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Anthropic Promises Claude Will Remain Ad-Free, Mocks ChatGPT Ads in Super Bowl Commercial

✇MacRumors
Par :Juli Clover
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As OpenAI is making plans to introduce ads to ChatGPT, competitor Anthropic has promised to keep Claude ad-free. In a blog post today, the company said that there are "many good places for advertising," but a "conversation with Claude is not one of them."


According to Anthropic, including ads in Claude would not be in line with its mission of creating a helpful assistant for work and deep thinking. Anthropic claims that users should not need to second-guess whether an AI is being helpful or "subtly steering the conversation towards something monetizable."

There will be no ads or sponsored links in conversations with Claude, and Claude's responses will not be influenced by advertisers or include third-party product placements.
Our analysis of conversations with Claude (conducted in a way that keeps all data private and anonymous) shows that an appreciable portion involve topics that are sensitive or deeply personal--the kinds of conversations you might have with a trusted advisor. Many other uses involve complex software engineering tasks, deep work, or thinking through difficult problems. The appearance of ads in these contexts would feel incongruous--and, in many cases, inappropriate.

Promising an ad-free experience could encourage people to choose Claude over OpenAI's ChatGPT. In January, OpenAI said that it would start testing ads in the United States for free and Go tier subscribers, though subscribers with higher paid tiers will not see ads. OpenAI claims that ads will be clearly labeled and will not influence the answers that ChatGPT provides, nor will the company provide conversation details to advertisers.

To further reinforce the difference between Claude's ad-free experience and ChatGPT's ad-supported experience, Anthropic plans to run a humorous Super Bowl commercial where a man gets an unwanted cougar dating ad after asking about his mother. "Ads are coming to AI," reads the video's text. "But not to Claude."


Anthropic plans to continue to monetize through enterprise contracts and paid subscriptions, with revenue reinvested in improving Claude. Anthropic will maintain a free tier, and the company says that it may also offer lower-cost subscription tiers and regional pricing in the future if there is demand for it. Claude Pro is priced at $20 per month, which is the same price as ChatGPT's higher-end Plus tier.

An ad-free Claude experience isn't a sure thing forever, as Anthropic gives itself an out in the blog post: "Should we need to revisit this approach, we'll be transparent about our reasons for doing so."
This article, "Anthropic Promises Claude Will Remain Ad-Free, Mocks ChatGPT Ads in Super Bowl Commercial" first appeared on MacRumors.com

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New M5 Chips Spotted in iOS 26.3 Beta

✇MacRumors
Par :Juli Clover
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The iOS 26.3 release candidate includes references to a pair of unreleased chips that are in the M5 family, according to information found by Nicolás Alvarez and shared with MacRumors.


The iOS 26.3 RC mentions two unreleased SoCs, T6051 and T6052, with associated H17C and H17D platform names. The 17 is a reference to the M5, as the standard M5 chip is numbered H17G. Typically, the "C" lettering is used with a Max chip, and the "D" lettering is used for Ultra chips. G is used for standard chips, and S is used for Pro chips.

When using Apple's past numbering and lettering as a reference, that would suggest an M5 Max and an M5 Ultra chip. There is no current reference to T6050 H17S, which is the chip identifier and platform name we'd expect for the M5 Pro.

Since we're currently waiting on new versions of the MacBook Pro with M5 Pro and M5 Max chips, the chip references located are a bit confusing. We have three possibilities: there's an M5 Pro chip along with an M5 Max and M5 Ultra chip and it's just not added to the iOS 26.3 code yet, Apple is changing its numbering, or Apple is planning for M5 Max and M5 Ultra ‌MacBook Pro‌ models.

  • Chip 1 in the beta: T6051, H17C. Presumably M5 Max.

  • Chip 2 in the beta: T6052, H17D. Presumably M5 Ultra.

  • Not in the beta: T6050, H17S. Chip identifier expected for M5 Pro.


Apple's past Max chips have all used "C" lettering, including the M1 Max (H13C), M2 Max (H14C), M3 Max (H15C/H15M), and M4 Max (H16C). There was also an M variant of the M3 Max for the 14-core chip, with Apple using C for the 16-core chip.

