On Monday, Apple shared its plans to allow users to opt into on-device Apple Intelligence training using Differential Privacy techniques that are incredibly similar to its failed CSAM detection system.


Differential Privacy is a concept Apple embraced openly in 2016 with iOS 10. It is a privacy-preserving method of data collection that introduces noise to sample data to prevent the data collectors from figuring out where the data came from.

According to a post on Apple's machine learning blog, Apple is working to implement Differential Privacy as a method to gather user data to train Apple Intelligence. The data is provided on an opt-in basis, anonymously, and in a way that can't be traced back to an individual user.


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Apple Watch deals are heating up at Amazon this week, with a $100 discount in effect on an Apple Watch Series 10 style and prices across the wearable line starting at $169.


We're following a fresh Apple Watch Series 10 price drop at Amazon today, with the Apple Authorized Reseller knocking $100 off the 42mm GPS + Cellular model with a Silver Aluminum Case and Denim Sport Band.

Now priced at $399, Amazon states this is a limited-time deal (and stock is limited at press time).


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As Apple expands its advertising business, the company has renamed its former "Apple Search Ads" to "Apple Ads," reflecting the expansion of ad placement.


Previously, when a business bought ads on the App Store, they would be suggested at the top of the search screen. In 2022, Apple began expanding its advertising practices adding slots in the Today tab and in the "You Might Also Like" slot below individual app listings.

The name change now more accurately reflects the services it offers. Apple told participating developers about the name change in a message spotted by 9to5Mac. It reads:


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While denying he ever changes his mind, Trump has now said he helped out Apple with tariffs because of conversations with Tim Cook.


It's up there with night follows day, but Trump has now effectively confirmed that it was after speaking with Tim Cook that he changed his tariffs. His statement has to be defined as effectively, because he was typically unclear and attempting to sound as if he were sticking flawlessly to his original tariff plan.

"Look, I'm a very flexible person. I don't change my mind, but I'm flexible," he said to reporters while officially meeting with El Salvadoran President Nayib Bukele. "And you have to be."


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Apple is now on its second round of developer betas for iOS 18.5, iPadOS 18.5, macOS 15.5, tvOS 18.5, watchOS 11.5, and visionOS 2.5.


The first round of iOS 18.5, iPadOS 18.5, macOS 15.5, tvOS 18.5, watchOS 11.5, and visionOS 2.5 arrived on March 17, following the release of the updates from the preceding beta-testing cycle.

The second iOS 18.5 and iPadOS 18.5 developer betas share build number 22F5053f, replacing 22F5042g. The second macOS Sequoia 15.5 build uses number 24F5053f, up from 24F5042g.


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The U.S.-China tariff battle is heating up again, with China stopping exports of rare earth minerals and magnets. This will badly hit the manufacture of the iPhone and other Apple products outside of China.


The war of wills between President Donald Trump and the Chinese government over tariffs was seemingly put on pause after Trump granted a set of exceptions for select tech and semiconductor produce. However, China is continuing to bite back against the U.S., without raising tariffs further.

China has placed a series of rare earth minerals and magnets on an export control list since April 4, reports Reuters. The move stops the export of the materials out of the country and into others, where they would be used to produce parts and components for various products.


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Bristol in the UK is shortly to be down to a single Apple Store, as its first one built in the area is closing down because of retail redevelopment.


First opened in 2008 as Apple Cabot Circus, the store was renamed Apple Bristol in 2021. It was then robbed in 2022, though presumably not in protest.

Apple Bristol is an old-style small store, the sort that Apple has been radically redeveloping. But this time, as spotted by MacRumors, redevelopment is causing its permanent closure on August 9, 2025, because the whole shopping center is to be reworked.


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On the latest episode of the HomeKit Insider Podcast, Samsung SmartThings and Aqara have massive Matter updates, including new features for Apple Home users. There's also the upcoming launch of the Ballie robot and a quick review of the UAG Monarch AirTag holder.


Both Samsung and Aqara had major Matter updates coming this past week. Notably, Samsung is adding support for a ton of new Matter devices found in the 1.4 update to the Matter spec.

