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Apple CEO Tim Cook Opens Up About AI Plans, Vision Pro Future, and More in New Interview

WIRED today shared in an in-depth interview with Apple CEO Tim Cook, asking questions about AI, Vision Pro sales, pre-recorded keynotes, and more.



The wide-ranging interview covers Apple's pivot toward AI technology, including what Apple Intelligence features Cook finds most useful, Apple's partnership with OpenAI, and the environmental impact of AI. For example, WIRED asked Cook about OpenAI's aim to achieve artificial general intelligence (AGI), full human-level AI software that would be able to learn, understand, and apply knowledge across many domains, and perform tasks they weren't specifically trained for.

Right now the technology is good enough where we can deliver it to people and change their lives, and that's what we're focused on. We'll keep pulling the string and see where it takes us.

[...]

[AGI is] a discussion that we'll continue to have.

[...]

There's so much extraordinary benefit for humanity. Are there some things you have to have guardrails on? Of course. We're very deeply considerate about things that we do and don't do. I hope that others are as well. AGI itself is a ways away, at a minimum. We'll sort out along the way what the guardrails need to be in such an environment.


Cook added that Apple has never considered charging a fee for ‌Apple Intelligence‌, viewing it as a fundamental feature like multitouch. He said Apple sees "the smartphone lasting a very long time," despite the emergence of AI-driven devices. Asked if he was concerned about the amount of time users spend using smartphones, Cook responded:
I worry about people endlessly scrolling. That's the reason we do things like Screen Time, to try to guide people. We support people putting limits on themselves, like the number of notifications you get. We do a lot of things in the parental controls area as well. My fundamental belief is, if you're looking at your phone more than you’re looking in somebody's eyes, that's a problem.


Addressing reports that the Apple Vision Pro has not met sales expectations, Cook said:
It's an early adopter product, for people who want tomorrow's technology today. Those people are buying it, and the ecosystem is flourishing. The ultimate test for us is the ecosystem. I don't know if you’re using it very much, but I'm on there all the time. I see new apps all the time.


WIRED also asked Cook if the Vision Pro is ultimately headed toward mixed-reality glasses like Meta and Snap:
Yes, it's a progression over time in terms of what happens with form factors. AR is a huge deal. With Vision Pro, we've progressed to what is clearly the most advanced technology we've ever done, and I think the most advanced technology in the world in terms of electronics problems. We'll see where it goes.


Cook answered questions about Apple's move into consumer tools for medical technology on the Apple Watch and AirPods, and alluded to how the the company is researching AI to analyze biometric data in real time:

I'm not going to announce anything today. But we have research going on. We're pouring all of ourselves in here, and we work on things that are years in the making. We were working on hearing a long time before we got it dialed in to where we felt comfortable shipping it.


In addition, WIRED queried if Apple will ever return to live presentations:

During Covid we learned the audience is primarily online. Very few people can fit in the theater, and we wanted to have more people engaged in the announcement itself. You can do that a lot more productively on tape than you can live because of the transitions on stage and so forth.


However, Cook admitted "I do miss it. I do miss it." He said that he gets asked about how long he sees himself remaining Apple's CEO "now more than I used to," explaining:

...I'll do it until the voice in my head says, "It's time," and then I'll go and focus on what the next chapter looks like. But it's hard to imagine life without Apple, because my life has been wrapped up in this company since 1998. It's the overwhelming majority of my adult life. And so I love it.


Cook also answered questions about Apple's decision to add the Camera Control to the iPhone 16, working at Apple Park, the growing regulatory scrutiny the company faces, and Apple's legacy. See WIRED's full interview for more of Cook's responses.
This article, "Apple CEO Tim Cook Opens Up About AI Plans, Vision Pro Future, and More in New Interview" first appeared on MacRumors.com

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Tim Cook denies OpenAI rumors; talks AI energy use; Apple Glasses; saving lives

A wide-ranging interview with Apple CEO Tim Cook reveals him (kind of) denying OpenAI rumors; addressing the potential conflict between the power requirements of AI and Apple’s environmental goals; the journey toward Apple Glasses; and how Apple’s greatest legacy may be saving lives.

Cook kicks off by denying that Apple was late to AI, pointing out that the company first built a neural engine into its products back in 2017 …

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Aloha Browser Update Promises End to Endless Cookie Prompts

Privacy-focused Aloha Browser has announced a new Cookie Consent Management feature that aims to eliminate repetitive cookie permission pop-ups while maintaining user privacy controls.


Released today for its iOS app, the new feature allows people to set their cookie preferences once at the browser level rather than responding to prompts on every website.

