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Apple Now Facing Unprecedented Competition for Chip Supply

Apple increasingly has to compete with other companies for chips made by Taiwan Semiconductor Manufacturing Co. (TSMC), as surging demand for artificial intelligence reshapes capacity and customer priority.


According to a detailed report published by semiconductor analyst Tim Culpan on his blog Culpium, Apple is no longer guaranteed preferential access to leading-edge manufacturing capacity at TSMC, marking a notable change after more than a decade in which Apple's chips were central to the foundry's expansion strategy. Apple is now competing directly with AI-focused customers such as Nvidia and AMD for supply, particularly at the most advanced process nodes.

AI accelerators consume substantially more wafer area per unit than smartphone system-on-chips, meaning that even a smaller number of AI customers can absorb a disproportionate share of advanced manufacturing output. As a result, Apple's chip designs are no longer automatically prioritized across TSMC's two dozen fabrication plants.

Nvidia likely surpassed Apple as TSMC's largest customer by revenue in at least one or two quarters in 2025, but exact customer rankings are unknown. Apple ceased to be the primary driver of TSMC's revenue growth about five years ago.

The report suggests that Apple may face higher silicon costs for future chip generations as it competes with AI customers willing to pay premiums for priority access. While Apple is unlikely to be unable to ship products due to insufficient wafers, sustained pricing pressure with advanced nodes could influence product margins or pricing strategies over the next several years.
Tag: TSMC

This article, "Apple Now Facing Unprecedented Competition for Chip Supply" first appeared on MacRumors.com

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iOS 26.4 Will Add These 9 New Emoji to Your iPhone

Last year, the Unicode Consortium previewed some of the new emoji that are expected to be added to the iPhone with iOS 26.4 in March or April.


Here are nine of the new emoji:
  • Trombone

  • Treasure Chest

  • Distorted Face

  • Hairy Creature (aka Bigfoot or Sasquatch)

  • Fight Cloud

  • Apple Core

  • Orca

  • Ballet Dancers

  • Landslide
Notably, Distorted Face is a popular emoji in Discord servers. It is essentially a distorted version of the embarassed face emoji.


Apple most recently added new emoji to the iPhone with iOS 18.4, an update that came out in March last year. iOS 17.4, iOS 16.4, and iOS 15.4 also introduced new emoji over the years, so the timing has become predictable by this point.

On the iPhone 15 Pro and newer, there is an Apple Intelligence feature called Genmoji that allows you to create your own emoji, or combine existing ones.

The new emoji listed above would be added directly to the iPhone's emoji keyboard.
Related Roundups: iOS 26, iPadOS 26
Tag: Emoji
Related Forum: iOS 26

This article, "iOS 26.4 Will Add These 9 New Emoji to Your iPhone" first appeared on MacRumors.com

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Deals: M4 iPad Pro $699 off, Mac mini $499, Apple Studio Display, AirPods Max $99 off, more

Our Friday edition 9to5Toys Lunch Break is ready and waiting below starting off with a giant $699 price drop on this M4 iPad Pro model over at Amazon. We have also highlighted up to $200 in savings on Apple’s most affordable current-generation Mac releases for folks looking towards a less pricey upgrade for 2026 starting at $499. From there, the black Apple Watch Ultra 2 with Milanese Loop is live with hundreds in savings, AirPods Max is nearly $100 off, select Apple Studio Displays are up to $237 off, we have loads of charging gear deals, and more waiting below. 

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Best Apple Deals of the Week: Take Up to $130 Off M4 Mac Mini, Plus Deals on AirTag, AirPods Max, and More

This week's best Apple deals include big discounts on AirTag, AirPods Max, and Mac mini. We're also tracking great sitewide sales at Satechi, Samsung, and Best Buy, with discounts on everything from Mac-compatible monitors to TVs, headphones, and more.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

AirTag



  • What's the deal? Take $34 off AirTag 4-Pack

  • Where can I get it? Amazon

  • Where can I find the original deal? Right here



Apple's AirTag 4-Pack is within $2 of its all-time low price this week on Amazon, matching the best price we've seen so far in 2026. You can get the accessory for $64.98, down from $99.00, and right now we're not seeing any notable discounts on the 1-Pack.

