Welcome to 9to5Mac’s top stories of the week, where we recap the biggest news in the Apple world every Saturday. This week, we have what to expect from Apple in the new year, iOS 27 rumors, and the latest on Apple TV. Plus, our usual slate of new podcast episodes, opinion pieces, and much more. Read on for all of this week’s top stories.

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We are just past the five-year anniversary of the first Apple Silicon Mac (M1 MacBook Air), and the long-term impact of that transition is starting to show up for both Apple and IT teams. MacPaw’s new Mac Admin Survey for 2026 paints a clear picture of what life looks like for IT teams managing Apple hardware. Macs are lasting longer, IT teams are relying more on automation and maintenance tools, and AI is quietly becoming part of everyday IT team workflows. At the same time, resource gaps are growing, and most teams are understaffed. IT teams are being asked to support larger fleets with fewer people, and they are turning to community support and new tools to keep up with ticket volume, etc.

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Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far.

Size

Rumors suggest the low-cost MacBook will have a display that's around 13 inches in size. The ‌MacBook Air‌ has a 13.6-inch display, so the more affordable MacBook will likely be slightly smaller. It's sounding like it won't be too far off from the 13-inch ‌MacBook Air‌, though.

There are no details on how thick it might be, but Apple probably won't prioritize a thin design for a machine optimized for a low price, even though some people are hoping that it will also be ultra thin. Ultra thin usually means more engineering work and higher-cost components for the display and other parts, but it can also sometimes be achieved by removing features. A thinner enclosure isn't entirely out of the question if Apple cuts features to reduce costs, but at the same time, reducing size leads to lower battery life, and Apple probably wants to have decent battery to compete with or outmatch cheap Windows laptops.

Since the ‌MacBook Air‌ can run fine with an M-series chip and no fan in an enclosure that's 0.44 inches thick, there's no real reason for the MacBook to be any thicker than that, unless Apple wants to add a bigger battery.

Design and Display

The low-cost MacBook will have a standard LCD display with no mini-LED technology or ProMotion refresh rate. It won't be able to compete with higher-end laptops in terms of brightness or HDR support. It's probably best to think of it like the low-cost iPad, which offer excellent performance but uses much older display technology.

Apple could make the low-cost MacBook in bright colors like the iMac to appeal to children and to clearly position it as a lower-cost device. There are no rumors of this, but it would also make some sense for Apple to return to the plastic casing of some of its original MacBook models.

Rumors suggest the low-cost MacBook Pro could come in colors like silver, blue, pink, and yellow.

A-Series Chip

Apple is planning to use its A18 Pro chip in the MacBook, which is a chip that was first used in the iPhone 16 Pro. The A18 Pro is built on Apple's second-generation 3-nanometer process, featuring 8GB RAM and support for Apple Intelligence.

It's fast and efficient, and more than capable of handling day-to-day tasks. In Geekbench 6 benchmarks, the A18 Pro offers single-core CPU performance scores at the level of the M3 Ultra, and multi-core performance scores higher than the M1 chip that Apple used in the first Apple silicon ‌MacBook Air‌. Metal scores that measure GPU performance are also similar to the ‌M1‌ chip Metal scores.

The A18 Pro will be equivalent to the ‌M1‌ for some tasks, and faster for other tasks. Apple no longer sells the ‌M1‌ ‌MacBook Air‌ from its own store, but it has offered the machine through Walmart at a $599 price point.

Capabilities

With the A18 Pro chip, the low-cost MacBook would be able to do anything that can be done on an ‌iPhone 16‌ Pro. It would be a suitable replacement for the low-cost ‌iPad‌ paired with a keyboard, and it would also support ‌Apple Intelligence‌ features.

As of now, an ‌iPad‌ is essentially the only option for a low-cost portable device that can serve as a computer, but the low-cost MacBook will add a solution that runs macOS instead of iPadOS.

Tasks like browsing the web, watching videos, creating documents, editing photos, and even light video editing would be no problem. A low-cost MacBook with A18 Pro chip could play all of Apple's ‌iPad‌ and iPhone games, including Apple Arcade titles, but it would not work well with high-end system intensive games.

It would also likely run apps like Final Cut Pro, but speeds for things like exporting video would not be as quick as with a more powerful Mac.

