After a brief respite on Wednesday, Apple's stock restarted its downward trajectory triggered by President Trump's accelerating tariff battle with China.


On Wednesday, Apple ended the day at $198.85, up 15.3% from Tuesday's closing level, after Trump announced a pause on tariffs. Just one day later, Thursday's end of trading saw the Apple stock return to its previous downward trend.

At the start of the session, early trading brought Apple's price down to 189.06, but that hit was short-lived as it shot up to $194.78 within an hour. At the time of closure, however, Apple's shares reached $190.42, down 4.24% from the start of the day.


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A visit to the marble-covered Apple Via del Corso is an Apple Store experience that offers unexpected artwork and masses of culture. AppleInsider visited the store to check out the mix of old and new.


Apple Via del Corso opened as Apple's 17th store in Italy back in 2021. It's one of three storefronts in Rome itself, the only non-mall style store in the city, and it's an extremely impressive location for the iPhone seller.

As part of our periodic tours of Apple Stores around the world, one member of the AppleInsider editorial team paid a visit to the store while in the region.


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Despite repeated political promises recently saying otherwise, because of federal wants and big business needs over the last 100 years, the U.S. lacks both the low-cost labor and specialized manufacturing workforce needed to bring iPhone production home.


On Tuesday, White House Press Secretary Karoline Leavitt answered whether Trump believes iPhone production could ultimately move to the US. Allegedly, he thinks the U.S. has the money and labor to float such a project.

That is not the case.


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Investment firm Morgan Stanley theorizes that Apple has long-term options to protect its iPhone 17 Pro prices from tariff hikes, including steering buyers to larger storage capacities, which have a greater profit margin.


Even though Trump has now paused many tariffs, and even though it's become possible that Apple will get an exemption, the company won't be betting on that. Doubtlessly Apple will take any exemption it can get, but it also knows Trump changes his mind on a whim, so it will be looking to long game.

That's the opinion of analysts at Morgan Stanley, in a new note to investors seen by AppleInsider. They even see a route through the tariff turbulence that could see it able to keep its iPhone prices at the same level as before.


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The long-delayed overhaul of Siri was hit by repeated failures to progress, with leadership problems making it harder to execute than it should've been.


In March, Apple admitted that its attempt to make Siri more personalized and up to date was far behind schedule. It confirmed that there were delays in getting Siri to the state where the company wanted it to be, and that it would be sorted out in the coming year.

Since that rare admittance from Apple, the company has done what it can to fix the situation. This included a managerial reshuffle, pushing John Giannandrea out of the top Siri role in favor of Mike Rockwell.


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Instagram is a visual social media platform, the iPad has best screen for photos, yet it's taken the rollercoaster situation with TikTok for the Meta-owned company to start work on an iPadOS app.


Maybe it's just that Instagram head Adam Mosseri finally picked up an iPad for himself and changed his mind about Apple versus Android. Or maybe his engineers have finally revolted against the tedium of supporting eleventy-billion different Android devices and no iPads.

But according to The Information, Instagram is now developing a native iPad app. And it's doing so as part of its larger efforts to compete with TikTok.


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Apple's iOS 18 update includes a Maps Library feature for all of your saved and pinned locations to live, making them easier to find later. Here's how to use it on your iPhone.


Adding new locations to the new iOS 18 Apple Maps library is easy and iPhone owners will be able to do so in a couple of different ways. We're going to run you through both so that you can make the most out of an Apple Maps feature that will make it easier and quicker than ever to get to where you want to go.


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The Alti Play Desk Mat is a utility-oriented desk mat and charging system for your desk, although at a steep price.


Desk-wide mats create a productive workspace, whether gaming or doing office work. The Alti combines a high-quality mat with an RGB charging strip to brighten and refresh your workspace.

Journey is an Australia-based consumer tech company that specializes in chargers and lifestyle tech.


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watchOS 12 could see some visionOS-inspired design changes according to a new rumor, but the unreliable source also shares the unlikely possibility that Apple Intelligence will also come to the platform.


For well over a year, we've heard all sorts of rumors saying the iPhone operating system would take stylistic cues from visionOS. Though multiple less-than-credible sources believed this would happen with iOS 18, it never did. Recently, however, other leakers have said a visionOS-style redesign would instead debut with iOS 19 and macOS 16.

