This week, Apple unveiled a plethora of new Macs with M5 chips – and it revealed an interesting new trend. More base storage, but at slightly higher prices. This impacted the MacBook Air and MacBook Pro.

At the moment, M4 versions of the Mac mini, Mac Studio, and iMac still remain with their old pricing lineup – but that’s likely to change with the M5 lineup.

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Apple on Friday added three new executive profiles to its leadership page for Jennifer Newstead, Molly Anderson, and Steve Lemay.

• Jennifer Newstead, Senior Vice President and General Counsel: Newstead is Apple's top lawyer, overseeing all legal matters. She assumed the position on March 1, succeeding Katherine Adams, who had held the position since 2017. Prior to joining Apple, Newstead served as Meta's chief legal officer for six years.


• Molly Anderson, Vice President of Industrial Design: Anderson and her team are responsible for the design of all Apple products, accessories, and their packaging. Anderson joined Apple in 2014, and she has led the Industrial Design team since 2024, although it is unclear when she officially became a VP. Anderson succeeds Jony Ive and Evans Hankey, among others.


• Steve Lemay, Vice President of Human Interface Design: Lemay joined Apple in 1999, and he now leads the team responsible for software design across Apple's platforms. Lemay succeeded Alan Dye, who left Apple at the end of last year to lead design for Meta's Reality Labs division.

Apple also updated Eddy Cue's title to Senior Vice President of Services and Health on the page, and he received a new headshot alongside this change. Cue gained oversight of Apple's health and fitness teams at some point after Jeff Williams retired last year. Cue is an Apple veteran, having joined the company in 1989.
This article, "Apple Adds Three Executives to Leadership Page" first appeared on MacRumors.com

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Apple is promoting the MacBook Neo with a series of intentionally strange TikTok videos that are successfully capturing Gen Z's attention.


Since Thursday, Apple has been posting the videos in sets of three, with each video corresponding to one of the MacBook Neo's Blush, Citrus, and Indigo color options. The laptop also comes in Silver, so there may be a final set of videos tomorrow.

Some of the videos show a lemon receiving a FaceTime call from a lime, the Mac's Finder app icon blushing, and iconic footage from the original Macintosh's introduction in 1984. Other videos are more abstract, with one showing citrus fruit in fizzy water and another showing a pink-hued sunrise, set to the Mac's startup chime.

@apple

hello?

♬ original sound - apple

@apple
@malatalia
♬ original sound - apple

Many comments on the videos have expressed confusion, and some people have asked if Apple's TikTok account has been hacked. Others have caught on to and applauded Apple's absurdist marketing, and the fact that it is allowing comments on these videos to begin with, which is something the company previously shied away from.

Apple also showed off a mini 3D figure modeled after the Finder app icon during a so-called "Matcha Break with MacBook Neo" live stream on TikTok on Wednesday, according to the well-known Apple fan account "Basic Apple Guy."



The tiny Finder "mascot" appeared in an image that Apple posted on TikTok as well.

The figure has been dubbed "Little Finder Guy" or "Lil' Finder Guy" on social media.


With the MacBook Neo priced as low as $499 in the U.S., it is likely to appeal to young people, and Apple's marketing strategy clearly reflects that.
This article, "Apple's Strange TikTok Videos Capturing Gen Z's Attention" first appeared on MacRumors.com

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Welcome to Indie App Spotlight. This is a weekly 9to5Mac series where we showcase the latest apps in the indie app world. If you’re a developer and would like your app featured, get in contact.

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Weather mini is a nicely designed weather app for the entire Apple ecosystem that adds a couple key features that Apple Weather misses. You can plan out trips, chat with the on-device Apple Intelligence model for forecasts, and it even includes a fully featured Apple Watch app.

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Apple just wrapped up a very exciting week of announcements – starting off with iPhone 17e, and ending with MacBook Neo. While we did get 7 new products this week, theres still a fair bit in the pipeline for the near future. We’ll be delving into those.

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It's Apple pre-order week, and we're already tracking solid discounts across every new product that was announced this week. This includes free Best Buy gift cards when ordering the new MacBook Neo, Air, and Pro, plus the first cash discounts on M4 iPad Air on Amazon.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Pre-Order Discounts

• What's the deal? Save on pre-orders for iPhone 17e, MacBook Air, MacBook Pro, MacBook Neo, and iPad Air


• Where can I get it? Amazon, Best Buy, and more


• Where can I find the original deal? Right here

Pre-orders are live on all of Apple's newest products, including the MacBook Neo, M5 MacBook Air, M5 Pro and M5 Max MacBook Pro, iPhone 17e, and M4 iPad Air. You'll find free gift cards when pre-ordering select products at Best Buy, while Amazon has straight cash discounts on numerous M4 iPad Air tablets.