Apple probably won't go all out on ports, and the MacBook is likely to get just a single USB-C port, though two like the ‌MacBook Air‌ is also possible.

The A18 Pro chip is efficient, and there's a lot of space inside a 13-inch enclosure for a battery, so we could be looking at MacBook Air-level battery life or better. The ‌MacBook Air‌'s battery lasts for up to 18 hours when watching videos, or 15 hours when browsing the web.

Price

There are no specific details on price as of yet, but Bloomberg claims it will cost "well under $1,000." The ‌MacBook Air‌ is priced starting at $999, so the MacBook will need to be priced lower than that.

Apple has a 13-inch iPad Air that has a display in the same range rumored for the low-cost MacBook, and it's priced at $799. The ‌iPad Air‌ has a higher-end M-series processor though, so the low-cost MacBook could be priced below the ‌iPad Air‌.

The closest ‌iPad‌ approximation for the chip is the iPad mini, which has an A17 Pro and is priced at $499. A price somewhere between $499 and $799 could make sense looking at Apple's existing product lineup.

Launch Timing

Apple is expected to launch the low-cost MacBook in the first half of 2026. Updates are planned for the ‌MacBook Air‌ in early 2026, and the low-cost model could launch sometime in that same timeframe.

If you're thinking about picking up a computer for lightweight tasks like document editing, web browsing, watching videos, and doing homework, you might want to wait to see what Apple has in store before buying a ‌MacBook Air‌, an ‌iPad‌, or a more affordable Windows machine or Chromebook.

Read More

For more information on Apple's cheap MacBook, we have a dedicated guide.
This article, "Apple's 2026 Low-Cost A18 MacBook Pro: What We Know So Far" first appeared on MacRumors.com

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Pebble today announced that it is bringing back the Pebble Time Round, one of its most iconic smartwatches from a decade ago. The new Pebble Round 2 builds on the Pebble Time Round, eliminating some of the compromises that had to be made with the original model.


The Pebble Round 2 features a bezel-free 1.3-inch color e-paper display, and it comes in matte black, brushed silver, and rose gold. Advances in Bluetooth technology mean that it lasts for up to two weeks before needing to be recharged, and it remains as thin as the original.


The device runs the open-source PebbleOS operating system, and it is designed to work with iOS and Android smartphones. It supports basic sleep tracking and activity tracking, but it is not a fitness watch, so there is no heart rate tracking.

Pebble creator Eric Migicovsky brought back the Pebble brand earlier this year after Google released the source code for PebbleOS. After going bankrupt in 2016, Pebble was sold to Fitbit, and then Fitbit was bought by Google.

Migicovsky has been vocal about how Apple's restrictions for third-party smartwatches limit how the Pebble works with an iPhone. He has complained that Apple makes it "nearly impossible" for third-party wearable developers to create an experience that mirrors the Apple Watch experience.

The Pebble Round 2 can be pre-ordered from the rePebble website for $199, and it is set to ship out to customers in May.
This article, "Pebble Round 2 Brings Back Classic Smartwatch, Pre-Orders Now Open" first appeared on MacRumors.com

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Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines.


According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option.

Apple's guidelines for Live Activity state that the feature cannot be used to display ads or promotions. From Apple's developer website:

Don't use a Live Activity to display ads or promotions. Live Activities help people stay informed about ongoing events and tasks, so it's important to display only information that's related to those events and tasks.

Apps that violate Apple's interface guidelines can be pulled from the App Store.

We were not able to replicate the Live Activity ad, so it's possible that Duolingo stopped displaying it after user complaints.
This article, "Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines" first appeared on MacRumors.com

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Apple TV is kicking off the new year with a packed lineup of TV shows in January, but the streamer’s next movie—Eternity—is expected to drop in February and stars Elizabeth Olsen. Here are the details.

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In a press release today, Apple shared fascinating data about how Apple Watch helps users increase their exercise levels in January and maintain them well into the new year.

The data comes from approximately 100,000 participants in the Apple Heart and Movement Study over the last four years.

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iOS 26.2 is the latest iPhone software update, and it includes several new ways to customize the way your iPhone looks and works. Here’s what’s new.

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Birdfy today debuted two new products, the Birdfy Feeder Vista and the Birdfy Hum Bloom, which join the company's line of camera-equipped accessories designed for bird watching.


