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The Guide #231: ​How the ​hunt for the ​next James Bond ​became the ​franchise’s ​best ​marketing ​tool

In this week’s newsletter: The race to crown a new 007 has become its own long‑running spectacle, turning the search for​ Bond into an event as big as the films themselves

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Callum Turner’s turn as James Bond lasted at most a couple of weeks. No sooner had he been enshrined as frontrunner to succeed Daniel Craig, than he was nudged from the DB5 driver’s seat by the latest heir apparent, Jacob Elordi, installed as the new bookies’ favourite after his smouldering, highly profitable performance in Wuthering Heights. Smarting somewhere in the background is Aaron Taylor-Johnson, who seemed locked in for the job a couple of years ago, enjoying the backing of former 007s Pierce Brosnan and George Lazenby, but now seems to have fallen out of favour. And don’t forget the succession of other dead cert Bonds now banished to the back of the odds market: the long-rumoured likes of Tom Hardy and Idris Elba (both now likely to have aged out of the role); Theo James; James Norton; Josh O’Connor; Harris Dickinson; Bridgerton’s Rége-Jean Page; and approximately 5,000 other predominately British actors who have enjoyed box office success/led a successful TV drama/look good in a tuxedo.

On and on the hunt goes. Five years after Craig’s final outing, one that left absolutely no wriggle room for his return, and not far off a year since Denis Villeneuve was pegged as director of the next, still-untitled instalment, the next 007 has still not been found. Or if he has (and it seems certain to be a he), everyone involved in the Bond operation is keeping characteristically tight-lipped about it.

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© Composite: United Artists/EON Productions

© Composite: United Artists/EON Productions

© Composite: United Artists/EON Productions

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The Guide #230: From Oasis to Bowie, your stories of seeing pre-stardom acts

In this week’s newsletter: Everyone has to start somewhere … and in front of someone. Thankfully, these soon-to-be-huge artists left the mime act and dodgy covers (mostly) in the past

From the Beatles slogging through mammoth sets for jeering sailors in Hamburg basement bars, to Ed Sheeran playing just about every open mic night in the south of England, even the biggest acts had to start small. So when we asked Guide readers to share their memories of seeing now-massive bands and artists before they were famous, it was inevitable we’d get some great tales. So much so, in fact, that we’ve decided to devote the main chunk of this week’s Guide to your pre-fame gig recollections. We’ve also asked Guardian music writers – seasoned veterans of seeking out the next big thing – to share a few of their memories. Read on for tales of Kurt Cobain in Yorkshire, Playboi Carti’s set in an east London snooker club and an ill-advised David Bowie mime performance …

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© Photograph: Martyn Goodacre/Getty Images

© Photograph: Martyn Goodacre/Getty Images

© Photograph: Martyn Goodacre/Getty Images

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