7-inch Full HD touchscreen is smooth as butter, offering a 120Hz refresh rate that makes fast-paced action look flawless. Weighing just 608 grams, it’s ridiculously easy to carry around—perfect for gaming on the couch, in bed, or on the go. At £399 (down 21%), it’s priced to tempt even the most frugal gamers.

Nintendo Switch - OLED Model (White) + Super Mario Bros. Wonder Pre Installed Switch Online 12 Month Subscription

The Nintendo Switch OLED might make your old Switch jealous. Its upgraded 7-inch OLED screen is bright, bold, and colourful, adding extra magic to every game. This bundle includes Super Mario Bros. Wonder, which takes the classic side-scroller we all know and love and gives it some chaotic twists. Think power-ups that turn Mario into an elephant. (Yes, really.) You can tackle the game solo or round up a few friends for some laugh-out-loud multiplayer mayhem. To sweeten the deal, a 12-month Switch Online subscription is thrown in, so you can dive into retro classics or battle it out online. It’s all yours for £289.95 — a pretty sweet setup if you ask me.

CRKD Nitro Deck

If you’re tired of Joy-Cons letting you down, the CRKD Nitro Deck might be your new best friend. This sturdy controller attaches directly to your Switch, offering zero stick drift (finally), re-mappable buttons, and swappable thumbsticks for a customized feel. It even charges your console while you play, so you can go hard on your gaming marathons. Whether chasing high scores or crushing enemies, this deck makes everything more seamless. At just £39.99 (a solid 33% off), it’s an easy win for anyone who takes Switch gaming seriously.

CUKTECH 20 Laptop PowerBank 140W

Battery anxiety is real, but the CUKTECH 20 power bank has your back. With a massive 20,000mAh capacity, this compact charger can handle your Switch, Steam Deck, or ASUS ROG Ally like a champ. It’s powerful enough to keep you going through the longest gaming sessions yet small enough to toss in a bag without weighing you down. Playing on a plane or just forgetting to charge before heading out? This little lifesaver ensures you’re never caught without power. If you’re serious about portable gaming, this is one accessory you’ll want in your arsenal for over 20% off.

XREAL Air AR Glasses

Why strain your neck looking at a tiny screen when you could project a massive 201-inch display right in front of your face? That’s the beauty of the XREAL Air AR Glasses. They’re lightweight (just 79 grams), comfortable, and compatible with everything from laptops to gaming consoles like the Nintendo Switch. Perfect for gaming, streaming, or just zoning out with your favourite shows, these glasses bring a personal movie theatre vibe wherever you go. For £249, it’s a splurge that makes screen time way more fun and less awkward than staring at your phone.

Vampire The Masquerade: Bloodlines RTX Remix Remaster Alpha 0.0.1 Released

Vampire The Masquerade: Bloodlines fans, here is something for you today. Modder ‘Safemilk’ has just released an alpha version of his RTX Remix Mod for this classic RPG. As with all the RTX Remix Mods, this one will add Full Ray Tracing/Path Tracing to Bloodlines. However, since this is an alpha release, it may have … Continue reading Vampire The Masquerade: Bloodlines RTX Remix Remaster Alpha 0.0.1 Released

The post Vampire The Masquerade: Bloodlines RTX Remix Remaster Alpha 0.0.1 Released appeared first on DSOGaming.

Best TV for Gaming 2024

Lots of competition has led to a glut of outstanding televisions for gaming in basically every price tier. Thanks to HDMI 2.1 support pushing 4K at up to 120Hz, gaming on a TV is probably cheaper and more enjoyable than using a gaming monitor.

So whether you enjoy your PlayStation 5, Xbox Series X/S, or pushing the limits further with a PS5 Pro or dedicated gaming PC, getting a good 65-inch television that supports high-end performance is really just a matter of choosing how much you want to spend. That said, there are some features you want to look for as a baseline: namely, support for Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM). The good news is, these can be found on basically any TV worth its salt these days. That means we’re looking for TVs that are going to offer even more, like our top pick, the LG G4.

TL;DR – These are the Best Gaming TVs:

Great brightness and excellent contrast are a must for HDR gaming, the likes of which you’ll want for games like Cyberpunk 2077 and Alan Wake II. Along with that great contrast, though, you also want a television that has low input lag, support for 120Hz or even 144Hz, and dimming zones that respond fast enough to not interrupt scenes with slowly transitioning highlights.

Competitive gamers who enjoy Call of Duty: Black Ops 6 or Apex Legends will want the ability to pull shadows up so that enemies can’t hide in dark spots but they’ll also want highlights that don’t blow away the ability to see a target set against bright objects. That means televisions that have dedicated gaming modes like the LG G4 OLED, the TCL QM7, or the Sony Bravia 7 should all be considered because they are designed to support all types of gaming.

Additional contributions by Kevin Lee and Danielle Abraham.

1. LG 65" G4 OLED Evo

Best Gaming TV

LG’s Gallery Series televisions have always represented the best LG has to offer and that remains the case with the G4. It’s not only the best OLED I’ve tested, but it also represents the best overall package (specifications, price, and performance) of any television in 2024.

The LG G4 is as close to perfect as a TV can be in 2024 and is an example of what OLED can do at its best, combining infinite contrast, excellent color reproduction, and fantastic brightness in one elegant, super-slim display.

There was a fear that the development of Samsung’s QD-OLED technology would leave WOLED TVs like LG’s in the dust, but LG successfully pushed its technology in response and its brightness and color accuracy now rival what Samsung has produced, while packaging it in a more approachable television that gives you more control over how you want your content to look. While other OLED brands have over-simplified the user interface, LG believes in its users and gives them plenty of control over color, saturation, and contrast.

