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Future Magic Mouse could detect gestures in the air like Apple Vision Pro

Apple has been researching a new Magic Mouse for the Mac that would detect gestures — not on its surface, but on the table near it.

Outline of a mouse with visible sensors next to a finger with labels.
The finger does attach to a hand — it just doesn't have to touch the Magic Mouse

When Apple introduced its Magic Mouse back in 2009, it featured multi-touch gestures. Since then it's been redesigned, and there have been rumors of a further redesign.

Those rumors, though, have concentrated on the recurring issue that the USB-C charging port is on the bottom. There hadn't been any idea that Apple has been looking at anything else, certainly not at adding more gestures to it.


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Backbone Pro review: meticulous craftsmanship, exorbitant price

Announced on May 6, the Backbone Pro represents everything the company has learned about making wrap-around controllers for iPhone, except maybe how much to charge customers.

Smartphone mounted in a game controller displays a racing game with a car on a desert road.
Backbone Pro review: precise engineering with a too-high price tag

I've always been a big fan of Backbone. They reinvigorated the wrap-around controller ecosystem with Backbone One, introduced a console-like experience on iPhone via their app, and iterated with fun design choices.

Now, approaching five years since the Backbone One launch, I'm holding the Backbone Pro and can't help but wonder what the strategy is here. The controller is perfectly designed as an excellent evolution of the original, but the price is too big to ignore.


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Apple gains retail momentum with US wireless carriers despite slow market

Amid slowing phone sales, Apple gained ground at the country's largest carriers by offering both premium and affordable iPhones.

A close-up of a silver iPhone 16e lying on a textured surface, showing the charging port and speaker holes.
iPhone 16e

U.S. smartphone sales fell 2% year-over-year in the first quarter of 2025, according to new data from Counterpoint Research. The drop was driven by weaker demand in the premium segment, where devices priced above $800 saw the sharpest slowdown.

The cooling high-end market reflects broader consumer caution amid inflation concerns and delayed upgrade cycles.


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Docker Desktop for macOS vulnerability allows malicious images to be installed

Docker Desktop for macOS, the management tool for the app container system, has an authorization vulnerability that can be used for malicious purposes.

Docker Desktop has a vulnerability in authorization on macOS.
CVE-2025-4095 is a Docker Desktop vulnerability on macOS.

A security flaw has been discovered in Docker Desktop, registered under the CVE code CVE-2025-4095

Specifically, CVE-2025-4095 describes a security vulnerability in Docker Desktop that affects Registry Access Management (RAM). This refers to a security feature that lets administrators restrict the access for developers within their organization to only allowed registries.


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India AirPods manufacturer plans second plant

AirPods supplier Jabil is reportedly looking to expand production of casings with a new, second factory in India's Tamil Nadu region.

Open white charging case holding two wireless earbuds, viewed from above.
AirPods charging case

Apple's push to increase production of its devices in India instead of China, has previously been reported to include AirPods cases. US firm Jabil has long been manufacturing AirPods charging cases, and now a new report says it specifically wants to expand its production capacity.

According to India's Economic Times, Jabil wants to significantly boost production in India of what are described as being enclosures, plastic bodies, or casings. The new factory doesn't appear to be intended for full charging cases, only components of them.


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How Steve Jobs saved Apple with the iMac 27 years ago

On May 6, 1998, Steve Jobs announced the iMac, and we wouldn't now have the iPhone, the Apple Store, or even Apple itself, if it hadn't been such a success.

A smiling Steve Jobs holding the original iMac while sitting cross-legged on a platform against a dark background.
Steve Jobs, famously sitting with an original iMac

If there's ever any doubt that the iMac is a phenomenal success, just try to think of any other computer — any other device — that is still being sold a quarter of a century after it was launched. The iMac of 2023 may be vastly different to the original one announced in 1998, but it's not just that it has kept the name.

Today's iMac is this slim, sleek design and 1998's was fat and bulbous, but they are recognizably the same at heart. The iMac has always been an all-in-one computer, where a single unit houses the display and the actual computer part.


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How to lock screen rotation on iPad & avoid constant flipping

Tired of your iPad screen flipping every time you move? Locking its orientation takes just a few seconds and can make reading, gaming, or watching videos a lot more comfortable.

