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1 min: Everton win a free kick on the right. They try to send it into the penalty area, but miss.

1 min: Peeeeep! Everton start the game, and Trossard is indeed playing at centre forward.

Israel says soldiers fired on ‘terrorists’ in ‘suspicious vehicles’ but footage shows clearly marked ambulances using flashing emergency lights

Mobile phone footage of the last moments of some of the 15 Palestinian paramedics and rescue workers killed by Israeli forces in an incident in Gaza last month appears to contradict the version of events put forward by the Israel Defense Forces (IDF).

The five-minute video, which the Palestine Red Crescent Society (PRCS) said on Saturday was recovered from the phone of one of the men killed, appears to have been filmed from inside a moving vehicle, and shows a red fire engine and clearly marked ambulances driving at night, using headlights and flashing emergency lights.

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I love that ITV still open up their National day coverage (as the Beeb used to) with the theme music from the 1984 film Champions based on the victory of Bob Champion and Aldaniti in 1981. I still haven’t seen the movie but I found it for a quid last year on DVD.

William Hill Handicap Hurdle (1.20pm) betting

Act Of Authority 4/1

Catch Him Derry 9/2

Billy Joyce 6/1

Timmy Tuesday 7/1

Rushmount 8/1

Park Of Kings 9/1

Double Powerful 12/1

Kamsinas 14/1

Barry Lyndon 20/1

Push The Button 22/1

25/1 BAR – 17 Runners

Full betting at Oddschecker

Pharma firms are developing drugs that avoid the brain’s opioid receptors to minimise the risks of dependence and overdoses, but not all experts are convinced

In January, the US Food and Drug Administration (FDA) approved the first new type of painkiller in more than two decades. The decision roused excitement across the healthcare sector for a key reason: the drug, which is called suzetrigine and sold under the brand name Journavx, is not an opioid.

Opioid painkillers such as oxycodone and morphine are still used to treat severe pain in the UK and US. But they come with an obvious downside: the risk of addiction.

EPA bids to change chemical risk evaluations, which could expose public to higher levels of PFAS and other pollutants

The Trump administration is quietly carrying out a plan that aims to kill hundreds of bans on highly toxic PFAS “forever chemicals” and other dangerous compounds in consumer goods.

The bans, largely at the state level, touch most facets of daily life, prohibiting everything from bisphenol in children’s products to mercury in personal care products to PFAS in food packaging and clothing.

Suit seeking $5m based on study finding controversial herbicide and lead in most cookies across 25 US states

Girl Scout cookies contain lead, arsenic, cadmium, aluminum and mercury at levels that often exceed regulators’ recommended limits, as well as concerning amounts of a toxic herbicide, a new class action lawsuit alleges.

The suit bases its allegations on a December 2024 study commissioned by the GMO Science and Moms Across America nonprofits that tested 25 cookies gathered from across several states, and found all contained at least four out of five of the heavy metals.

The Base, terrorist group founded in 2018, free to export violence abroad as Trump pulls FBI from pursuing far right

A US neo-Nazi terrorist group with a Russia-based leader is calling for targeted assassinations and attacks on the critical infrastructure of Ukraine in an effort to destabilize the country as it carries out ceasefire negotiations with the Kremlin.

The Base, which has a web of cells all over the world, was founded in 2018 and became the subject of a relentless FBI counter-terrorism investigation that led to several arrests and world governments officially designating it as a terrorist organization.

Missile attack on Kryvyi Rih left 61 injured including three-month-old baby and elderly residents

Eighteen people, including nine children, have been killed in a Russian missile strike on Volodymyr Zelenskyy’s home city, a Ukrainian official said.

A further 61 people were injured in the attack on Kryvyi Rih on Friday, including a three-month-old baby and elderly residents, the regional governor, Serhii Lysak, said. Forty remain in hospital, including two children in critical condition and 17 in a serious condition.

Why is everything computerised, automated or impossible to turn off these days?

