McDonald's Pulls 'God-Awful' AI-Generated Christmas Advert Just Days After Major Backlash, Calls It 'An Important Learning'

McDonald's has pulled a new ad created entirely with generative AI following a major backlash online.
The 45-second clip was released on the McDonald's Netherlands’ YouTube channel on December 6 — with comments turned off — and was removed from the platform on December 9. It depicted "the most terrible time of the year," and showed increasingly disastrous Christmas fails before suggesting people hide out in McDonald's until January.
Viewers were quick to hit out at the tone and quality of the video, pointing out a number of telltale generative AI signs. One user on social media called the video "god-awful" and "cynical." Another social media user added: "the future is here, and it's not looking good." "If they were going for creepy, depressing, deeply unfunny, clumsily shot, poorly edited, and inauthentic — nailed it!" another said.
McDonald's unveiled what has to be the most god-awful ad I've seen this year – worse than Coca-Cola's.
— Theodore McKenzie (@realTedMcKenzie) December 6, 2025
Fully AI-generated, that's one. Looks repulsive, that's two. More cynical about Christmas than the Grinch, that's three.
I don't wanna be the only one suffering, take a look: pic.twitter.com/lRYODLkkBJ
The message of this ad is “the holidays suck” and it’s solution is to spend as much time in McDonald’s as possible. Forget your friends and family…have a Big Mac.
— The Art of SpongeBob (@ArtofSpongebob) December 8, 2025
The song is poorly written, almost certainly written by AI because it doesn’t fit the original rhythm at all and at… https://t.co/MTR2i7XG6y
The fast food resturant chain issued a statement to BBC News, saying the backlash served as "an important learning" as the company explored "the effective use of AI."
The ad was a collaboration between Dutch company TBWA\Neboko and American production company The Sweetshop. Melanie Bridge, CEO of The Sweetshop, went on to defend the ad after it was released publicly.
“For seven weeks, we hardly slept, with up to 10 of our in-house AI and post specialists at The Gardening Club [our in-house AI engine] working in lockstep with the directors,” Bridge said, as reported by Futurism. “We generated what felt like dailies — thousands of takes — then shaped them in the edit just as we would on any high-craft production. This wasn’t an AI trick. It was a film.”
She added: “I don’t see this spot as a novelty or a cute seasonal experiment. To me, it’s evidence of something much bigger: that when craft and technology meet with intention, they can create work that feels genuinely cinematic. So no — AI didn’t make this film. We did.”
The people who made the AI McDonald's ad want you to know they put more man hours into it than a traditional production.
— Reid Southen (@Rahll) December 9, 2025
Like Coca Cola, in their attempt to prove they worked hard, they've instead shown AI is hard to control, still expensive, and uglier. What's the point again? https://t.co/lXrdO8U8ok
The McDonald's backlash follows a similar response to Coca-Cola's entirely AI-generated Christmas ad and a similar justification. Jason Zada, founder and chief creative officer of AI studio Secret Level, defended his company’s work on Coke’s Christmas promo. “The haters on the Internet are the loudest. A lot of the people complaining last year were from the creative industry who were just afraid — afraid for their jobs, afraid for what it did. But I think the spot tested really well and average people really enjoyed it.”
Pratik Thakar, global vp and head of generative AI at Coca-Cola, added: “Last year we decided to go all in, and it worked out well for us… Yes, some parts of the industry were not pleased we were using a 100% generative AI film, but that’s part and parcel of doing something pioneering. We understand that concern. But we need to keep moving forward and pushing the envelope. The genie is out of the bottle, and you’re not going to put it back in.”
At the time of this article's publication, the Coca-Cola advert remains live.
The use of generative AI to create videos both commercial and non-commercial is one of the hottest topics in all entertainment. OpenAI’s Sora 2 app, for example, has caused significant controversy after it was used to flood social media with videos containing depictions of copyrighted characters including those from popular anime and game franchises such as One Piece, Demon Slayer, Pokémon, and Mario. OpenAI CEO Sam Altman has called Sora 2 videos using copyrighted characters "interactive fan fiction."
And in September, SAG-AFTRA issued a strongly worded statement in response to the emergence of Tilly Norwood, the AI-generated “actress” that has enraged Hollywood.
Lex Briscuso is a film and television critic and a freelance entertainment writer for IGN. You can follow her on Twitter at @nikonamerica.







