Nearly one in four active smartphones worldwide are now iPhones, according to new data from Counterpoint Research.


The findings from Counterpoint's Smartphone Installed Base Tracker show that the global installed base of active smartphones grew 2% in 2025, driven primarily by lengthening replacement cycles and the continued circulation of second-life devices. Unlike shipment figures, which measure yearly sales, installed base data reflects the total number of devices currently in use, making it a key indicator of long-term platform choices.

Apple now leads the global active smartphone installed base with roughly one in four devices in use being an iPhone. The firm attributes this position to a combination of strong user loyalty, integrated services, and the broader Apple ecosystem.

The report also claims that Apple added more net new active smartphone devices in 2025 than the next seven leading smartphone manufacturers combined, reflecting the company's ability to attract and retain users even as global smartphone growth slows and hardware innovation becomes more incremental.

Samsung ranked second with approximately one-fifth of the global active smartphone installed base. Together, Apple and Samsung accounted for 44% of the global installed base in 2025.

The gap between Apple and Samsung as the two market leaders and the rest of the industry is widening. The two companies are the only smartphone manufacturers to surpass one billion active devices globally.



Other brands, including Xiaomi, OPPO, and vivo, form a second tier with large but smaller installed bases built largely through midrange and upper-midrange devices. Notably, Transsion Group has grown its installed base through affordable devices targeted at price-sensitive markets in regions such as the Middle East, Africa, and Southeast Asia. HONOR is the most recent brand to surpass 200 million active devices, while Motorola and realme are approaching that milestone.

Apple's vast base of installed devices is attributed to a number of additional trends that favor premium smartphones. For example, device replacement cycles have extended to nearly four years as hardware improvements become more incremental and device durability improves. Premium devices typically receive longer software support, maintain higher resale value, and remain in active use longer, often through to second owners. Repeat purchases are also likely.

The report added that differentiation is increasingly shifting toward software and ecosystem integration as hardware innovation slows. Features such as on-device artificial intelligence, camera software, productivity tools, and cross-device integration are said to be key value drivers that help build long-term loyalty and increase usage. See Counterpoint Research's full report for more information.
This article, "Report: One in Four Smartphones Are Now iPhones" first appeared on MacRumors.com

Discuss this article in our forums

Last November, Google announced a cross-platform feature that allows Google Pixel 10 and Apple device users to share files directly via QuickShare-AirDrop interoperability. Now, Google has confirmed that the feature is set to expand to Android phones more generally this year.


"Last year, we launched AirDrop interoperability," said Eric Kay, vice president of engineering for the Android platform, speaking during a recent Pixel Labs tour at Google's Taipei office. "In 2026, we're going to be expanding it to a lot more devices."

"We spent a lot of time and energy to make sure that we could build something that was compatible not only with iPhone but iPads and Macs. Now that we've proven it out, we're working with our partners to expand it into the rest of the ecosystem, and you should see some exciting announcements coming very soon," he added.

The comments were reported by Android Authority's Adamya Sharma, who attended the press briefing.

The file sharing option currently works on Apple devices including ‌iPhone‌, iPad, and Mac, along with the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Fold.

Google has not said which specific devices are next in line to get the AirDrop interoperability via Quick Share, but Sharma notes that Kay's comments strongly suggest it will no longer be a Pixel-exclusive feature.

Technical aspects of Google's implementation also appear to signal its intent. Rather than tying AirDrop interoperability to a Pixel-only system component, Google enabled the feature by turning the Quick Share extension from a stub system app into a full APK distributed via the Play Store.

This change makes the feature easier to update and deploy across different manufacturers' devices, strongly indicating that AirDrop interoperability is intended to become a broader Android feature rather than remain limited to Pixel hardware.

Indeed, Nothing has already confirmed that it is working to bring the feature to its phones, while Qualcomm has recently hinted that it also has Quick Share–AirDrop interoperability support in development for Snapdragon-powered phones.

