The market for third-party iMessage apps has largely dried up, but Apple seems keen to keep it going. Over the weekend, the company debuted a new iMessage sticker pack for its Arcade title Sneaky Sasquatch.

The official Week 3 Black Friday deals are now in full swing, with up $400 off MacBook models, the first notable discount on Apple Watch Series 11, and the ongoing AirPods 4 offer at the $85 all-time low. Stock is quickly dwindling on the M4 MacBook Air deals at $250 off, but we do now have all-time low pricing on the M5 MacBook Pro at up to nearly $150 off the list price, as well as Powerbeats Pro 2 at up to $138 off. All of that, alongside the lowest prices yet on select 2025 Apple Watch Ultra Alpine and Trail Loop models, awaits below. 

AirPods Pro 3 just launched in September, but rumors indicate Apple has a new, high-end variant coming next year with IR cameras and a premium price. Here’s why I’m all for a more expensive AirPods Pro model.

A new update rolling out today adds a fresh Liquid Glass design to the popular writing app Ulysses. The update “fully embraces” Liquid Glass, with optimizations across the Mac, iPhone, and iPad.

“This is a massive update,” the Ulysses team says. “It’s still the same app, just better and even more beautiful than before.”

It’s not just the Twitter brand name that is no more – direct messages are also being replaced by X Chat. The new private messaging feature finally brings end-to-end encryption (E2EE) to the platform – though with one question-mark …

This fall, Apple unveiled an unusually large collection of official iPhone accessories, but per a new leak, it seems that the company may have even bigger plans ahead—including iPhone cases with touch interfaces.

Way back in 2009, Apple added a very handy feature to iMacs, allowing them to be used as a monitor for another Mac – typically a MacBook. Known as Target Display Mode, the company unfortunately dropped the feature from the model launched in late 2014 and it has never returned.

If you want to do the same with later iMacs, there is an app for that, as we outlined last year. But Quinn Nelson at Snazzy Labs opted instead for the ultimate conversion …

There’s been a whole flurry of rumors about a 2nd-gen iPhone Air lately. It’s getting a second camera; it’s been delayed to allow time to add this; it’s been indefinitely delayed due to the original model proving unpopular; it probably won’t be getting a second camera but will be getting an updated chip.

Whenever there are this many conflicting reports, the smart money is on nobody outside Apple really knowing what’s going on. But if the second camera report is true, that leaves another question to be answered …

There’s long been speculation about when Apple CEO Tim Cook might retire and who is likely to replace him. That intensified earlier this month when he turned 65.

Cook himself has made only two on-the-record statements, but a new report over the weekend suggests that the company is now ramping up preparations to replace him “as soon as next year” …

It’s been a whirlwind of a week for iPhone Air fans. First, The Information reported that Apple had indefinitely delayed the iPhone Air 2 due to lower-than-expected sales.

The next day, a separate report said the iPhone Air 2 had actually just been delayed six months, with Apple targeting a spring 2027 launch instead of fall 2026.

Now, Bloomberg’s Mark Gurman has more details on what’s going on with the iPhone Air 2.

In the latest edition of his Power On newsletter, Bloomberg’s Mark Gurman reports that Apple has “largely written off the Mac Pro.”

The Mac Pro was last updated in 2023 with the M2 Ultra chip, and there are no plans for a new update anytime soon.

A federal jury in California has sided with Masimo in a patent battle with Apple over Apple Watch’s blood oxygen feature. The jury awarded Masimo $634 million in damages and concluded that Apple infringed on a Masimo patent covering low power pulse oximeter features.

As explained by Daily Journal, much of the case centered on whether Apple Watch can be categorized as a “patient monitor” per Masimo’s patent.

Next year, Apple is reportedly going to debut a new MacBook model beneath the MacBook Air. It’ll be the first MacBook to utilize iPhone silicon, and it’ll be the first MacBook that sells far beneath the $999 price point. It sounds like a winning formula – but will it actually be one?

Welcome to Indie App Spotlight. This is a weekly 9to5Mac series where we showcase the latest apps in the indie app world. If you’re a developer and would like your app featured, get in contact.

Budgeting apps are certainly plentiful on the App Store, but if you want one that’s simple, good looking, and easy to use – Dimewise might be a good choice for you.

The iPhone’s Portrait mode uses computational photography to simulate the shallow depth of field of a digital SLR or mirrorless camera with a larger sensor. It’s evolved from a very crude tool into something which is now pretty convincing, but it’s still no substitute for the real thing.

There are some circumstances in which you can get genuine shallow-ish depth of field with an iPhone shot, but these are very limited as we’ll discuss. The Sandmarc 2x telephoto lens is a much more practical way to get true optical blurring when shooting portraits …

When AirPods Pro 3 initially debuted, I was a little bit hesitant about upgrading. I felt that AirPods Pro 2 were still excellent. On top of that, one of the key features of AirPods Pro 3, Live Translation, was also coming to AirPods Pro 2. However, now that I’ve actually given them a shot – I can genuinely say I was wrong about my pessimism.

Apple unveiled the new M5 iPad Pro last month, kicking off a new iPad lineup. While it didn’t bring any headlining upgrades, it does provide us some clues as to what’s coming next for the iPad lineup. Plus, there are many rumors to follow, which we’ll be diving into.

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Managed Apple Accounts are quickly becoming the foundation of Apple devices at work, and if your organization has not rolled them out yet, it’s a project worthy of your team’s attention heading into 2026. Back in my long-retired K-12 tech-focused days in 2012, Fraser Speirs and I talked at length about how identity management was the problem to solve in a cloud and multi-device world. Apple’s managed identity system has quietly become one of the most important parts of its enterprise story. What started as a way to manage App Store accounts for students and employees has evolved into a secure, scalable identity layer that connects everything in the Apple ecosystem with the tools IT already uses.

The Financial Times reports that Apple has stepped up its preparations for the handover of the CEO role from Tim Cook. Here are the details.

A few weeks ago, Apple announced its holiday plans for Apple TV, which kick off tomorrow with a free weekend streaming event for A Charlie Brown Thanksgiving. Here’s how to watch.

Last month, during Apple’s Q4 2025 earnings call, CEO Tim Cook mentioned that the company “couldn’t be more pleased” with the reception of the iPhone 17 lineup in China. Now, Counterpoint Research has a few numbers on that.

Last July, Apple announced that its longtime Chief Operating Officer, Jeff Williams, would retire “late in the year.” According to Bloomberg’s Mark Gurman, he just clocked out for the last time.

Yesterday Apple announced that all MLS matches would start being included in an Apple TV subscription at no additional cost. Today, a new report outlines some other changes that are taking effect in Apple’s MLS deal, including a much earlier end date of 2029.

iOS 26.2 is now available for beta testing. The update brings more new features and changes for iPhone users. There are new Apple Podcasts upgrades, improvements to Reminders, and more.

Head below for our full guide on all the new iOS 26.2 features. This includes all the new additions from this week’s iOS 26.2 beta 2 release.