Apple's share price is continuing to ride the tariff rollercoaster, with it finishing strong on Friday after a week of turmoil.


This week has been a tough one for Apple investors, due to the continued alterations to how the United States applies tariffs against imports from other countries. The stock market doesn't do well with uncertainty, and the various changes dictated by President Trump certainly introduced some.

After Thursday's return to a slump, Apple ended that day on $190.42, with pre-market movements resulting in Apple opening at $186.10. While the stock did go down a little to $186.06 early on, it rapidly climbed and reached a high of $199.54 during the day, and ended the session at $198.15.


Continue Reading on AppleInsider | Discuss on our Forums

Steve Jobs' personality led to some interesting events during his time at Pixar, including firing board of directors members for failing to disagree with him.


The managerial style of Steve Jobs can be described by some as abrasive, and strong-willed by others, during his time at Apple. It's also something that was apparent during his time at Pixar, with stories from Ed Catmull, co-founder of Pixar Animation Studios, which had Steve as a majority shareholder.

In an interview about Jobs for the Steve Jobs Archive released on Friday, Catmull and guests discussed the Apple co-founder's managerial style.


Continue Reading on AppleInsider | Discuss on our Forums

The Apple Vision Pro is over a year old, but there are already rumors about an Apple Vision Pro 2 headset. Here's what's rumored to be coming, perhaps as soon as April 2026.


Following the release of the Apple Vision Pro in February 2024, the head-mounted device has struggled to really take off. At $3,500 for a first-generation device, it's also something that is perceived as high-priced.

It costs as much as a high-end Mac, but without necessarily providing as much utility.


Continue Reading on AppleInsider | Discuss on our Forums

If Apple isn't able to get its Siri improvements out with iOS 19 in the fall, a new report tries to put the blame on early cost-cutting decisions by CFO Luca Maestri.


First it was that Apple is years behind the rest of the industry in AI, then it was that Apple management can't cope. Now according to the New York Times, the reason Apple Intelligence is failing is because Apple was too miserly to spend some cash years ago.

Specifically, the claim is that in 2023, the then-chief financial officer Luca Maestri halved a budget that engineers had wanted for buying GPU processors for AI development work. It doesn't matter that Apple is often the most highly valued firm in the world, you don't get to be CFO of it if you're not in absolute control of spending.


Continue Reading on AppleInsider | Discuss on our Forums

In the latest trade back-and-forth, China has surged its tariff rate on US goods from 84% to 125%, at the same time saying it won't negotiate if the U.S. continues to engage in "trade blackmail."


Starting on April 12, the Chinese government will raise tariffs on all U.S. goods by another 41%. This increase comes two days after the last increase, saw tariffs surge from 34% to 84%.

In a statement released by China's State Council Tariff Commission, spotted by Bloomberg, China has declared that it will raise tariffs from 84% to 125%. It then said that because of the prohibitively high tariff level, there is no market for American goods.


Continue Reading on AppleInsider | Discuss on our Forums

Don't pass up the opportunity to get one of the best VPN for iPhone at a steep discount — Surfshark VPN is $1.99 per month for 24 months during its birthday celebration.


Surfshark has been consistently rated as the best VPN for iPhone by AppleInsider, and it is now available at a lower price for a limited time. Secure your internet connection, browse privately, and keep your data away from prying companies with this premium and feature-filled VPN.




Continue Reading on AppleInsider

We're just weeks away from iOS 19, just months from iPhone 17, but already we're looking far ahead to future of the iPhone, the Apple Vision Pro, all on this week's episode of the AppleInsider Podcast.


Normally by now you'd expect everyone to be deep into rumors and predictions for WWDC 2025, and there is some of that. There is a recurring spate and possibly even spat about rumors concerning iOS 19 and which pundit has the best details, but for some reason the spotlight this week has been on the far future of the iPhone 20, the Apple Vision Pro 2, and what comes next for the Apple Watch.

Well, there's also been just a little attention on the price of iPhones following whatever today's tariffs are.


Continue Reading on AppleInsider | Discuss on our Forums

France is bringing identity cards to the iPhone this summer, with the country moving to embrace digital identity cards while U.S. adoption moves at a glacial pace.


Identity cards are a well-known tool in France, as an alternate to passports and driving licenses. Approximately 25 million people use them in the country as a form of government identity, without necessarily needing the other official documents in their lives.

Now, the French government is preparing to make the digital version of the identity cards available via the iPhone. Spotted by Consomac, France Identite confirmed via X that the ID card will be going digital, and will be available on mobile devices soon.