Google says the Quick Share-AirDrop interoperability uses a multi-layered security model, including an encrypted transfer channel, built-in platform protections on both Android and iOS, and an explicit consent step before any file is received.

Currently, the feature only works in the "Everyone for 10 Minutes" AirDrop and Quick Share sharing modes, but Google says that it would like to work with Apple to support "Contacts Only" mode in the future.
This article, "AirDrop-Quick Share Interoperability Expanding to More Android Phones" first appeared on MacRumors.com

Discuss this article in our forums

Apple is believed to be on a gradual journey that began with Emergency SOS via Satellite on the iPhone 14 back in 2022 and will at some point progress to full 5G access via satellite, bypassing ground-based antenna altogether.

It’s previously been suggested that the iPhone 18 Pro might take a significant step in this direction with support for 5G over satellite links. A new report today adds weight to that idea …

more…

The MacBook Air is Apple's most popular laptop – a thin, fanless machine that wields quiet power thanks to the efficiency of Apple silicon. While the M4 model isn't exactly old, attention is already turning to its successor.


Apple doesn't telegraph new product launches ahead of time, but we can draw a surprisingly clear picture of what to expect by looking at Apple's silicon roadmap, release cycles, and past upgrades.

Release Timing and Price

Apple appears to have settled into a spring refresh cycle for the 13-inch and 15-inch ‌MacBook Air‌. After releasing the M2 model in mid-2022 with an all-new design, Apple skipped 2023 and then delivered back-to-back M3 and M4 ‌MacBook Air‌ updates in March 2024 and March 2025, respectively.

Indeed, Bloomberg's Mark Gurman reports that Apple plans to roll out M5 versions of the ‌MacBook Air‌ in the first quarter of this year. This suggests a likely March 2026 window – unless Apple breaks the cycle, of course. As for pricing, we expect it to remain stable, with the base model sticking with the current entry-level $999 price.

Processor Upgrade

The M5 series is expected to feature an enhanced ARM architecture and is reportedly being manufactured using TSMC's advanced 3-nanometer process technology. Apple's decision to forgo TSMC's more advanced 2nm process for the M5 chip is believed to be due to cost considerations.

Recent leaked benchmarks – allegedly from a next-gen iPad Pro running an M5 chip – show single-core scores around 4,133 and multi-core scores around 15,437. That's roughly a 12-15% jump over the current M4 iPad Pro in both categories. As for graphics performance, the M5 chip appears to have up to a 36% faster GPU compared to the M4 chip.

The benchmark suggests Apple has focused on modest clock speed increases and core-level efficiency improvements for the M5 chip, rather than an architecture overhaul. In other words, the M5 will be similar to the step-wise performance upgrade from M3 to M4. Expect 10-15% faster CPU speeds, a slightly more powerful GPU, and better efficiency, potentially leading to even longer battery life.

As a result, the M5 ‌MacBook Air‌ will likely feel more responsive in daily use, particularly in single-threaded tasks, but it won't dramatically outpace the M4 for sustained workloads like video rendering.

Display and Other Possible Changes

Apple tends to stick with the same industrial design for multiple chip generations. The current ‌MacBook Air‌ design (introduced with the ‌M2‌ model) is only three years old and shows no signs of ageing. Expect the same 13- and 15-inch sizes, the same fanless aluminium unibody, and similar display technology – that means no OLED, which Apple appears to be saving for initial adoption in the MacBook Pro line, possibly later this year or in 2027.

If there are any physical changes, they'll likely be subtle. Think improved webcam quality, or tweaks to accommodate the next generation of wireless connectivity (such as Wi-Fi 7 or Bluetooth LE Audio). You never know – Apple could even offer the machine in a new color, just like it did this earlier year with the M4.

Looking Further Ahead

According to reports out of Korea, Apple plans to release a ‌MacBook Air‌ with an improved LCD display in 2027, featuring Oxide TFT technology instead of the current amorphous silicon (a-Si) panels.