White padlock with circular arrow on a red background, suggesting security or update.
How to change iPad rotation lock

Apple's iPads have built-in screen rotation, which lets the display switch between portrait and landscape modes automatically based on how you're holding the device. It's useful in many situations but frustrating when you're lying down or switching positions often.

Luckily, stopping your iPad screen from rotating is simple.


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Apple TV+ isn't micromanagement hell -- for some creatives

While Apple TV+ has a reputation for micromanagement, it seems that it's not as bad as it once was. At least, so long as you're not damaging Apple's brand image.

Man in suit with a cutaway of his head revealing a miniature office scene inside, featuring another man at a desk.
Adam Scott stars in "Severance," an Apple TV+ hit - Image Credit: Apple

As a streaming service, Apple TV+ is far from a massive powerhouse like Netflix or Amazon Prime Instant Video. It's certainly a big play by Apple into the streaming arena, and to a point, it's worked.

In a wide-ranging discussion about Apple TV+, the Los Angeles Times writes about the service, Apple's ambitions, and how its fared so far. Overall, the article indicates that Apple TV+ is doing well in many areas, but it can do better.


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Lawsuit hopes to return 15 months of commissions to developers after App Store ruling

A developer is seeking a class action lawsuit for funds developers could have earned for the last fifteen months with links outside the App Store instead of mandatory in-app subscription purchases.

Apple Watch, iPhone, and iPad displaying various apps and colorful graphics on a white background.
Developers provide value to Apple's platform

The only victory Epic Games claimed over Apple in its lengthy trial was a court's order to end anti-steering practices in the App Store. Enforcement of that order was delayed until January 2024, but the court found Apple's changes violated the injunction.

The violation was called deliberate by the judge, and could lead to criminal contempt charges relating to the decision. According to law firm Hagens Berman, a class action lawsuit has been filed by a developer as a result of the injunction violation.


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The affordable MacBook upgrade plan that's built for power users

If you have a MacBook, you know it makes you superhuman. But for professionals and power users, the device you need can range anywhere from $1,600-$6,000. If you're looking for a smarter way to buy, Upgraded makes it easy and affordable with one low monthly subscription.

MacBook with Upgraded webpage on screen highlighting upgrade service program.
Apple has long offered their iPhone upgrade program. But there's no equivalent for MacBooks. Until now. John, the founder of Upgraded, used to constantly buy MacBooks to keep up with demands from his work. He tried to resell old devices on Facebook Marketplace, but it was slow, tiring, and constantly messaging buyers distracted him from the rest of life. He thought, "Why isn't there an easy way to get the latest MacBook?"

Check out Upgraded


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EA Sports FC Mobile to stream live MLS matches & offer Apple TV trial

EA Sports FC Mobile players can stream MLS matches in-game and get a free month of Apple TV MLS Season Pass.

Four soccer players in team jerseys with logos for Red Bulls vs LA Galaxy and Atlanta United vs Philadelphia Union, labeled 'Watch Live' with dates May 10 and May 17, 23:30 UTC.
EA Sports FC Mobile

Electronic Arts (EA) Sports FC Mobile players can stream two upcoming Major League Soccer matches live inside the game in a new partnership with Apple. Starting May 10, fans can watch Los Angeles Galaxy face the New York Red Bulls at 23:30 UTC (7:30 p.m. ET).

Atlanta United takes on the Philadelphia Union on May 17 at the same time. Both matches will be broadcast via the in-game FC Mobile TV (FCM TV) feature, accessible through the Extra Time button in the main menu. Players must reach Account Level 4, which typically takes a few matches to unlock, in order to access Extra Time.


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Apple files appeal against court ruling that mandated App Store changes

While complying with the courts and their mandated changes to the App Store as fallout from the Epic vs. Apple suit, Apple has now also filed its appeal against the ruling.

White stylized letter A composed of pencils, paintbrush, and ruler on a blue gradient square background.
Apple is appealing against the court ruling that has mandated App Store changes

On May 1, 2025, US District Judge Yvonne Gonzalez Rogers ordered Apple to immediately make specific changes to its App Store practices, after ruling that it had failed to comply with its previous obligations. The judge specifically refused any delay, but did allow for Apple to appeal — and it has now done so.