The Birdfy Feeder Vista is a 360-degree smart bird feeder that features two cameras able to capture 14-megapixel panoramic images and record 6K HD video. The Vista is a pole-based camera option that offers a bottom-up feeding system. There's an air pump that feeds seed into a sealed lower container to the feeding tray, so there is no seed hopper that blocks the view of the camera.


Users are able to switch between the 360-degree perspective and a more traditional wide-angle view. As with other Birdfy feeders, the AI will identify birds that visit, but the Vista includes 120-fps slow-motion video for bird landings and flights. The camera is triggered via weight sensors instead of motion, so bird visits aren't missed. The Vista uses an LLM-powered AI that uses contextual understanding and biological reasoning to identify birds with greater accuracy.

Birdfy says that the included air pump feeding system is able to control feed speed and portion size to cut down on waste and encourage healthier feeding habits. Seed is stored in an antibacterial seed container to minimize contamination and to cut down on refill frequency. The feeder is made from a high-strength nylon that is reinforced with glass fiber, and there is a snap-on modular system for adding accessories to attract more kinds of birds.

Along with the Vista, Birdfy is debuting the Birdfy Hum Bloom, a feeder designed for hummingbirds. The feeder is able to capture 8-megapixel images or 120 fps slow-motion videos, and like the Vista, the Hum Bloom is designed not to obstruct the camera's view.


A flower-shaped nectar bulb delivers nectar in a shape that's familiar to birds, with no visible feeding tray in images. Included sensors can track nectar level, sending an alert when a refill is needed. There's an included ant moat, and a solar panel for continuous power.

Birdfy says that the feeder uses an AI model that's trained specifically on hummingbirds, a feature that sets it apart from other camera-equipped hummingbird feeders.

More information about the feeders will be coming later this year.
This article, "CES 2026: Birdfy Debuts Hummingbird and 360-Degree Vista Feeders" first appeared on MacRumors.com

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It's 2026, and we're kicking off the New Year with all of the best Apple-related discounts you can find online this week. Many of these are matching the low prices we saw over the holidays, including AirTags, Apple Pencil Pro, and Apple Watch Series 11.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Apple Watch

• What's the deal? Take up to $100 off Apple Watch SE 3 and Series 11


• Where can I get it? Amazon


• Where can I find the original deal? Right here

The New Year is a great time to invest in an Apple Watch and all of its activity tracking features, and this week Amazon has record low prices on multiple Apple Watch Series 11 models.

AirTag

• What's the deal? Take up to $34 off AirTag


• Where can I get it? Amazon


• Where can I find the original deal? Right here

Apple's AirTag 4-Pack returned to the low price of $64.98 this week on Amazon, down from the original price of $99.00. If you're shopping for a single AirTag, Amazon has the AirTag 1-Pack for $19.00, down from $29.00.

Jackery and Anker

• What's the deal? Take up to 65 percent off Jackery and Anker accessories


• Where can I get it? Jackery and Anker


• Where can I find the original deal? Right here

Anyone shopping for portable power stations can find up to 65 percent off Anker and Jackery's best accessories this week. Each retailer is hosting a New Year's sale for its most popular charging accessories, with major savings on these high-priced power stations that match Black Friday prices in many cases.

Apple Pencil Pro

• What's the deal? Take $34 off Apple Pencil Pro


• Where can I get it? Amazon

Apple Pencil Pro is still available for its all-time low holiday price of $94.97 this week on Amazon, down from $129.00. This has been one of the more consistent deals of the holiday season, and we aren't sure how long it will stick around into the new year.

Samsung

• What's the deal? Save sitewide on Samsung TVs, monitors, and more


• Where can I get it? Samsung


• Where can I find the original deal? Right here

Samsung is holding a New Year's sale this week, introducing great deals on monitors, storage accessories, TVs, Galaxy smartphones, and home appliances. Many of these deals are the exact same all-time low prices we tracked during Black Friday and Cyber Monday.