Ultra chips have all used "D" lettering, including the M1 Ultra (H13D), ‌M2‌ Ultra (H14D), and M3 Ultra (H15D). There was no M4 Ultra chip.

It's not clear why we are only seeing signs of an M5 Max and M5 Ultra chip, but rumors suggest that new ‌MacBook Pro‌ models with higher-end M5 chips are set to launch in the next few weeks. Apple is supposedly working on a Mac Studio in the M5 family, which would use an M5 Ultra chip, but we haven't heard rumors about an upcoming launch.
This article, "New M5 Chips Spotted in iOS 26.3 Beta" first appeared on MacRumors.com

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Amazon's Alexa+ Now Free for All U.S. Prime Members, Beating Apple's Smarter Siri to Market

✇MacRumors
Par :Juli Clover
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Amazon's Alexa+ AI assistant is rolling out to all U.S. Amazon Prime subscribers beginning today, with the service available at no additional cost.


Amazon says that Prime subscribers can access Alexa+ with the Alexa app, Alexa-enabled devices, or the Alexa.com website. Prime members can access Alexa+ by saying "Alexa, upgrade to Alexa+," or by logging into their Amazon account on the Alexa website.

Alexa+ has been in testing since February 2025, offering a smarter, more personalized, and more proactive assistant experience. Amazon says Alexa+ is much more capable than the prior version of Alexa thanks to its updated architecture that uses large language models from Amazon Nova and Anthropic.

Alexa is able to do things like order takeout, make restaurant reservations, book rides, and schedule home repairs, plus it can control smart home products and answer questions like any other chatbot. It integrates with Amazon services, and can integrate with hardware like Ring cameras.

Amazon Prime in the U.S. is priced at $14.99 per month or $139 per year, and Alexa+ is considered one of the Prime benefits. Customers without Prime can try Alexa+ through a limited, free chat experience on Alexa.com and in the Alexa app. Subscribing solely to Alexa+ costs $19.99 per month, which makes no sense for anyone since Prime is cheaper.

Amazon's revamped Alexa+ experience is seeing a wide rollout a couple months ahead of when Apple is expected to debut a more powerful, personalized version of Siri. ‌Siri‌ is going to get an update in spring 2026, likely in iOS 26.4.

Alexa and ‌Siri‌ were two of the original large-scale voice assistants, so it will be interesting to see how Alexa+ compares to the revamped version of ‌Siri‌ when ‌Siri‌ launches.
Tag: Amazon

This article, "Amazon's Alexa+ Now Free for All U.S. Prime Members, Beating Apple's Smarter Siri to Market" first appeared on MacRumors.com

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9to5Mac Daily: February 4, 2026 – Apple Music Replay, Xcode upgrade

✇9to5Mac
Par :Seth Kurkowski
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Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.

Sponsored by Stuff: Stuff helps you get everything out of your head and into a simple, elegant system—closing open loops and reducing mental stress. Use code 9TO5 at checkout for 50% off your first year.

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Civilization VII Coming to Apple Arcade Tomorrow

✇MacRumors
Par :Juli Clover
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Popular strategy game Civilization VII is set to launch on Apple Arcade tomorrow, allowing ‌Apple Arcade‌ subscribers to play on iPhone, iPad, and Mac.


Sid Meier's Civilization VII ‌Apple Arcade‌ Edition features the Civilization VII base game experience, with mouse support, controller support, and intuitive touch controls available. Players take on the role of one of many legendary leaders from history, aiming to build the greatest empire the world has ever known.

Gamers will construct cities and control armies to expand their territory, conquering or cooperating with rival civilizations for the resources to evolve and discover new technological breakthroughs. Multiplayer gameplay is not supported at launch, and DLC add-ons are not available. Large map sizes are limited to devices that have at least 8GB RAM.

Along with Civilization VII, ‌Apple Arcade‌ is also gaining musical rhythm adventure Felicity's Door, puzzle game I Love Hue Too+, and classic video arcade title Retrocade. Retrocade is available on the Vision Pro as well as the ‌iPhone‌ and ‌iPad‌.