As first spotted by The Verge, Apple has filed its notice of appeal to the United States District Court for the district of Northern California. The filing is a short document only listing which case is being appealed against — US District Court case 4:20-cv-05640-YGR — and the names of Apple's legal counsel.


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Inside Apple's Ireland testing labs - How your iPhone survives sandstorms, saunas & salt water

Before your iPhone ever reaches your hands, Apple puts it through desert storms, deep freezes, and drop tests inside a secretive Irish lab. Here's a look inside.

Hand holding a black iPhone 15 with dual cameras outdoors, green blurred background.
iPhone 15

Apple's futuristic Cupertino headquarters receives most of the attention, but a key part of the company's product durability effort happens in an unassuming building in Ireland. The Cork campus, which opened in 1980, now employs 6,000 people and serves as Apple's European headquarters.

That facility houses Apple's Reliability Testing Lab. Beyond serving as a regional hub, Cork is home to one of Apple's most important product integrity operations.


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Apple admits the Q2 surge in imports won't be enough to stop price hikes

Apple may have been able to mitigate against Trump's tariffs before their full extent was announced, but the company's latest SEC filing reveals that this was only a short-term tactic, and price hikes may be inevitable.

Man in a dark shirt waves with a financial growth chart and various U.S. dollar bills in the background.
Apple CEO Tim Cook

Apple has projected that it will take a $900 million hit over tariffs in the June 2025 quarter, following Trump's "reciprocal" tariffs. But part of preventing that loss being still higher, involved ramping up manufacturing and importing, including airlifting plane loads of iPhones.

According to a note to investors seen by AppleInsider, Morgan Stanley has calculated from Apple's latest 10-Q filing that Apple's costs were at a three-year March quarter high. The company bases this on Apple's reported balance sheet inventory, and vendor non-trade receivables — in this case effectively pre-payments to suppliers for goods they are storing before sending to Apple.


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Apple may be gearing up for first corporate bond sale since 2023

Apple is allegedly preparing to sell corporate bonds, in a sale that could raise billions in cash and finance a $100 billion share buyback plan.

Aerial view of a large, circular building surrounded by trees at sunrise, with sunlight reflecting off the structure.
Apple Park

The sale of corporate bonds can be a way for a large company to quickly raise cash. On Monday, it seems that the iPhone maker is planning to do just that.

According to a person familiar with the plans speaking to Bloomberg, Apple is preparing to make a sale of "Investment-grade bonds" later in the day. This would mark the first time of Apple selling corporate bonds since 2023.


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Killer deal: Apple's M4 Mac mini plunges to $490

Apple's latest Mac mini with an M4 chip is $110 off today, resulting in the lowest price we've seen to date.

Apple Mac mini M4 on white table with price overlay reading $490 in bold, large white letters.
Get the all-time best M4 Mac mini price.Get the all-time best M4 Mac mini price.

The M4 Mac mini features an updated design and 16GB of RAM in the standard model, delivering a lot of bang for your buck at the retail price of $599. But going one step further, Amazon is discounting it to $490.84 (18% off MSRP), delivering the lowest price on record.

Get $490 Mac mini deal


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Apple's 2025 Pride Collection features a unique Apple Watch Sport Band

Apple's 2025 Pride Collection is now available, with a new Apple Watch Sport Band and wallpapers celebrating the strength and beauty of LGBTQ+ communities.

Apple's Pride wallpaper and Apple Watch band collection for 2025 - Image Credit: Apple
Apple's Pride wallpaper and Apple Watch band collection for 2025 - Image Credit: Apple

An annual tradition for Apple, the company releases a Pride Edition of Apple Watch bands, watch faces, and wallpapers in early May, to champion LGBTQ+ equality. On Monday, Apple issued its 2025 edition.

The aesthetic this time are blocks of rainbow stripes, which filter throughout the design of all elements in the collection. Offering a contemporary design, wallpapers shift depending on how the users move and unlock the device.


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China launch for Apple Intelligence seemingly delayed to iOS 18.6

Despite Apple stating that Apple Intelligence would be coming to China in April 2025, a new report predicts it won't come until June at the earliest.

Hand holding a smartphone with a notification, app icons visible, and a blurred Chinese flag background featuring a large and smaller golden stars.
Apple Intelligence isn't available in China yet

As part of its launch of the iPhone 16e, Apple announced that Apple Intelligence would be released in multiple new languages in April.

