
After days of online backlash to Amazon’s God of War TV series first look image, David Jaffe, creator of the video game series upon which the show is based, has delivered his verdict — and he held nothing back.
Some said the image looked like an AI-fueled deepfake. Others said it looked cheap, like cosplay. Others said actor Ryan Hurst wasn’t ripped enough to play Kratos, and that Callum Vinson is too young to play Atreus. Whatever your feeling on the image, it’s clear God of War has made a poor first impression.
Now, in a reaction video posted to his YouTube channel, Jaffe has called the image “dumb” and “terrible” and questioned the decision to release it as a first look. But, ultimately, he feels confident in the show, because Ronald D. Moore of Battlestar Galactica and Star Trek Deep Space Nine fame is in place as showrunner, and Cory Barlog, chief God of War developer at Sony Santa Monica, is also involved.
“It's so dumb,” Jaffe began. “But, okay, let's be incredibly clear, okay? Two things can be true. This can be a terrible image, and it is. It is so bad in so many ways, which we'll talk about in a moment. And Ron Moore is awesome, who is the showrunner. He created the new Battlestar. He didn't create it, because it's based on books, but Outlander, about the woman who goes back in time. He's done Star Trek stuff. The guy is a juggernaut of a talented fellow. I have absolutely no doubt it is going to be a good show. Cory [Barlog] is on it. I think Cory has a great deal to offer, not just to this universe, but he's great with storytelling. I'm not worried about the show.
“But I'm a little worried about, what the f*** is this? Not because I'm like, how dare they, it doesn't look like Kratos! I don't care about that. A good actor is a good actor and that's all you need. I'd much rather have a great actor who embodies the essence of the character and makes the character endearing or memorable or iconic, than looks just like the person in the video game. Who cares, right? I mean, you care right now, but eventually they can become, you know… Peter Parker never looked like Tobey Maguire until Tobey Maguire became Peter Parker, right? So, I'm not worried about that stuff.
“It's just a dumb f***ing image.”
Jaffe went on to express confusion at the cryptic social media post from Kratos actor Ryan Hurst over the weekend. Hurst took to Instagram to say, “Don’t believe everything you see on the internet, kids.” He didn’t namecheck the God of War image, but it seems likely that’s exactly what the statement was in reference to.
“Well then why is goddamn Prime Video releasing it?” Jaffe countered. “This isn't some behind the scenes thing that somebody snuck from the set. This is an official release from Amazon, who is producing the show. So I don’t know what the f*** that means.”
Jaffe continued by discussing how Kratos looks in the image, as well as the younger Atreus. He was critical of both, as they appear in the image released by Amazon.
“Kratos just in this pose with this face… expression, not the guy's face, but this expression, he just looks stupid,” Jaffe said. “If you are going to reveal to most people a brand new character that you hope is going to carry your series for the first time, and they've never really seen this before, and this is the way you introduce them… I mean, maybe that's conscious. Maybe they're like, ‘Well, what we really want to focus on is the father-son story.’ And if we focus on him being like Spartan rage and all that, maybe people are like, ‘I don't want to watch that show.’ Okay, maybe. But then at that point, could you find a picture that doesn't look like he's s***ting in the woods, cuz that's what the picture looks like.”
Then, on Atreus: “The kid, I get that they wanted a younger kid than Atreus was. I think Atreus was like 11 or 10 in the first 2018 game. They want this kid to age with the series and if you hire him now and he's 12 and they don't start filming the new series till he's 14, he's going to be too old for the arc that they're clearly building. So, I don't mind that he's young.
“I’m not being mean to a child. I'm sure he's a wonderful child, a nice looking kid, talented, but his hair looks like it's got tons of product in it. I know he's supposed to be a little kid. But is he a little kid that needs glasses? Is he a little kid that maybe is a little special? Because look how he's holding the bow and where he's aiming the bow. It's like he's not aiming… it's just weird the way the whole image looks. He looks like he's a very confused little boy with way too much product in his hair.
“Neither of these characters look very interesting or appealing. They look just dumb. Like if this was God of War Dumb and Dumber Edition, that's what you would expect. Like it's a comedy.”
You’d think that would be enough, but Jaffe said the “most offensive thing” about the image is not Kratos or Atreus, but the styrofoam rock placed between them.
“You would think in a world of CG and AI and over a century of movie magic, of real-time practical effects, or better yet… the effect is probably fine. The actual creation of the rock, the guys who made the prop, the ladies who made the prop are probably great. It's the lack of lighting,” he said. “This looks like what you would go into a hobby store and buy for your f***train set for like, ‘Oh I got the boulder set for the trains to go by and it's got the moss that some amateur craft guy is kind of glued on. It's just a terrible image.”
Ultimately, though, Jaffe said he’s not worried about the God of War show and thinks it will be fine.
“I'm sure the show will be fine though, primarily because Ron Moore is a really good creator and showrunner, and Cory's involved and I think it'll be great for people who like this kind of thing,” he concluded. “I'm honestly just more confused. I'm confused by who at Amazon or PlayStation Productions, that I have a great deal of respect for, is like, you know what, ‘Out of the 80 images we could release, this is the one.’ That person needs to be on some kind of list. Don't let that person get on a plane because I don't think they're well.”
“Atreus, the 10-year-old son of Kratos, grew up in a remote forest cabin, isolated from the rest of the world and raised almost entirely by his mother, Faye,” an official description for the character says. “He is an accomplished archer, has an affinity for animals, and is intensely curious about what lies beyond the confines of his forest home. After his mother’s death, Atreus is left with a cold, distant father who he barely knows and who knows little about him in return. Nonetheless, Atreus yearns for his father’s approval and is desperate to prove he is strong enough to survive in a harsh and dangerous world.”
Hurst, meanwhile, played Thor in Sony Santa Monica's 2022 video game sequel God of War Ragnarok. “Through their adventures, Kratos tries to teach his son to be a better god,” an official description says, “while Atreus tries to teach his father how to be a better human.”
Teresa Palmer, Max Parker, Ólafur Darri Ólafsson, and Mandy Patinkin have joined as Sif, Heimdall, Thor, and Odin, respectively. The most recent additions saw Amazon bringing back Alastair Duncan as Mimir, while also adding newcomers Danny Woodburn as Brok and Jeff Gulka as Sindri. Deadpool actor Ed Skrein plays Baldur.
Production is currently underway in Vancouver, with a two-season order setting showrunner Ronald D. Moore of Battlestar Galactica and Star Trek Deep Space Nine fame up for some time.
Word of a live-action God of War adaptation first arrived in early 2022 before Amazon moved to officially announce the project later that same year. After a troubled development saw the exit of previous showrunner Rafe Judkins as Amazon hit the reset button, the show eventually found a new creative direction. Moore took over as showrunner in late 2024, with Shogun and The Boys veteran Frederick E.O. Toye tapped to direct its first two episodes.
Amazon and Sony have not announced a release date for the God of War show. While we wait, check out our interview with Ronald D. Moore from SDCC 2025, where he talked about his vision for the series. We’ve also got a story on Sony Santa Monica’s reported next God of War game, which is a bit surprising.
Image credit: Amazon Prime Video.
Wesley is Director, News at IGN. Find him on Twitter at @wyp100. You can reach Wesley at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me.