AirPods

• What's the deal? Take $60 off AirPods 4 with ANC


• Where can I get it? Amazon


• Where can I find the original deal? Right here

Amazon this week is back with a notable discount on the AirPods 4 with Active Noise Cancellation, available for $119.00, down from $179.00.

Apple Watch Series 11

• What's the deal? Take $100 off Apple Watch Series 11


• Where can I get it? Amazon


• Where can I find the original deal? Right here

Amazon this week has all-time low prices on the Apple Watch Series 11, with $100 discounts across numerous models of the smartwatch. We first started tracking the return of these deals about a week ago, but this sale has now expanded with many more options on both 42mm and 46mm GPS models.

AirTag

• What's the deal? Take $35 off AirTag gen 1


• Where can I get it? Amazon


• Where can I find the original deal? Right here

Apple's first-generation AirTag 4-Pack has dropped to $64.00 this week on Amazon, down from the original price of $99.00. Free shipping options have a delivery estimate around March 11, while Prime members should be able to get it delivered a few days sooner.


If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.

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This article, "Best Apple Deals of the Week: First Discounts Hit All of Apple's New Products, Including MacBook Neo and More" first appeared on MacRumors.com

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Episode 062: First thoughts on MacBook Neo, including advantages, compromises, and how it fits into the Apple ecosystem. Fernando and Jeff argue that the MacBook Neo could be the best budget laptop of all time.

9to5Mac Overtime is a weekly video-first podcast exploring fun and interesting observations in the Apple ecosystem, featuring 9to5Mac’s Fernando Silva & Jeff Benjamin. Subscribe to Overtime via Apple Podcasts and our YouTube channel for more.

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I have been on the search for a thin MagSafe battery for years. I’ve tested dozens of these battery packs, and some have been fantastic, but they all share the same compromise, which is bulk. This year’s iPhone Air made me want a thin MagSafe battery solution even more. So when I saw that BMX released their SolidSafe Air, with a 5,000 mAh capacity and a thickness of less than 6.8mm, I knew I needed to give this one a shot. After spending a little over a week with it, here is what you need to know.

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Apple @ Work is exclusively brought to you by Mosyle, the only Apple Unified Platform. Mosyle is the only solution that integrates in a single professional-grade platform all the solutions necessary to seamlessly and automatically deploy, manage, and protect Apple devices at work. Over 45,000 organizations trust Mosyle to make millions of Apple devices work-ready with no effort and at an affordable cost. Request your EXTENDED TRIAL today and understand why Mosyle is everything you need to work with Apple.

Apple Business Manager (and Apple School Manager) is the source of truth for Apple device management. If a device isn’t in ABM, it doesn’t really exist for your fleet is concerned. While the web portal has improved over the years, it is still a web portal. It generally takes me longer to log in, approve 2FA, etc., than it does to actually search. This is why I was excited to come across ABMate recently.

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What a week for Apple news! Across Monday, Tuesday, and Wednesday of this week, Apple unveiled a total of seven new products, including low-cost iPhone and MacBook options, new displays, and refreshes for the MacBook Air, MacBook Pro, and iPad Air.


Check out our recap with links to all of our coverage from the three days, and read on below for details on each of the new products!

Top Stories

Apple Announces $599 'MacBook Neo' With A18 Pro Chip

Apple's budget MacBook is finally here, with Apple itself leaking the computer's "MacBook Neo" name a day ahead of the official announcement.


The ‌MacBook Neo‌ is the first consumer Mac to be powered by an iPhone chip: the A18 Pro that debuted in 2024's iPhone 16 Pro models. Apple says it is up to 50% faster for everyday tasks than the bestselling PC with the latest shipping Intel Core Ultra 5, up to 3× faster for on-device AI workloads, and up to 2× faster for tasks like photo editing.

The ‌MacBook Neo‌ comes in four fun colors and features a 13-inch Liquid Retina display with a 2408-by-1506 resolution, 500 nits of brightness, and an anti-reflective coating. The display does not have a notch, instead featuring uniform, iPad-style bezels.

The $599 price tag does result in some compromises compared to more expensive Mac laptops, but the MacBook Neo is likely to be a hit with students, those new to Mac, and others shopping on a budget who are just looking for basic capabilities.

Apple Announces iPhone 17e With A19 Chip, MagSafe, and More

Apple this week announced the iPhone 17e, featuring the A19 chip, MagSafe connectivity, faster charging, and more.


