Shopping with AI and the key consumer changes defining fashion in 2026
The State of Fashion 2026 by Business of Fashion and McKinsey & Co reveals exactly how we will shop, work and dress this year, explains Caroline Garland

© Getty/iStock
The State of Fashion 2026 by Business of Fashion and McKinsey & Co reveals exactly how we will shop, work and dress this year, explains Caroline Garland

© Getty/iStock