Thanks to its boosted brightness, the G4 can excel in pretty much any environment. With outstanding color, infinite contrast, great HDR support, and outstanding gaming performance, it’s the best TV on the market in 2024 for gaming and quite honestly anything else.

2. Sony 65" A95L QD-OLED

Best High-End OLED TV for Gaming

Speaking of QD-OLED, Samsung didn’t keep that technology to itself, licensing it to Sony to produce the A95L. Outside of an updated processor, not a lot has changed between Sony’s most recent OLED model compared to the A95K I reviewed a few years ago, since the panel itself hasn’t needed updating since it debuted.

And what a panel it is. While LG’s G4 is overall the best television for gaming given its price to performance ratio, if price doesn’t matter to you and you only care about the best possible picture quality across the most use cases, then Sony’s QD-OLED televisions are the best there is.

Samsung’s implementation of its QD-OLED is good, but the company does a poor job with giving users any control over how the picture looks and the result is an over-saturated, overly contrasty picture that can look too strong. That, and Samsung has not entered into an agreement with Dolby to support Dolby Vision, meaning HDR support is seriously weaker than the competition. Sony dials that back down to reality and gives full HDR support, allowing it to take advantage of that excellent QD-OLED panel.

Sony also has the best processing in the industry and is better able to deal with noise, artifacts, and pixelation that comes as the result of streaming. Even the best streaming signals have problems and Sony’s tech can’t be beaten for smoothing that out and providing a picture with better tonality and cleaner sharpness.

With best-in-class color accuracy, incredible brightness, and unlimited contrast, Sony’s A95L is unbeatable, if you can get past the high asking price. If your budget has no limit, then Sony is the way to go.

3. Sony 65" Bravia 7 Mini-LED QLED

Best High-End LED TV for Gaming

If you like the sound of excellent processing but aren’t a fan of OLED, then Sony’s Bravia 7 is the answer. It offers very good brightness, excellent color (which is consistent across the panel), great HDR support, and top-tier processing to create the best overall LED television experience on the market.

A benefit of Sony’s most recent televisions, the Bravia 8 included, is the pairing of Sony Remote Play built-in. The Bravia 7 allows you to treat your TV like a giant Playstation Portal, wirelessly connecting with your Playstation so you aren’t blocked from your console if the TV it’s connected to is in use. That makes the Bravia 7 a great second television either for the bedroom or office while your main television is tied up in the living room.

Thanks to mini LED technology, the Bravia 7 attains very good contrast and brightness that is as close as you can come to OLED before jumping up a price tier and Sony did a great job this year of keeping its high-end LED approachable in price, which is in contrast to Samsung’s strategy. That means that Sony-level picture quality and processing are more easily attainable to more people and it gives brands like TCL and Hisense more competition to keep pushing the envelope (which they have done).

Sony’s Bravia 7 does an excellent job of being a television that gets a lot right and doesn’t overly charge for it, which feels like a shift for the company. As I noted in my review, the color accuracy it is capable of hitting and its consistency across the entire panel is hard to beat, and while it doesn’t get quite as bright as some of its competitors, it’s got enough juice to overcome reasonably well-lit rooms and does so without sacrificing picture quality. As a result, the Sony Bravia 7 is the company’s most compelling mini LED television in years and the best high-end model on the market.

4. Hisense 65" U8N Mini-LED ULED

Best Mid-Range Gaming TV

Hisense has really come into its own in the last couple of years and the U8 represents the cumulative knowledge it has learned over that time. Hisense was the first mini LED maker to push brightness to new heights and the U8N is easily the brightest television I tested this year with the ability to push out 2,000 nits of brightness.

Everything else about the U8N comes in just slightly under what Sony has been able to achieve. Color accuracy, contrast, off-angle viewing, and overall performance of the operating system are just slightly under the heights reached by the Sony Bravia 7, but the tradeoff is more brightness and a lower asking price.

But compare it to the Samsung QN90D, a television that costs nearly twice as much as the U8N, and you’ll find that it gets brighter, has more customization options, and provides wider HDR format support.

The Hisense U8N isn’t going to win in a blow-for-blow fight against Sony and Samsung, but it still exists as a very compelling option for game rooms or brightly-lit living rooms, especially given its lower asking price. It sports fantastic gaming performance, great color accuracy, and spectacular brightness along with a redesigned frame that looks less like a discount TV and more like the high-end options it competes against.

5. TCL 65" QM7 QLED

Best Entry-Level TV for Gaming

TCL’s QM7 is the king of value. As I found in my review, it offers outstanding color accuracy, good contrast, good brightness, and has a processor that is fast enough to make browsing the operating system feel quick and snappy.

At $600 for a 65-inch set, you probably aren’t expecting a lot, so the QM7 kind of sneaks up on you with how much it does right. It offers a solid 1,500 nits of peak brightness, separated its pair of 4K 144Hz ports from its eARC port (so you can actually use all three simultaneously), comes packed with one of the better gaming menus, and comes with support for all the most-used HDR formats.

It even sounds pretty darn good out of the box thanks to an Onkyo 2.1 sound system which includes a subwoofer built-into the rear of the panel.

The achilles heel of the QM7 is off-axis viewing, though. While contrast loss isn’t huge, bright objects set against dark backgrounds will exhibit a rather large halo effect and that is most visible when watching this TV from the side.

