The entry-level iPhone 17 model looks very similar to the equivalent iPhone 16 model, but it is reportedly proving popular in at least one country so far.


On the popular Chinese shopping website JD.com, the standard iPhone 17 with 256GB of storage received the most pre-orders of any of the new iPhone models after pre-orders began on Friday, according to the South China Morning Post.

There is one caveat: Apple delayed pre-orders for the all-new, ultra-thin iPhone Air in China due to eSIM regulatory approval issues in the country. However, on Apple's online store in the U.S., most iPhone Air configurations are still available for September 19 launch day delivery, so it is quite possible that the entry-level iPhone 17 would have proved popular in China even if the iPhone Air had also been available to pre-order.

Why is the regular iPhone 17 proving popular, despite being the "boring" choice? It almost certainly comes down to the device's perceived value, as the device starts at the same $799/5,999 yuan price as the regular iPhone 16 did when it launched, despite featuring a larger 6.3-inch display with thinner bezels, ProMotion support for up to a 120Hz refresh rate, a doubled 256GB of base storage, and many other upgrades. The display improvements in particular finally bring the base iPhone more in line with the Pro models.

So while the iPhone 17 does not have a flashy new design, nor is it the thinnest iPhone ever, it appears to be an unassuming hit so far.
This article, "The Regular iPhone 17 is Reportedly Proving Popular — Here's Why" first appeared on MacRumors.com

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On Tuesday, Apple held its ‘Awe dropping’ September event – where it announced new iPhone and Apple Watch models, as per usual. It also dropped a new pair of – which do look quite exciting. That said, if you are going to buy them – you should make sure you’re buying them for the right reasons. Let’s explain.

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Apple's annual flagship iPhone event has come and gone for 2025, but we're still digesting all of the details from this week's big announcements.


There was lots to unpack with eight major new products plus related accessories and other announcements, so read on below for all the details on this week's debuts!

Top Stories

Everything Apple Announced at This Week's Event in 13 Minutes

Apple this week held its "Awe Dropping" fall event to debut new iPhone 17 models, the super-thin iPhone Air, three new Apple Watch models, new AirPods Pro 3, and more. It took Apple more than an hour to introduce the new devices, but we've recapped everything in a quick 13-minute video for our readers who want a short but detailed overview of what's new.


We've also rounded up our full event coverage, so make sure to take a look at our articles to avoid missing any key details about Apple's updated devices.

Apple Announces iPhone Air With Ultra-Thin Design

Perhaps the highlight of Tuesday's event was the iPhone Air (that's right...no "17" in the name), Apple's new ultra-thin phone measuring just 5.6 mm thick and starting at $999.


It features a titanium frame with a polished mirror finish, Ceramic Shield 2 with 3x better scratch resistance and 4x better crack resistance on both sides of the device, a 6.5-inch display with 120Hz ProMotion technology, a single 48-megapixel rear camera, a new 18-megapixel Center Stage front camera, and more.

Apple Announces iPhone 17 Pro and Pro Max With New Design, Larger Battery, and More

Apple's high-end Pro and Pro Max models have gotten significant overhauls for the iPhone 17 lineup, including a new aluminum unibody design with a large camera plateau featuring three 48-megapixel cameras.


Ceramic Shield 2 is included on the front and rear of the devices for greater durability, there's an A19 Pro chip with significant performance improvements, improved thermal management thanks to a vapor chamber cooling system, and more.

Both models are available in Silver, Deep Blue, and Cosmic Orange color options, with pricing starting at $1,099 for the iPhone 17 Pro and $1,199 for the iPhone 17 Pro Max.

Apple Announces iPhone 17 Featuring Larger 6.3-Inch Display With ProMotion Support

Apple this week unveiled the iPhone 17, featuring a larger 6.3-inch Super Retina XDR display that includes ProMotion technology for the first time on a non-Pro model. It starts at $799 for 256GB of storage.