Continue Reading on AppleInsider | Discuss on our Forums

Following months of negotiations and then weeks of red tape, Apple is now once more allowed to sell the iPhone 16 range in Indonesia — including selling the iPhone 16e there for the first time.


The Indonesian government officially agreed to end its ban on sales of the iPhone 16 on March 7, 2025. But it has taken from then until April 11 for Apple to gain the very many country-specific certificates and regulatory permissions to actually put the phones back on sale.

The Indonesian Apple Store site just lists the devices as available and makes no mention of them ever having been banned. But Senior Vice President Worldwide Marketing, Greg Joswiak took to Twitter to mark the occasion.


Continue Reading on AppleInsider | Discuss on our Forums

Apple's Pages never gets the praise it should, but it's especially unfairly ignored on the iPad where in truth it is an exceptionally easy to use pro writing app.


Whether it's on the Mac or the iPad, you shouldn't be using Pages to make notes. That would be like using a Lear Jet to get you to the end of your drive.

Only, if the Mac version hides away its features, the iPad one arguably likes to force you to dig even further for what you need. It's the same idea of not getting in the way of your writing, but keeping Pages simple while you work by touch sometimes means features are several taps away.


Continue Reading on AppleInsider | Discuss on our Forums

The Mac Terminal app is your window into macOS's UNIX underpinnings. Here's how to customize the appearance of Terminal in macOS.


The UNIX operating system standard goes back decades. To 1970 in fact, when it was created at Bell Labs using the C programming language.

There have been countless variants of UNIX over the years, and AT&T still owns the patents and rights to what is now known as UNIX System V.


Continue Reading on AppleInsider | Discuss on our Forums

The Twopan Portable SSD 2TB is a good external storage option intended for your iPhone and iPad, but its retail cost is prohibitive, so wait for a good sale.


Beating the storage limits of an iPhone or iPad can be done in two ways. You can use cloud storage, or your can attach an external storage device.

All the second option requires is an external drive with a USB-C connection that can plug into an iPhone, iPad, or Mac. However, typical external drives take up space, and aren't great for carrying around.


Continue Reading on AppleInsider | Discuss on our Forums

After a brief respite on Wednesday, Apple's stock restarted its downward trajectory triggered by President Trump's accelerating tariff battle with China.


On Wednesday, Apple ended the day at $198.85, up 15.3% from Tuesday's closing level, after Trump announced a pause on tariffs. Just one day later, Thursday's end of trading saw the Apple stock return to its previous downward trend.

At the start of the session, early trading brought Apple's price down to 189.06, but that hit was short-lived as it shot up to $194.78 within an hour. At the time of closure, however, Apple's shares reached $190.42, down 4.24% from the start of the day.


Continue Reading on AppleInsider | Discuss on our Forums

A visit to the marble-covered Apple Via del Corso is an Apple Store experience that offers unexpected artwork and masses of culture. AppleInsider visited the store to check out the mix of old and new.


Apple Via del Corso opened as Apple's 17th store in Italy back in 2021. It's one of three storefronts in Rome itself, the only non-mall style store in the city, and it's an extremely impressive location for the iPhone seller.

As part of our periodic tours of Apple Stores around the world, one member of the AppleInsider editorial team paid a visit to the store while in the region.


Continue Reading on AppleInsider | Discuss on our Forums

Despite repeated political promises recently saying otherwise, because of federal wants and big business needs over the last 100 years, the U.S. lacks both the low-cost labor and specialized manufacturing workforce needed to bring iPhone production home.


On Tuesday, White House Press Secretary Karoline Leavitt answered whether Trump believes iPhone production could ultimately move to the US. Allegedly, he thinks the U.S. has the money and labor to float such a project.

That is not the case.


Continue Reading on AppleInsider | Discuss on our Forums

Investment firm Morgan Stanley theorizes that Apple has long-term options to protect its iPhone 17 Pro prices from tariff hikes, including steering buyers to larger storage capacities, which have a greater profit margin.


Even though Trump has now paused many tariffs, and even though it's become possible that Apple will get an exemption, the company won't be betting on that. Doubtlessly Apple will take any exemption it can get, but it also knows Trump changes his mind on a whim, so it will be looking to long game.

That's the opinion of analysts at Morgan Stanley, in a new note to investors seen by AppleInsider. They even see a route through the tariff turbulence that could see it able to keep its iPhone prices at the same level as before.


Continue Reading on AppleInsider | Discuss on our Forums

The long-delayed overhaul of Siri was hit by repeated failures to progress, with leadership problems making it harder to execute than it should've been.