The QM7 does a lot right, avoiding the expected norms of conceding some performance in order to arrive at that lower asking price and instead providing a television that just does everything pretty darn well.

How to Choose a TV for Gaming

There are several key features that make for a great gaming TV, according to our TV buying guide. The first one to pay attention to is the refresh rate. If you want the smoothest possible gameplay, you should be seeking out TVs with higher refresh rates. All of our picks offer 4K/120Hz, which perfectly match up with the specs of both the PS5 and Xbox Series X/S, and some TVs hit 144Hz when PC gaming. However, with 8K TVs making their way onto the scene 8K/60Hz also offers some solid gameplay.

Next up, variable refresh rate is essential for staying immersed in the best PS5 and Xbox games. VRR helps to eliminate screen tearing by adjusting the refresh rate to match the frame rate coming out of your gaming system. Before VRR and high refresh rates, game consoles would force you to play with a 30 or 60fps cap in order to match the TV's 60Hz refresh rate – otherwise you'd encounter screen tearing. With VRR, however, the system is free to push out as many frames as possible, confident that the TV will vary its refresh rate to match. In other words, VRR lets you play with an uncapped frame rate while still preventing screen tearing.

HDMI 2.1 connectivity may be the most crucial specification to seek out when purchasing a gaming TV. If you’re looking to game at 120Hz in 4K, which both the PS5 and Xbox Series X/S offer, you'll need this port. An HDMI 2.0 port will only offer 4K at speeds of 60Hz.

Gaming TV FAQ

What kind of TV do I need for PS5?

Most modern TVs will work with the PS5, but to take full advantage of all the console has on offer (including being one of the best Blu-Ray players), you may want to spend a little extra for better specs and more features. The PS5 can output a 120Hz refresh rate in 4K through HDMI 2.1, while some games also support VRR and ALLM, ensuring smoother and more enjoyable gameplay. The best TVs for PS5 will offer those specs.

What are the disadvantages of gaming TVs?

Gaming TVs are great for consoles, providing speedy refresh rates, VRR, and game modes to ensure an enjoyable playing experience, but that doesn't mean they're not also great for watching movies or streaming TV shows. These days, the best TVs come with gaming features, whether they're marketed as gaming TVs or not, so you can rest assured that if a TV is good for gaming, it's good for everything else too.

Is a gaming monitor or TV better?

Choosing a display to game on depends on personal preference and how you want to play. The best gaming monitors have an edge when it comes to responsiveness, sporting even higher refresh rates than the best TVs, as well as lower input lag and other advanced display features. Of course, monitors are often smaller in size, more adjustable, and live on a gaming desk. TVs are meant for couch gaming and tend to pull ahead in image quality and HDR performance. We discuss gaming monitors vs TVs here.

When is the best time to buy a TV?

TVs go on sale throughout the year. But some key times are Black Friday, before the Super Bowl, and Prime Day. Outside of that, many manufacturers churn out new TV models in the spring, so you can score deals on older offerings. Check out the best time to buy a TV guide for more info.

Where to Get the Best TVs for Gaming in the UK

Jaron Schneider is an award-winning commercial filmmaker, an internationally-published consumer technology journalist, and long-time digital imaging expert across the fields of both video production and traditional photography. He is also the Editor-in-Chief of PetaPixel.

Never-Before-Seen Half-Life 2: Episode 3 Gameplay Footage and Ice Gun Revealed in New Documentary

Half-Life: Episode 3 remains one of the great what-ifs in gaming history. Originally set to follow on from Episode 1 and 2, its cancellation instead left the series dangling on a cliffhanger it never directly resolved.

Now, on the occasion of Half-Life 2's 20th anniversary, Valve has opened up about its development in a brand-new documentary that shows never-before-seen work-in-progress footage, a brand-new Ice Gun, and a raft of new concept art. You can see the gameplay segment from the documentary in the video below.

Among the details shown in the video, Episode 3 would have been set in the Arctic, and it would have focused on Alyx as a companion character. Aside from the Ice Gun, the footage shows a blob-like enemy that could split into multiple parts. According to the documentary, the team had complete a "collection of playable levels in no particular order" and expected to be able to release the game within a year or two.

In addition to the new gameplay footage, writer Marc Laidlaw, founder Gabe Newell, and others also talk frankly about why it was never released, ultimately chalking it up to a lack of compelling new ideas and other reasons. At one point Laidlaw jokes, "Are we allowed to cry in this documentary?"

We could have shipped it. It wouldn't have been that hard

The reason for Episode 3's cancellation has been the subject of much discussion over the years, not the least because Episode 2 ended on a grim cliffhanger. In an interview with IGN shortly before Alyx's release, Valve level designer Dario Casali described it partly as an issue of scope screep. Laidlaw would later reveal the plot in a story called "Epistle 3," featuring "Gertie Freemont" and "Alex Vaunt" — plays on Gordon Freeman and Alyx Vance.

It's possible to detect a lot of regret over the decision not to go through Episode 3. At one point Laidlaw jokes, "Are we allowed to cry in this documentary?" Others talk about how Episode 3 probably could have been released in hindsight. Newell says, "We could have shipped it. It wouldn't have been that hard. My personal failure was being stumped. I couldn't figure out why Episode 3 was pushing anything forward."

Valve finally released Half-Life Alyx in 2020, sending the story spinning off in a new direction, but many fans remain wistful about Half-Life: Episode 3 (not to mention the long lost Half-Life 3). Now, 20 years after its release, Valve is celebrating Half-Life 2 amid unconfirmed rumors that a new game is in the works. In the meantime, it's worth watching the entire documentary, which delves deep into Half-Life 2's fraught development.