The iPhone 17 features Ceramic Shield 2, the Center Stage front camera, a pair of 48-megapixel rear cameras, longer battery life, and more.

Apple Announces AirPods Pro 3 With Better Active Noise Cancellation, Heart Rate Monitor, and More

Apple this week announced the AirPods Pro 3 during its "Awe Dropping" event at Apple Park. The new ‌AirPods Pro 3‌ feature better Active Noise Cancellation, better in-ear fit, upgraded audio, and IP57 sweat and water resistance.


One major new feature is a new custom-built heart rate sensor and integrated workout experience. With just ‌AirPods Pro 3‌ and an iPhone, users can track their heart rate and calories burned during workouts, and even close their Move ring and earn awards in the Fitness app.

Apple Watch Series 11 Announced With Hypertension Detection, Sleep Score, and More

Apple introduced updates for all three of its Apple Watch lines this week, headlined by the Apple Watch Series 11. It features hypertension detection, improved scratch resistance, 5G connectivity on cellular models, improved battery life, and more.


In addition to the Series 11, we also got new Apple Watch SE 3 and Apple Watch Ultra 3 models, bringing many of the same improvements.

MacRumors Newsletter

Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.

So if you want to have top stories like the above recap delivered to your email inbox each week, subscribe to our newsletter!
This article, "Top Stories: Apple Event Week – New iPhones, Apple Watches, and AirPods Pro!" first appeared on MacRumors.com

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Apple has been building toward Declarative Device Management for a few years, but at WWDC 2025 earlier this summer, it became clear that the transition is over. DDM is not a future concept or an option for Apple fleets. It is now how Apple expects organizations to manage updates, apps, and policies across iPhone, iPad, Mac, Apple TV, and Vision Pro. This is a technical and mental change and a vendor litmus test for IT teams. If your device management provider is not fully committed to DDM, Apple just gave you a reason to start planning your transition and the tools to do so.

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Apple wrapped it its AirPods Pro 3 yesterday. While the new iPhone Air and iPhone 17 Pro are much more interesting – I think the base model iPhone 17 will actually end up being a sleeper hit. Here’s why.

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Apple today announced its store at the Westfield Hornsby shopping mall, in Hornsby, Australia, will be permanently closing next month.


Hornsby is a suburb of Sydney, on the Upper North Shore. Apple opened its store there in 2011, and it will close for good on October 4, at 5 p.m. local time.

In a statement shared with some Australian media outlets a few months ago, Apple said it had decided not to renew its lease at Westfield Hornsby. Apple said all affected retail employees would be given the opportunity to work at Apple's nearby store at the Chatswood Chase shopping mall, in Chatswood, which is set to reopen in October.


Apple Chatswood Chase has been closed for renovations for many months. Apple said the store will be completely redesigned, and it will offer an Apple Pickup station for collecting online orders, and a dedicated area for Today at Apple sessions. With the Chatswood Chase store set to expand, Apple decided to close its Hornsby store.

The company has six other stores in the Sydney area.

Apple has permanently closed a handful of its stores in 2025, but it has also opened many new locations this year, including in Miami, Shenzhen, Osaka, Bengaluru, and elsewhere. Earlier today, Apple announced that its all-new store in Downtown Detroit will be holding its grand opening on Friday, September 19, at 5 p.m. local time.

Elsewhere in Australia, Apple relocated its store in Perth to a historic bank building in June.
This article, "Apple Store Near Sydney Permanently Closing Next Month" first appeared on MacRumors.com

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Apple has been including Portrait Mode on iPhone models with only one back camera since the iPhone XR, but the iPhone Air is the first one to get a fully-featured Portrait Mode.

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Apple has updated its iPhone Repair and Service website to include service fees for the iPhone 17, iPhone 17 Pro, and iPhone Air. Here are the prices for battery, glass, and other replacements.

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Following Apple’s ‘Awe Dropping’ event yesterday, ESR is unveiling a comprehensive lineup of accessories, cases, screen protectors, and chargers that will help you unleash the full power of your new devices, keeping them safe and powered up.