Then Tim Cook subsequently said that iOS 18.4 "brought Apple intelligence to more languages, including... simplified Chinese."


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iPhone 18 Pro leak claims under-display Face ID is on the way

The iPhone 18 Pro models will have an under-display Face ID system, a leaker claims, reviving a long-time rumor for the 2026 model.

Smartphone screen showing weather widget with current temperature of 65 degrees and a battery status widget. Time displayed as 9:23 with full battery icon.
The Dynamic Island hides the front-facing camera on the current-gen iPhone

The idea of an iPhone that loses sight of the front-facing camera by hiding it under the screen has long been a concept that could revolutionize the smartphone's appearance. If a leaker is correct, then it should arrive with the iPhone 18 generation.

In a post to Weibo on Monday, "Digital Chat Station" posted that they had checked out the Apple supply chain, and found out some information about the front-facing cameras. For the iPhone 18 Pro and Pro Max, the leaker says the 3D depth mapping system used to power Face ID is "under the screen."


Rumor Score: 🤔 Possible


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Warren Buffett never made anything but money -- and friends with Apple

Apple's Tim Cook has praised investor Warren Buffett, who has announced he's stepping down from the firm he's led for six decades.

Two men smiling, one in a dark sweater, the other in a suit with a red tie, standing in a modern, glass-walled building with greenery outside.
Tim Cook (left) and Warren Buffett at Apple Park — image credit: Apple

Steve Jobs was famously dismissive of anyone who wasn't a "product person," and even included Tim Cook in that description. But both he and Cook have said that they learned business from a man who never made a single product, and instead became rich through investing in people who did.

There's never been someone like Warren, and countless people, myself included, have been inspired by his wisdom. It's been one of the great privileges of my life to know him. And there's no question that Warren is leaving Berkshire in great hands with Greg. pic.twitter.com/7p5zXtq5hP

— Tim Cook (@tim_cook) May 3, 2025


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Slim iPhone will gain a larger screen in 2027, alongside iPhone fold 2

Analyst Ming-Chi Kuo says that the iPhone 19 Slim will feature a larger screen than its first versions, and will be released at the same time as a second generation iPhone Fold.

Three sleek smartphones in gold, silver, and green, arranged diagonally against a gradient background, featuring minimalist design and single rear cameras.
Apple is expected to debut an ultra-thin iPhone 17 Air or iPhone 17 Slim in 2025.

While the 2025 iPhone launch will be in the same format as it has since 2019 — both iPhone and iPhone Pro models being announced in September — Apple is again reported to be changing that for 2026. Backing up the first reports of this split launch, Ming-Chi Kuo has published what he believes is the new release schedule, including news of the slim and folding models.

2H25-2H27 New iPhone Model Launch Predictions; Budget Models in 1H, Premium Models in 2H as Emerging Normhttps://t.co/OOsUbPlrBd pic.twitter.com/UA4MF0rUMR

— (Ming-Chi Kuo) (@mingchikuo) May 5, 2025


Rumor Score: 🤔 Possible


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iPhone owners emailed to apply for Siri privacy lawsuit's $95M settlement

Potential members of a class-action lawsuit are being told to apply for their share of a now-approved $95 million settlement, if they owned a device with Siri that could've recorded a private conversation.

Smartphone with colorful, glowing circular icon on screen against a geometric purple background.
Siri was the target of a privacy lawsuit.

Emails are being sent out to consumers about a "Lopez Voice Assistant Class Action Settlement," explaining that the recipient could be owed some money. Following after the agreement by Apple to settle a class-action lawsuit, the time has now come for payments to be made.

The email, seen by AppleInsider, advises that the recipient is identified as potentially being a member of the settlement class, based on Apple's records, and could be entitled to receive the patent.


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Amazon knocks $100 off iPad mini 7, plus iPad deals from $299

Amazon's iPad sale includes a return of the $399 iPad mini 7 and $299 iPad 11, delivering discounts of up to 20% off.

Apple iPad mini in Purple and Starlight with on sale bold text.
Save $100 on iPad mini 7 - Image credit: Apple

Numerous iPad mini 7 models are $100 off at Amazon today, with prices starting at $399 after the discounts. The $299 iPad 11 deal is also still in effect, with delivery by Mother's Day to many addresses.