Aqara followed suit, adding more than 40 device types of its own. Among the new supported devices include robotic vacuums, air quality sensors, water valves, vehicle chargers, solar panels, and more.


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Apple Watch users can earn a limited-edition digital award by completing their Activity rings on April 24 as part of Global Close Your Rings Day.


The one-day challenge is open to anyone using Apple Watch with watchOS 5 or later. Participants who meet their Move, Exercise, and Stand goals will unlock exclusive rewards in the Fitness app, including animated stickers for Messages and a commemorative badge.

Select Apple Store locations will also offer limited-edition pins while supplies last.


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Apple opened trading on Monday, April 14, 2025, at its highest price since President Donald Trump first announced tariffs — despite White House officials warning that exemptions are temporary.


After a rollercoaster week where even rumor continued to cause marked rises and falls in its share price, Apple ended Friday on a comparative high. It was still dramatically lower than the $225.19 they were trading at just before the tariff announcement, but Apple shares were at $198.15.

Then in pre-market trading ahead of Monday's opening, the price rose to $210.28. When trading opened, Apple shares rose to $211.44.


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Gaming accessory maker Razer has released its PC Remote Play app, enabling gamers to stream games from their PC to an iPhone or iPad either on a home network, or across the Internet on 5G.


PC gaming continues to be a major segment of the gaming industry, and it's become more portable with initiatives like Steam Deck growing in popularity. Razer, meanwhile, has introduced a way to play PC games on the go using an iPhone or iPad.

Available for iOS and Android devices, Razer PC Remote Play is an app for streaming gameplay from a PC to a smartphone or tablet. Games are rendered on the user's home PC, streamed over a network or cellular connection, and are viewable and playable on the mobile device.


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Apple has clinched the top spot in global smartphone shipments for the first quarter of 2025, riding strong demand for the iPhone 16e and expanded presence in emerging markets.


According to a new report from Counterpoint Research, Apple captured 19% of the global smartphone market in Q1 2025, edging past Samsung's 18% share despite flat or declining sales in the U.S., Europe, and China.

The company saw double-digit growth in Japan, India, Southeast Asia, and the Middle East & Africa — regions it's historically treated as secondary, but which have grown increasingly important to its bottom line.


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The iPhone Fold is rumored to get two high-resolution screens, with Apple also reportedly installing an under-screen camera for the bigger display.


The iPhone Fold has been long in development, with Apple keen to make the display as perfect as possible for the release. If a leaker is to be believed, the end result could be an iPhone with a very large screen.

According to Weibo leaker "Digital Chat Station," the iPhone Fold will have two displays. The main one is the internal screen, which is claimed to measure 7.76 inches diagonally.


Rumor Score: 🤔 Possible


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Even before Trump's tariffs were originally announced, Apple was expanding iPhone production in India, in an increasingly rapid move away from over-reliance on China.


Trump's use of tariffs to make iPhones be built in the US is still expected to see Apple instead moving more manufacturing to India. But according to the country's The Straits Times , in the year up to March 2025, India was already further a significant producer of the iPhone.

Reportedly, $22 billion worth of iPhones were produced in India from the end of March 2024 to the end of March 2025. That's a 60% increase over the previous year, and according to unspecified sources means that India is now manufacturing 20% of all iPhones.


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Price drops of up to $200 off have been issued on Apple's M4 iPad Pro, with prices starting at $899.


We're keeping tabs on the best iPad deals today and today's top offers include markdowns on Apple's current iPad Pro.

Pick up the standard M4 11-inch iPad Pro for $899, a discount of $100 off retail. This Standard Glass spec with 256GB capacity and Wi-Fi connectivity is eligible in your choice of Space Black or Silver.


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The 2022 hostage situation at an Apple Store in Amsterdam has been turned into a Netflix drama, with "iHostage" exploring the events of the five-hour standoff.


A trailer for the Netflix crime drama "iHostage" on YouTube teases the upcoming release of the film on the streaming service. While Netflix often releases films and shows based on real events, "iHostage" is unusual as it's set in an Apple Store.

The film is inspired by the real-life hostage situation that occurred in February 2022. A man walked into an Apple Store and took a hostage at gunpoint, resulting in a tense standoff between the man and police.