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Today, Apple CEO Tim Cook visited Corning’s factory in Harrodsburg, KY, where he spoke with CNBC’s Jim Cramer about the company’s recent product announcements, as well as Apple’s investment in the glass maker. Watch the videos below.

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iOS 26 is coming in just three days, and it brings a new Liquid Glass design with translucent UI elements, rounded menu bars, simplified navigation, pop out menus, and more.


Liquid Glass has been contentious during the beta testing period. Some people don't feel like there's enough translucency, and others think Apple has gone too far, impacting readability. Where do you fall on the spectrum? Let us know in the comments below.

The new design is the big ‌iOS 26‌ talking point, but the update also has a bunch of new features, both big and small. Are you looking forward to screening your phone calls? Setting a custom snooze duration? Making Genmoji? Using Live Translation?

For a recap on all of the features that are coming next week, make sure to check out our iOS 26 roundup. We also have overviews of iPadOS 26 and macOS Tahoe, both of which have some exciting new additions.
This article, "Three Days Until iOS 26 Launch: What Are You Most Looking Forward To?" first appeared on MacRumors.com

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Following Tuesday's event, new Liquid Glass icons for Apple Store, Clips, GarageBand, iMovie, Keynote, Numbers, and Pages have surfaced on Apple's iPhone tech spec pages. The new icons appear on the iPhone 16 tech specs page despite that model having no hardware changes, and existing users will presumably see the new icons in app updates that will roll out on Monday alongside iOS 26.


These apps come preinstalled on new iPhones but they were not included in the ‌iOS 26‌ betas and release candidate because they are updated through the App Store. While the spec sheets themselves don't reveal changes beyond the usual pre-installed and downloadable apps, the iconography is unmistakably updated to the latest iOS design set based around Liquid Glass.

Most of the updates are relatively subtle with changes largely limited to the glassiness of the design elements, while a few like Clips and GarageBand have a bit more substantial changes.


Perhaps notably, there is inconsistency across Apple's product pages. While every ‌iPhone‌ model page displays these new icons, all Mac product pages continue to show the current macOS versions of these app icons.

We are not expecting Mac hardware updates until later this year, or more likely early 2026, but with macOS Tahoe being released alongside ‌iOS 26‌ on Monday, we should see the Liquid Glass app icons coming to Apple's ‌App Store‌ apps for Mac as well.

This article, "Apple Reveals Upcoming Liquid Glass Icons for Additional iOS Apps" first appeared on MacRumors.com

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Apple this week stopped selling its 30W USB-C Power Adapter, despite its online store indicating that the charger is still included with the base 13-inch MacBook Air and the Apple Vision Pro. It is unclear why the adapter is no longer sold separately.


Apple released the 30W USB-C Power Adapter in 2018. It was priced at $39 in the U.S., before being removed from Apple's online store.

In related news, Apple released a 40W Dynamic Power Adapter with 60W Max this week, in the U.S., Canada, China, Japan, Mexico, Taiwan, and the Philippines. Perhaps this new 40W-60W charger is the successor to the 30W model.

The new charger can dynamically deliver up to 60W of power, despite having a smaller form factor. However, due to the thermal limitations that come with this compact design, the charger can only reach that 60W peak in shorter bursts.

Apple also sells a variety of other USB-C power adapters, including 20W, dual-port 35W (in two sizes), 70W, 96W, and 140W options.
This article, "Apple No Longer Sells 30W Charger Still Included With Two Devices" first appeared on MacRumors.com

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For the past few years, Apple has been inviting experienced researchers to apply to its security program, which issues iPhones that are especially modified to make it easier to investigate vulnerabilities. Now, applications are open to next year’s program. Here’s how you can apply.

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One major theme of Apple’s software this year is unification, as seen in the new Liquid Glass design and more cross-platform feature parity. In the realm of improving app feature parity across platforms, there’s a great new capability in iOS 26’s Music app that had previously been exclusive to the Mac: playlist folder creation.