Image source: Half-Life 2 Documentary / Valve

Kat Bailey is IGN's News Director as well as co-host of Nintendo Voice Chat. Have a tip? Send her a DM at @the_katbot.

Coca-Cola's New AI-Generated Holiday Ad Slammed as 'Soulless' and 'Embarrassing': 'This Is Such Slop'

When it comes to famous Christmas commercials, there aren't too many that are more iconic and nostalgic than Coca-Cola's 1995 "Holidays Are Coming" spot. The company's latest take on that ad, however, isn't inspiring the Christmas spirit in a lot of fans.

You can watch the 16-second spot here, which in some ways is largely similar to the original, from the soundtracks to that big, lit-up truck. But if something feels a little off, it's because it was Coca-Cola's first ad to be fully generated by artificial intelligence.

The company's European CMO, Javier Meza, explained the decision in an interview with Marketing Week, saying Coca-Cola wanted to bring this year's holiday commercial to "today's times."

“We didn’t start by saying: ‘OK, we need to do this with AI,’” he said. “The brief was, we want to bring Holidays Are Coming into the present and then we explored AI as a solution to that.”

It's safe to say that a lot of people on the internet would've preferred Coca-Cola modernizing the ad in another way, however. The reaction online has been overwhelmingly negative, with comments on the YouTube video and across social media calling it "slop," "embarrassing," and "creepy." Or, as one commenter put it: "This is as heartwarming as an aluminum tree."

"Over 14 years ago, people were recreating the Coca Cola Christmas ad in GTA San Andreas and it still came off as more authentic than this tripe," wrote one X/Twitter user.

Over 14 years ago, people were recreating the Coca Cola Christmas ad in GTA San Andreas and it still came off as more authentic than this tripe. https://t.co/3BmQWBP3uF pic.twitter.com/rXZ81kkEhN

— 𝔑𝔞𝔱𝔥𝔞𝔫 (@TheNathanNS) November 15, 2024

"Coca Cola decided to have its polar bears take a giant AI shit under the Christmas Tree," wrote @joerussotweets on X/Twitter.

"It’s actually soooo concerning that a brand as big as Coca Cola is doing this," added another X/Twitter user. "Surely they could’ve afforded to hire actors/designers/editors/etc. to make this?"

Others expressed similar concerns: "This is such slop bro. If a billion dollar company like coca cola cant pay real artists, actors, directors, etc to promote their product what precedent does this set for the rest of the market?," wrote one person on the YouTube video.

But, most importantly: "Coca Cola is banned from Ba Sing Se."

In fact, the reception is so harsh that it's actually pretty difficult to find any positive sentiment. But Jason Zada, founder of one of the three AI studios Coca-Cola worked with to create the ad, touted the efficiency of using the technology to craft the spot.

“More than cost, it’s the speed,” Thakar told Ad Age. “Speed is I would say five times, right? And that is a huge benefit. The production time would have taken, traditionally, much longer. So that is a huge benefit.”

Coca-Cola has responded to the backlash yet, but it might lose some soda drinkers to Pepsi in the meantime.

AI remains a hot-button topic in creative industries, emerging as a major point of contention in last year's Hollywood writers' and actors' strikes and in the current video game actor strike. For more on the issue, check out IGN's full AI Week coverage from last year, including a report about how it's become the new battleground in the animation industry.

Alex Stedman is a Senior News Editor with IGN, overseeing entertainment reporting. When she's not writing or editing, you can find her reading fantasy novels or playing Dungeons & Dragons.

What to Watch this Weekend (In Addition to Deadpool & Wolverine, of Course)

Welcome to Streaming Rewind, a weekly breakdown of the new and noteworthy as we work to help readers wade through the absolute deluge of television series and movies in the streaming space.

You’ve made it through another week, and your reward is a brand new weekend with all-new things to watch. OK, some of them may not be new to you, but they’re new to streaming and digital! Deadpool & Wolverine is finally available to watch on Disney+, while Megalopolis and Saturday Night are now available On Demand. Among the many other options for the weekend is Silo, which returns for Season 2, and the middle hunk of Cobra Kai’s final season.

Dune: Prophecy Cometh

Dune anything is usually treated like a big deal, but early reviews for the new Max series have been middling at best (sitting at an average of 6.5/10 on Rotten Tomatoes) and there seems to be absolutely no buzz either. Still, if you just can’t get enough of that universe, there will be more sand to swim in starting on Sunday (November 17) when Dune: Prophecy debuts. The new prequel series follows a pair of Harkonnen sisters and explores the early world of the fabled Bene Gesserit.

Emilia Perez Hits Netflix

Emilia Perez is a fever dream, and a divisive one at that. While it was nominated for the prestigious Palme d’Or at the Cannes Film Festival this year, the positive reception started to dwindle after the film went wide. Though, while the criticisms are earned, it should be mentioned that fans and critics still seem to be pretty positive on the movie. It’s worth discovering for yourself but, for me, the movie misses the mark despite solid performances.

Twisters Spins Into Peacock

The fact that it’s been a relatively soft year for film as a whole aside, Twisters may actually be my favorite movie that I saw in 2024? This is relatively unsurprising, as I love big, dumb action movies. So, if you love big, dumb action movies, the legacy sequel is now on streaming. Turn on a fan and spritz some water at yourself if, also like me, you’re still upset that you managed to miss the movie in 4DX (that’s the newfangled theater experience that turns your movie watching into a theme park ride for the duration of the film).