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Apple's reprieve from Trump's reciprocal tariffs against Chinese imports of iPhones and Macs is only temporary, as tariffs aimed at semiconductor imports will be arriving within a few months.


Late on Friday, Apple was granted a massive benefit from President Donald Trump, in the form of tariff exemptions applying against imports from China. However, it seems that those exemptions will only be temporary, as other tariffs are on the way.

According to Commerce Secretary Howard Lutnick speaking to ABC News, it is only a temporary reprieve. While iPhone, iPad, and Mac imports won't be subject to the 145% reciprocal tariff that applies to Chinese imports, Lutnick says a "semiconductor tariff" will be applied instead.


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Apple has some significant changes in mind for both future versions of the Apple Watch, and the software for existing recent models.


Amid rumors that future Apple Watch models could gain cameras and additional health sensors, a new report suggests that software changes are also on the way.

A new report from Bloomberg suggests that the Apple Watch won't be gaining Apple Intelligence on its hardware directly. However, watchOS 12 will be able to display results from the technology that is powered on a user's other devices.


Rumor Score: 🤔 Possible


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The fabled Apple Glass continues to be in development, with augmented reality glasses still a top priority for CEO Tim Cook to produce.


Headset initiatives like the Apple Vision Pro are a gradual step towards smaller, lighter smart glasses that provide augmented reality experiences to the user. This future concept is rumored to be in development at Apple, under the name of Apple Glass.

While the Apple Vision Pro has had a relatively shaky start, CEO Tim Cook is still very much interested in producing Apple Glass. He's wanted the product to be created for over a decade.


Rumor Score: 🤔 Possible


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Apple's iPadOS 19 at WWDC is rumored to be a more macOS-like update, with boosts to multitasking and productivity potentially making the tablet even more of a workhorse.


As a format, the iPad doesn't easily lend itself to productivity, outside of art and design. Even with the addition of a keyboard to the mix, it's not quite a full replacement for a MacBook Pro, but it could get closer with some tweaks at WWDC.

According to Mark Gurman in Sunday's Bloomberg newsletter, Apple's changes to iPadOS 19 will involve a shift to make the design of its operating system catalog more consistent.


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While Apple may still be on the road to augmented reality glasses, a detour it is taking along the way is a future Apple Vision Pro that goes far beyond just mirroring a Mac's display.


Apple isn't abandoning the Apple Vision Pro concept, despite the repeated calls from naysayers to do so. In the lates Power On newsletter, author Mark Gurman details what he's been told Apple is working on, for one of Apple's follow-on units.

The report spits a very fine hair for what's going on with one of the units. A previous report said that Apple had stopped work on glasses that tethered to a Mac. Instead, it is working on a headset that directly connects to a Mac.


Rumor Score: 🤯 Likely


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Amazon's weekend MacBook Air sale offers savings on both the standard and upgraded models, with the 24GB/512GB spec especially enticing at $1,329.


M4 MacBook Air 13-inch prices start at $929 this Saturday, with deals on every model. If you prefer to shop at Amazon, you can pick up the 16GB/256GB configuration in select colors for $949.

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The fourth season of the workplace comedy "Mythic Quest" will be its last, with a revised version of the series' final episode to debut in mid-April, and feature a new ending.


The show originally debuted in February 2020, with the fourth season finale having aired on March 26, 2025. The cancellation was apparently revealed to the cast and crew sometime after the original season finale was completed.

"Endings are hard, but after four incredible seasons, Mythic Quest is coming to a close," the show's executive producers — including star Rob McElhenny - told industry paper Variety. "Because endings are hard, with Apple's blessing we made one final update to our last episode — so we could say goodbye, instead of just game over."


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In a surprise announcement extremely late on Friday night, President Trump has exempted smart phones, computers, and chips from the so-called reciprocal tariffs, sparing Apple and others billions in import fees.


The exclusions published near midnight eastern time grant exemptions to products that would take years to develop in the US. Apple is greatly helped by the exemptions, with much of Apple's product line now exempt from the 145% tariff applied.

Almost the entirety of Apple's product line is now exempt from the enhanced tariffs. Computers, smartphones, monitors, flash memory, DRAM, and other storage like hard drives are exempt for the time being.