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iOS 26 adds a new Hearing Protection setting for AirPods Pro 2 and AirPods Pro 3 in some countries across Europe and the Middle East, such as Belgium, Czechia, Hungary, Italy, Poland, Saudi Arabia, Spain, Türkiye, and the United Arab Emirates.


Specifically, there is a new "EN 352 Protection" setting in these countries. When this setting is turned on, Apple's website says the Hearing Protection feature on AirPods Pro 2 and AirPods Pro 3 complies with the European hearing protection standard EN 352, by limiting the maximum volume level of media playback to 82 dBA.

When a set of AirPods Pro 2 or AirPods Pro 3 are paired to an iPhone, this new setting can be turned on or off in the Settings app, by tapping on your AirPods, selecting Hearing Protection, and adjusting the "EN 352 Protection" toggle switch.

It is unclear if Apple was required to introduce this setting, or added it voluntarily.

iOS 26 will be released to the general public on Monday, September 15. AirPods Pro 3 are available to pre-order now, and launch on Friday, September 19.

With the overall Hearing Protection feature, AirPods Pro 2 and AirPods Pro 3 can help protect your hearing in loud environments, by reducing your exposure to loud sounds.

The new setting was discovered by MacRumors contributors Aaron Perris and Steve Moser.
This article, "iOS 26 Adds New AirPods Pro Hearing Protection Setting in Some Countries" first appeared on MacRumors.com

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Apple TV+ has had its strongest year ever, and that only looks set to continue this fall thanks to a packed lineup of new shows and movies. These next four weeks offer a great taste of that, with big new premieres dropping every week.

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If you’ve ever wanted one of GRID Studio’s famous deconstructed iPhones (or know someone who would really love it), now’s the time. To celebrate GRID Studio’s 5th anniversary, they’re taking hundreds off the regular price. But you have to act quick.

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It's iPhone pre-order week, and you can already find offers and discounts on the latest iPhone 17 and iPhone Air models at many carriers in the United States. Additionally, we're tracking great deals on HomePod mini, Beats headphones, and charging accessories to pair with your new iPhone.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Apple's New Products

• What's the deal? Get first-ever offers on AirPods Pro 3, Apple Watch Series 11, and more


• Where can I get it? Best Buy, AT&T, and more


• Where can I find the original deal? Right here

Apple this week announced a huge collection of new products, and we're already tracking a few notable offers you can get when pre-ordering select devices. Highlights include $20 in Best Buy credit for members when pre-ordering the AirPods Pro 3, big trade-in values when purchasing the new Apple Watch Series 11, and special trade-in offers on iPhone 17/Air models at select carriers.

• AirPods Pro 3 - $249.00 [Best Buy/Amazon]


• Apple Watch Series 11 - $399.00 [Best Buy/Amazon]


• Apple Watch SE 3 - $249.00 [Best Buy/Amazon]


• Apple Watch Ultra 3 - $799.00 [Best Buy/Amazon]

Amazon Sale

• What's the deal? Save on popular brands like Jackery and Anker


• Where can I get it? Amazon


• Where can I find the original deal? Right here

Amazon this week has a few notable sales from popular brands like Satechi, Jackery, Anker, and Ecovacs. These include discounts on everything from MagSafe-compatible car chargers to portable power stations, Find My compatible wallets, and robot vacuums. You can find every deal in our original post.

• 10,000 mAh Magnetic Power Bank - $34.99, down from $49.99


• Nano Magnetic Car Charger - $39.99, down from $59.99


• MagGo 3-in-1 Foldable Charging Station - $69.99, down from $89.99


• 10,000 mAh MagGo Qi2 Power Bank - $71.99, down from $89.99


• 140W 4-Port USB-C Charger - $79.99 with coupon, down from $99.99


• Power Station with Lantern - $109.99, down from $149.99

HomePod Mini

• What's the deal? Take $15 off HomePod mini


• Where can I get it? Verizon


• Where can I find the original deal? Right here

Verizon today has Apple's HomePod mini for $84.99 in three colors, down from $99.99. As with all Verizon discounts, you don't need to be a Verizon Wireless customer to get this sale, and the retailer is offering free two day shipping.