Other New and Notable Streaming and On Demand Titles This Weekend

  • Megalopolis (On Demand) — November 12
  • Saturday Night (On Demand) — November 12
  • Deadpool and Wolverine (Disney+) — November 12
  • Your Monster (On Demand) — November 12
  • Bad Sisters Season 2 (Apple TV+) — November 13
  • Hot Frosty (Netflix - and yes you read that right) — November 13
  • Cross (Prime Video) — November 14
  • The Day of the Jackal (Peacock) — November 14
  • Cobra Kai Season 6 Pt 2 (Netflix) — November 15
  • Silo Season 2 (Apple TV+) — November 15
  • Thelma (Hulu) — November 15
  • Dune: Prophecy (Max) — November 17

Half Life 2, Episode 1 & Episode 2 are free to keep on Steam

To celebrate the 20th anniversary of Half-Life 2, Valve is giving away for free the main game, alongside Episode One and Episode Two. Until November 18th, PC gamers can acquire a free copy of this classic FPS. So, if for whatever reason you don’t own it, you should seize the opportunity and get it. Valve … Continue reading Half Life 2, Episode 1 & Episode 2 are free to keep on Steam

The post Half Life 2, Episode 1 & Episode 2 are free to keep on Steam appeared first on DSOGaming.

Half-Life 2 20th Anniversary Update Includes Developer Commentary, Improved Graphics, and a 2-Hour Documentary

Valve is honoring the 20th anniversary of Half-Life 2 with a celebration that includes a brand-new two-hour documentary, a developer commentary update, and more.

The studio updated fans on the festivities on its website today, revealing a gift basket full of goodies for fans new and old. While it’s not quite the Half-Life 3 announcement fans have waited two decades for, it’s still more than enough to help with the wait.

Topping the list of announcements is a two-hour making-of video from the Secret Tape team behind the Half-Life 1 documentary. Valve says die-hard fans can start watching the Half-Life 2 documentary today for a behind-the-scenes look at how the studio handled running out of money, getting hacked, building its PC storefront Steam, and more. It’s an in-depth peek behind the curtain at a pivotal moment in gaming history, but the festivities don’t stop there.

Half-Life 2 owners can also now enjoy a new update that adds everything from additional content to ironed out wrinkles. This includes access to the original Episode One and Episode Two expansions, which have been bundled into to the base experience at no additional cost. Valve adds that it reassembled the original Half-Life 2 team to provide commentary tracks for the entire game.

Steam Workshop support and Steam game recording are just two more bonuses that have been added to help celebrate Half-Life 2’s 20th anniversary, with even more included in the form of general touch-ups and fixes. Some of the update’s changes include rebalanced lighting, cleaner horizons, new graphics settings for things like blood and fire effects, and an overhaul for aim-assist.

“Every map in Half-Life 2 has been looked over by Valve level designers to fix longstanding bugs, restore content and features lost to time, and improve the quality of a few things like lightmap resolution and fog,” the studio explains.

If you’re interested in Half-Life 2 and want to check out the 20th anniversary update, you’re in luck; Valve has made the game free to own until November 18. That means you get the entire sequel experience, including its two expansions, at no cost whatsoever – as long as you click that download button in the next few days.

Half-Life 2 has long been hailed as one of Valve’s best projects and one of the most important video games ever made. In our original review, we called it a “amazing” and gave it a 9.7/10. Fans have combed over every detail of the first-person sequel since its release on November 16, 2004, and once the 20th anniversary update is live, there will be even more to uncover. While it’s true that Half-Life 3 still hasn’t been confirmed to be in the works, the goodies revealed today should help with the wait until a sequel is actually, really revealed. There’s also the VR-exclusive Half-Life: Alyx, which we gave a 10/10.

For more on the world of Half-Life, you can read about Nvidia’s upcoming Half-Life 2 RTX remaster. The company released a trailer for the project just yesterday to help celebrate the 20th anniversary, revealing how its team is creating something that stays true to the original vision while giving it a fresh coat of paint.

Michael Cripe is a freelance contributor with IGN. He started writing in the industry in 2017 and is best known for his work at outlets such as The Pitch, The Escapist, OnlySP, and Gameranx.

Be sure to give him a follow on Twitter @MikeCripe.

The Best Buy Early Black Friday Sale, Round 2 Starts Today: The Deals You Shouldn't Miss

Best Buy just kicked off its second round of Early Black Friday deals. This time around, the best deals are limited to gaming PCs and laptops, TVs, and some gaming peripherals.

The final round of Early Black Friday deals should go live on Friday, November 22. One significant advantage that Best Buy has over online-only retailers like Amazon is that you have the option of buying online and picking it up in store. Chances are there's a retail location within driving distance of your home. Not only do you avoid the hassle of shipping, especially during the busy holiday season, but it's easy to return the monitor if you're dissatisfied.

Black Friday TV Deals

The 65" Samsung OLED TV is definitely the best TV deal currently available, but it has at this price for a few days now. The best new deal is the 48" LG B4 OLED TV for just $599.99. This deal was previously only available to My Best Buy Plus members, but not anymore. This would make a great gaming monitor thanks to its HDMI 2.1 inputs with up to 120Hz refresh rate. Rtings mentions that in Game Optimizer mode, the image quality is comparable to the much more expensive LG C4.

Black Friday Gaming PC Deals

Best Buy completely refreshed its selection of early Black Friday gaming PC deals. If you're on a budget, the iBuyPower Scale RTX 4060 gaming PC for $699.99 is a tremendous deal and a great candidate for 1080p gaming. Another gaming PC deserving of mention is the CyberPowerPC Gamer Supreme, which features the AMD Ryzen 7 7800X3D CPU (predecessor to the new 9800X3D) and a powerful RTX 4070 Super GPU. This rig can handle 1440p and 4K gaming.