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It's tough, but you can hack a M4 Mac mini to get power over USB-C

A YouTube video has demonstrated that, while tricky to pull off, it is possible to power an M4 Mac mini using a USB-C cable.

Silver-colored computer device with a sleek, minimalist design, featuring the Apple logo on top, two USB-C ports, a small hole, and a power indicator on the front.
M4 Mac mini

Apple's MacBook Pro and MacBook Air lineup allows users to recharge using MagSafe or USB-C. The USB-C charging is especially useful when used with some powered docks, since you could connect to peripherals and recharge the portable Mac from just one cable.

The same cannot be said for the Mac mini, as it's a device that requires a more traditional power connection in order to function. Unless you go to extreme lengths, or find a battery with an AC socket, you have to connect the Mac mini to a power outlet to use it.


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Crime blotter: New York theft ring ringleader convicted

UK lawmakers target people who play music publicly on trains from iPhone speakers, a notorious prank call from an "open iPad," and a stalking case involving an AirTag in this week's Apple Crime Blotter.

The Fifth Avenue Apple Store
The Fifth Avenue Apple Store

The latest in an occasional AppleInsider series, looking at the world of Apple-related crime.


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Spotify app adds support for direct purchases & payments after court mandate

Apple has now approved an update to the Spotify app on the App Store that includes direct links for purchasing and price information, after it was required to do so by a court ruling on April 30.

Green circle with three curved black lines resembling sound waves on a dark green background.
Spotify's updated app that allows for direct purchases is now live in the App Store.

"There is more work to do," said Spotify spokesperson Jeanne Moran in a statement provided to CNBC, "but today represents a significant milestone for developers and entrepreneurs everywhere who want to build [apps] and compete on a more level playing field."

By adding a direct link to the company's own store into its app, Spotify and other developers can avoid having to pay Apple a 30 percent commission on in-app purchases. Judge Rogers ruled in 2021 that Apple could not force developers to use only App Store links.


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Apple may revive battery case accessory for iPhone 17 Air

Apple will be bringing back a battery-case accessory for its planned iPhone 17 Air to help give the super-slim model all-day battery life.


While the novelty of a super-thin, super-light iPhone is intended to encourage upgrades from older models, the slim design necessitates a smaller battery, and so reduced battery time.

Apple intends to offset this disadvantage by offering an iPhone 17 Air (or iPhone 17 Slim) case that adds its own battery pack, according to a new report from The Information. Adding a thicker battery case would of course undo some of the benefit of a slimmer iPhone, but it's an option that will restore longer battery life.

Battery cases are not new — Apple itself released one for the iPhone 6 and 6s back in 2015. Apple ceased selling a battery case once it released the MagSafe Battery Pack in 2021.


Rumor Score: 🤔 Possible


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Apple is rumored to radically change up the iPhone 18 release schedule

Apple reportedly plans to shake up its iPhone release schedule starting with the iPhone 18, with only the flagship Pro models rumored to arrive in 2026.

Foldable smartphone with three rear cameras and a sleek metallic design against a gradient background of green and yellow.
A render of what the iPhone Fold could look like - Image Credit: AppleInsider

Since 2019 and the iPhone 11 Pro, Apple has launched its Pro iPhone models alongside the regular models. That annual event each September or October was accompanied by an occasional mid-cycle update, or the sporadic release of an iPhone SE, but now Apple is reportedly going to change to a twice-yearly launch.

According to The Information, three unnamed sources in the supply chain claim that Apple will stagger iPhone releases into a fall and a spring pattern from 2026. There is no further specific detail about the change, but the sources say the more expensive models will launch first.


Rumor Score: 🤔 Possible


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Apple turns to Anthropic to speed up coding & fix buggy tools

Apple is bringing in Anthropic's Claude AI to help its engineers code faster, marking a quiet but telling shift in its approach to artificial intelligence.

Xcode icon with a white wireframe pencil and ruler forming an 'A,' overlaid with a black hammer.
Xcode

Apple has long resisted leaning on outside help for core technologies, preferring to build its tools in-house. But that wall is starting to crack. The company is now partnering with Anthropic to integrate its Claude Sonnet model into an upgraded version of Xcode, Apple's software development platform.