I believe, deep in my soul, that car companies’ number one goal in life is to ruin the experience of driving. I don’t have any direct evidence of this conspiracy to rob us of the pleasure of the open road, other than the cacophony of beeps, blips, bloops and blops that greet us in the latest models. Oh, and the screens. Every year, they try to find a new place to glue a touchscreen in a car, like Pizza Hut hunting for more orifices to stuff cheese into one of their pies.

Everything is computerized, automated or impossible to turn off. According to surveys of new-car buyers by the market research firm Strategic Vision, satisfaction with car controls plummeted by 23 percentage points in the last nine years. The whiz-bang gizmos foisted on the North American car buyer have devolved from the glorious, life-saving back-up camera to gesture controls that allow you to turn an invisible knob to crank up the volume on Espresso without touching a single thing in your vehicle.

Turn the volume up: circle your finger in a clockwise direction.

Turn the volume down: circle your finger in a counter-clockwise direction.

Accept a call: point to the BMW iDrive touchscreen.

Select navigation/custom setting: use two fingers to point to the touchscreen.

Change rearview camera angle: draw a circle using your forefinger and thumb.

Regret your life choices: look in the mirror for 10 seconds.

Graphic artist Rebecca Burke was on the trip of a lifetime. But as she tried to leave the US she was stopped, interrogated and branded an illegal alien by ICE. Now back home, she tells others thinking of going to Trump’s America: don’t do it

Just before the graphic artist Rebecca Burke left Seattle to travel to Vancouver, Canada, on 26 February, she posted an image of a rough comic to Instagram. “One part of travelling that I love is seeing glimpses of other lives,” read the bubble in the first panel, above sketches of cosy homes: crossword puzzle books, house plants, a lit candle, a steaming kettle on a gas stove. Burke had seen plenty of glimpses of other lives over the six weeks she had been backpacking in the US. She had been travelling on her own, staying on homestays free of charge in exchange for doing household chores, drawing as she went. For Burke, 28, it was absolute freedom.

Within hours of posting that drawing, Burke got to see a much darker side of life in America, and far more than a glimpse. When she tried to cross into Canada, Canadian border officials told her that her living arrangements meant she should be travelling on a work visa, not a tourist one. They sent her back to the US, where American officials classed her as an illegal alien. She was shackled and transported to an Immigration and Customs Enforcement (Ice) detention centre, where she was locked up for 19 days – even though she had money to pay for a flight home, and was desperate to leave the US.

Rather than an explosive split that many predicted, Musk instead appears set to keep close ties with Trump and retain influence on US politics

After months of exerting extraordinary power over the US government and becoming a mascot for Donald Trump’s new administration, the first signs that Elon Musk may shift away from his prominent role in the White House began to appear this week.

Both Trump and JD Vance have stated in interviews over the past few days that Musk would eventually leave the administration and the “department of government efficiency” (Doge) that he founded, their most direct statements yet on his tenure. Politico also reported on Wednesday that Trump had told members of his inner circle that the Tesla CEO would be departing in the coming weeks, though Musk called the article “fake news”. Musk is a “special government employee”, a designation that technically carries a 130-day term that, depending on how the administration chooses to log those days, could run out at the end of May. Vance made sure to say that Musk would remain a close “friend and adviser” to the administration even after leaving, further muddying the waters on how to mark Musk’s potential departure.

Centuries later, Jamaican Patwa and US Gullah Creole retain many Africanisms adopted from enslaved people

• Illustrations by Alexis Chivir-ter Tsegba

In 2000, I won a writing competition that awakened me to the depth and variety of Caribbean languages. As the Jamaica finalist for the My Caribbean essay competition, I joined more than 20 children from the region to form the youth delegation of the 24th Caribbean Tourism Conference in Bridgetown, Barbados.

I spent days with peers from islands that, until then, I did not know existed, such as the small but brilliant Sint Eustatius and Saba in the Leeward Islands. What I remember most are the simple greetings and phrases the other children and I taught one another in our different Creoles. Every child had an official language they wrote in to win their national competition – English, French, Dutch etc – but as soon as we were comfortable enough, we ditched those and shared as much as we could in our everyday tongues.