In March, Apple admitted that its attempt to make Siri more personalized and up to date was far behind schedule. It confirmed that there were delays in getting Siri to the state where the company wanted it to be, and that it would be sorted out in the coming year.

Since that rare admittance from Apple, the company has done what it can to fix the situation. This included a managerial reshuffle, pushing John Giannandrea out of the top Siri role in favor of Mike Rockwell.


Continue Reading on AppleInsider | Discuss on our Forums

Instagram is a visual social media platform, the iPad has best screen for photos, yet it's taken the rollercoaster situation with TikTok for the Meta-owned company to start work on an iPadOS app.


Maybe it's just that Instagram head Adam Mosseri finally picked up an iPad for himself and changed his mind about Apple versus Android. Or maybe his engineers have finally revolted against the tedium of supporting eleventy-billion different Android devices and no iPads.

But according to The Information, Instagram is now developing a native iPad app. And it's doing so as part of its larger efforts to compete with TikTok.


Continue Reading on AppleInsider | Discuss on our Forums

Apple's iOS 18 update includes a Maps Library feature for all of your saved and pinned locations to live, making them easier to find later. Here's how to use it on your iPhone.


Adding new locations to the new iOS 18 Apple Maps library is easy and iPhone owners will be able to do so in a couple of different ways. We're going to run you through both so that you can make the most out of an Apple Maps feature that will make it easier and quicker than ever to get to where you want to go.


Continue Reading on AppleInsider | Discuss on our Forums

The Alti Play Desk Mat is a utility-oriented desk mat and charging system for your desk, although at a steep price.


Desk-wide mats create a productive workspace, whether gaming or doing office work. The Alti combines a high-quality mat with an RGB charging strip to brighten and refresh your workspace.

Journey is an Australia-based consumer tech company that specializes in chargers and lifestyle tech.


Continue Reading on AppleInsider | Discuss on our Forums

watchOS 12 could see some visionOS-inspired design changes according to a new rumor, but the unreliable source also shares the unlikely possibility that Apple Intelligence will also come to the platform.


For well over a year, we've heard all sorts of rumors saying the iPhone operating system would take stylistic cues from visionOS. Though multiple less-than-credible sources believed this would happen with iOS 18, it never did. Recently, however, other leakers have said a visionOS-style redesign would instead debut with iOS 19 and macOS 16.

Now, a report publication The Verifier, spotted by MacRumors, claims that watchOS 12 will receive the same visual treatment. The Apple Watch will reportedly contain user interface elements heavily inspired by the Apple Vision Pro operating system, with semi-transparent and revamped menus, icons, and more.


Rumor Score: 🤯 Likely


Continue Reading on AppleInsider | Discuss on our Forums

The Apple Watch has saved countless lives over the years, and a new Apple video explains how it helped rescue a man swept out to sea in Australia.


On Wednesday, Apple released a promotional video titled "Rick's Rescue," which highlights the impact the Emergency SOS feature of the Apple Watch can have on people's lives. It does so by telling the story of Rick Shearman, who was caught in an ocean current that dragged him out to sea.

He was only rescued thanks to the Apple Watch, as he initiated a call to emergency services in July 2024, while still in the water.


Continue Reading on AppleInsider | Discuss on our Forums

In a press gaggle, President Donald Trump said that some companies that have been hit the hardest by the blockbuster tariffs applied by the administration may get some relief — and nobody has been or will be hit harder than Apple.


It has been a rollercoaster week as President Trump finally enacted global "reciprocal" tariffs in an attempt to either bring manufacturing to the United States or be used as a negotiating tactic to lower other country's tariffs. The administration retaliated against China on Wednesday morning with a 104% tariff, then increased that tariff to 125%, and lowered every other tariff to the base 10% for 90 days.

Apple's stock bounced back slightly on the news of the pause, but after the market close, President Trump suggested that some companies may be considered for an exemption. He previously stated there would be no exemptions outside of the ones outlined already on "Liberation Day," but like with the global tariffs, he's changed his mind, citing "flexibility."


Continue Reading on AppleInsider | Discuss on our Forums

After multiple painful days, Apple stock has finally enjoyed some recovery, finishing the day up after President Trump delivered a mixed message for the iPhone maker on the tariff situation.


Tuesday's stock market activity saw Apple close the day at $172.87, down more than 5%. This gave it a bad starting point for Wednesday, with the prospect of more pain to come.

Following some negative pre-market trading down to around $169, which came back up to $172.18, Apple enjoyed a brief $3 boost at the start of the day.