For more early Black Friday deals on gaming laptops and PCs, check out both the Dell Early Black Friday Sale and the HP Early Black Friday Sale. These computers are made-to-order and usually take longer to ship out, but the consistency in build quality and customer service makes them worth it.

Black Friday Gaming Laptop Deals

Best Buy has also refreshed its early Black Friday gaming laptop deals. The Acer Nitro V 15" laptop boasts an RTX 4050 GPU for a budget price of $699.99. On the other end of the spectrum, the Acer Predator Helios with a massive 18" display, powerful i9-14900HX CPU, and best-in-class RTX 4090 GPU, is available for $2,399.99. That's the best price we've seen so far for an RTX 4090 gaming laptop for Black Friday.

Black Friday Gaming Hardware Deals

If you're a My Best Buy Plus member, you get exclusive savings on the Asus ROG Ally Ryzen Z1 Extreme edition gaming handheld. It's currently on sale for $499.99 for everyone, but My Best Buy Plus members get an additional $50 on top, making it $449.99. This extra discount may be unlocked for non-members starting November 29. In our Asus ROG Ally review, Robert Anderson wrote that "the ROG Ally has the potential to be a serious contender against the Steam Deck. While it's not perfect, there's a lot to love about this powerful new handheld."

Black Friday Sony Headphone Deals

The Sony headphone and earbud deals have started early for Black Friday. These are manufacturer discounts, so the discounted pricing should be available at other retailers if you prefer them, like Amazon, Walmart, or Target.

The Sony WH-1000XM4 is the best deal here. It's current price of $199.99 is $30 cheaper than last week. Although we haven't reviewed this specific headphone, we have reviewed its XM5 successor. In our Sony WH1000XM5 review. Kevin Lee wrote that it's "hands down the best sounding and most impressive noise-cancelling headphones." Although the XM5 is also on sale, it's actually higher than last week ($299.99), so I would recommend waiting for another price drop.

Should You Buy Now or Wait for Black Friday?

At this point, Black Friday is only a few weeks away and in most cases it's better to wait. There are some deals here that are probably as low as they will go, even on Black Friday. However, it's very likely that the same deals you see now will also be available on November 29, even if they go out of stock.

Eric Song is the IGN commerce manager in charge of finding the best gaming and tech deals every day. When Eric isn't hunting for deals for other people at work, he's hunting for deals for himself during his free time.

Star Wars Movie Pulled From 2026 Release Calendar and Replaced by Ice Age 6

A Star Wars movie that had previously staked out a late 2026 release date has been pulled from Disney's calendar.

As reported by Variety on Friday, the film has been removed from the previously announced Dec. 18, 2026, date, which will now see the release of Ice Age 6 instead.

That doesn't mean we're not getting any Star Wars in 2026, however. As it stands now, The Mandalorian & Grogu, directed by Jon Favreau, is still slated for a May 22, 2026, release.

It's unclear what specific Star Wars movie was set for that December date, but Disney has a number of projects in the universe in development. At last year's Star Wars Celebration, Lucasfilm announced three new Star Wars feature films: a Dave Filoni-directed New Republic film set in his Mando-verse, a Dawn of the Jedi movie led by James Mangold, and a New Jedi Order feature directed by Sharmeen Obaid-Chinoy that's set to have Daisy Ridley reprise her role as Rey after the events of 2019's The Rise of Skywalker.

That Obaid-Chinoy project has gone through several changes as of late, with screenwriter Steven Knight recently departing after taking over for Damon Lindelof and Justin Britt-Gibson. Still, Rey as a character is still apparently a major priority for Disney moving forward, with a recent THR report saying that she's set to appear in several upcoming Star Wars films.

And, believe it or not, that's not even all Disney has on the Star Wars docket moving forward. It was revealed just earlier this month that X-Men producer Simon Kinberg is set to write a new trilogy that isn't, contrary to initial reports, a continuation of the Skywalker Saga.

Ice Age 6, meanwhile, was officially confirmed at D23 Brazil last week. When it releases, it'll mark 10 years since the most recent mainline entry in Ice Age, 2016's Collision Course, although spinoff The Ice Age Adventures of Buck Wild came out in 2022.

Alex Stedman is a Senior News Editor with IGN, overseeing entertainment reporting. When she's not writing or editing, you can find her reading fantasy novels or playing Dungeons & Dragons.

A bunch of new information about Star Wars: The Rise of Skywalker has been revealed by <a href="https://www.vanityfair.com/hollywood/2019/05/star-wars-cover-story" target="_blank">Vanity Fair</a>, including some plot details, new characters and planets, and more. Read on for everything new!

Indiana Jones and the Great Circle Is an Exception to Phil Spencer's Caution Around Licensed Games

Licensed games can be a great way to build interest with a familiar property, but they can also be fraught as various stakeholders weigh in on its creative direction. Xbox CEO Phil Spencer is aware of these challenges, and they're one reason he's "not the biggest fan" of committing resources to licensed games.

Speaking with the Game File newsletter, Spencer talked about some of the "complexities" that come with making licensed games, especially when it comes to putting them on subscription or streaming services.

"We’ve seen it in racing games that have to get delisted, because you lose certain licenses,” Spencer said. “So I'm always very careful, if we're going to take on a license, that we're doing it for creative reasons, [that] the team has a goal around what they want to do.”