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ColorWare's new custom-painted Apple Pencil Pro is as close as you can get to using actual crayons on an iPad, and it's sure to bring back some fond memories.


ColorWare, known for offering customized Apple accessories such as painted AirPods, unveiled a modified version of the Apple Pencil Pro that's meant to resemble a crayon. Dubbed the "Apple Crayon Pro," ColorWare's latest special edition design is available in seven vibrant colors — black, mint, pink, purple, red, white, and yellow.

The company's limited edition product retains all the functionality of the standard Apple Pencil Pro, only in a new design that undoubtedly evokes nostalgia. The "Apple Crayon Pro" accurately imitates the wrapper of genuine crayons, and it even features a colored tip to match. If it wasn't for the word "Crayon" on the side, you might almost think it's an actual Crayola product.


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Apple's share price is continuing to ride the tariff rollercoaster, with it finishing strong on Friday after a week of turmoil.


This week has been a tough one for Apple investors, due to the continued alterations to how the United States applies tariffs against imports from other countries. The stock market doesn't do well with uncertainty, and the various changes dictated by President Trump certainly introduced some.

After Thursday's return to a slump, Apple ended that day on $190.42, with pre-market movements resulting in Apple opening at $186.10. While the stock did go down a little to $186.06 early on, it rapidly climbed and reached a high of $199.54 during the day, and ended the session at $198.15.


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Steve Jobs' personality led to some interesting events during his time at Pixar, including firing board of directors members for failing to disagree with him.


The managerial style of Steve Jobs can be described by some as abrasive, and strong-willed by others, during his time at Apple. It's also something that was apparent during his time at Pixar, with stories from Ed Catmull, co-founder of Pixar Animation Studios, which had Steve as a majority shareholder.

In an interview about Jobs for the Steve Jobs Archive released on Friday, Catmull and guests discussed the Apple co-founder's managerial style.


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The Apple Vision Pro is over a year old, but there are already rumors about an Apple Vision Pro 2 headset. Here's what's rumored to be coming, perhaps as soon as April 2026.


Following the release of the Apple Vision Pro in February 2024, the head-mounted device has struggled to really take off. At $3,500 for a first-generation device, it's also something that is perceived as high-priced.

It costs as much as a high-end Mac, but without necessarily providing as much utility.


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If Apple isn't able to get its Siri improvements out with iOS 19 in the fall, a new report tries to put the blame on early cost-cutting decisions by CFO Luca Maestri.


First it was that Apple is years behind the rest of the industry in AI, then it was that Apple management can't cope. Now according to the New York Times, the reason Apple Intelligence is failing is because Apple was too miserly to spend some cash years ago.

Specifically, the claim is that in 2023, the then-chief financial officer Luca Maestri halved a budget that engineers had wanted for buying GPU processors for AI development work. It doesn't matter that Apple is often the most highly valued firm in the world, you don't get to be CFO of it if you're not in absolute control of spending.


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In the latest trade back-and-forth, China has surged its tariff rate on US goods from 84% to 125%, at the same time saying it won't negotiate if the U.S. continues to engage in "trade blackmail."


Starting on April 12, the Chinese government will raise tariffs on all U.S. goods by another 41%. This increase comes two days after the last increase, saw tariffs surge from 34% to 84%.

In a statement released by China's State Council Tariff Commission, spotted by Bloomberg, China has declared that it will raise tariffs from 84% to 125%. It then said that because of the prohibitively high tariff level, there is no market for American goods.


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Don't pass up the opportunity to get one of the best VPN for iPhone at a steep discount — Surfshark VPN is $1.99 per month for 24 months during its birthday celebration.


Surfshark has been consistently rated as the best VPN for iPhone by AppleInsider, and it is now available at a lower price for a limited time. Secure your internet connection, browse privately, and keep your data away from prying companies with this premium and feature-filled VPN.




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We're just weeks away from iOS 19, just months from iPhone 17, but already we're looking far ahead to future of the iPhone, the Apple Vision Pro, all on this week's episode of the AppleInsider Podcast.