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iPhone 17 rumors: More speed & ProMotion screen, but no big redesign

While it'll probably look very familiar, the iPhone 17 is set to bring some performance increases and new features. Here's everything the rumor mill thinks is coming in the fall of 2025.

Two smartphones, one white and one black, with dual camera lenses, standing upright on a wooden surface against a dark blurred background.
Apple's iPhone 17 will look almost identical to the current iPhone 16.

In September 2025, Apple is expected to introduce a radically redesigned iPhone lineup. The iPhone 17 Pro is widely believed to feature a new rear "camera bar" design, and rumors suggest an ultra-thin iPhone 17 Air will replace the Plus model for 2025.

The standard iPhone 17, however, won't benefit from the same visual treatment. Based on alleged leaked CAD files and dummy units, the base model iPhone 17 will be virtually indistinguishable from its predecessor, the iPhone 16. Apple has already made test units of the iPhone 17, and the device is reportedly moving toward mass production.


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Price war: Get Apple's M4 15-inch MacBook Air for $1,049

Apple's 2025 15-inch MacBook Air equipped with the M4 chip has dropped to $1,049 as retailers compete for your business in a May price war.

MacBook Air and iPhone sitting on grass with Best Price badge.
Grab a 15-inch MacBook Air for $1,049 this weekend.

The 15-inch M4 MacBook Air (2025) features a 10-core GPU, with the standard model also equipped with 16GB of unified memory and a 256GB SSD. Apple resellers B&H and Amazon are both discounting the standard spec in all four colorways to $1,049, the lowest price in 30 days and a 13% markdown off MSRP.

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Apple's $900 million tariff bill in Q3 is a sign of Tim Cook's supply chain mastery

Both by getting an exemption, and by toiling for seven years to diversify its iPhone manufacturing efforts outside of China, the $900 million estimate of tariff impacts in the third quarter is paltry compared to what it could have been, and is for other companies.

Three white smartphones with different camera layouts displayed on a surface, set against a blurred background with blue and purple lighting.
Part of Apple's current iPhone 16 range

An unusual part of Apple's latest earnings call was when Cook broke off from recounting the quarter in question, and instead offered what he called color on the future. Really he was speaking about tariffs, which were introduced in Q2 but sufficiently anticipated in Q1 that it had an impact on Apple sales.

Cook had already said that Apple used a "build ahead" approach, to get more imports done before the tariff announcement for the third quarter. While he didn't comment on the unexpectedly higher severity of Trump's tariffs, he said that Apple estimates that "the tariffs will add $900 million to our costs for the third fiscal quarter."


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Bild Expo 2025 is happening in New York City in June, here's what you can expect

B&H's world-class creative expo returns to New York City — and best of all, it's free to attend.

BILD Expo promotional poster; large text reads 'BILD expo,' free event, June 17-18, 2025, at Javits Center, New York City, NY, with a red background and B&H logo.
Image Credit: B&H Photo, Bild Expo

B&H has been committed to supporting audio and visual artists since 1973. In 2023, it held its first Bild Expo to celebrate its 50th anniversary.

Now, Bild Expo returns for its second year, inviting creatives to connect across both skill levels and industries.


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Inside the App Store: getting the most from Apple's app marketplaces

Apple's App Store has been around for 17 years, and there's a rich history and a wealth of apps to discover. Here's what you need to know, and how to get started with it.

App Store Awards
Image Credit: Apple

While the iPhone first hit the market in June 2007, the iOS App Store was not released until July 10, 2008. At launch, it featured 500 applications, which included landmark titles for the time like Bejewled and social media apps like FaceBook and MySpace Mobile.

Apple would later launch the Mac App Store, with it first surfacing on January 6, 2011, as part of a free Mac OS X 10.6.6 update.


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iPhone 17, Apple Earnings, Epic Games, and a portable Mac mini on the AppleInsider Podcast

As Apple again earns more in a quarter than predicted, it's also been hit by a punishing legal ruling. There are also new iPhone 17 dummies, and a "portable" Mac mini, all on the AppleInsider Podcast.

Four smartphones with various camera arrangements held by hands are displayed on another smartphone screen, lying on a blue surface.
A current iPhone showing images of dummy models for the forthcoming iPhone 17 range

Apple did reveal that it's earned more in the last quarter than expected, though Tim Cook is a little inconsistent over whether there was any affect from how buyers then expected tariffs that were due to be a little steep. He also did not say directly that the tariffs turned out to be calamitously high, but he has predicted a $900 million cost to the company in the next quarter.

