Toyota Names Kenta Kon C.E.O. as Automaker Faces Tariffs and Increasing Competition NYT Par :River Akira Davis and Hisako Ueno 6 février 2026 à 11:23 The world’s biggest automaker has navigated the industry’s turbulent E.V. transition, but is looking to new leadership to manage intensifying geopolitical challenges. © Yuichi Yamazaki/Agence France-Presse — Getty ImagesKenta Kon, the new chief executive of Toyota, at a news conference in Tokyo on Friday.