While Spencer didn't name it explicitly, Ubisoft has cited "licensing constraints" as one of its reasons for delisting The Crew. Xbox's own Forza Horizon games have likewise been delisted due to expiring licenses.

When it comes to Indiana Jones and the Great Circle, which is being developed with input from Lucasfilm Games, Spencer say that MachineGames' passion for the property was reason enough to take on the license.

I think what you see in Indiana Jones is a team that really loves Indiana Jones and that world

"I think what you see in Indiana Jones is a team that really loves Indiana Jones and that world. The story is, to me, one of the strongest parts of that game—the way you feel like you're Indiana Jones from a first person perspective," Spencer said. "So it's clear that's something they wanted to do. But, for us, given the [intellectual property] that we have that we own. I'm a big fan of us using the IP that we haven't even revisited.”

As for whether or not the Indiana Jones license might eventually expire, Spencer said, "I feel great about our partnership with Lucas and Disney, all up, on that. They've been good partners. We're obviously doing Blade with Arkane Lyon with them. I was just out there visiting with that team.”

Indiana Jones and the Great Circle is out December 9 for Xbox and PC, with the PS5 release set for spring 2025. You can read our full hands-on preview right here.

Kat Bailey is IGN's News Director as well as co-host of Nintendo Voice Chat. Have a tip? Send her a DM at @the_katbot.

Black Friday 2024: The Best Early Sales We've Found So Far

We hope you've prepared your wallets, because it's Black Friday season. During the biggest sales event of the year, keep an eye out for price drops on the games you've been waiting to add to your library. The same can be said for TVs, gaming PCs, Apple products, and more. Whatever you're in the market for, right now is probably one of the best times to make your biggest purchases.

Every major retailer is holding a sale for Black Friday, so there's an endless stream of deals to discover. We're here to help you find the best ones.

Jump to:

Even though Black Friday is technically just one day, massive sales have already started across plenty of online retailers. We've outlined everything you need to know about Black Friday 2024 below, including the best Black Friday deals we've found so far.

When Is Black Friday 2024?

The actual date of Black Friday 2024 falls on November 29, but the best Black Friday deals are well underway. Plenty of retailers have already opened sales online, and each week leading up to the event will slowly see more deals until we reach the big day.

What about Cyber Monday?

Cyber Monday 2024 will take place on December 2. This sales event usually focuses on online shopping and electronics. Cyber Monday deals will kick in well before December 2, and most retailers nowadays lump together Black Friday and Cyber Monday in the week leading up to the actual days. By that logic, you can expect to see at least some deals branded as part of "Cyber Monday sales" starting around Monday, November 25.

Best Black Friday Sales We've Found So Far

Black Friday has a wide variety of deals you can find, but it generally stays consistent with the major categories. Some of the biggest deals are on TVs, video game consoles, gaming PCs, Apple products, and physical games.

Video Game Consoles

Nintendo has officially announced their Black Friday Switch deals for 2024, which include, as per usual, a game and console bundle. This year's featured game is Mario Kart 8 Deluxe, and the Switch OLED console also comes with a 12-month Nintendo Switch Online membership. While Nintendo didn't say anything about discounts on the Switch Lite, there's still a chance we see online retailers like Best Buy put the handheld on sale anyways.

Finally, over in PlayStation world, Sony posted and then deleted a video saying the Digital Edition of the PS5 Slim would drop to $380 for the rest of the year. While we don't have official confirmation about that PlayStation deal, a PS5 price drop would make sense after the launch of the PS5 Pro. Microsoft also has live Xbox Black Friday deals, including $50 off the Series X console until November 23.

Video Games

Without a doubt, Black Friday is the best time of the year to buy video games at pretty much any store or online retailer. Xbox already has up to 55% off a decent chunk of its digital library, and you can expect Black Friday deals on Switch games to start appearing on the Nintendo eShop on November 24. PlayStation doesn't have an official Black Friday plan yet, though I'm personally hoping to see discounts on recent PS5 releases like Metaphor: Refantazio, Black Myth Wukong, or Space Marine 2.

For PC folks: Steam's Autumn Sale is expected to go live at 10am PST on November 27 and last through December 4, covering both Black Friday and Cyber Monday. Until then, Steam's current sales event is Cooking Fest, featuring demos of and discounts on a wide range of, you guessed it, cooking games.

TVs

Black Friday is the perfect time to pick up a new TV for gaming or binge-watching your favorite shows. Retailers heavily discount TVs, sometimes offering up to thousands of dollars in savings. Any screen size from 50" to 85" is usually available for the best price you'll see all year, and each retailer offers different TV models, brands, and sizes. If you're looking to upgrade your home theater this sales season, we're keeping track of the best Black Friday TV deals we can find.

Gaming Laptops

Some of the best deals on gaming laptops take place during Black Friday season, and we've already seen discounts on Alienware gaming laptops in Dell's Black Friday sale. Since new CPUs and graphics cards are released each year, laptops using older hardware are usually discounted to clearance for Black Friday. This year, keep an eye out for laptops utilizing an RTX 4070 graphics card, as the RTX 4070 Super is out now.

Gaming PCs

If you're looking for more power than a laptop, plenty of pre-built gaming PCs are also on sale for Black Friday. PC owners can also expect to see big deals on hardware components and PC parts like cases. Overall, Black Friday is an excellent time to purchase anything for your PC, or even buy a new one.