US and Europe criticised by head of Norwegian Refugee Council for ‘neglect’ of people living ‘subhuman’ existence

World leaders should be ashamed of their neglect of people whose lives were “hanging by a thread” at a time of surging violence in the Democratic Republic of the Congo (DRC), the international charity leader Jan Egeland has said.

In a stinging attack on aid cuts and the “nationalistic winds” blowing across Europe and the US, the Norwegian Refugee Council’s head told the Guardian how people were living out in the open, in overcrowded, unsanitary displacement encampments around the city of Goma, where 1.2 million people have had to flee from their homes as the M23 rebels advanced through the DRC’s North and South Kivu provinces.

Doug and Maggie feel as if they’ve had a relationship reset and are communicating more openly about sex
How do you do it? Share the story of your sex life, anonymously

It was like we’d pressed a reset button on our relationship

The standup comedian and broadcaster on realising he was funny, Parenting Hell and avoiding the spotlight

Born in south London in 1986, Rob Beckett is a comedian and broadcaster. He started on the standup circuit in 2009, performing at the Edinburgh fringe in 2012 with his show Rob Beckett’s Summer Holiday. Television quickly beckoned – after hosting ITV2’s I’m a Celebrity spin-off series, he became a panel-show regular, appearing on programmes including 8 Out of 10 Cats and Taskmaster, as well as the travel series Rob & Romesh vs … . In 2020, he launched the hit podcast Parenting Hell with comedian Josh Widdicombe. He is married and has two daughters. His current tour, Giraffe, continues until April 2026.

That’s my dad in the background but, aside from that, I’ve got no other details. It might have been on holiday, possibly at my dad’s mate’s place in Spain. We always went there – he gave it to us for cheap, but I’m not sure why. You don’t ask questions in my family.

The standup used to joke about not having kids, but then she had IVF and found herself an ‘eroded’ mother of two. Now she’s back with a show about motherhood in her 40s – but don’t expect any cute parenting stories

My favourite Sara Pascoe joke is her imaginary riposte to people asking if she’s going to have kids. They mean well, these prying parents – they just don’t want her to miss out on a life-enhancing experience. The thing is, the comedian has had some life-enhancing experiences of her own. “But I have never, ever said to anybody: ‘Oh, have you been on QI? Ahhh, you should go on QI!’” she insists, settling into her archly patronising pep talk. “No I didn’t think I wanted to be on QI until I was on QI, and then it was like I looked back and my entire life had been leading up to me being on QI. Yes it’s very tiring being on QI, but it’s so worth it. I just wouldn’t want you to leave it too late and they’ll have stopped making it!”

As a skewering of smug, insensitive acquaintances foisting their own ideas of fulfilment on a child-free woman in her 30s, it’s a gratifyingly clever joke. In reality, however, Pascoe wasn’t laughing. During the period she was doing that routine on stage, she was actually “quite sad about not being able to have children”, she says over coffee in a north London cafe near her home. She’d long suspected she had fertility issues after unsuccessfully trying for a baby with an ex-boyfriend.

Uefa’s president could yet do a volte-face and run for office in 2026 as he enjoys success of new-look Champions League

As Uefa’s delegates filed into a long, low-ceilinged room it was tempting to wonder what difference a year makes. Sava Centar in Belgrade places function ahead of form and there was little of the Parisian grandeur that adorned the governing body’s annual congress in 2024. Nor were there as many fireworks on display, although plenty of the issues that will define European football over the second half of this decade flickered persistently around the edges.

Last year’s event turned into the Aleksander Ceferin show, the Uefa president drawing a scandalised reaction by pushing through an extension to the term limits for his role before pulling the rug away by announcing he would step down in 2027 anyway. Uefa had already been rocked by the acrimonious departure of its head of football, Zvonimir Boban, and the sense was that internal posturing risked diverting focus from the real structural and existential concerns the sport continues to face.