AirPods Max



  • What's the deal? Take $99 off AirPods Max

  • Where can I get it? Amazon and Best Buy



You can get $99 off every USB-C AirPods Max color at Amazon and Best Buy right now. Although this is a second-best price, it's the best one we've tracked so far in 2026, and this is one of the few times we've seen every color on sale.

Mac Mini



  • What's the deal? Take up to $130 off M4 Mac mini

  • Where can I get it? Amazon

  • Where can I find the original deal? Right here






Amazon this week has a few models of Apple's M4 Mac mini on sale at low prices, starting at $499.99 for the model with 16GB RAM/256GB SSD, down from $599.00. Discounts reach up to $130 off in these sales, and this time around there is also a discount on the M4 Pro model.

Satechi



  • What's the deal? Take 20% off Satechi's new products

  • Where can I get it? Satechi

  • Where can I find the original deal? Right here

Note: Use code CES2026 to see this discount.



Satechi announced a few products at CES last week, and to mark the launch it's providing a 20 percent discount on these devices for early adopters. You can use the code CES2026 at checkout to get 20 percent off all five of Satechi's newest products.

Additionally, Satechi is hosting a "last chance" sale this week, with up to 30 percent off accessories with a limited supply remaining. In this sale you'll find discounts on MagSafe-compatible wireless charging pads, Thunderbolt docks, and more.



Samsung



  • What's the deal? Save on Samsung monitors and TVs

  • Where can I get it? Samsung

  • Where can I find the original deal? Right here




Samsung this week introduced a new batch of discounts across its most popular monitors and TVs, with notable markdowns on products like The Frame and the Smart Monitor series.

Best Buy



  • What's the deal? Save sitewide during Best Buy's winter sale

  • Where can I get it? Best Buy

  • Where can I find the original deal? Right here



Best Buy kicked off a new Winter Sale this week, with notable markdowns on Apple devices, TVs, headphones and speakers, monitors, appliances, and much more. This sale is set to last through January 19, and you don't need to be a My Best Buy Plus or Total member to see the deals.

In terms of Apple devices, you can find solid deals on MacBook Air, AirPods Max, iPad Pro, MacBook Pro, Beats accessories, and more. In most cases Best Buy is offering same day pick-up on these products, and there are several free shipping options as well.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.




Deals Newsletter


Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!




Related Roundup: Apple Deals

This article, "Best Apple Deals of the Week: Take Up to $130 Off M4 Mac Mini, Plus Deals on AirTag, AirPods Max, and More" first appeared on MacRumors.com

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Security Bite Podcast: The evolution of macOS threat hunting with Jaron Bradley

9to5Mac Security Bite is exclusively brought to you by Mosyle, the only Apple Unified Platform. Making Apple devices work-ready and enterprise-safe is all we do. Our unique integrated approach to management and security combines state-of-the-art Apple-specific security solutions for fully automated Hardening & Compliance, Next Generation EDR, AI-powered Zero Trust, and exclusive Privilege Management with the most powerful and modern Apple MDM on the market. The result is a totally automated Apple Unified Platform currently trusted by over 45,000 organizations to make millions of Apple devices work-ready with no effort and at an affordable cost. Request your EXTENDED TRIAL today and understand why Mosyle is everything you need to work with Apple.

In this episode, I sit down with Jaron Bradley, author and Director at Jamf Threat Labs, to briefly explore the evolution of Apple security and threats over the last decade. In particular we discuss, the reason for infostealer’s historic breakout as one of the most popular forms of malware and how AI is being used in the hands of attackers (and defenders too). Jaron also shares his 2026 threat outlook.

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Apple’s new OLED MacBook Pro might be ahead of schedule, per rumor

Apple is widely expected to release a major overhaul of the MacBook Pro later this year or in early 2027. Among the many changes expected with this refresh is new OLED display technology.