The new system is designed to address the common frustration with cookie consent banners, which studies show approximately 70% of users either ignore or dismiss without reading. But instead of simply blocking pop-ups, Aloha says its solution actively communicates user preferences to websites through a standardized API.
"How the industry manages cookie consent is backward and has actually backfired," said Andrew Frost Moroz, Founder of Aloha Browser. "It's time to give users the ability to manage their privacy preferences across the web without being constantly interrupted by cookie pop-ups."
The feature offers several preference options, including allowing or rejecting all cookies, creating custom settings for different cookie categories, or setting specific preferences for individual websites. Aloha says these choices are stored securely in the browser and automatically applied across all sites visited. The new feature can be found in Aloha's settings menu under AdBlock ➝ GDPR Consent.

The company presented its new approach to cookie management at the W3C's TPAC 2024 conference, where it reportedly received industry support. Aloha Browser can be found on the App Store [Direct Link], and includes a built-in VPN, ad blocker, privacy reporting, background audio playing support, advanced file management options, and more.
This article, "Aloha Browser Update Promises End to Endless Cookie Prompts" first appeared on MacRumors.com

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M5 iPad Pro to Enter Mass Production in Late 2025

An iPad Pro equipped with Apple's next-generation M5 processor is expected to enter mass production in the second half of next year, according to Apple industry analyst Ming-Chi Kuo.


Writing in a Medium post, Kuo said the primary assembler of the M5 iPad Pro will be China's BYD Electronics, which will also be the exclusive assembler of Apple's upcoming display-equipped HomePod, set to be released in late 2025. Apple released the current iPad Pro with OLED display in May 2024, marking the debut of its M4 chip.

Apple has already ordered M5 chips from TSMC as the company begins production development of its next-generation processor, according to one report. The M5 series is expected to feature an enhanced ARM architecture and will reportedly be manufactured using TSMC's advanced 3-nanometer process technology.

Apple's decision to forgo TSMC's more advanced 2nm process for the M5 chip is believed to be due to cost considerations. However, the M5 will still feature significant advancements over the M4, notably through the adoption of TSMC's System on Integrated Chip (SoIC) technology.

Beyond the processor upgrade, there are currently no other rumors about new features in the M5 iPad Pro, though Apple has said it is considering changing the rear Apple logo orientation to landscape on future iPads.
Related Roundup: iPad Pro
Buyer's Guide: iPad Pro (Neutral)

This article, "M5 iPad Pro to Enter Mass Production in Late 2025" first appeared on MacRumors.com

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Kuo: New HomePod With Smart Home Display Arriving in Late 2025

Apple's long-rumored HomePod with a display has been delayed again and is now expected to launch after WWDC 2025, likely in the third quarter of the year, according to analyst Ming-Chi Kuo. This timeline is a shift from Kuo's earlier prediction of a 2024 release.

MacRumors concept render

The new smart speaker is expected to feature Apple's A18 processor and a 6-7 inch display, with support for Apple Intelligence, says the analyst. According to Kuo, the delay is primarily attributed to software development challenges, rather than hardware issues.

There have been rumors about a ‌HomePod with a display since 2021, and Apple actually seems to have several products in the works. Kuo's latest report harks back to previous predictions from Bloomberg's Mark Gurman, who suggested Apple was developing several HomePod variants with screens, including one with an iPad-like display and another featuring a screen mounted on a robotic arm. Gurman had indicated these devices were unlikely to launch before 2025.

The new HomePod will reportedly emphasize smart home functionality more than current models, suggesting a strategic repositioning of the product line. The idea that Apple is targeting the smart home market follows a recent report by Gurman about Apple developing an all-in-one home management hub with a square-shaped display, thick bezels, and a hemispherical base similar to the iMac G4.

Tianma Microelectronics will be the exclusive panel supplier for the display-equipped HomePod, while BYD Electronics will be the exclusive assembler, according to Kuo. Initial shipment expectations for the new HomePod are relatively modest, with analyst forecasting approximately 500,000 units in the second half of 2025. He also maintains his previous prediction that Apple will launch a compatible smart home IP camera in 2026 that is designed to work wirelessly with the display-equipped HomePod.
This article, "Kuo: New HomePod With Smart Home Display Arriving in Late 2025" first appeared on MacRumors.com

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Security Bite: Threat actors are widely using AI to build Mac malware

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Each year, Moonlock Lab, the cybersecurity research wing of MacPaw, releases an annual report detailing the current state of the macOS threat landscape. On Tuesday, Moonlock Lab released its 2024 Threat Report, detailing how AI tools like ChatGPT are helping to write malware scripts, the shift to Malware-as-a-Service (MaaS), and other interesting statistics it’s seeing through internal data.

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Miss the MacBook Pro's Touch Bar? Check Out the Flexbar

With the 2016 MacBook Pro models, Apple introduced the Touch Bar, a small multi-touch display available above the keyboard. The Touch Bar replaced the function row of keys and added dynamic buttons that changed for each app, but it was a polarizing feature that many Mac users disliked.