Digital technology reveals ‘incredibly modern’ royal who lived 3,500 years ago in kingdom associated with Helen of Troy

She lived 3,500 years ago – but facial reconstruction technology has brought a woman from late bronze age Mycenae back to life.

The woman was in her mid-30s when she was buried in a royal cemetery between the 16th and 17th centuries BC. The site was uncovered in the 1950s on the Greek mainland at Mycenae, the legendary seat of Homer’s King Agamemnon.

Edinburgh University report authors say dietary changes could benefit women living with the disease

Dietary changes could reduce the pain of endometriosis for half of those living with the disease, a new study suggests. The largest international survey ever conducted on diet and endometriosis, involving 2,599 people, found 45% of those who stopped eating gluten and 45% of those who cut out dairy reported experiencing an improvement in their pain.

When women cut down on coffee or other caffeine in their diet, 43% said their pain was reduced, while 53% of women who cut back on alcohol reported the same.

More than 1,000 ‘Hands Off’ protests planned against ‘all-out assault on our government, economy and basic rights’

Left-leaning organizations say that more than 500,000 people are expected to take to the streets to protest in Washington DC, Florida and elsewhere around the country on Saturday to oppose Donald Trump’s “authoritarian overreach and billionaire-backed agenda”.

MoveOn, one of the organizations planning the day of protest they’re calling Hands Off along with dozens of labor, environmental and other progressive groups, said that more than 1,000 protests are planned across the US, including at state capitols.

Congressman tells the Guardian Trump is exploiting fight against antisemitism as a ruse to stamp his will on schools

Jerry Nadler, the most senior Jewish member of the House of Representatives, has accused Donald Trump of being a “would-be dictator” who is cynically exploiting the fight against antisemitism as a ruse to stamp his will on top-flight universities.

In an interview with the Guardian, the New York congressman lashed out against the president for using genuine dangers confronting American Jews as a guise to justify his attacks on Columbia, Harvard and other universities. “Trump obviously doesn’t give a damn about antisemitism, this is just an expression of his authoritarianism,” he said.

Paula White, a millionaire televangelist who speaks in tongues, was criticized for an alleged cash-for-blessings scheme

On the campaign trail, Donald Trump repeatedly promised to “protect religious liberty”, and two weeks after his inauguration he acted: creating a “White House faith office”, which will be led by Paula White, a millionaire televangelist known to speak in tongues who called the Black Lives Matter movement the “Antichrist” and once encouraged people to buy “resurrection seeds” for $1,114.

The move brought renewed focus on White, Trump’s longtime spiritual guru. And for White, not all of it will be welcome.

The US president’s tariffs are vengeful and impetuous – and will have immense costs with no clear goal

With the huge and painful tariffs that Donald Trump announced on Thursday, “Tariff Man” is acting like a paranoid 12-year-old bully who is convinced that everyone has wronged him, and he wants revenge. But the president’s instrument of revenge – massive tariffs – is going to do serious damage to the US and global economies. Stock market investors are convinced that’s the case, with Wall Street and world stock markets losing trillions of dollars in value in recent days as a result of Trump’s obsession.

The president has escalated his risky, vengeful trade war even though the US economy was in strong shape when he took office – the jobless rate was just 4.1%, inflation was below 3% and US economic growth was the strongest in the industrial world, with its stock market at record levels. So it’s unclear whether the US economy needed the shock treatment that Trump is inflicting. The price increases resulting from his tariffs – which are a tax on imports – will cost the average American family $3,800 a year, according to the Budget Lab at Yale.