A new rumor today indicates that Apple’s partner Samsung Display has kicked off mass production of the OLED screen destined for the new MacBook Pro ahead of schedule.

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Apple's OLED MacBook Pro Launch Moves Closer With Panel Production

Development of Apple's rumored OLED MacBook Pro took another forward step this month when the next-generation production line responsible for manufacturing its displays commenced operation.


Samsung Display is expected to make the panels for Apple's MacBook Pro, and has invested heavily in an 8.6-generation OLED production line located at its Asan campus in South Korea.

An 8.6G fab uses much larger glass substrates than the OLED lines used for smartphones, which allows multiple laptop-sized panels to be cut from a single sheet. This improves yields and lowers costs, which is just what Apple needs if OLED is to replace mini-LED in the MacBook Pro.

The line is designed around rigid OLED panels with oxide TFT backplanes and advanced tandem OLED structures. These are better suited to laptops, and offer higher brightness, improved power efficiency, and longer lifespan compared with conventional single-stack OLED panels.

According to the account yeux1122 on the Naver blog, Samsung has now begun producing panels from the line, suggesting Apple and other customers have completed qualification and reliability testing.

Apple's first OLED MacBook Pro will also feature a touchscreen display, according to analyst Ming-Chi Kuo. The claim has been corroborated by Bloomberg reporter Mark Gurman, who also said the laptops will have "thinner and lighter frames." Apple is apparently focusing on delivering the thinnest possible device without compromising on battery life or major new features.

The redesigned 14-inch and 16-inch MacBook Pro models are also expected to have a hole-punch camera at the top of the display, and it could potentially be housed in a pill-shaped cutout similar to the iPhone's Dynamic Island, rather than the notch MacBook Pro owners are accustomed to.

Gurman says the machines will be powered by M6 chips and are being readied for a late 2026 or early 2027 launch, following the expected introduction of 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips in the next month or so.

It would be unusual for Apple to introduce two ‌MacBook Pro‌ refreshes in the same year, but there is precedent for it: Apple updated the MacBook Pro lineup twice in 2023, first with M2 Pro/M2 Max chips in January and then with M3/M3 Pro/M3 Max chips in late October.
Related Roundup: MacBook Pro
Buyer's Guide: MacBook Pro (Caution)
Related Forum: MacBook Pro

This article, "Apple's OLED MacBook Pro Launch Moves Closer With Panel Production" first appeared on MacRumors.com

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Even with Google’s help, we should still expect plenty of New Siri glitches [Poll]

In the space of one week, we have seen the transformation of our expectations for the new Siri. Instead of having to wait for Apple to catch up with OpenAI and Google, we now need only to wait for the company to tweak the existing Gemini models.

While that is indeed a dramatic turnaround, we still shouldn’t expect overnight miracles from the new Siri whenever it does now launch …

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iPhone Fold and iPhone 18 Pro Models Set to Debut A20 Pro Chip

Apple's foldable iPhone will share the same next-generation A20 Pro chip as the iPhone 18 Pro and iPhone 18 Pro Max models when it debuts this September, according to industry analyst Jeff Pu.


In his latest investor note, Pu outlined the projected specifications for all three premium devices that will take center stage this fall, with the regular iPhone 18 and more affordable iPhone 18e models not expected to debut until spring 2027 as part of Apple's new split-launch strategy.

Powered by the A20 Pro chip, the iPhone Fold and iPhone 18 Pro models will showcase TSMC's new 2nm process, N2, boasting performance improvements that could be up to 15 percent faster and 30 percent more efficient than A19 chips.

Moreover, the A20 Pro chips will be packaged with TSMC's Wafer-Level Multi-Chip Module (WMCM) technology. With WMCM, the chips will have RAM integrated directly onto the same wafter as the CPU, GPU, and Neural Engine, rather than the RAM being adjacent to the chip and connected via silicon interposer.

The update to WMCM is expected to bring faster performance for Apple Intelligence and longer battery life, while also cutting down on the size of the A20 chip to allow more space inside the iPhone for other components. This packaging change for the A20 chip has been rumored previously.