The new display technology is said to be a significant upgrade over current ‌MacBook Air‌ screens. Oxide TFT LCD panels offer better power efficiency and improved performance compared to traditional a-Si displays, resulting in sharper images, smoother scrolling, and enhanced battery life.

The transition to Oxide TFT technology should also mean faster pixel response times and more consistent brightness across the screen. In practical terms, this should translate to reduced motion blur when watching videos or gaming, and more uniform lighting without the "clouding" effect sometimes visible on current LCD displays.
This article, "M5 MacBook Air: Release Date, Features, and Performance Predictions" first appeared on MacRumors.com

Discuss this article in our forums

Apple's next-generation C2 modem will bring support for 5G satellite connectivity to this year's iPhone 18 Pro models, based on claims made by a Chinese leaker.


In a post on Weibo, the account "Fixed Focus Digital" said that Apple's C2 baseband modem – expected to debut in iPhone 18 Pro models – will support NR-NTN, or New Radio Non-Terrestrial Networks.

The NR-NTN standard can relate to direct phone-to-satellite links as well as the use of satellites as backhaul for carrier networks to extend coverage into remote areas. Going on a machine translation, the leaker appears to suggest Apple's implementation will allow iPhones to connect directly to satellites for internet access.

This is not the first time we have heard rumors that the iPhone 18 Pro will support 5G satellite connectivity. However, it is the first occasion that NR-NTN support has been explicitly tied to Apple's C2 modem as a technical specification of its baseband stack.

Last October, The Information's Wayne Ma reported that Apple plans to add support in iPhones as early as this year for 5G networks that "aren't tethered to Earth's surface, which includes satellites." This would reportedly give the iPhone full internet access over satellite.

Then in November, Bloomberg's Mark Gurman referenced Ma's report and said that Apple is developing "satellite over 5G" for this year's iPhones, allowing the devices to leverage cellular towers to tap satellites for increased coverage when standard networks aren't available.

Note that Gurman's report describes support for a satellite backhaul for carrier networks, not the direct device-to-satellite model that Fixed Focus Digital latest leak and Ma's report suggests.

According to Gurman, Apple is also working on several additional satellite features, including an API to let developers add satellite connections to third-party apps, satellite-powered Apple Maps, and support for photos in satellite messages. Apple also reportedly aims to eliminate the need to physically point the device toward the sky, allowing satellite to stay connected in your pocket or even indoors.

It's unclear what stage of development these other features are in, and there's a high likelihood that they do not relate to Apple's initial adoption of 5G satellite connectivity this year. Bringing many of these features to market will also require major upgrades to Globalstar's aging satellite infrastructure, which Apple currently relies on.

Apple's existing satellite features on iPhone 14 models and newer are limited to the Emergency SOS feature, the Find My and Messages apps, and roadside assistance. These features require you to have a clear view of the sky for direct satellite communication.

Previous reporting suggests that the C2 modem will be more capable than the current C1 and C1X. The C2 may feature mmWave 5G connectivity, for example, and it is likely to be closer in performance to the Qualcomm modem chips that it will replace.

Fixed Focus Digital previously broke the news ahead of launch about the iPhone 16e name for Apple's upcoming iPhone SE successor.
This article, "iPhone 18 Pro: Apple's C2 Modem to Support 5G Satellite Connectivity" first appeared on MacRumors.com

Discuss this article in our forums

Apple was founded on April 1, 1976, which means this year marks the company’s 50th anniversary. In a recent all-hands meeting with employees, Apple CEO Tim Cook teased that Apple is planning a celebration for this historic milestone.

more…

Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works.


We're waiting on 14-inch and 16-inch ‌MacBook Pro‌ models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this year, a massive refresh is coming. Rumors suggest that there won't be just one ‌MacBook Pro‌ refresh in 2026, but two.

After launching M5 Pro and M5 Max ‌MacBook Pro‌ models in the spring, Apple will do another update in late 2026, introducing the first OLED ‌MacBook Pro‌ models. The OLED ‌MacBook Pro‌ is expected to feature a design refresh, faster M6 chips, all new display technology, and, in a first for the Mac, touch screen capabilities.