‌Apple Arcade‌ is Apple's subscription gaming service, priced at $6.99 per month. The service allows up to six family members to share a single subscription, and games feature no in-app fees or ads.
This article, "Civilization VII Coming to Apple Arcade Tomorrow" first appeared on MacRumors.com

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Apple TV Announces 12 New Shows and Films Coming This Year

✇MacRumors
Par :Joe Rossignol
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Apple on Tuesday previewed 12 new shows and films that will be premiering on the Apple TV streaming service throughout 2026.


The new series:


The new films:
We have provided a brief overview of each new show and film below.

New Series


Imperfect Women



Based on Araminta Hall's novel of the same name, "Imperfect Women" is a psychological thriller that "examines a crime that shatters the lives of a decades-long friendship of three women." The series stars Elisabeth Moss, Kerry Washington, and Kate Mara.

Margo's Got Money Troubles



"Margo's Got Money Troubles" is described as "a bold, heartwarming, and comedic family drama" that follows recent college dropout and aspiring writer, Margo (Elle Fanning), the daughter of an ex-Hooters waitress (Michelle Pfeiffer) and ex-pro wrestler (Nick Offerman). Margo has a new baby, mounting bills, and dwindling ways to pay for things.

Widow's Bay



Apple says "Widow's Bay" blends genuine horror with character-driven comedy.

Widow's Bay is "a quaint island town 40 miles off the coast of New England," but "something lurks beneath the surface." Mayor Tom Loftis (Matthew Rhys) is desperate to revive his struggling community, but as tourists start arriving, it appears that local residents might have been right about the island being cursed after all.

Maximum Pleasure Guaranteed



Billed as a darkly comedic thriller, "Maximum Pleasure Guaranteed" follows newly divorced mom Paula (Tatiana Maslany).

"Convinced she witnessed a murder — while simultaneously struggling through a custody battle and an identity crisis — Paula begins her own investigation, one that could unravel a greater conspiracy while also holding the keys to rebuilding her family and sense of self."

Cape Fear



A mini-series, inspired by the 1991 remake directed by Martin Scorsese and produced by Steven Spielberg: "A storm is coming for happily married attorneys Anna (Amy Adams) and Tom Bowden (Patrick Wilson) when Max Cady (Javier Bardem), the notorious killer they are responsible for putting behind bars, is let out of prison — and he wants vengeance."

Lucky



Based on Marissa Stapley's bestselling novel, "Lucky" centers on a young woman (Anya Taylor-Joy) who "left behind the life of crime she was raised in years ago, but must now embrace her darker, criminal side one final time in a desperate attempt to escape her past."

New Films


Outcome



"Outcome" is a dark comedy that centers on Reef Hawk (Keanu Reeves), a Hollywood star facing extortion. With the support of his lifelong friends Kyle (Cameron Diaz) and Xander (Matt Bomer), and his lawyer Ira (Jonah Hill), Reef tries to make amends with anyone he could have possibly wronged in hopes of identifying the blackmailer.

Eternity



"Eternity" is a rom-com: "In an afterlife where souls have one week to decide where to spend eternity, Joan (Elizabeth Olsen) is faced with the impossible choice between the man she spent her life with (Miles Teller) and her first love (Callum Turner), who died young and has waited decades for her to arrive."

The Dink



In this comedy movie, "washed up former tennis prodigy Dusty Boyd (Jake Johnson) has been reduced to coaching unruly children at his father Chuck's (Ed Harris) suburban country club. Desperate for his father's approval, Dusty blindly supports Chuck's vendetta against the new craze taking over the club: pickleball."

Mayday



Ryan Reynolds and Kenneth Branagh team up in "Mayday," a "genre-bending, action-packed buddy comedy movie that flips the spy thriller on its head."

"When hotshot U.S. Navy pilot Lieutenant Troy 'Assassin' Kelly (Reynolds) is sent on a top-secret mission into Russian territory at the height of the Cold War, the operation implodes, leaving him stranded behind enemy lines. Discovered by Nikolai Ustinov (Branagh), a gruff ex-KGB agent with a penchant for American culture, Troy thinks he's toast — but could an unlikely alliance between the two lead to Troy's rescue and a bond neither saw coming?"

Matchbox: The Movie



Inspired by the Mattel toys, "Matchbox: The Movie" is an "action-packed, globetrotting adventure about a group of friends since childhood who have their lives upended when undercover CIA agent Sean (John Cena), their long-absent former leader, returns to their small town and unwittingly gets them embroiled in a frantic international pursuit to save the world."