TVs

• 55-inch QLED QEF1 Smart TV - $359.99, down from $599.99


• 55-inch QLED Q7F Smart TV - $399.99, down from $529.99


• 55-inch QLED Q8F Smart TV - $699.99, down from $749.99


• 55-inch OLED S95F Smart TV - $1,999.99, down from $2,299.99
  
• 75-inch The Frame Pro - $1,999.99, down from $3,199.99


• 85-inch Neo QLED QN90F Smart TV - $2,999.99, down from $4,499.99

Monitors

• 27-inch Odyssey OLED G6 Gaming Monitor - $649.99, down from $899.99


• 49-inch Odyssey G9 Gaming Monitor - $777.99, down from $1,299.99


• 55-inch Odyssey Ark 2nd Gen - $1,299.99, down from $2,699.99


• 57-inch Odyssey Neo G9 Curved Gaming Monitor - $1,499.99, down from $2,299.99

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.

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This article, "Best Apple Deals of the Week: Start 2026 Off Right With a New Apple Watch Series 11 at Lowest-Ever Price" first appeared on MacRumors.com

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AirPods Pro 3 launched just a few months ago, but rumors indicate there’s a second model coming this year with one key upgrade: IR cameras. Here are the details.

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Sponsored by Roborock: Save on Roborock’s flagship vacuums — but hurry, these deals won’t last long!

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Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce.


In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing."

TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more affordable MacBook, which is expected to be equipped with a version of the iPhone 16 Pro's A18 Pro chip. Apple is expected to release the laptop by March or April of this year.

In the U.S., the entry-level MacBook is expected to have a starting price between $599 and $899, with $699 or $799 being most likely. It would slot in below the MacBook Air, which starts at $999 (but is frequently on sale on Amazon for as low as $749).

A18 Pro specs include a 6-core CPU, a 6-core GPU, and a 16-core Neural Engine. The chip's performance is similar to the M1 chip, so this new MacBook could effectively be a replacement for the old MacBook Air with the M1 chip, which Apple still sells through Walmart for $599 and even as low as $549 during a recent Black Friday sale.

With an A18 Pro chip, this MacBook might have only 8GB of RAM, whereas all current MacBook Air and MacBook Pro models start with at least 16GB of RAM. The chip also lacks Thunderbolt support, so the new MacBook would likely be equipped with regular USB-C ports, with slower data transfer speeds and external display limitations.

Apple supply chain analyst Ming-Chi Kuo was first to reveal that Apple is allegedly planning a more affordable MacBook. In June, he said the laptop will have around a 13-inch display, and the A18 Pro chip. Kuo said potential color options include silver, blue, pink, and yellow, so it could come in bright colors like the iMac.

Taiwanese supply chain publication DigiTimes later exclusively reported that this MacBook will be equipped with a 12.9-inch display like some current or past iPad Air and iPad Pro models, whereas the MacBook Air has a slightly larger 13.6-inch display.

TrendForce appears to be siding with the 12.9-inch display size.

The lower-cost MacBook could have a lot in common with the discontinued 12-inch MacBook, including an ultra-thin and lightweight design. Hopefully, it is announced within the next few months, following endless rumors from several sources.
This article, "Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year" first appeared on MacRumors.com

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I’ve been using an iPad Pro as my primary computer since the big redesign in 2018. Back then, it was still running what was essentially an iPad version of iOS. But I loved the design and the raw power it offered so much that I decided to commit to the iPad full-time. Every year after that, Apple teased the idea that the iPad was becoming a more genuine computer replacement. And every year, the software fell just short.

Then Apple released iPadOS 26 in 2025, and for the first time, it genuinely changed what the iPad could be for a lot of people. It was transformative in many ways, but it also introduced a level of nuance that left some users hesitant. So the question is: was this update finally enough?

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Apple products have a solid reputation for durability, but the latest evidence of that is especially impressive. A Ukrainian solider has posted about his M1 MacBook Air stopping an artillery shell fragment, and continuing to work fine.

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A new report at The Information details the latest leaks and tidbits on OpenAI’s first hardware device, including plans for upgraded audio models for ChatGPT and more.

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As my colleague Ryan detailed last month, Apple has more than 20 products likely launching in 2026. The festivities could begin as soon as this month. Here’s everything to expect from Apple in January.

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Apple launched a brand new M5 Vision Pro update last fall, but according to a new report, it may have had little impact on struggling Vision Pro sales.

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Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch.


The key announcements include:

• New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January.


• "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an Apple Watch badge in the app.


• New multiweek programs: From January 5, the "Make Your Fitness Comeback program" will be available for Strength, HIIT, and Yoga. Each week builds on the previous one to help users progress.