The ‌iPhone 17e‌ contains the A19 chip introduced in iPhone 17, featuring a 6-core CPU and a 4-core GPU that make it up to 2× faster than the iPhone 11 that many prospective buyers may be upgrading from. The new 16-core Neural Engine is optimized for large generative models, and the ‌iPhone 17e‌ contains Apple's latest-generation C1X modem from the iPhone Air, delivering up to 2× faster cellular performance than the ‌iPhone‌ 16e.

The iPhone 17e starts at $599 and comes in black, white, and a new soft pink color.

Apple Unveils MacBook Pro Featuring M5 Pro and M5 Max Chips With New Fusion Architecture

Turning back to the Mac side of things, this week saw Apple announce new 14-inch and 16-inch MacBook Pro models featuring M5 Pro and M5 Max chips, both built on a new Fusion Architecture that bonds two third-generation 3nm dies into a single chip using advanced packaging.


The Fusion Architecture is a first for Apple silicon, since previous chips used a single-die design. The two bonded dies house the CPU, GPU, Media Engine, Neural Engine, unified memory controller, and Thunderbolt 5 capabilities together.

The new MacBook Pro models also get memory and storage improvements, Apple's N1 networking chip for Wi-Fi 7 and Bluetooth 6 support, and more.

Apple Introduces All-New Studio Display XDR: 120Hz, Mini-LED, and More

Alongside the new Mac laptops, Apple introduced not just one but two new external displays: a minor revision of the Studio Display and a higher-end Studio Display XDR that replaces the Pro Display XDR.


Both new displays measure in at 27 inches and 5K resolution, but the Studio Display XDR features mini-LED backlighting with 120Hz refresh rate and Adaptive Sync, among other upgrades.

The Studio Display is priced starting at $1,599, while the Studio Display XDR starts at $3,299.

Apple Unveils iPad Air With M4 Chip, Increased RAM, Wi-Fi 7, and More

Apple's tablet lineup also got an update this week thanks to a new iPad Air, with key upgrades including Apple's M4 chip for faster performance, an increased 12GB of RAM, Apple's N1 wireless networking chip with Wi-Fi 7 support, and Apple's custom C1X modem in cellular models.


The new iPad Air has the same overall design as the previous-generation model, which was equipped with the M3 chip, 8GB of RAM, and Wi-Fi 6E support.

The new iPad Air is available in the same blue, purple, starlight, and space gray colors as the previous generation, and it still starts at $599 for the 11-inch model and $799 for the 13-inch model.

Apple Announces MacBook Air With M5 Chip and 512GB Base Storage

Last but not least is the MacBook Air, which was refreshed this week with the M5 chip and a higher base SSD capacity.


The M5 chip in the ‌MacBook Air‌ features a 10-core CPU, with what Apple calls the world's fastest CPU cores. It offers configurations with up to 10 GPU cores with Neural Accelerators in each core, delivering up to 4× faster performance for AI tasks than the ‌MacBook Air‌ with the M4 chip.

Starting prices for the MacBook Air‌ have increased by $100 to $1,099 for the 13-inch model and $1,299 for the 15-inch model, but that also gets you double the amount of base storage at 512GB as the previous generation. The SSD also has 2× faster read and write performance compared to the previous generation.

MacRumors Newsletter

Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.

So if you want to have top stories like the above recap delivered to your email inbox each week, subscribe to our newsletter!
This article, "Top Stories: MacBook Neo, iPhone 17e, Studio Display XDR, and More" first appeared on MacRumors.com

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Welcome to 9to5Mac’s top stories of the week, where we recap the biggest news in the Apple world every Saturday. This week, we have all of Apple’s announcements, including the MacBook Neo, iPhone 17e, and more. Plus, our usual slate of new podcast episodes, opinion pieces, and much more. Read on for all of this week’s top stories.

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Following early tests of the M4 iPad Air, the M5 Max chip, and the MacBook Neo, the first purported tests of the iPhone 17e’s A19 chip are now up on Geekbench. Here’s how it did.

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Apple researchers ran an A/B test to measure how AI-generated relevance labels would affect App Store search rankings and app downloads. Here’s what they found.

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We’re giving away Apple’s latest MacBook Pro to one lucky reader this month courtesy of our friends at BenQ to celebrate the company’s MA series of monitors for Mac. The winner will also receive the new BenQ 27″ 4K Nano Gloss Monitor for MacBook! Head below to enter the giveaway and learn more about the new monitors.

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Apple has updated its leadership page to reflect several recent changes to its executive team. Here’s what changed.

