Even though the saga started after the fiscal quarter ended, Apple's Q2 financial results are going to be profoundly different thanks to the Trump tariffs. Here's what to expect from the results on May 1.


As regular as clockwork, Apple will be reporting its Q2 2025 earnings on May 1, with the results released ahead of the standard analyst and investor conference call at 5p.m. Eastern.

Apple's CEO Tim Cook will be on the call, along with newly-installed CFO Kevan Parekh, to discuss the results and to take on questions from analysts.


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Apple continues to research and protect the idea of an iPhone that features a curved touch-sensitive screen wrapping around the entire device.


Apple files countless patent applications every year, and it is granted something like countless minus one. Just because there's a patent, just because it's been granted, it does not follow that Apple will make whatever the idea is — except sometimes, surely, it must be very keen.

Perhaps especially now when Apple has been granted a patent — that it has already been granted. This happens when the company puts through an amended version after the original is granted, and very often it's close to impossible to spot what has changed.


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A developer has managed to get a version of Windows 11 running locally on an iPad Air, but don't expect an official release anytime soon.


The nature of Apple's mobile devices means you can't install any other operating systems on them other than iOS or iPadOS. However, as one developer has worked out, it's possible to get Windows to run on an iPad.

In a video posted to YouTube on Sunday, a developer under the pseudonym "NTDev" shared how he got Windows 11 going on an iPad Air, equipped with the M2 chip. Normally not possible under typical conditions, the video shows that the PC operating system can be set to run as a virtual machine.


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Apple is working on how to make a perforated aluminum keyboard chassis with keycaps that incorporate an array of LEDs that can change what is displayed on each key.


Apple files all sorts of patents in order to cover its intellectual property and research from potential copycats — even if the technology is never used. Some patents tend to be incredibly vague or difficult to determine until the product is introduced in reality.

That mostly describes the latest such filing, a newly-granted patent that describes a futuristic MacBook keyboard that can change what is displayed on the keys. However, unlike previous touchscreen keyboard concepts, this would use physical keys and LEDs to perform the trick.


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Apple and other PC makers posted big shipment gains in early 2025 compared to 2024, but the numbers hide a deeper story.


According to Counterpoint Research, global PC shipments rose 6.7% year over year in the first quarter of 2025, reaching 61.4 million units. That headline figure, though, deserves a closer look.

Much of the uptick came from vendors rushing to ship products before new U.S. tariffs take effect, meaning the spike reflects inventory movement, not consumer demand.


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Mike Rockwell, the new head of Siri, is reportedly turning over much of the development work to his previous team for Apple Vision Pro.


First Apple "fixer" Kim Vorrath moved to the Siri team, then previous head John Giannandrea was abruptly replaced by Apple Vision Pro chief Rockwell. Now, according to Bloomberg, Rockwell has restructured the Siri team specifically to bring in people from his Vision Pro work.

The restructuring has begun with Ranjit Desai, being placed in charge of the underlying Siri system group. Rockwell reportedly told staff that Desai would help Siri reach a "new level" because of his knowledge of "high-performance, low-latency systems."


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Apple is continuing to investigate making roller screens for iPhone and iPad, where a user can pull at the ends to make the display large or small as needed.


Picture Caesar, or more probably a minion, standing at the Colosseum, holding forth the decree of the land, read from parchment stretched out between two cylinders. Now change Caesar to Tim Cook, switch Apple Park for the Colosseum, and you're seeing how Apple might introduce a future roller iPhone.

It's not likely to happen at this year's iPhone 17 launch, and actually it may never happen at all. Apple's latest exploration of this roller display idea comes in a newly-granted patent, and Apple applies for thousands of patents a year.


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Apple is continuing its push to bring more games to its platforms, with the latest involving an offer to add visionOS support to the Godot game engine.


Apple has been gradually making more of an effort to encourage developers to make their games available on macOS and its ecosystem as a whole. Now, it seems that it's trying to get more gaming content for the Apple Vision Pro.

A pull request on the Github page for Godot, a free and open-source game engine, has Apple making an offer to help the engine work on Apple Vision Pro. The request, by Ricardo Sanchez-Saez of the visionOS engineering team, states that Apple wants to contribute Vision Pro support to the Godot engine.