Now, a report publication The Verifier, spotted by MacRumors, claims that watchOS 12 will receive the same visual treatment. The Apple Watch will reportedly contain user interface elements heavily inspired by the Apple Vision Pro operating system, with semi-transparent and revamped menus, icons, and more.


Rumor Score: 🤯 Likely


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The Apple Watch has saved countless lives over the years, and a new Apple video explains how it helped rescue a man swept out to sea in Australia.


On Wednesday, Apple released a promotional video titled "Rick's Rescue," which highlights the impact the Emergency SOS feature of the Apple Watch can have on people's lives. It does so by telling the story of Rick Shearman, who was caught in an ocean current that dragged him out to sea.

He was only rescued thanks to the Apple Watch, as he initiated a call to emergency services in July 2024, while still in the water.


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In a press gaggle, President Donald Trump said that some companies that have been hit the hardest by the blockbuster tariffs applied by the administration may get some relief — and nobody has been or will be hit harder than Apple.


It has been a rollercoaster week as President Trump finally enacted global "reciprocal" tariffs in an attempt to either bring manufacturing to the United States or be used as a negotiating tactic to lower other country's tariffs. The administration retaliated against China on Wednesday morning with a 104% tariff, then increased that tariff to 125%, and lowered every other tariff to the base 10% for 90 days.

Apple's stock bounced back slightly on the news of the pause, but after the market close, President Trump suggested that some companies may be considered for an exemption. He previously stated there would be no exemptions outside of the ones outlined already on "Liberation Day," but like with the global tariffs, he's changed his mind, citing "flexibility."


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After multiple painful days, Apple stock has finally enjoyed some recovery, finishing the day up after President Trump delivered a mixed message for the iPhone maker on the tariff situation.


Tuesday's stock market activity saw Apple close the day at $172.87, down more than 5%. This gave it a bad starting point for Wednesday, with the prospect of more pain to come.

Following some negative pre-market trading down to around $169, which came back up to $172.18, Apple enjoyed a brief $3 boost at the start of the day.


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Apple's stock has regained some of its losses after the announcement of a 90-day pause on some new tariffs, while the tariff on imports from China to the U.S. has been jacked up to 125%.


Following the introduction of a 104% tariff rate against China and further retaliation from China, Apple's stock was bracing for another day of turbulence on the market. However, after an announcement of a tariff pause, Apple's been given a bit of a reprieve.

In an announcement on Wednesday, President Donald Trump confirmed that he had authorized a 90-day pause on new tariffs against most countries the U.S. deals with. At the same time, there is also a lowering of the reciprocal tariff to 10% for the period.


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Apple is shutting down its Northbrook Court store on April 26, and this time, it's not relocating — it's leaving for good.


The company has confirmed that its Northbrook location in suburban Chicago will permanently close at 7 p.m. on April 26, 2025. While Apple often shutters stores to move to larger or more modern locations, this is one of the rare cases where it's not being replaced.

The company thanked customers on its store page and encouraged them to visit nearby locations or shop online. The closure reflects broader changes at Northbrook Court.


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The iPhone Fold should arrive in 2026, an analyst insists, but they're probably wrong about the iPad Fold arriving in the same year.


Apple is rumored to be working on foldable versions of its mobile products, including the iPhone Fold and a similar concept for an iPad. The fruits of Apple's labors may finally arrive, with the earliest anticipated in 2026.

In a research note from Jeff Pu, Apple has two foldable devices on the roster, including a 7.8-inch iPhone Fold and an 18.8-inch iPad Fold.


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Owners of the iPhone 16e now have access to tools and instructions on how to repair their phone's display and other components — though you still need nerves of steel.


When Apple announced its Self Repair Programme in 2021, and when it then opened in 2022, it was specifically for iPhones. The option has since expanded to include Macs, but now it's also been extended to cover the latest iPhone 16e.

While the instructions now listed by Apple on its support site, are specific to the iPhone 16e, the general process remains the same. Through a series of written and video instructions, Apple's Program takes users through the supremely delicate process of opening up their iPhone.