When Chilean dictator Augusto Pinochet was arrested in London in 1998, lawyer Philippe Sands was part of the prosecution. As his book about the case comes out, he talks to the Colombian novelist about literature and justice

What do law and literature have in common? Do they represent similar impulses towards understanding human motives and behaviour, or are they fundamentally different systems? In his new book, 38 Londres Street, lawyer and writer Philippe Sands revisits the attempts to extradite and prosecute former Chilean dictator Augusto Pinochet, beginning in 1998, in which he was involved. He also finds himself on the trail of Walther Rauff, a former SS officer featured in Sands’s award-winning book East West Street, who went on to seek refuge in Chile, later becoming involved in the Pinochet regime’s arrangements for the detention, torture and murder of its opponents. The Colombian novelist Juan Gabriel Vásquez, who trained as a lawyer but decided instead to write journalism and fiction, has addressed political violence and its legacy throughout his work, including in his acclaimed novel The Shape of the Ruins. The two friends met to discuss excavating the past, the limits of law and the potential of art.

Philippe Sands: We’ve known each other for quite a few years, and you’re one of those rare people who straddles the worlds that I’ve fallen into: you understand the world of law with your legal qualification, and understand far better than I do the world of literature. But you’re also from the region I’m writing about. Having been to Chile for this book six or seven times, and about to head off again, I’m conscious of being an outsider. It’s a Chilean story, and this Brit has stumbled across it in various ways. It’s a local story for you.

• 35-year-old not offered a new contract
• Forward won 33 trophies at Bavarian club

The Bayern Munich favourite Thomas Müller will leave the German giants at the end of the season after 25 trophy-laden years because he was not offered another contract, he said on Saturday.

In a message on social media, the 35-year-old , who started as a youth player and won a record 12 league crowns with Bayern – the most by any Bundesliga player – said he would have liked to stay on.

Before she became a mother, Samantha Ellis secretly judged other parents who let their children subsist on white bread and pesto-pasta. And when her son was born she couldn’t wait to share the Iraqi Jewish food of her ancestors. Unfortunately, he had other ideas …

My family takes food very seriously. So seriously that when my mother’s family left Iraq in 1971, limited to 20kg of luggage each, they found room for not one but two rolling pins. The truth is that, having used the rolling pins, I think they were right. Born in England, I grew up on my father’s stories, too, of going to a Baghdad street stall to buy hot samoon, Iraqi bread shaped like a teardrop, with a puffy middle and a crunchy crust, with amba (mango pickle) oozing out of it. But he left Baghdad even earlier, in 1951, in a mass airlift along with most of Iraq’s Jews. I grew up in Britain, homesick for a place I’ve never been to, and will probably never see. There are now just three Jews left in Iraq.

Scattered across the world, we didn’t have much from Iraq, but we did have the recipes, which we clung to like a life raft. We didn’t just eat together but often cooked together, too. One of my earliest, happiest memories is of sitting under the Formica table in my grandmother’s kitchen at maybe three or four, and pulling the stalks off parsley so my mother and aunt could make tabbouleh. When, decades later, I was finally about to become a mother myself, I was excited about sharing Iraqi Jewish food with my son. Maybe he’d even want to be my tiny sous chef! Maybe he’d like tabbouleh as much as I did. We make it vivid green with barely any bulgur in it (I was confused when I first saw the pots of beige in the supermarket because they looked nothing like the salad I’d grown up with). Maybe he’d love ingriyi (fried aubergine slices layered with fried lamb or beef and sliced tomato, and simmered with turmeric, lemon juice and date syrup); and tbeet, which just means “overnight” because it was an ingenious dish developed to get around the restrictions on lighting fires or turning on ovens on Shabbat. The flame was kept very low, and chicken and rice were cooked through the night with cardamom, cinnamon and cloves, with eggs tucked around the chicken till they went a deep brown. I imagined if I made him kitchri, rice with red lentils, garlic, turmeric, cumin, tomato, melting onions, so much butter and melting slabs of halloumi, and thick yoghurt spooned over the top, he’d say ashteedek (long live your hands) in our language, Judeo-Iraqi Arabic, and understand me when I replied awafi (to your health).

Anglers who campaigned for protected area off Oban and Mull are providing key data on critically endangered species

Sea anglers will tell you that catching and landing a large flapper skate is the equivalent of running a four-minute mile. The fish can weigh 100kg and stretch the length of a dinner table.