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Apple's artificial intelligence rollout has been anything but smooth, so much so that the BBB National Programs' National Advertising Division spurred the company to rethink its claims to customers.


Apple's had a rough time trying to get its artificial intelligence, which it calls Apple Intelligence, into the hands of its customers. Between backlash over incorrect notification summaries and multiple delays, it seems like Apple can't catch a break.

On Tuesday, the National Advertising Division (NAD) released a statement chiding Apple for dishonest advertising. The division had launched an inquiry into the matter after receiving claims that the company had been promoting features that did not yet exist.


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Apple's 2025 M4 MacBook Air has a reduced starting price compared to the M3 line, but Apple resellers are discounting the latest laptops even further. Score exclusive deals from $929.


The 2025 MacBook Air sports Apple's M4 chip with a 10-core CPU, which offers two additional CPU cores over the last-gen M3 line. Upgraded models can also be equipped with up to 32GB of unified memory, making the ultraportable laptop a solid contender for working on the go.


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Investment firm Morgan Stanley's latest US buyer survey shows record numbers intend to upgrade their iPhone — and that they want Apple Intelligence, especially if they can also get a thin or foldable model.


Morgan Stanley has been rapidly dropping its price target for Apple, starting 2025 at $275, then dropping to $252 in March because of fears of lower than expected iPhone upgrades. Then the company expected Apple to drop to between $200 and $210 because of tariffs, which were then so much worse than anticipated, that it predicted a drop to as little as $172.

So even while it maintained its own price target at $220, Morgan Stanley can't have been expecting a great response from buyers in its latest survey. But according to an investor note seen by AppleInsider, that's what it got.


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An old Bungie favorite has been remastered by fans, with "Myth" now using a new upscaled way to play the franchise on the modern Mac.


The Myth series was Bungie's real time fantasy tactics game, which ran from 1997 to 2001 and was available on macOS and Windows. While the series isn't actively being developed by Bungie itself, and ownership of the intellectual property is in question, the franchise is still being worked on by a devoted group of fans.

The April 20 release of Myth: Twice Born Edition is a remaster of titles under the franchise, including the original Myth: The Fallen Lords and Myth II: Soulblighter, up to the "Chimera" expansion pack. The remaster includes upgrades to every display asset, either remastered from the original assets, upscaled from the original sprites, or recreated in the same artistic style.


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Apple's machine learning researchers have worked on myriad ways to improve Apple Intelligence and other generative AI systems, as its research papers accepted by a major AI conference demonstrate.


The creation of Apple Intelligence and other machine learning tools at Apple requires a lot of research. This is both for improving existing offerings and for future services that Apple doesn't offer its users just yet.

While Apple has offered glimpses into this work in previous releases, a selection of papers accepted by the Thirteenth International Conference on Learning Representations gives more of a look into the work.


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Another rumor about the expected iPhone 17e claims that Apple is close to starting trial manufacturing of it, about a year before it's due to launch.


The only previous rumor about an iPhone 17e came from leaker "Fixed Focus Digital" in February 2025. Now the same leaker is back to say more, if slightly tediously.

"The transformation of the 17e production line has been put on the agenda...," he or she writes on Weibo (in translation.) "Riddle: There will still be 17e next year, and now it is almost in the trial production stage."


Rumor Score: 🤔 Possible


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OpenAI has added enhanced integration of ChatGPT with macOS for search, writing, coding, and more. This is what you need to know.


In March, OpenAI announced better integration with macOS apps called "Work with Apps on macOS." The new features work with all tiers of ChatGPT, including the free tier.

With the new version (1.2025.057), pressing Option + Space or clicking the ChatGPT icon in the menu bar enables ChatGPT to work with running apps. You may also notice a new "Work with Apps" button in the ChatGPT interface in active apps.


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If a new rumor is to be believed, the iPhone 17 Pro might be available in a familiar-looking Sky Blue color option.


As a whole, the iPhone 17 Pro is expected to introduce radical visual changes, with many sources claiming the device will feature a redesigned camera bump. We've also heard a lot about the materials and features of the iPhone 17 Pro, but there have been few claims about the color options Apple plans to offer.