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Apple's $500 billion investment in the United States may sound like a big deal. In reality, it's just a continuation of what it's done for quite a few years already with no notable expansion.


Editor's note: This $500 billion has come up a lot by talking heads justifying how Apple may move manufacturing to the US. The facts behind the $500 billion are worth repeating today, as the claims that these are new investments and proof of Apple's intentions are ignorant at best, and politically motivated lies at worst.

On Monday, Apple announced it is making a $500 billion program of investment into the United States. The official press release said that it will be spread across the next four years, in a pledge that "builds on Apple's long history of investing in American innovation."


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With a 104% tariff now in effect on Chinese-made iPhone models, Apple is bracing for higher costs — but instead of raising prices outright, it may make changes it hopes you may not see.


The tariff, enacted on Wednesday, combines a 20 percent baseline import duty, a newly added 34 percent tariff, and a punitive 50 percent hike in response to China's own retaliatory measures.

With the vast majority of iPhones still assembled in China, Apple now faces a dramatic increase in import costs that will either need to be absorbed or passed along to consumers.


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A quote from the CEO of Luxshare is firing up speculation that AirPods production will move to the US, but the scaffolding of the statement is too flimsy to hold the weight of the guesswork.


Despite Apple's costs doubling and its valuation dropping by more than the entire value of Walmart, everything is fine because AirPods maker Luxshare is looking at moving to the US. This is the sign that firms will come to their senses and move manufacturing to America, and Apple will follow.

Only, it isn't a sign at all, because this news is less about Luxshare and more revealing of how volatile, and frankly desperate, the situation has become for businesses. The market has been frantically responding to any good news, or at points even just rumors of potential good news some day.


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Apple's latest M4 iPad Pro 13-inch is $200 off at Amazon, but limited supply remains at the reduced price.


You can grab the $200 markdown on the 2TB 13-inch iPad Pro with an M4 chip in Space Black. This high-capacity Wi-Fi spec has an ample 2TB of storage, but the base model and even Wi-Fi + Cellular models are eligible for discounts as well in our 13-inch iPad Pro M4 Price Guide.

Save $200 at Amazon


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Apple's stock will face another tumultuous day as markets fear China's and the European Union's reciprocal tariff increases could get another Trump reaction.


The tit-for-tat tariff battle has wreaked havoc on the stock market, with the valuation of many companies shrinking over a matter of days due to the Trump administration's sweeping tariffs. This has naturally included Apple, which is set to face another day of stock market turmoil.

At the close of markets on Tuesday, Apple was at $172.42 following four days of rough trading. However, pre-market trading brought the price to an even lower level, hovering at around $169 before starting the trading day marginally up at $172.18.


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Alongside its emergency importing of iPhones before tariffs hugely increased costs, Apple is now said to have also had Macs airlifted into the US.


With the extra China tariff now in force, Apple is currently required to pay 104% on top of the import cost. Even before this increase, and even before Trump announced his initial tariffs, Apple took steps to minimize the hit it expected to face.

That was said to consist of stockpiling iPhones, having five flights full of them head for the States ahead of Trump's deadline. Now according to Nikkei Asia, Apple was far from the sole technology company doing this — and it wasn't only importing iPhones.


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Teenagers overwhelmingly continue to want their next smartphone to be an iPhone, a survey about the youth of America's spending habits reveals.


Apple's products are a highly popular collection on the market, and that is especially so for teenagers in the United States. In a regular "Taking Stock of Teens" survey commissioned by analysts at Piper Sandler, the spring 2025 edition demonstrates that the iPhone is still very close to the heart of young U.S. consumers.

Approximately 88% of teenage respondents said they own an iPhone. This is up from the 85% figure reported in the same survey one year ago.


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A new leak purporting to show an iPhone 17 Pro protective case, has backed up the continuing rumors that Apple has considerably redesigned the rear camera system.


Rumors that the forthcoming iPhone 17 Pro and iPhone 17 Pro Max have now mostly coalesced on the belief that the rear camera system will be larger. It will also separate out the flash, LiDAR sensor and microphone, into a section to the right of the camera lenses.

Now a new leaked image from reasonably reliable leaker Sonny Dickson, claims to show just how noticeably big the camera bump will be. The image consists of two transparent protective cases for the iPhone 17 Pro, which feature large cutout sections for the camera.