It's going to be the biggest update to the Mac lineup since Apple silicon chips came out in 2020. iPhones have used OLED for years, and Apple brought it to the iPad Pro in 2024, but Macs don't use OLED yet.

Apple said for years and years that the Mac wouldn't get a touch screen, but times change. Multiple rumors suggest that touch capabilities are coming, making the Mac more like an iPad. Touch-based controls will be available right alongside traditional mouse and keyboard input options.

The OLED ‌MacBook Pro‌ models will be the first to use Apple's 2-nanometer chip technology, and they could even be the first Macs with cellular capabilities. With so many changes in store, it doesn't make much sense to buy an M5 Pro or an M5 Max ‌MacBook Pro‌ with much better options coming just months later.

OLED touch displays will be limited to the higher-end 14-inch and 16-inch models because of the cost, so the warning isn't applicable to the standard M5 ‌MacBook Pro‌ that came out last fall. The entry-level ‌MacBook Pro‌ isn't expected to get the same upgrades, though it is likely to get an M6 chip.

It's also possible OLED will be so expensive that it's limited to a single, super expensive high-end model, but we're still probably looking at M6 chip upgrades and a design refresh across the lineup.

Two Mac refreshes in a single year is unusual, but not unheard of. Apple refreshed the ‌MacBook Pro‌ with M2 Pro and ‌M2‌ Max chips in January 2023, and then updated the machines again with M3 Pro and M3 Max chips in October 2023.

Normally a Mac refresh results in a Buy Now recommendation from us, but this year, with rumors of two updates in 2026 and so much expected from the later models, those interested in a high-end, premium ‌MacBook Pro‌ should plan to wait.
This article, "Why You Shouldn't Buy the Next MacBook Pro" first appeared on MacRumors.com

Discuss this article in our forums

Gaming computer company Razer today started accepting pre-orders for the Razer Boomslang mouse, which is being released to celebrate the 20th anniversary of the original peripheral.


The original Razer Boomslang was one of the first gaming mice, providing a wheel that boasted more precise mouse tracking than other mic on the market. The new model features a 45,000 DPI Razer Pro second-generation optical sensor, 4th-generation Razer optical mouse switches that prevent double-clicking and debounce delays, 8,000Hz hyperpolling wireless technology for lower latency, and an ambidextrous build with PU leather buttons for enhanced grip.

Razer is including a Mouse Dock Pro for magnetic wireless charging, plus the mouse supports 9-zone Razer Chroma RGB lighting that can react to more than 300 Chroma-integrated games. There are eight customizable buttons that can be used for shortcuts and macros.

Each Boomslang comes with a collector's LED display frame that features every element of the internal design.

The newly revamped Razer Boomslang is limited edition, and it is priced at $1,337. Razer is making just 1,337 units in total, each one with a unique serial number. U.S. preorders went live on February 10 at 8:00 a.m. Pacific Time and have sold out. Preorders in Europe will begin on February 11 at 8:00 a.m. CET, and in Asia on February 11 at 8:00 a.m. SGT, and are also likely to sell out.
This article, "Razer Launches Limited-Edition Boomslang Gaming Mouse for $1,337" first appeared on MacRumors.com

Discuss this article in our forums

Amid rumors that Apple is scaling back its AI health plans, Google today expanded its subscription-based Fitbit AI personal health coach service to more users worldwide, including those who are on iOS. Prior to now, the Fitbit service was limited to Android users.


The Gemini-powered Fitbit personal health coach is described as a 24/7 digital advisor that’s meant to work as a virtual fitness trainer, sleep coach, and health and wellness advisor. Users start with a 5 to 10 minute conversation with the coach to outline their motivations and goals, with the Fitbit app then providing health insights in the morning after the user wakes up, after workouts, and before bed.