Continue Reading on AppleInsider | Discuss on our Forums

Apple's stock has regained some of its losses after the announcement of a 90-day pause on some new tariffs, while the tariff on imports from China to the U.S. has been jacked up to 125%.


Following the introduction of a 104% tariff rate against China and further retaliation from China, Apple's stock was bracing for another day of turbulence on the market. However, after an announcement of a tariff pause, Apple's been given a bit of a reprieve.

In an announcement on Wednesday, President Donald Trump confirmed that he had authorized a 90-day pause on new tariffs against most countries the U.S. deals with. At the same time, there is also a lowering of the reciprocal tariff to 10% for the period.


Continue Reading on AppleInsider | Discuss on our Forums

Apple is shutting down its Northbrook Court store on April 26, and this time, it's not relocating — it's leaving for good.


The company has confirmed that its Northbrook location in suburban Chicago will permanently close at 7 p.m. on April 26, 2025. While Apple often shutters stores to move to larger or more modern locations, this is one of the rare cases where it's not being replaced.

The company thanked customers on its store page and encouraged them to visit nearby locations or shop online. The closure reflects broader changes at Northbrook Court.


Continue Reading on AppleInsider | Discuss on our Forums

The iPhone Fold should arrive in 2026, an analyst insists, but they're probably wrong about the iPad Fold arriving in the same year.


Apple is rumored to be working on foldable versions of its mobile products, including the iPhone Fold and a similar concept for an iPad. The fruits of Apple's labors may finally arrive, with the earliest anticipated in 2026.

In a research note from Jeff Pu, Apple has two foldable devices on the roster, including a 7.8-inch iPhone Fold and an 18.8-inch iPad Fold.


Continue Reading on AppleInsider | Discuss on our Forums

Owners of the iPhone 16e now have access to tools and instructions on how to repair their phone's display and other components — though you still need nerves of steel.


When Apple announced its Self Repair Programme in 2021, and when it then opened in 2022, it was specifically for iPhones. The option has since expanded to include Macs, but now it's also been extended to cover the latest iPhone 16e.

While the instructions now listed by Apple on its support site, are specific to the iPhone 16e, the general process remains the same. Through a series of written and video instructions, Apple's Program takes users through the supremely delicate process of opening up their iPhone.


Continue Reading on AppleInsider | Discuss on our Forums

Apple's $500 billion investment in the United States may sound like a big deal. In reality, it's just a continuation of what it's done for quite a few years already with no notable expansion.


Editor's note: This $500 billion has come up a lot by talking heads justifying how Apple may move manufacturing to the US. The facts behind the $500 billion are worth repeating today, as the claims that these are new investments and proof of Apple's intentions are ignorant at best, and politically motivated lies at worst.

On Monday, Apple announced it is making a $500 billion program of investment into the United States. The official press release said that it will be spread across the next four years, in a pledge that "builds on Apple's long history of investing in American innovation."


Continue Reading on AppleInsider | Discuss on our Forums

With a 104% tariff now in effect on Chinese-made iPhone models, Apple is bracing for higher costs — but instead of raising prices outright, it may make changes it hopes you may not see.


The tariff, enacted on Wednesday, combines a 20 percent baseline import duty, a newly added 34 percent tariff, and a punitive 50 percent hike in response to China's own retaliatory measures.

With the vast majority of iPhones still assembled in China, Apple now faces a dramatic increase in import costs that will either need to be absorbed or passed along to consumers.


Continue Reading on AppleInsider | Discuss on our Forums

A quote from the CEO of Luxshare is firing up speculation that AirPods production will move to the US, but the scaffolding of the statement is too flimsy to hold the weight of the guesswork.


Despite Apple's costs doubling and its valuation dropping by more than the entire value of Walmart, everything is fine because AirPods maker Luxshare is looking at moving to the US. This is the sign that firms will come to their senses and move manufacturing to America, and Apple will follow.

Only, it isn't a sign at all, because this news is less about Luxshare and more revealing of how volatile, and frankly desperate, the situation has become for businesses. The market has been frantically responding to any good news, or at points even just rumors of potential good news some day.


Continue Reading on AppleInsider | Discuss on our Forums

Apple's latest M4 iPad Pro 13-inch is $200 off at Amazon, but limited supply remains at the reduced price.


You can grab the $200 markdown on the 2TB 13-inch iPad Pro with an M4 chip in Space Black. This high-capacity Wi-Fi spec has an ample 2TB of storage, but the base model and even Wi-Fi + Cellular models are eligible for discounts as well in our 13-inch iPad Pro M4 Price Guide.