Beats

• What's the deal? Take up to 43% off Beats


• Where can I get it? Amazon


• Where can I find the original deal? Right here

Amazon this week is discounting a collection of Beats headphones and speakers, including a solid second-best price on the Powerbeats Pro 2. You can get this new 2025 model for $199.95 in four colors, down from $249.99.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.

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This article, "Best Apple Deals of the Week: Shop Big Discounts on Popular Charging Accessories to Pair With Your New iPhone 17" first appeared on MacRumors.com

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After announcing a much more capable version of Siri in June 2024, Apple delayed the Apple Intelligence-powered version of the personal assistant in May 2025. Around that time, there was a now-infamous pep talk given to the Siri team by the then-senior director of the project.

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Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.

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The Apple Watch Series 11 is now available for pre-order. The latest models feature just four changes over their predecessors–making them perhaps the smallest generational upgrade in the device's history. Here's everything that's new.


Apple's latest Apple Watch models bring a very small selection of specific improvements following last year's design refresh. This guide lists all of the differences between the Series 10 and ‌Series 11 models to help you understand the changes.

Apple Watch Series 10	Apple Watch Series 11
Ion-X glass (aluminum models only)	2x more scratch-resistant Ion-X glass (aluminum models only)
LTE and UMTS (cellular models only)	LTE and 5G (cellular models only)
1.118–1.266 watt-hour battery	1.245–1.403 watt-hour battery (7–10% larger)
Silver aluminum option	Space Gray aluminum option

Somewhat surprisingly, there are no other differences between the Apple Watch Series 10 and the Apple Watch Series 11. Notably, for users interested in the titanium model, the only differences are a slightly larger battery and 5G connectivity.

And if you don't enable a cellular plan on your Apple Watch, the 5G connectivity is also a redundant upgrade. In fact, in some countries, the Apple Watch Series 11 is still limited to 4G connectivity. 5G is not listed as a supported feature for the new Apple Watch models in Canada, Australia, New Zealand, Brazil, Mexico, Saudi Arabia, and several other countries in Europe, South America, Africa, and Asia.

Apple claims that the Apple Watch Series 11 offers 24 hours of battery life, touting it as a significant improvement over the Series 10's 18 hours. However, this marketing tactic has drawn scrutiny as closer examination of Apple's own testing data reveals that the increase from the Series 10's 18-hour rating is largely attributable to changes in testing methodology rather than a major hardware improvement.

Before the Series 11, the smallest generational upgrade arrived with the Series 5. It introduced the always-on Retina display, S5 chip, compass, and 32GB of storage. It also saw the removal of Force Touch and the reintroduction of the Apple Watch Edition. Even this generation-over-generation upgrade was considerably more substantial than the Series 11.

Is It Worth Upgrading?

Normally our buyer's guides weigh up generational improvements and conclude that while most users should not upgrade every year, a minority of enthusiasts and power-users may be able to justify a purchase. With the Series 11, it is very clear that virtually no users should upgrade from a Series 10 – especially those with a titanium model, those who do not use cellular connectivity, and individuals in countries where the 5G upgrade isn't available.

Here's hoping for a bigger upgrade next year.
This article, "Apple Watch Series 10 vs. Series 11 Buyer's Guide: Apple's Smallest Ever Upgrade?" first appeared on MacRumors.com

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Totallee is now shipping its minimalist cases for all the new iPhones. Totallee has been making high-quality, ultra thin iPhone cases since 2013. They are known for making cases that are designed to offer everyday protection without adding bulk. 

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Apple’s September event happened earlier this week. But now that preorders for new iPhone, Apple Watch, and AirPods models have all started, it’s time to look ahead to the next batch of new products, all of which very much seem like they could merit an October event.

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