Apple started phasing out the Touch Bar with the launch of the 2021 MacBook Pro models, and the last Mac with a Touch Bar was discontinued in 2023. If you're one of the ‌MacBook Pro‌ users who misses the Touch Bar, you'll want to take a look at the Flexbar, which is designed to be a Touch Bar replacement.

The Flexbar is a standalone touch-based hardware device that attaches to a Mac, iPad, iPhone, or PC over USB-C. It has a customizable, adaptive interface that's modeled after the Touch Bar, and in terms of functionality, it's similar to multi-button PC and Mac add-ons like the Stream Deck.


Flexbar features a 10-inch 2K OLED display and it comes equipped with preloaded shortcut combinations and controls tailored for popular apps. It supports third-party APIs and can allegedly offer "advanced, native-like controls" for YouTube, Microsoft apps, Adobe apps, AutoCAD, and more. Flexbar's creators say that a plugin system and marketplace are in development and slated to launch in the second quarter of 2025.

Like the Touch Bar, the Flexbar is designed to automatically switch controls based on your current task window, but users can create their preferred layouts using a "Workspace" recording function. While the Touch Bar was limited to more basic controls, the Flexbar supports multi-step macros and sequences for repetitive tasks.

The Flexbar is a Kickstarter project from a Hong Kong-based company called ENIAC, so first and foremost, MacRumors readers should know that ENIAC has not previously created a hardware product. Taking hardware from prototyping to mass production is a difficult task that can lead to delays and even insurmountable issues, plus there are also software integration requirements, so we recommend waiting until the product launches to make a purchase.

It is $120 to back the Flexbar now (shipping not included), and the product has been funded. The Kickstarter page lists an estimated delivery date of February 2025.
This article, "Miss the MacBook Pro's Touch Bar? Check Out the Flexbar" first appeared on MacRumors.com

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Prince of Persia: The Lost Crown Launches on Mac App Store

Popular Ubisoft game Prince of Persia: The Lost Crown is available for download from the Mac App Store as of today, allowing Mac users to play the title for the first time since its January 2024 launch.


Prince of Persia: The Lost Crown is an action adventure game that joins a long list of other Prince of Persia titles that are based on Persian mythology. Players take on the role of Sargon, a warrior journeying to Mount Qaf to free a captured prince. Gameplay consists of fighting enemies, solving puzzles, seeking out treasure, and completing quests.

The game has been available on Windows machines, the Nintendo Switch, PlayStation consoles, and Xbox consoles, and it received largely positive reviews.

The Mac version of Prince of Persia: The Lost Crown uses Metal3 for a smooth gameplay experience on Mac machines, with a Mac that has an M1 chip or later required.

Prince of Persia: The Lost Crown can be downloaded from the App Store for $19.99. [Direct Link]
This article, "Prince of Persia: The Lost Crown Launches on Mac App Store" first appeared on MacRumors.com

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9to5Mac Daily: December 3, 2024 – Apple Music Replay, more

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts appStitcherTuneInGoogle Play, or through our dedicated RSS feed for Overcast and other podcast players.

This Black Friday, discover Dreame Technologies’ innovative family of smart home cleaning solutions—designed to revolutionize your cleaning routine! Don’t miss out on groundbreaking deals, plus enjoy an extra 5% off with code DM9to55off at checkout. Experience the future of cleaning today!

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Another carmaker says it’s committed to supporting CarPlay, at least for ‘right now’

I’ve written countless times about GM’s shortsighted move to ditch CarPlay on all its EVs going forward. Meanwhile, other automakers like Ford have doubled down on supporting CarPlay and giving users as many options as possible.

In a new interview this week, Hyundai executive Olabisi Boyle said the automaker is still “maintaining Android Auto and CarPlay” … at least for now.

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Apple Releases First Firmware Update for Beats Solo Buds

Apple today released a firmware update for the Beats Solo Buds, marking the first new software the earbuds have received since their June 2024 launch. The firmware has a build number of 3A130, up from the 3A112 firmware the Solo Buds shipped with.


We don't know what's included in the new firmware, and Apple does not typically provide information about Beats firmware updates.

The Beats Solo Buds are priced at $80 and are Apple's smallest and most affordable Beats-branded earbuds. While the earbuds offer a custom-built acoustic architecture and ergonomic design, active noise cancellation is not available.

Firmware updates for Beats headphones are delivered over-the-air. Firmware will be installed while the Beats headphones are charging and are in Bluetooth range of an iPhone, iPad, or Mac that's connected to Wi-Fi. On Android devices, users need to download the Beats app for Android and connect the Android device to a power outlet to initiate a firmware update.
This article, "Apple Releases First Firmware Update for Beats Solo Buds" first appeared on MacRumors.com

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