N2 also introduces new super-high-performance metal-insulator-metal (SHPMIM) capacitors into the chip's power delivery system. These capacitors more than double the capacitance density of the previous generation and reduce both sheet resistance and via resistance by 50 percent. Together, the changes are said to improve power stability, boost performance, and enhance energy efficiency.

Pu's note outlined other specs that the Pro and Fold models are expected to share, including 12GB of LPD5 RAM, 48-megapixel rear cameras, and Apple's C2 modem.

Apple's first foldable ‌iPhone‌ is rumored to feature a wide, book-style folding design with a 7.8-inch inner display and a 5.5-inch outer display, a crease-free screen, Touch ID, and a front-facing camera in both folded and unfolded states. The device could measure just 4.5mm thick when opened, and between 9mm and 9.5mm when closed. For more details, see our dedicated foldable iPhone roundup.
This article, "iPhone Fold and iPhone 18 Pro Models Set to Debut A20 Pro Chip" first appeared on MacRumors.com

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9to5Mac Daily: January 15, 2026 – Apple Card drama, Apple’s AI servers 

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts appStitcherTuneInGoogle Play, or through our dedicated RSS feed for Overcast and other podcast players.

Sponsored by Stuff: Stuff helps you get everything out of your head and into a simple, elegant system—closing open loops and reducing mental stress. Use code 9TO5 at checkout for 50% off your first year.

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Beats' Latest Ad Campaign Features Baseball Superstar Shohei Ohtani

Apple's Beats brand is no stranger to collaborations with big-name celebrities on marketing campaigns, and the brand's latest effort involves Los Angeles Dodgers superstar Shohei Ohtani.


The new campaign created in collaboration with photographer Daniel Sannwald features a massively oversized Ohtani sporting Beats products in various Los Angeles settings.
Against iconic LA backdrops, each image amplifies Ohtani's scale—not just physically, but metaphorically. He becomes an elevated figure of pride, strength, and aspiration. Through dramatic scale and surreal energy, the campaign transforms LA into Ohtani's playground—a cityscape where sport and culture intersect.

Beats' choice to pair its most iconic products with Ohtani in this visual story was deliberate. As an LA-born brand rooted in sports, music, and entertainment, Beats shares both its home and its spirit with Ohtani—a journey defined by ambition, performance, and unmistakable boldness.

Back to back champion. 4-time MVP. Shohei Ohtani is larger than life.

歴史に残る2連覇。4度目のMVP。大谷翔平、想像を超えたその先へ。 pic.twitter.com/JLHizt5eKO

— Beats by Dre (@beatsbydre) January 14, 2026

In the images, Ohtani wears several of the latest Beats products, including Beats Studio Pro, Powerbeats Pro 2, and Powerbeats Fit.
"Los Angeles is a city of energy, culture, and ambition," says Shohei Ohtani. "Wearing Beats and seeing myself rise above the skyline feels symbolic of the connection I have with this city and our fans. We rise high together."
Ohtani has won four Major League Baseball MVP awards in Los Angeles, including two American League awards with the Los Angeles Angels in 2021 and 2023 and two National League awards with the Los Angeles Dodgers in 2024 and again in 2025 as the Dodgers won back-to-back World Series titles.
Tag: Beats

This article, "Beats' Latest Ad Campaign Features Baseball Superstar Shohei Ohtani" first appeared on MacRumors.com

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Gemini Siri deal official, Apple Creator Studio, Vision Pro basketball 

Benjamin and Chance discuss the implications for Siri and the wider Apple ecosystem now that the Gemini deal is officially signed, and guess when we’ll start seeing the first new features ship. Also, they weigh up the appeal of the new Apple Creator Studio bundle, and Chance got to watch basketball courtside through his Vision Pro.

And in Happy Hour Plus, the duo discuss the dependability of iCloud as a backup of your data, and what other backup strategies they recommend to use. Join now and save 26% on annual plans with code HAPPY26.

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