Normally by now you'd expect everyone to be deep into rumors and predictions for WWDC 2025, and there is some of that. There is a recurring spate and possibly even spat about rumors concerning iOS 19 and which pundit has the best details, but for some reason the spotlight this week has been on the far future of the iPhone 20, the Apple Vision Pro 2, and what comes next for the Apple Watch.

Well, there's also been just a little attention on the price of iPhones following whatever today's tariffs are.


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France is bringing identity cards to the iPhone this summer, with the country moving to embrace digital identity cards while U.S. adoption moves at a glacial pace.


Identity cards are a well-known tool in France, as an alternate to passports and driving licenses. Approximately 25 million people use them in the country as a form of government identity, without necessarily needing the other official documents in their lives.

Now, the French government is preparing to make the digital version of the identity cards available via the iPhone. Spotted by Consomac, France Identite confirmed via X that the ID card will be going digital, and will be available on mobile devices soon.


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Following months of negotiations and then weeks of red tape, Apple is now once more allowed to sell the iPhone 16 range in Indonesia — including selling the iPhone 16e there for the first time.


The Indonesian government officially agreed to end its ban on sales of the iPhone 16 on March 7, 2025. But it has taken from then until April 11 for Apple to gain the very many country-specific certificates and regulatory permissions to actually put the phones back on sale.

The Indonesian Apple Store site just lists the devices as available and makes no mention of them ever having been banned. But Senior Vice President Worldwide Marketing, Greg Joswiak took to Twitter to mark the occasion.


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Apple's Pages never gets the praise it should, but it's especially unfairly ignored on the iPad where in truth it is an exceptionally easy to use pro writing app.


Whether it's on the Mac or the iPad, you shouldn't be using Pages to make notes. That would be like using a Lear Jet to get you to the end of your drive.

Only, if the Mac version hides away its features, the iPad one arguably likes to force you to dig even further for what you need. It's the same idea of not getting in the way of your writing, but keeping Pages simple while you work by touch sometimes means features are several taps away.


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The Mac Terminal app is your window into macOS's UNIX underpinnings. Here's how to customize the appearance of Terminal in macOS.


The UNIX operating system standard goes back decades. To 1970 in fact, when it was created at Bell Labs using the C programming language.

There have been countless variants of UNIX over the years, and AT&T still owns the patents and rights to what is now known as UNIX System V.


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The Twopan Portable SSD 2TB is a good external storage option intended for your iPhone and iPad, but its retail cost is prohibitive, so wait for a good sale.


Beating the storage limits of an iPhone or iPad can be done in two ways. You can use cloud storage, or your can attach an external storage device.

All the second option requires is an external drive with a USB-C connection that can plug into an iPhone, iPad, or Mac. However, typical external drives take up space, and aren't great for carrying around.


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After a brief respite on Wednesday, Apple's stock restarted its downward trajectory triggered by President Trump's accelerating tariff battle with China.


On Wednesday, Apple ended the day at $198.85, up 15.3% from Tuesday's closing level, after Trump announced a pause on tariffs. Just one day later, Thursday's end of trading saw the Apple stock return to its previous downward trend.

At the start of the session, early trading brought Apple's price down to 189.06, but that hit was short-lived as it shot up to $194.78 within an hour. At the time of closure, however, Apple's shares reached $190.42, down 4.24% from the start of the day.


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A visit to the marble-covered Apple Via del Corso is an Apple Store experience that offers unexpected artwork and masses of culture. AppleInsider visited the store to check out the mix of old and new.


Apple Via del Corso opened as Apple's 17th store in Italy back in 2021. It's one of three storefronts in Rome itself, the only non-mall style store in the city, and it's an extremely impressive location for the iPhone seller.

As part of our periodic tours of Apple Stores around the world, one member of the AppleInsider editorial team paid a visit to the store while in the region.


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Despite repeated political promises recently saying otherwise, because of federal wants and big business needs over the last 100 years, the U.S. lacks both the low-cost labor and specialized manufacturing workforce needed to bring iPhone production home.


On Tuesday, White House Press Secretary Karoline Leavitt answered whether Trump believes iPhone production could ultimately move to the US. Allegedly, he thinks the U.S. has the money and labor to float such a project.

That is not the case.


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