Now, leaker Majin Bu claims to have the details on the exclusive color that's expected to debut with Apple's 2025 flagship. In a post on their website, the leaker says that the iPhone 17 Pro will be available in "YuangFeng Blue" or Sky Blue, which would look similar to the recently introduced M4 MacBook Air and M3 iPad Air.


Rumor Score: 🤔 Possible


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Apple's latest ad spot demonstrates how Apple Intelligence can make your dating profile better, thanks to Clean Up in iOS 18 Photos.


One of the early features of Apple Intelligence, Clean Up is a Photos tool that can be used to remove unwanted objects from within a picture. Its effectiveness is aptly demonstrated in a new ad from Apple.

Posted to YouTube on Monday, the video titled "Clean Up Photos: Flex" shows a young man showing off his physique to the iPhone 16's camera. The photographs are all taken by an older woman, using an iPhone 16.


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Apple is now on its third round for its current generation of developer betas, testing new builds of iOS 18.5, iPadOS 18.5, macOS 15.5, tvOS 18.5, watchOS 11.5, and visionOS 2.5.


The third round of testing for iOS 18.5, iPadOS 18.5, macOS 15.5, tvOS 18.5, watchOS 11.5, and visionOS 2.5 arrived after the second, which landed on April 14. The first round for this generation was handed out on March 17.

The third iOS 18.5 and iPadOS 18.5 developer betas share build number 22F5053j, replacing 22F5053f. The third macOS Sequoia 15.5 build uses number 24F5053j, up from 24F5053f.


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Apple could be severely affected as Trump reportedly pressures countries to limit their business dealings with China, which will result in more retaliations against US companies.


China previously called Trump's trade war a joke and said it would not retaliate further than matching what was then said to be a 125% tariff imposed by the US. That tariff was then revealed to actually be 145%, and China did not escalate its own tariffs — although it did halt rare earth mineral exports.

Now, however, CNBC reports that China has responded to what appears to be Trump's next move. While not announced by Trump or any other country involved, it is believed that isolating China is a key part of the White House's tariff negotiations worldwide.


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Bargain hunters looking for the best MacBook Pro deals can save hundreds on a variety of configurations, with current M4 and closeout M3 configs up to $800 off.

The lowest price at press time is on the closeout M3 model with 8GB of RAM and 512GB of storage, which is marked down to $1,099, a $500 discount off the original MSRP.



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On the latest episode of the HomeKit Insider Podcast, your host breaks down the latest Matter development on long-range devices, Arlo adds more HomeKit support, and we round up the best Find My devices.


Chipolo has announced its latest Find My-enabled tracker with the colorful Chipolo Pop. It comes in six different colors, has a built-in keychain hole, and has a replaceable CR2032 battery.

Unlike its predecessor, the new model works with both Apple Find My and Google Find My Device. They start at $29 for one, or four for $89.


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Cupertino has paid Apple $12.1 million, settling a sales tax dispute that reshapes how tech giants and cities do business in California.


Since 1998, Apple has treated all of its online sales within California as if they originated in Cupertino. That arrangement allowed the city to collect 1% of Apple's 7.25% sales tax, according to Silicon Valley.

In its latest move to resolve the long-running dispute, City Council approved the payment during a Tuesday meeting with no discussion. The refund covers sales tax revenue Apple generated between January 2023 and June 2024.


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The European Union denies that it has been holding off on fining firms including Apple and Meta because of concerns of reprisals from Trump.


Reports began in January 2025 that the European Union and the European Commission were holding off on fines and rulings as they waited to see the impact of the Trump administration. Then more recently, it was specifically claimed that a decision to announce fines had been delayed at the last moment.

That delay was said to be in order to avoid announcing fines while officials from various EU member states were meeting with Trump to negotiate on tariffs. According to Politico, the EU has now publicly stated that it will enforce its Digital Markets Act (DMA) on any infringing company, whether in the US or not.


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A Minnesota man is suing Apple for failing to do enough after having his iPhone stolen, demanding access to 2 terabytes of data and at least $5 million in damages.


The loss of a smartphone can be devastating to a person, especially when it's the center of their digital existence. However, while there are ways to recover data, such as that stored on iCloud, sometimes the remedies that are available are not enough.