• Fitness+ Artist Spotlight returns: New workouts featuring music from KAROL G and, from February 5, Bad Bunny.


• New Time to Walk episodes: Starting January 19, new episodes feature actor and producer Penn Badgley, Spice Girls member, singer, songwriter, and TV personality Mel B, and actor Michelle Monaghan.

Apple added that many people abandon New Year's fitness resolutions by the second Friday of January, known as "Quitter's Day," but Apple Watch users appear far more likely to stay on track. An analysis of four years of data from around 100,000 participants in the Apple Heart and Movement Study found that, after a seasonal dip in activity during November and December, average daily exercise minutes rise sharply in January and continue increasing into spring.

More than 60% of users boosted their exercise by over 10% in the first two weeks of January compared with December levels. Nearly 80% of those users maintained the increase through the rest of January, and 90% of that group sustained higher activity levels through February and March. The findings are based on participants who consistently wore an Apple Watch and shared Activity data as part of the long-running study conducted with major U.S. health institutions.
This article, "Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More" first appeared on MacRumors.com

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Apple's Vision Pro headset is still failing to see appeal among consumers, according to a new report from the Financial Times.


Data from IDC claims that Apple shipped 390,000 Vision Pro units in 2024. IDC expected Apple to ship just 45,000 new Vision Pro units in the latest quarter of 2025. The Financial Times stressed that this compares to millions of iPhones, iPads and MacBooks sold each quarter. Luxshare, the Vision Pro's assembler, apparently halted production of the headset at the start of 2025.

According to Sensor Tower, Apple has apparently reduced digital advertising spending for the Vision Pro by more than 95% over the past year in key markets including the United States and United Kingdom. The report also noted that Apple did little to expand the device's international rollout in 2025.

Morgan Stanley analysts told the Financial Times that "the cost, form factor and the lack of VisionOS native apps are the reasons why the Vision Pro never sold broadly." Since the device's debut in 2024, critics have highlighted practical shortcomings such as the device's weight, discomfort during extended use, and limited battery life.

Apple is said to be struggling with a platform adoption problem, with an insufficient number of users to motivate developers and insufficient apps to attract users. Apple says around 3,000 apps are designed specifically for Vision Pro, a figure that lags far behind the rapid growth of the iPhone App Store after its launch in 2008. Appfigures notes that this total likely includes niche and industry-specific software.

The challenges facing the Vision Pro reflect broader weakness in the virtual reality market. According to Counterpoint Research, global VR headset shipments declined 14% year on year. Meta still dominates the sector, accounting for around 80% of sales with its Quest headsets, which are significantly cheaper than the Vision Pro but less technologically advanced. Even so, Meta has reportedly scaled back its own marketing spend for VR hardware, suggesting limited consumer momentum across the category.
This article, "Report: Apple Vision Pro Is Still Failing to Catch On" first appeared on MacRumors.com

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The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator.


The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging apps like Telegram, WhatsApp, Slack, and Gmail directly on the home screen.

"Communicator is to a smartphone what a Kindle is to an iPad," said Jeff Gadway, Chief Marketing Officer at Clicks Technology, in a press release. "It's a complementary product that stands on its own, optimized for a specific purpose. In the case of Clicks Communicator, that means communicating with confidence in a noisy world."


"The two-phone lifestyle is becoming more common," added Michael Fisher, co-founder of Clicks Technology and host of the tech-focused YouTube channel MrMobile. "Some people need a second phone for work, others want to be more intentional about how they use technology. At a time when everything is fighting for our attention, your phone should excel at helping you take action, not feeding distraction."

Like the Clicks Keyboard, the Clicks Communicator device itself has a physical keyboard. The device also features a so-called "Prompt Key" button on the side of the device that you can press and hold to dictate a text message.

The device is equipped with a USB-C charging port, a 3.5mm headphone jack, a 4,000 mAh battery, 256GB of built-in storage, a microSD slot for up to 2TB of additional storage, a 50-megapixel rear camera, a 24-megapixel front camera, and more. It has both a physical SIM card tray and eSIM support, with global support for 5G and LTE.