Gaming Monitors

Black Friday and Cyber Monday are two of the very best times to buy a gaming monitor every year. Similar to TVs, this is the time of year we see the biggest discounts on top-rated brands like Samsung, LG, and Asus. If you've been waiting to buy a fancy 4K gaming monitor or an ultrawide display, you will want to wait for Black Friday pricing.

Apple Products

Black Friday is also an amazing time to grab Apple products on sale. Some of the best deals on iPads, MacBooks, AirPods, and Apple Watches will probably appear during Amazon's big Black Friday event. Last year, Apple also offered Apple gift cards for anyone who bought the newest Apple Watch models. We expect to see a similar deal this year across the Apple Store and other major retailers.

VR Headsets

VR has grown in popularity in recent years largely thanks to the Meta Quest and PSVR headsets. We already know that we are going to see some discounts on the Meta Quest 3, because those deals already started earlier this year with the announcement of the new Quest 3S. We also expect to see discounts on some of the other popular budget VR headsets as Black Friday draws near.

Toys, LEGOs, and Board Games

Considering that Black Friday is the de facto day for Christmas shopping, it should come as no surprise that it's a great time to find discounts on toys. Whether you're looking for discounts on LEGO sets or some adorable Pokémon plushies, you'll be able to find savings online and in stores. If you're a collector of LEGO, Black Friday is by far the best time to buy LEGO sets and you should come prepared.

Kitchen Appliances

Black Friday sees some of the lowest possible prices on kitchen appliances. This includes things like KitchenAid stand mixers, Nespresso machines, and Crock Pots that have historically all been heavily discounted during this sale period. If you've been waiting to buy an expensive piece of kitchen tech, November will be the month to do so ahead of the holidays. Retailers like Walmart and Target also have exclusive deals on certain models of Keurigs and blenders, so make sure to shop around for the best price.

4K and Blu-ray Movies

2024 has seen a huge resurgence in physical media, evident in the endless sales on 4K and Blu-ray movies you can find on Amazon. Both Prime Days this year had some of the lowest prices we've seen on popular box sets like The Lord of the Rings, Harry Potter, and Game of Thrones. We are still seeing new Blu-ray releases every week that will continue to drop in price for Black Friday, and I'm personally hoping to see discounts on the new LotR 4K movie set that includes the One Ring.

Streaming Services

Streaming services get some sort of promotional discount every year for Black Friday. These will most likely be revealed as price reductions for a certain window of time within the subscription. For example, you can expect Peacock and Paramount+ to offer the base subscription of their service for something like $3.99 for three months. You can check out our guide to Black Friday streaming deals for our predictions or dive into the best streaming bundles already available.

What Deals Not to Expect This Year

Even with such a large sales event, there are a handful of items we do not expect to see on sale. Black Friday and Cyber Monday have the best deals for technology, so items like groceries and household items tend to not see steep discounts. This also goes for technology that was recently released, including new video game consoles, devices, and audio equipment. So don't expect discounts on the Apple Vision Pro or the new PS5 Pro models. You also shouldn't expect any direct discounts on popular items like the PlayStation Portal unless there are price cuts on used models.

Biggest Black Friday Retailers

In recent years, the best deals can be found at a few major retailers. These retailers include Amazon, Best Buy, Target and Walmart. You can expect to find the same great deals in stores available on each of these retailer's websites, which covers almost every deal you could ever ask for on Black Friday.

Amazon Black Friday

Amazon's Black Friday sale offers the most deals, covering almost every category on sale. With this range, Amazon has more niche deal offerings that you won't be able to find at other retailers. You will find that Amazon has almost every deal available at other retailers, thanks to price matching. The best deals for video games and tech will be something to look for here. Even home items, like lamps, pillows, and bedding, drop to year-round lows.

Best Buy Black Friday

Best Buy's Early Black Friday sale has kicked off, specifically with a focus on deals for TVs, video games, and other technology. New deals will be added to the Best Buy website leading up to the big day, so it can be easy to miss one. The company also tends to offer great deals on some of the best headphones in the market.

Walmart Black Friday

Walmart has thousands of items on sale each Black Friday, and 2024 isn't an exception. Walmart has some of the best TV deals available with steep discounts. The Walmart Black Friday sale has been officially announced as two separate events, with the first wave of Walmart Black Friday deals, which include some of the best Pokemon card discounts, live now.

Target Black Friday

Like Walmart, Target offers a variety of Black Friday deals. You can find deals on the latest Apple products, TVs, and electronics. Additionally, Target offers deals on home items like vacuums, coffee makers, and even KitchenAid Mixers.

Costco Black Friday

Costco always has some of the best Black Friday deals available online and in stores, but the deals are a little harder to predict. The wholesale retailer has offered everything from grocery discounts to console bundles at various times throughout November. If you have a Costco membership, it's defiinitely worth checking out the sales when they officially begin. You can take a look at the Costco Black Friday ad to get an idea of what to expect from the sale this year.

Dell Black Friday

If you're in the market for a new gaming PC, monitor, laptop, or even TVs and headphones, the Dell Black Friday sale offers a surprising variety of discounts during the holiday season. We pretty regularly cover these Dell deals and coupons throughout the year, but the PC manufacturer always saves its very best deals for November. They also usually have one of the best Cyber Monday sales on the web.

Apple Black Friday

Apple always does some sort of Black Friday promotion, but the overall best Apple Black Friday deals tend to be at other retailers. You can already find deep discounts on iPads, Apple Watches, AirPods, and even iPhones at Amazon, Walmart, and Best Buy in 2024. We're still waiting on an official announcement about Apple's direct Black Friday sale, but you can likely expect some sort of gift card deal that is still pretty good.

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