Rumor Score: 🤯 Likely


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The United States is now applying 104% import tariffs against goods imported from China, that will eventually make all Apple hardware dramatically more expensive.


Following Trump's implementation of a 34% tariff of imports from China into the United States and China's reciprocal tariff response, Trump threatened a 50% extension unless China backed down. On Wednesday, the threat was implemented.

White House officials confirmed on Tuesday that a total 104% tariff on China would be implemented starting at 12:01am ET, 12:01pm China Standard Time, on Wednesday. The 104% figure is a combination of an existing 20% tariff, the 34% new tariff, and the 50% penalty for China pushing back with its own reciprocal tariffs on goods imported from the US.


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Apple's iOS 18 software update brought plenty of new features, including to the Messages app. The addition of cool new text effects gives iPhone owners new ways to communicate and they're surprisingly easy to use.

Whether you're Apple TV+ curious or looking to return after a lapsed subscription, you can now get three months of Apple TV+ for $2.99 a month. Here's how to find out if you qualify, and how to get the deal.


On Tuesday, Apple TV+ announced that it will be offering a promotional deal for new and qualifying returning subscribers. Now you can pay just $2.99 per month for three months to access the catalog of Apple Original series and films.

Grab the deal


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President Trump believes iPhone manufacturing could shift to the US very quickly. He's wrong — it won't happen during his term, if it happens at all.


During a press briefing on Tuesday, White House Press Secretary Karoline Leavitt responded to a question about whether Trump believes iPhone production could ultimately move to the U.S. Apparently, President Trump thinks the United States has the resources and the workforce necessary for such an endeavor.

Leavitt said that Trump was looking to bring manufacturing jobs "back home" to the United States and that he was "looking at advanced technologies," among other things:


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President Donald Trump appearing to be more open to negotiations was initially enough to see Apple's shares rise fractionally overnight, only to see the fourth trading day since the tariff announcement deliver another big hit to the stock.


While Apple's shares went from $223.89 before the announcement, to $181.46 at the close of business on Monday, April 7, it then began to recover, hitting $183.67 in overnight trading. It then rose to $189.71 by 10:40 A.M. Eastern, only to fall back sharply to $184.11 under an hour later.

As of the close of trading on Tuesday, Apple's shares were at $172.87, down more than 5% on the day. The four-day run of consecutive losses is Apple stock's worst hit since 2001.


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Apple's Mac sales are rising sharply just as Trump's tariffs guarantee that the the global PC market will have one of its most unpredictable years ever.


According to preliminary data from International Data Corporation (IDC) on April 8, Apple shipped 5.5 million Macs in the first quarter of 2025, up from 4.8 million in the same period of 2024. That gave the company an 8.7 percent share of the global PC market, improving on the 8 percent it held a year earlier.

The overall market grew just 4.9 percent. Apple is outperforming competitors, riding the wave of demand for so-called "AI-ready" hardware, and leaning on its loyal base in the premium segment.


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The Asahi Linux project is having trouble bringing the operating system to M4 Macs, with some chip changes making working with the latest Apple Silicon models a lot tougher.


Asahi Linux is a project to make the Linux kernel work with Apple Silicon, so that Linux users can natively use modern Macs with Linux. After having success with M1 and M2 chips, the project is running into issues when trying to work with M4.

In a post to Mastodon on April 4, developer Sven Peter describes the work to add M4 support to Asahi Linux as "rather painful." This is in comparison to the challenges the project faced when it came to supporting M1 and M2.


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Apple Arcade is set to see five new games roll out this May, including a new entry into the "What the" series and a new Lego endless racer.


May will see a handful of new games release to Apple Arcade, including some entries into series we've seen before. All five of the new games are geared toward younger players — perfect for elementary aged gamers.


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Built with Thunderbolt connectivity and tuned for macOS, QNAP's latest network attached storage devices are tailor-made for multiple Final Cut editors and creative pros.


As creative teams handle larger files and collaborate more, direct-attached storage may feel limiting. QNAP's Thunderbolt NAS lineup — TBS-h574TX, TVS-h874T, and TVS-h1688X — provides Mac-friendly network storage with Thunderbolt speed and NAS flexibility.