The first thing anglers will reach for when they land one is their camera or mobile phone, to capture the unique pattern of white spots ranged across each skate’s mottled brown back.

Alarm over ‘the health of the nation’s children’ follows federal workforce cuts by health secretary RFK Jr

Multiple maternal and child health programs have been eliminated or hollowed out as part of the Department of Health and Human Services (HHS) layoffs, prompting alarm and disbelief among advocates working to make Americans healthier.

The fear and anxiety come as a full accounting of the cuts remains elusive. Federal health officials have released only broad descriptions of changes to be made, rather than a detailed accounting of the programs and departments being eviscerated.

The junta’s poor emergency response leaves people fearing prolonged chaos, despite the relentless propaganda

For seven painful days, Hnin has waited for news. Her two daughters, two and seven years old, her husband and their domestic worker, were all inside a six-storey hotel in Mandalay, central Myanmar, when it collapsed.

Delays to search operations have added to her agony. Hnin rushed around the devastated city, where communication lines were barely functioning, to buy head-torches and fuel for poorly equipped teams. A hotel manager refused to allow the use of a digger, fearing the building would collapse. Days passed before Chinese and Russian rescue teams arrived.

A lone vegetable stranded in a world of plastic transformed a trip to the supermarket into a photo opportunity

Ieva Gaile didn’t expect to take a photo on her trip to the supermarket. The lawyer, who lives in Vilnius, Lithuania, was working from home on the day and had popped next door for some lunch. When she spotted the errant cabbage placed atop a towering stack of water-bottle pallets, her reaction was instant.

“Since I began photography I’ve developed a habit of always observing my environment for interesting shots, andI thought it was beautiful visually,” Gaile says of this image, shortlisted in the Object category at the Sony World Photography awards 2025. “I liked the play of colours and repetition of green, and the contrast of textures: the wrinkled and imperfect surface of the cabbage against the synthetic shine of the plastic bottles.”

The actor on how an aside about sex became big news, getting let off for weed, and crying at adverts

Born in Edinburgh, Mark Bonnar, 56, studied at the Royal Scottish Academy of Music and Drama. In 2017, he won a best actor Bafta Scotland for his role in Unforgotten, and his other TV work spans Line of Duty, Catastrophe and the Netflix series Department Q, which is released in May. His films include Ridley Scott’s Napoleon, Operation Mincemeat and Last Breath, which is out now. He is married to actor Lucy Gaskell, has two children and lives in Hertfordshire.

What is your greatest fear?
That we’re all going to hell in a handcart and Trump is driving.

Malian singer and guitarist, who sold millions of albums with his wife, Mariam Doumbia, had been ill for a while, say family

The guitarist and singer Amadou Bagayoko of the Malian music duo Amadou & Mariam has died aged 70 after an illness, his family said, paying tribute to the Grammy-nominated blind musician.

Amadou and his wife, Mariam Doumbia, formed a group whose blend of traditional Malian music with rock guitars and western blues sold millions of albums across the world.

As Neige Sinno’s critically acclaimed memoir about being sexually abused by her stepfather is published in English, she reveals how writing her story has helped set her free

When it came out in France, Neige Sinno’s heart-stopping Sad Tiger, which pieces together in fragments the lifelong impact of the sexual abuse of a girl in the French Alps by her mountain guide stepfather, blew the literary world apart. Its experimental form of creative nonfiction – a memoir that ditches linear narrative, yet races along like a thriller – was hailed as groundbreaking, the book an instant classic. It sold hundreds of thousands of copies, won a swathe of prizes and became one of the most borrowed books in libraries across France when it was published in 2023. The Nobel prize-winning French author Annie Ernaux was so impressed that she made a public appearance in conversation with Sinno, saying: “Reading Sad Tiger is like descending into an abyss with your eyes open. It forces you to see, to really see, what it means to be a child abused by an adult, for years. Everyone should read it.”