In a filing at the U.S. District Court for the Northern District of California in January, surfaced by the Washington Post in April, Michael Mathews of Minnesota is suing Apple for access to his data and compensation.


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Now available to order, this "Severance" imspired keyboard ditches the Escape key because leaving was never an option.


The MDR Dasher is a compact mechanical keyboard from Atomic Keyboard — not Apple — and the makers say it is inspired by the vintage Data General Dasher terminals featured in the Macrodata Refinement department, but it's instantly recognizable as coming from the Apple TV+ hit show "Severance." It uses a 70 percent layout with a built-in trackball, deep blue housing, and rounded keycaps that match the eerie aesthetics of the series.

But its most striking feature is what it leaves out — Escape, Control, and Option keys are all missing. That design choice feels intentional.


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A UPS driver is accused of stealing $175,000 worth of iPhones in 90 days, birds meet a grisly end at an Apple Store in Australia, and a football coach is charged with hacking iCloud, all on this week's Apple crime blotter.


A man who worked for UPS in Florida was arrested and accused of stealing 171 iPhones, valued at $175,000, over the course of 90 days. According to WEAR TV, the man made the habit of stealing the product, each containing an iPhone 16, out of packages.


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Apple's latest 14-inch MacBook Pro equipped with an M4 Pro chip is on sale for $1,829 today at Amazon, with total discounts on the range delivering up to $493 in savings.


Pick up the standard 14-inch MacBook Pro with an M4 Pro chip in Space Black at the discounted price of $1,829 at Amazon this week, a savings of $170 off MSRP. This markdown on the current model delivers the lowest online price across popular Apple resellers.

Buy for $1,829


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A new post from leaker Majin Bu shows off iPhone 17 Pro's camera bar yet again in possible case marketing material.


The new photos from Bu show the iPhone 17 Pro in marketing material for an unknown company's cases. The pictures show the elongated and long-rumored "camera bar" type design for the back, that places the cameras on the left side, while the flash and LiDAR sensor move to the opposite side.

The colors shown in the photos posted by Bu suggest case colors of off-white, light blue, light green, a light purple, and a charcoal gray. In one photo, the camera bar is shown in a dark gray, but most images show the camera bar as white — suggesting Apple will keep the color choices for the 17 Pro models themselves the same as the iPhone 16 Pro.


Rumor Score: 🤯 Likely


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Apple has highlighted how an Australian shoe company replaced its traditional point-of-sale machines with iPhones, making for a better customer experience.


Firms are regularly spotlighted by Apple in its now long-running "Apple at Work" series, which focuses on small-business use cases for various Apple technologies. The latest explores how Australian shoemaker and retailer R.M. Williams is now using iPhones for nearly every aspect of its retail business.

The Head of Technology for the company, Peter Ratcliffe, said that the switch to the iPhone has been "pivotal". "[iPhone is] revolutionizing our in-store experience, resulting in a significant increase in sales and a more personalized customer experience," he said.


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We could see haptic buttons on a future iPhone after all, as Apple's previously abandoned Bongo project has surfaced in a recent patent application.


In 2022, Apple came up with the idea of adding haptic volume and power buttons to more expensive iPhone models. Relative to the standard buttons used on the iPhone 14 range, the new haptic buttons would have incorporated a dedicated haptic engine for vibration feedback.

The change was also meant to facilitate a visual distinction between Apple's base model iPhones and the more expensive "Pro" lineup. In April 2023, the hardware was abruptly removed from the iPhone 15 Pro, and it was believed that all work on the Bongo design had ceased. Surprisingly, however, it turns out that Apple had filed a patent application for its haptic button design.


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If you decide to report a bug on a beta version of iOS, you now apparently have to let Apple use the uploaded content for Apple Intelligence training with no way to opt out.


On Monday, Apple announced its plans for a new opt-in Apple Intelligence training program. In essence, users can let Apple use content from their iPhone to train AI models. The training itself happens entirely on-device, and it incorporates a privacy-preserving method known as Differential Privacy.

