Tourism in Mexico is at an all-time high, with foreign visitors lured by the country’s rich culture and low costs. The Guardian visits Oaxaca, a state synonymous with indigenous culture, where tourism has grown 77% since the pandemic and once private family rituals such as the Day of the Dead are now big international parties. But with this opportunity comes a growing backlash across the country, as local people struggle with a cost of living crisis that is exacerbated by the tourism industry’s exponential growth