The power of a poster
Most researchers know the disappointment of submitting an abstract to give a conference lecture, only to find that it has been accepted as a poster presentation instead. If this has been your experience, I’m here to tell you that you need to rethink the value of a good poster.
For years, I pestered my university to erect a notice board outside my office so that I could showcase my group’s recent research posters. Each time, for reasons of cost, my request was unsuccessful. At the same time, I would see similar boards placed outside the offices of more senior and better-funded researchers in my university. I voiced my frustrations to a mentor whose advice was, “It’s better to seek forgiveness than permission.” So, since I couldn’t afford to buy a notice board, I simply used drawing pins to mount some unauthorized posters on the wall beside my office door.
Some weeks later, I rounded the corner to my office corridor to find the head porter standing with a group of visitors gathered around my posters. He was telling them all about my research using solar energy to disinfect contaminated drinking water in disadvantaged communities in Sub-Saharan Africa. Unintentionally, my illegal posters had been subsumed into the head porter’s official tour that he frequently gave to visitors.
The group moved on but one man stayed behind, examining the poster very closely. I asked him if he had any questions. “No, thanks,” he said, “I’m not actually with the tour, I’m just waiting to visit someone further up the corridor and they’re not ready for me yet. Your research in Africa is very interesting.” We chatted for a while about the challenges of working in resource-poor environments. He seemed quite knowledgeable on the topic but soon left for his meeting.
A few days later while clearing my e-mail junk folder I spotted an e-mail from an Asian “philanthropist” offering me €20,000 towards my research. To collect the money, all I had to do was send him my bank account details. I paused for a moment to admire the novelty and elegance of this new e-mail scam before deleting it. Two days later I received a second e-mail from the same source asking why I hadn’t responded to their first generous offer. While admiring their persistence, I resisted the urge to respond by asking them to stop wasting their time and mine, and instead just deleted it.
So, you can imagine my surprise when the following Monday morning I received a phone call from the university deputy vice-chancellor inviting me to pop up for a quick chat. On arrival, he wasted no time before asking why I had been so foolish as to ignore repeated offers of research funding from one of the college’s most generous benefactors. And that is how I learned that those e-mails from the Asian philanthropist weren’t bogus.
The gentleman that I’d chatted with outside my office was indeed a wealthy philanthropic funder who had been visiting our university. Having retrieved the e-mails from my deleted items folder, I re-engaged with him and subsequently received €20,000 to install 10,000-litre harvested-rainwater tanks in as many primary schools in rural Uganda as the money would stretch to.

About six months later, I presented the benefactor with a full report accounting for the funding expenditure, replete with photos of harvested-rainwater tanks installed in 10 primary schools, with their very happy new owners standing in the foreground. Since you miss 100% of the chances you don’t take, I decided I should push my luck and added a “wish list” of other research items that the philanthropist might consider funding.
The list started small and grew steadily ambitious. I asked for funds for more tanks in other schools, a travel bursary, PhD registration fees, student stipends and so on. All told, the list came to a total of several hundred thousand euros, but I emphasized that they had been very generous so I would be delighted to receive funding for any one of the listed items and, even if nothing was funded, I was still very grateful for everything he had already done. The following week my generous patron deposited a six-figure-euro sum into my university research account with instructions that it be used as I saw fit for my research purposes, “under the supervision of your university finance office”.
In my career I have co-ordinated several large-budget, multi-partner, interdisciplinary, international research projects. In each case, that money was hard-earned, needing at least six months and many sleepless nights to prepare the grant submission. It still amuses me that I garnered such a large sum on the back of one research poster, one 10-minute chat and fewer than six e-mails.
So, if you have learned nothing else from this story, please don’t underestimate the power of a strategically placed and impactful poster describing your research. You never know with whom it may resonate and down which road it might lead you.
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