The app is able to generate a personalized workout plan that tracks core fitness metrics, and it offers up sleep analysis and suggestions for improving sleep. It tracks vitals such as heart rate, temperature, and blood oxygen, plus there is a built-in chatbot for asking all kinds of health-related questions.

Apple was supposedly working on a similar AI health coach feature, which was going to be part of a Health+ service planned for launch in iOS 27. Earlier this month, Bloomberg said that Apple is scaling back its AI health plans.

Apple is no longer planning to launch an Apple Health+ service that will give users AI health recommendations based on personal health data, but some of the components that Apple developed for the health coach could be repurposed and rolled out as other features as soon as this year.

Google’s Fitbit AI health coach is now available to Fitbit Premium subscribers in the United States, UK, Canada, Australia, New Zealand, and Singapore. Both iOS and Android users can take advantage of the feature.

Google sells several Fitbit health devices, including the Charge 6, Inspire 3, Versa 4, and Sense 2. Google’s Pixel Watch 3 and Pixel Watch 4 also work with Fitbit Premium and the AI health coach feature. Fitbit Premium is priced starting at $9.99 per month.
This article, "Google Brings Fitbit AI Health Coach to iPhone as Apple Pulls Back on iOS 27 Health Plans" first appeared on MacRumors.com

Discuss this article in our forums

Following a recent change to multiple App Store rules in Japan, a coalition representing more than 600 local companies is calling for further regulatory action. Here are the details.

more…

Yesterday Discord announced that users would soon be required to have their age verified or be restricted to teen-level access on the service. Today, there’s a follow-up post from Discord that backtracks some on the expected impact of its new policy.

more…

Apple will soon do away with iTunes Wish Lists featuring movie and TV shows, according to emails going out to customers as of today. Apple says that people who still have wish lists should migrate items to their Apple TV watchlist before the feature is removed.


Each email that Apple is sending out includes a PDF with TV shows and movies that are on the individual's iTunes Wish List. Apple says that users can tap on each link and then tap on the "+" button to get items to appear in the ‌Apple TV‌ watchlist.

Apple began phasing out TV show and movie wish lists with the launch of iOS 17.2. In fact, the iOS 17.2 update removed wish lists entirely, without giving customers a heads-up. People with extensive wish lists were understandably upset, and a slew of complaints led Apple to reintroduce iTunes wish lists in iOS 17.3.


Apple wanted to remove wish lists because it migrated iTunes TV show and movie purchase options from the iTunes app to the TV app, and since iOS 17.2, the ‌Apple TV‌ app has been the sole place to purchase TV shows and movies on iOS devices.

Apple kept wish lists around after reintroducing them in iOS 17.3, but now the feature will be going away. This time around, Apple is notifying customers, so anyone who wants to keep their wish list should make sure to migrate it to the ‌Apple TV‌ watchlist by following Apple's emailed instructions.

Apple did not provide a specific date for the wish list removal.
This article, "Apple is Getting Rid of iTunes Wish Lists, Here's How to Save Yours" first appeared on MacRumors.com

Discuss this article in our forums

The updated pack emulates classic analog film stocks, including Kodak, Fuji, and Ilford, and now supports modern cameras. Here’s how to install it.

more…

Update, 8:06 p.m. ET: Apple’s online system status page now lists all issues and outages as solved. The original post follows below.

Apple’s system status page has confirmed ongoing issues with a variety of web services, including iCloud, Photos, Find My, and more.

more…

While the MacBook Pro is stealing headlines, Apple’s most popular laptop is also set to get an upgrade soon. Here’s everything we know about the next-generation MacBook Air.

more…

Apple's Find My feature, photos, and some iCloud services are experiencing service interruptions at the current time, so if you've run into problems, it's because of network issues.


According to Apple's System Status page, there is a ‌Find My‌ outage that is causing the service to be slow or unavailable for some users.

There are also issues with ‌iCloud‌ Account and Sign In, ‌iCloud‌ Calendar, ‌iCloud‌ Contacts, ‌iCloud‌ Mail, ‌iCloud‌ Web Apps, and Photos. Apple says that some users may be experiencing issues with these services, though not everyone is affected.

