Ad-funded streamer wades into market with offering it says will appeal to those underserved by rivals

The Wes Anderson classic Moonrise Kingdom, the Channel 4 sitcom Fresh Meat, a reality TV series about adult content creators, some Bollywood hits and a handful of shark flicks: Tubi’s home screen is not short of viewing options, just like the British video-streaming market it waded into this week.

Tubi is taking on the likes of Netflix, Disney+, ITVX and the BBC’s iPlayer with a free, ad-funded service offering 20,000 films and TV episodes, and an ambition of repeating its success in the US, where it has amassed nearly 80 million monthly users. But will it have a similar impact in the UK, where rival platforms are already well established?