Now published in English, Sad Tiger – the title is a reference to William Blake’s poem The Tyger – veers between the little girl’s memories of her stepfather blasting French rocker Johnny Hallyday from a cassette player as the hippy family restores a house in an Alpine village, and his attacks on her, during a period when he is scratching a living taking on part-time jobs. Sinno combines the inner world of an abuse survivor with a portrait of life in the French mountains. The book is also a study in society’s denial. The stepfather eventually faces trial, serves a prison sentence, remarries and has four more children after his release.

The Harry Potter and Death of Stalin actor has found fame with a new audience in hit TV show

He has worked in the industry for more than three decades, and appeared in blockbusters, but for a long time Jason Isaacs had managed to eschew the limelight.

Then came The White Lotus, and suddenly the 61-year-old Liverpudlian became an internet sensation. He presented an award at the Brits, and was part of ITV’s Oscars coverage last month, bemusing viewers with his refreshing honesty. “Whoever at ITV decided to get Jason Isaacs as part of their coverage is a genius,” one fan commented.

Replica of world-famous train aimed at reviving glamour of the classic version makes debut journey from Rome

A replica of the world-famous Orient Express made its debut journey from Rome on Friday, transporting well-heeled passengers into the heart of Tuscany’s wine region.

La Dolce Vita Orient Express, the first Italian-made luxury train, is aimed at reviving the glamour of the classic version as well as the romanticised notion of Italy’s dolce vita, or “sweet life”, all the while promoting slow tourism.

Woman who worked with western governments in her home country before fleeing the Taliban told to return

An Afghan woman who risked her life to defend human rights in her home country before fleeing to the UK has been told by the Home Office it is safe for her to return after officials rejected her asylum claim.

Mina (not her real name) worked for western government-backed projects and was involved in training and mentoring women across Afghanistan, which left her in grave danger even before the Taliban took over in 2021.

Our industry must reckon with how we’ve trivialised activism by turning it into comms strategy – only to abandon it

Nobody likes to admit we need marketing, but the discipline has always been necessary to match people with the products and services that fulfil their needs and desires.

It started simply enough, with us focusing primarily on brands’ features and tangible benefits. But as consumer society evolved, we moved on to symbolic benefits: identities, lifestyles. Finally, we began selling values: an ideology that hit its zenith between 2015 and 2022 in the era of “brand purpose”.

Eugene Healey is brand strategy consultant, educator and creator

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• Red Bull driver’s ‘great little surprise’ in unpredictable car
• McLaren’s Norris beaten by one hundredth of a second

Max Verstappen delivered a salutary lesson to anyone who might consider his Formula One world championship defence a forlorn hope with one of the best qualifying performances of his career in claiming pole for the Japanese Grand Prix.

In a car that is a handful to drive, at a circuit where precision and total commitment go hand in hand, Verstappen wrestled the beast through what was no less than a champion’s drive.

A tom-yum style bowl bursting with aromatic Thai flavours

This is probably a middle-aged thing, but it only takes something small to make my day. Usually, that’s bumping into a friend on the school run, spotting a cheeky green parakeet in the tree-tops or lighting a few candles at dinner in the evening. When it comes to food and today’s recipe, however, I rather childishly like to say the words “noodle soup” out loud, as if my mouth is pursing in anticipation of the noodles. I love using a whole butternut squash in a dish – that is where a cook’s satisfaction lies. And, for my sins, I adore slurping the noodles out of the bowl.

One clip has been watched 25m times but a Netflix documentary shows him in his childhood bedroom with Wimbledon trophy

There’s a Carlos Alcaraz clip on YouTube that has to date been viewed 25m times. The whole thing is a seven-second loop of him catching a ball on his racket at Wimbledon. Currently it also has well over a thousand comments, engaged in a constantly shifting battle for most-liked, most-approved, most gushingly enthused-over.

You probably shouldn’t click on it because it is also addictive, a perfect moment of perfect Alcaraz, another endlessly replicating needle-prod of pleasure into your overstimulated brain.