‌Find My‌ has been down since 3:00 p.m. Eastern Time, while the other services have been having problems since 2:00 p.m. Eastern Time. We'll update this article when the outages have resolved.

Update: Apple says all of the issues were resolved between 7:00 p.m. and 8:00 p.m. Eastern Time.
This article, "Find My, Photos and Some iCloud Services Experiencing Issues" first appeared on MacRumors.com

Discuss this article in our forums

The legacy iTunes Wish List feature for saving movies and TV shows to buy or rent later is “going away soon,” according to Apple. For customers with items still saved to an iTunes Wish List, Apple is providing one last chance to migrate to the modern equivalent.

more…

Meta today announced several new AI features for popular social network Facebook. The capabilities will be available for profile pictures, photos, posts, stories, and more.


Meta AI's image editing tools can be used to animate a profile picture, adding motion to a still image. Meta says there are several preset animations like confetti, headphones, wave, and heart to choose from, with more to be added throughout the year. There does not appear to be an option for creating custom animations.

Text-based AI prompts can be used for creating images for Facebook Stories and Memories. After uploading a photo to Stories or viewing a memory to share, the Meta AI-powered Restyle option can be used to describe changes that you want to make to the image. Meta will also offer presets with different style options, moods, lighting, colors, and backdrops.

Finally, Facebook is getting an option for adding an animated backdrop to Feed text posts to make them "more fun and expressive." When creating a text post on Facebook, tapping on the rainbow-colored "A" icon will provide multiple still and animated backgrounds to choose from. Meta plans to introduce seasonal backgrounds in the future to make posts feel "timely, festive, and a little more fun."

Meta has been heavily pushing its AI products in Facebook, WhatsApp, and Instagram. Conversations with Meta's generative AI are used for ad targeting and personalization purposes, with no way to opt out. Meta AI is also used for several image editing and generation features in Facebook and Instagram, plus Meta has adopted it for search across Meta apps.
This article, "Facebook Adding AI Profile Picture Animations and Story Editing Tools" first appeared on MacRumors.com

Discuss this article in our forums

A new Counterpoint Research report breaks down the global active smartphone installed base in 2025, with the iPhone leading the way. Here are the details.

more…

iPhone 18 Pro and Pro Max will launch this fall, and alongside packing a handful of new features, there are three design changes reportedly coming. Here’s what the latest rumors say.

more…

Apple is inviting Apple Watch users to celebrate Valentine’s Day this Saturday with an aptly heart-themed challenge. Here are the details.

more…

To recognize Heart Month, Apple is launching a new February Apple Watch activity challenge. Apple Watch owners can earn a special award by completing a workout to fill their Exercise ring on Saturday, February 14, which is Valentine's Day.

Close your exercise ring on Valentine's Day, February 14, to earn this award. Your heart will love you for it.

Like all Apple Watch Activity Challenges, the Heart Month challenge will be accompanied by an award that can be viewed in the Fitness app as well as a series of animated stickers that can be used in the Messages app.








Apple often also debuts themed Heart Month content in the App Store, Apple TV app, Apple Podcasts, and Apple Books during the month of February.
This article, "Heart Month Apple Watch Activity Challenge Launching on Valentine's Day" first appeared on MacRumors.com

Discuss this article in our forums

We’re still over half a year away from the iPhone 18 line being unveiled, but the latest analyst expectations for pricing are surprisingly good news.

more…

Nomad is updating one of my favorite and most clutch tech accessories they make. They are expanding their ChargeKey lineup with a new Stellar Orange color to perfectly match the Cosmic Orange iPhone 17 Pro and Pro Max. ChargeKey has been one of Nomad’s longest-running products and is still one of the simplest solutions for carrying a reliable cable on your keychain that can do it all, from ultra-high speed charging to professional-level data transfer speeds. Here is what you should know.

more…