Sanae Takaichi may seemingly have old-fashioned values, but it’s her economic offering that has captured young people’s imaginations

Japan has rarely seen a prime minister as bold or as social media-savvy as Sanae Takaichi, the country’s first female leader.

Where previous prime ministers have gone viral for unflattering moments, such as the spectacle of one scoffing an onigiri in one messy gulp or another caught dozing off in the parliament during a key vote, Takaichi is being read by supporters as a symbol of a different era of leadership – one they feel Japan has lacked in recent years.

Karin Kaneko is a freelance journalist and a former reporter for the Japan Times