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I believe that the Apple TV is one of Apple’s most underrated products in the enterprise and retail. For IT teams it is a surprisingly powerful tool for conference rooms, retail displays, training spaces, and digital signage. It is easy to manage remotely, incredibly stable, and fits right into the same device management and deployment workflows that IT teams already use for Macs, iPads, and iPhones. For the price, you get a lot of capability. Yet Apple TV still has not reached its full potential inside the enterprise because it is missing one thing that would make it dramatically easier to deploy at scale: Power over Ethernet.
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