Save $200 at Amazon


Continue Reading on AppleInsider | Discuss on our Forums

Apple's stock will face another tumultuous day as markets fear China's and the European Union's reciprocal tariff increases could get another Trump reaction.


The tit-for-tat tariff battle has wreaked havoc on the stock market, with the valuation of many companies shrinking over a matter of days due to the Trump administration's sweeping tariffs. This has naturally included Apple, which is set to face another day of stock market turmoil.

At the close of markets on Tuesday, Apple was at $172.42 following four days of rough trading. However, pre-market trading brought the price to an even lower level, hovering at around $169 before starting the trading day marginally up at $172.18.


Continue Reading on AppleInsider | Discuss on our Forums

Alongside its emergency importing of iPhones before tariffs hugely increased costs, Apple is now said to have also had Macs airlifted into the US.


With the extra China tariff now in force, Apple is currently required to pay 104% on top of the import cost. Even before this increase, and even before Trump announced his initial tariffs, Apple took steps to minimize the hit it expected to face.

That was said to consist of stockpiling iPhones, having five flights full of them head for the States ahead of Trump's deadline. Now according to Nikkei Asia, Apple was far from the sole technology company doing this — and it wasn't only importing iPhones.


Continue Reading on AppleInsider | Discuss on our Forums

Teenagers overwhelmingly continue to want their next smartphone to be an iPhone, a survey about the youth of America's spending habits reveals.


Apple's products are a highly popular collection on the market, and that is especially so for teenagers in the United States. In a regular "Taking Stock of Teens" survey commissioned by analysts at Piper Sandler, the spring 2025 edition demonstrates that the iPhone is still very close to the heart of young U.S. consumers.

Approximately 88% of teenage respondents said they own an iPhone. This is up from the 85% figure reported in the same survey one year ago.


Continue Reading on AppleInsider | Discuss on our Forums

A new leak purporting to show an iPhone 17 Pro protective case, has backed up the continuing rumors that Apple has considerably redesigned the rear camera system.


Rumors that the forthcoming iPhone 17 Pro and iPhone 17 Pro Max have now mostly coalesced on the belief that the rear camera system will be larger. It will also separate out the flash, LiDAR sensor and microphone, into a section to the right of the camera lenses.

Now a new leaked image from reasonably reliable leaker Sonny Dickson, claims to show just how noticeably big the camera bump will be. The image consists of two transparent protective cases for the iPhone 17 Pro, which feature large cutout sections for the camera.


Rumor Score: 🤯 Likely


Continue Reading on AppleInsider | Discuss on our Forums

The United States is now applying 104% import tariffs against goods imported from China, that will eventually make all Apple hardware dramatically more expensive.


Following Trump's implementation of a 34% tariff of imports from China into the United States and China's reciprocal tariff response, Trump threatened a 50% extension unless China backed down. On Wednesday, the threat was implemented.

White House officials confirmed on Tuesday that a total 104% tariff on China would be implemented starting at 12:01am ET, 12:01pm China Standard Time, on Wednesday. The 104% figure is a combination of an existing 20% tariff, the 34% new tariff, and the 50% penalty for China pushing back with its own reciprocal tariffs on goods imported from the US.


Continue Reading on AppleInsider | Discuss on our Forums

Apple's iOS 18 software update brought plenty of new features, including to the Messages app. The addition of cool new text effects gives iPhone owners new ways to communicate and they're surprisingly easy to use.

Whether you're Apple TV+ curious or looking to return after a lapsed subscription, you can now get three months of Apple TV+ for $2.99 a month. Here's how to find out if you qualify, and how to get the deal.


On Tuesday, Apple TV+ announced that it will be offering a promotional deal for new and qualifying returning subscribers. Now you can pay just $2.99 per month for three months to access the catalog of Apple Original series and films.

Grab the deal


Continue Reading on AppleInsider | Discuss on our Forums

President Trump believes iPhone manufacturing could shift to the US very quickly. He's wrong — it won't happen during his term, if it happens at all.


During a press briefing on Tuesday, White House Press Secretary Karoline Leavitt responded to a question about whether Trump believes iPhone production could ultimately move to the U.S. Apparently, President Trump thinks the United States has the resources and the workforce necessary for such an endeavor.

Leavitt said that Trump was looking to bring manufacturing jobs "back home" to the United States and that he was "looking at advanced technologies," among other things:


Continue Reading on AppleInsider | Discuss on our Forums