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Apple TV keeps proving itself a destination for sci-fi fans, and now two of the streamer’s beloved hits have inspired spinoff series that are coming.

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The first benchmarks for the iPhone 17e surfaced in the Geekbench 6 database today, offering a closer look at the A19 chip's performance.


For multi-core CPU performance, the highest score the iPhone 17e achieved so far is 9,241. As expected, this is nearly identical to the standard iPhone 17 model with the A19 chip, which has an average multi-core score of 9,249.

There is one tiny catch, as the iPhone 17e has a 4-core GPU, whereas the iPhone 17 has a 5-core GPU. With one fewer GPU core, the iPhone 17e obviously has slightly lower graphics performance, with the device achieving Metal scores of around 31,000 to 31,500 in early Geekbench results, compared to around 37,000 for the iPhone 17.

In our view, most customers are unlikely to notice a significant difference in graphics performance between the iPhone 17e and iPhone 17.

The previous-generation iPhone 16e with an A18 chip also has a 4-core GPU.

The table below provides a comparison of multi-core CPU scores for some iPhones.

iPhone Model	Multi-Core CPU Score
iPhone 17 Pro (A19 Pro)	9,805
iPhone 17 (A19)	9,249
iPhone 17e (A19)	9,241
iPhone 16 Pro (A18 Pro)	8,625
iPhone 16e (A18)	7,977
iPhone 15 Pro (A17 Pro)	7,199

iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's A19 chip, MagSafe for magnetic wireless charging and magnetic accessories, Apple's second-generation C1X modem for faster 5G, and a doubled 256GB of base storage. In the U.S., the iPhone 17e starts at $599, just like the iPhone 16e did.

iPhone 17e pre-orders began March 4, and the device launches March 11.
This article, "iPhone 17e Benchmarks Reveal A19 Chip Performance With a Tiny Catch" first appeared on MacRumors.com

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Built by a group of ex-Apple employees who co-created SwiftUI, Bitrig now lets you build iPhone apps right from your Mac through prompts. Here are the details.

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MacBook Neo is an exciting addition to Apple’s product lineup, and even though the product isn’t meant for high-end Mac users, it should still prove good news for future models of MacBook Pro and MacBook Air.

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Molly Anderson, Apple’s Industrial Design Leader, discusses the process behind creating the MacBook Neo in a new interview today.

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Air purifiers are one of my favorite HomeKit accessories. Even though I live in an area with pretty decent air quality, I keep them running in our home to help clean the air for my family, especially in the spring. The problem is that most of them look like medical equipment. I love the Smartmi E1, and it effectively ends the era of ugly appliances. It is hands-down the best-looking HomeKit/Apple Home air purifier on the market.

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While the MacBook Neo starts at just $599, or an even lower $499 for college students, Apple has insisted that it did not make any design compromises.


"It's undeniably a MacBook, we're certainly not making any compromises on the design and that's really important," said Apple's vice president of industrial design Molly Anderson, in an interview with architecture and design publication Dezeen.

Anderson added that "it was important" for the MacBook Neo "to be quintessentially a MacBook."

Chiefly, the MacBook Neo is made from aluminum, not plastic.

"It wasn't just a redesign, it was starting from the beginning, and we're not using cheaper materials, it's incredible aluminium," she said.

Available in fun colors like Blush and Citrus, the MacBook Neo is meant to be distinguished from the MacBook Air and MacBook Pro, according to Anderson.

"It was important to make it feel part of the family, but with its own personality," she said.

Even though the MacBook Neo is designed with premium materials, Apple did have to make compromises in other areas. For example, the MacBook Neo has only 8GB of RAM, and a Touch ID button is limited to the $699 model. Plus, there is no MagSafe, one of the USB-C ports is limited to USB 2 speeds of just 480 MB/s, and the keys are not backlit.

Despite its limitations, the MacBook Neo will likely be a hit with students and customers who need a Mac mainly for everyday tasks, like web browsing and document editing. Pre-orders began on March 4, ahead of a March 11 launch.
This article, "Apple on MacBook Neo Design: 'We're Certainly Not Making Any Compromises'" first appeared on MacRumors.com

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The arrival of the M5 MacBook Air means that Apple once again has two laptops with the standard M5 chip inside. Apple first put the plain M5 chip inside a laptop with the 14-inch MacBook Pro.

Both machines occupy the “under $2000” space in Apple’s laptop lineup. Here’s how the two MacBooks with the same chip compare.

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iOS 26 adds a lot to the Messages app, like new group chat features, spam prevention tools, and more. Joining those improvements, Messages also got a big AI upgrade in iOS 26 for an essential feature: search.

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