Way of the Warrior Kid



A drama film based on the 2017 children's novel of the same name by Jocko Willink: "Middle school has been a nightmare for Marc (Jude Hill), a good kid who's bullied by his classmates and feels like he's behind in everything, from academics to P.E. to just making friends. That changes when his injured Uncle Jake (Chris Pratt), a decorated Navy SEAL, comes to spend the summer and recuperate with Marc and his mom, Sarah (Linda Cardellini)."
This article, "Apple TV Announces 12 New Shows and Films Coming This Year" first appeared on MacRumors.com

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Amazon Discounts Anker's Newest Prime Chargers

✇MacRumors
Par :Mitchel Broussard
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Earlier this week, Anker debuted its new Prime 3-in-1 Wireless Charging Station with a launch discount on Amazon. If ordered this week, you can clip the on-page coupon on Amazon to get the accessory for $119.99, down from $149.99.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

The Prime 3-in-1 Wireless Charging Station features Qi2.2 support, which lets a compatible MagSafe ‌iPhone‌ charge at up to 25W. It's the same speed as Apple's ‌MagSafe‌ charger, and it is 10W faster than the standard Qi2 ‌MagSafe‌ chargers. You can also simultaneously charge an Apple Watch and AirPods with the device.

Note: You won't see the deal price until checkout.



There are plenty of other Anker discounts happening on Amazon this week, including the Prime 14-in-1 Thunderbolt 5 Dock back at its all-time low price of $339.99, down from $399.99. You can find this accessory and more on sale in the lists below, and note that as of writing only the new Prime 3-in-1 Wireless Charging Station requires an on-page coupon.



Wall Chargers



Wireless Chargers



Portable Chargers




If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.



Deals Newsletter


Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!




Related Roundup: Apple Deals

This article, "Amazon Discounts Anker's Newest Prime Chargers" first appeared on MacRumors.com

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macOS Tahoe 26.3 Release Candidate Now Available

✇MacRumors
Par :Juli Clover
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Apple today provided the release candidate (RC) version of an upcoming macOS Tahoe 26.3 update to developers for testing purposes, with the update coming a week after the launch of the third beta. The RC is the version of ‌macOS Tahoe‌ 26.3 that will be provided to the public as long as the final testing phase uncovers no major bugs.


Developers can download the ‌macOS Tahoe‌ 26.3 update by opening up the System Settings app, selecting the General category, and then choosing Software Update. Beta Updates will need to be enabled, and a free developer account is required.

There's no word yet on what's included in ‌macOS Tahoe‌ 26.3, and no new features have been found during beta testing so far.

We'll likely see Apple release ‌macOS Tahoe‌ 26.3 next week.
Related Roundup: macOS Tahoe
Related Forum: macOS Tahoe

This article, "macOS Tahoe 26.3 Release Candidate Now Available" first appeared on MacRumors.com

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Apple Seeds iOS 26.3 and iPadOS 26.3 Release Candidates

✇MacRumors
Par :Juli Clover
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Apple today seeded the release candidate (RC) versions of upcoming iOS 26.3 and iPadOS 26.3 updates to developers for testing purposes, with the software coming a week after the release of the third betas. The RCs represent the final versions of iOS 26.3 and iPadOS 26.3 that will be provided to the public if no bugs are found in the updates.


Registered developers can download the updates from the Settings app on the iPhone or iPad by going to the General section and selecting the Software Update option.

iOS 26.3 adds a tool for transitioning from an ‌iPhone‌ to an Android device. Transfers can be initiated during the device setup process, and moving data from one device to another can now be done without having to download a specific app.

Apple's transfer process supports moving photos, messages, notes, apps, passwords, phone number, and more.

The update also includes a Notification Forwarding setting for third-party wearables in the European Union, and there are some minor changes to the Weather wallpaper. More information on what's changed can be found in our iOS 26.3 beta feature list.

With the RC now available, Apple will likely release iOS 26.3 and iPadOS 26.3 next week.
Related Roundups: iOS 26, iPadOS 26
Related Forum: iOS 26

This article, "Apple Seeds iOS 26.3 and iPadOS 26.3 Release Candidates" first appeared on MacRumors.com

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