Apple took measures to ensure that no private user data is transmitted for Image Playground and Genmoji training, as Differential privacy introduces artificial noise. This makes it so that individual data points cannot be tracked to their source.


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The Apple Watch Series 11 will probably arrive this fall alongside the iPhone 17. Here's what the next generation of Apple's smartwatch could bring to the table.


The Apple Watch is much like the iPhone and other products in Apple's ecosystem, in that it is often the subject of rumors and speculation. With Apple's famous regularity when it comes to releases, the rumor mill expects that the Apple Watch Series 11 will be arriving in the future.

Here's what analysts and leakers believe is on the way for Apple's next-gen wearable device.


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The European Union has reportedly postponed fining Apple and Meta over alleged Digital Markets Act violations, specifically so the decision would not affect trade negotiations.


In January 2025, it was reported that the EU appeared to have put its planned rulings and fines against Apple on hold. It was partly because key EU staff were being replaced, but also because the European Commission was waiting to assess what the then-new Trump administration would do.

Subsequently, it was reported that the EU was planning to drastically reduce its fines against Apple and Meta, because of fears it Trump would impose retaliatory tariffs. Now according to the Wall Street Journal, the EU has delayed fines still further.


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The steady additions to the Apple Sports app are continuing, with a new option for users to share dynamic game cards.


Following its launch in February 2024, Apple Sports was initially considered too basic, but it has been slowing adding features. Now a new addition is intended to get users sharing Apple Sports with friends.

The new feature is called Game Card Sharing, and Apple says that fans "can now generate and share dynamic game cards across all supported leagues, whether the matchup is upcoming, live, or completed." It's a free addition to the iPhone-only Apple Sports app, which is itself free to download from the App Store.


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Weekend deals are in effect on Apple products at Amazon, as the retailer looks to start Q2 2025 off strong.


Amazon's weekend Apple sale offers discounts of up to $600 off dozens of devices. Save on Macs, iPads, Apple Watches, AirTags, and more.


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Following a federal judge ruling that Google is effectively an unlawful monopoly, the search company say that it will partially appeal.


On April 17, 2025, US District Judge Leonie Brinkema ruled that Google's control over advertising markets amounted to an unlawful monopoly. Google has now been reframing the ruling as a partial victory, while saying it will also file an appeal.



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The Apple TV 4K set-top box is the most expensive one you can get, but it's also the best for its range of features and its ease of use — once you know how to get the most out of it.


Apple TV 4K plugs into your TV set and brings you streaming services, games, music, and apps. It can be a karaoke machine, it can be a video conferencing tool, and it comes with a fairly limited App Store.

But the thing about having an Apple TV 4K is that it just works. It's so long ago now that I can't remember what prompted me to buy one, but it was just for me, just for my interest — and it did not stay that way.


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As Google looks like it may have to split off its advertising business, Apple is expanding its own version, and there are rumors of the next Apple Vision Pro — plus a lament for last Intel Mac mini.


Just as this edition was being recorded, a US Distrcit Judge ruled that Google was effectively an unlawful monopoly — and that ruling makes it more likely that the company will have to sell off its advertising business. While that's going on, Apple has rebranded its own advertising division in what looks like a continued expansion of just where and what Apple will advertise.



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Spotlight extensions enhance third-party app searches, letting you look up more app-specific content. Here's how to enable or disable the extensions in macOS.


Spotlight is Apple's search indexing technology, which speeds up searches of data on your Mac or iOS device by storing metadata about files and their contents.

From time to time, macOS runs a process in the background to catalog the files and data on your storage devices. This data is stored in an index that Spotlight can use to look up data when you do a search in the future.


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CEO Tim Cook's working relationship with President Donald Trump has once again helped Apple escape issues in the U.S.-China tariff battle. Here's how.


On April 11, following after a week of increases to the import tariff for Chinese goods entering the United States, President Trump made an announcement. While many products would be affected by a high import tariff of 145% at the time, Trump decided he was giving a reprieve on a variety of tech products and components.

While the reprieve itself is not permanent, with a semiconductor tariff expected to arrive in the future, the exemptions were immediately helpful to Apple. Indeed, a few days later, Trump confirmed that he was in talks with Tim Cook, and that he "helped" him with the tariff exemption.


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