These systems offer fast local access and centralized storage management, providing a solid alternative to traditional DAS drives or costly SAN setups. They're ideal for video editors, content creators, and production houses using software like Final Cut Pro or Adobe Premiere.


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Earnings for what may be Apple's last quarter without massive tariffs, that saw releases of iPhone 16e, updated Macs, and new iPads will be announced on May 1, followed by a conference call.


Apple's first quarter isn't always the most exciting one for the company, as the holiday quarter is tough to follow. However, there may be a mild boost to some categories when compared year-over-year thanks to new product releases.

An Investor Relations post from Apple revealed that the earnings for fiscal quarter two would be shared on April. As always, the earnings call will follow shortly after where executives will discuss the earnings and answer analyst questions — and we're expecting a huge amount of questions about how Apple will handle the tariff situation.


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Apple Vision Pro introduced new ways of controlling apps through gestures, but it appears that Apple wants to extend that to controlling any device it makes.


Before the Apple Vision Pro, if you gestured at a computer, it was to be rude. With the Apple Vision Pro, though, Apple introduced a whole collection of gestures from how to move windows and resize documents.

They are some of the finest elements of the visionOS in Apple Vision Pro, and it's remarkable how complete they seem. This is a whole set of gestures where once you've been shown then, they all feel so natural that it's impossible to imagine alternatives — or that they are so new.


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A questionably sourced report claims a new version of the Apple Vision Pro is in mass production now, with the new model supposedly going on sale within a year.


The Apple Vision Pro is little more than a year old following its release, but there are expectations of an updated model appearing on the horizon at some point. If one report is to be believed, it could arrive in the not-too-distant future.

According to IT Home, components for a new Apple headset, potentially named the Apple Vision Pro 2, have entered the mass production stage. The report cites multiple sources that display panels, shells, and other key components are in production.


Rumor Score: 🙄 Unlikely


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A social media post has gone viral with the claim that Apple will be releasing emojis of major pop stars as part of iOS 18.5. The only problem is, the prediction is complete crap.


A post to X has gained significant traction online, claiming Apple will be adding new emoji to iOS 18.5. Despite the wild attention the post has received, it is completely false.

Posted on April 2, X account "Drop Pop" offers a message sounding like a headline, claiming that Apple has teased a set of new emoji. The set of eight, consisting of well known female pop stars, is alleged in the post to be included in the iOS 18.5 update.


Rumor Score: 💩 B#$&(*it


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Torras didn't hold back with its MagSafe Ostand Fitness case for iPhone 16, as it retains the signature magnetic ring stand, sleek design, and adds a splash of color and texture in time for warmer weather.


Total device protection doesn't have to mean ugly, unwieldy cases that decrease the utility of your iPhone. Torras has the perfect formula that balances style, protection, thinness, weight, and utility in a single fitness-inspired case.

It's finally time to pack away those winter clothes and start sporting your favorite joggers, but don't leave your iPhone out of the wardrobe change. Torras has a set of excellent pastel cases inspired by athleisure wear bundled with its excellent Ostand magnetic ring.


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Ahead of the markets opening on April 8, 2025, Apple stock has inched into positive territory after Trump's tariff announcement knocked the entire value of Visa or WalMart out of the company.


Apple has continued to be punched by Trump's tariffs, despite claims its inescapable price rises could be a lower than expected. On its third consecutive market day, Apple was further hit by the news of a 104% tariff on everything it imports from China.

The continued impact for Apple came despite the overall stock market doing better on this third day. According to CNBC, of the major technology firms, only Apple, Microsoft, and Tesla were down again on April 7.


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The European Union may finally decide whether Apple's App Store has breached the continent's Digital Markets Act rules, with the antitrust chief confirming a ruling could arrive within a few weeks.


Apple's App Store has been the subject of a European Commission investigation into the Digital Markets Act for quite some time. After repeated reports claiming that a fine would be issued, it now seems that something will happen after all.

EU antitrust chief Teresa Ribera told lawmakers in the European Parliament on Tuesday that a decision is on the way. Reuters reports that the ruling on whether Apple and Meta had breached the Digital Markets Act will arrive in the "coming weeks," according to Ribera.


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