While that's more money than you earn in a dozen lifetimes, it's not going to put Apple out of business. Nor will the firm be finished after it took its near total victory over Epic Games and this week found a new way to lose anyway.


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Tim Cook praises Trump in US tech titan meeting

Apple's Tim Cook attended President Trump's gathering of business CEOs via satellite, and committed the company to working with the administration.

Man in a suit gestures while speaking, set against a blurred backdrop of greenery and a modern building with large windows.
Tim Cook speaking at a Trump press call via satellite — image credit: Fox

Cook has continued his political handling of Trump that's previously included conversations and meetings, which led to the president granting Apple a tariff exemption, despite then immediately denying that he had. This time, Cook appeared by satellite at a publicity meeting between Trump and around 20 business leaders, on April 30, 2025, according to Fox Business.

After apologizing that he couldn't be present in person, Cook repeated his regular remark that, "Apple could only have been created in the United States."


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Apple's App Store Guidelines updated to reflect court order over external purchases

After a judge ordered Apple to remove all barriers to links and external purchases, the company has updated its guidelines to reflect the ruling while it appeals.

Various colorful app icons, including Hulu, Snapchat, and Duolingo, arranged in an inverted triangle around a large blue icon resembling the Apple App Store logo.
Developers are ready to take advantage of external purchases

It's been a rough 24 hours for Apple, as earnings results were second-guessed by analysts and Judge Yvonne Gonzalez Rogers ruled that Apple's external purchase rules were a willful violation of an injunction. Epic Games has also been doing rounds celebrating the ruling, coaching others on how to bypass Apple's commission.

The new guidelines were first discovered by 9to5Mac, highlighting the updated language around external payments and links. Apple promised it would comply with the order while it appeals.


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Analysts contradict Apple's assessment of Q2, suggests pull-forward in demand helped

Despite calling Apple's Q2 earnings solid, which did beat Wall Street expectations, some analysts are suggesting customers rushing to beat tariffs helped keep numbers up in uncertain conditions.

Smartphone close-up showing three camera lenses, one flash, against a black background with gray tech device icons.
iPhone pricing could change to help with tariff costs

Apple CEO Tim Cook got ahead of its earnings with a statement to CNBC suggesting that it didn't see a significant pull-forward in demand in Q2 2025. The company beat Wall Street estimates with $95.4 billion in revenue.

Some analysts, however, aren't buying that narrative from Apple. Each report viewed by AppleInsider insists that pull-forward demand caused by panic buying before the extreme tariffs in April buoyed the quarter.


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iPhone panic buying ahead of Trump's tariff implementation was light

Apple CEO Tim Cook says the company avoided any early financial impact of the expected tariffs during Q1 2025 — but he predicts a $900 million hit in its next quarter.

Man with gray hair and glasses, wearing a black shirt, clasping hands, speaking against a plain light background.
Apple CEO Tim Cook — image credit: Apple

Apple's latest earnings call covered the quarter ending March 31, 2025, which was before Trump announced his tariff plan and sent technology stocks collapsing. The quarter was also one in which Apple launched multiple significant products, from the updated Mac Studio and MacBook Air, to the brand-new iPhone 16e.

Consequently, the results reported in the call show the benefits of the product launches, and none of the figures were affected by the tariffs. However, in reports ahead of the call, Cook did comment on the question of whether panic buying had set in among consumers, prior to the tariff announcement.


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Everything but iPhone will ship from Vietnam and India in Q3

Apple CEO Tim Cook revealed that half of iPhones are coming from India, everything else from Vietnam, and the bare minimum from China when shipping to the United States.

Smartphone with a vibrant red-orange floral pattern on the screen, placed on a dark surface.
iPhone shipments will be split between India and China

There have been a lot of questions around how Apple will deal with the Trump administration's extreme tariffs, and there are finally some answers — at least for the short term. Since China has been hit with 125% tariffs, Apple will maneuver around this by minimizing products going from China to the United States.

According to Apple CEO Tim Cook, in response to an analyst question on the Q2 earnings call, devices delivered to the United States will originate primarily from Vietnam except for iPhones. Half of iPhone shipments will come from India, while the other half will continue to come from China.


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