In the U.S., the Clicks Communicator will be available in the colors Smoke, Clover, and Onyx for an introductory price of $499. However, if you make a $199 deposit before February 27, you can lock in a discounted $399 price. Clicks Communicator is expected to begin shipping later this year, according to the press release. However, we strongly recommend exercising caution with pre-ordering a device like this prior to shipments beginning.

Clicks Communicator will be showcased at CES 2026 in Las Vegas next week.
This article, "'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?" first appeared on MacRumors.com

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A new year is here, and with it many fresh aspirations for improved health. Today Apple Fitness+ has announced a variety of features to help users achieve their goals, including new multiweek programs for establishing exercise habits.

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As we shared in our annual What to Expect Guide yesterday, 2026 is going to be a busy year for Apple. There are a lot of firsts in development, including the first foldable iPhone and the first OLED MacBook, plus an all new home hub device that will kick off Apple's major expansion into smart home devices and robotics.


We'll get new M5 Macs and new iPads early in the year, along with an updated ‌iPhone‌ 17e. In the spring, we're expecting iOS 26.4 with the revamped version of Siri, and the home hub, a new Apple TV, and a new HomePod mini could launch in that same timeframe.

We're aware of what's likely to launch based on rumors and past release information, but we'd love to hear from the MacRumors community. What do you want to see Apple release this year?

Are you excited for the new version of ‌Siri‌? Planning to get an ‌iPhone‌ Fold? What do you want to see from iOS 27 and macOS 27?

Let us know your thoughts in the comments, and take a look at our What to Expect guide for an overview of the current rumors. We'll be hearing a lot more about Apple's 2026 plans in the coming months, and you can count on us to have in-depth coverage of every rumor that surfaces.

If you want to discuss Apple's 2026 products, our MacRumors forums are an excellent resource, plus they're a great place to get help on current Apple products and software, or to find like-minded folks in the Apple community.

Our readers and our forum members continue to make MacRumors the number one source for Apple news, rumors, and advice, so thank you for being here! MacRumors celebrated its 25th birthday this year, thanks to the MacRumors community. We're looking forward to another year of rumors and product launches in 2026, and we hope you are too. Happy New Year!
This article, "What Do You Want to See From Apple in 2026?" first appeared on MacRumors.com

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Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle.


Despite the immense success of the iPhone 17 in 2025, the ‌iPhone 18‌ is not expected to arrive until the spring of 2027, leaving the ‌iPhone 17‌ in the lineup as the latest standard model for over 18 months. This would mark the first time Apple skips an entire calendar year without releasing a new generation of its flagship non-Pro ‌iPhone‌.

For more than a decade, Apple has introduced its mainline ‌iPhone‌ lineup in the fall, with all core models launching simultaneously in September. That pattern is expected to change this year, when the company is widely rumored to split its upcoming ‌iPhone‌ releases across two distinct release windows rather than unveiling the entire lineup at once. Under this strategy, Apple is expected to prioritize higher-end models in the fall while delaying lower-cost or standard models until the following year.

As a result, Apple is not expected to ship the ‌iPhone 18‌ in 2026. Instead, reports indicate that Apple plans to launch the ‌iPhone 18‌ Pro, ‌iPhone 18‌ Pro Max, and foldable ‌iPhone‌ in the usual fall timeframe, while holding the standard ‌iPhone 18‌ back until the spring of 2027, where it will launch alongside the ‌iPhone‌ 18e and iPhone Air 2.

The rumored change is tied to Apple's expanding ‌iPhone‌ lineup. With the introduction of the iPhone 16e and ‌iPhone Air‌ in 2025, the expected debut of the first foldable ‌iPhone‌ in 2026, and the continued presence of older models like the iPhone 16 and ‌iPhone 16‌ Plus, there could be at least eight distinct ‌iPhone‌ models on sale from Apple by the end of 2026. A staggered release schedule would allow the company to further differentiate its models, give them a longer sales window without internal competition, and spread ‌iPhone‌ launches more evenly across the year.

Supply chain analysts have also pointed to manufacturing and logistics benefits as a factor behind the rumored shift. By spacing out launches, Apple could reduce production bottlenecks, better manage component supply for advanced technologies, and smooth revenue recognition across fiscal quarters rather than concentrating ‌iPhone‌ sales in a single period.
This article, "No iPhone 18 Launch This Year, Reports Suggest" first appeared on MacRumors.com

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