Apple is expanding the number of ads that appear in App Store search results. In an update on its Apple Ads website today, the company detailed that it will introduce more ads “to increase opportunity in search results” starting next year.

To comply with the Mobile Software Competition Act (MSCA), Apple has announced a set of major changes to the App Store and iPhone in Japan. The changes include new app distribution options for developers and new alternative payment rules for the App Store.

Following the success of Monarch: Legacy of Monsters, Apple confirmed today that it is expanding Legendary’s Monsterverse with a new spin-off series for Apple TV. Here are the details.

Following yesterday’s announcement that Apple Music would soon be available on ChatGPT, the app is now live. Here’s what you can do with it.

The new price target reflects a higher revenue forecast, despite a recent spike in memory costs. Here are the details.

The model, called SHARP, can reconstruct a photorealistic 3D scene from a single image in under a second. Here are some examples.

Five years ago, an Apple Music Radio show tailored to my taste amplified music discovery for me. Discovering new episodes of that show, however, proved difficult.

That changed three years later when Apple Podcasts integrated Apple Music Radio shows. While keeping up with new episodes was much easier, listening through the Podcasts app lacked key Apple Music integration.

Now in iOS 26.2, Apple has closed the feature gap in an unexpected but effective way.

There’s a robust ecosystem of Find My accessories on the market nowadays. All of these accessories would make great stocking stuffers this holiday season. After all, what’s a better investment than a way to keep track of their most important possessions?

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.

Sponsored by Backblaze: Give yourself the gift of peace of mind. Till the end of the month, 9to5Mac listeners get 30% off with code 9to5Xmas. 

The Apple Watch lineup is available in a number of different options and configurations, ranging from different case materials, colors, sizes, and more. One of the most important things to consider, however, is whether or not you should buy an Apple Watch with cellular connectivity.

An Apple Watch with cellular lets you go out in the world without your iPhone while still remaining connected. It’s a useful feature but one that comes at a cost.

Earlier this week Apple debuted the first developer betas for iPadOS 26.3, tvOS 26.3, and more. Now today, the first public beta releases are rolling out too.

After releasing the first developer beta of macOS Tahoe 26.3 earlier this week, Apple is already rolling out its public counterpart. Here’s what to expect.

iOS 26.3 is now available in public beta, arriving not long after the first developer beta debuted. Here’s what’s new.

Today’s 9to5Toys Lunch Break deals are now ready to roll starting off with the return of Amazon Black Friday pricing across the M4 MacBook Air lineup. You’ll now once again find all 13- and 15-inch configurations it sells at $250 off the list price alongside the most affordable M5 MacBook Pro at $250 off. Those offers join some gigantic price drops at Costco on M4 iPad Pro at as much as $699 off the list prices as well as some notable accessory deals –  Apple’s latest Ultra Natural Milanese Loop, the new iPhone Crossbody Strap up to 30% off, and the Beats iPhone 17/Pro Kickstand Case at up to 62% off. Scope it all out down below. 

It seems that with every update, Apple quietly adds hundreds of features and settings that are very impactful but easy to miss. These are not the big headliner features, but smaller ones that, once you know about them, make your day-to-day life so much easier. Here are 15 features and settings that every iPhone owner should know about, but probably doesn’t.

Apple released the first iOS 26.3 beta this week for iPhone users. The update focuses a lot on interoperability between iPhone and Android devices, as well as support for third-party smartwatches. Here are all of the new iOS 26.3 features so far.

The iPhone Air appears to have been one of the least successful iPhones ever, but it seems that hasn’t discouraged Apple from trying again in 2027 with an iPhone Air 2.

The latest report suggests that the company may fix the two biggest problems with the device, and if accurate, I would expect the 2nd-gen model to be significantly more popular …

Apple Watch Ultra 3 and Series 11 feature advanced, power-efficient LTPO3 displays that enhance certain watch faces and apps. This technology enables a 1Hz display refresh rate, allowing the display to update each second rather than each minute when in Always-On mode. watchOS 26 fittingly enhances 26 watch faces to support the 1Hz refresh rate.

Many social media apps encourage you to give them access to your contacts. If you do so, they will let you know which of your contacts are on the platform so that you can send them a friend request.

This can be problematic because you may not wish to share your online presence with everybody in your contacts, and because you are effectively sharing the personal data of other people without their consent. Bluesky says its own “privacy-first” approach is different …

Back in the summer, a new Apple Manufacturing Academy was announced, partnering with Michigan State University. The initiative provides free training and consultancy to American businesses to help them innovate their production processes.

Small businesses that received help from Apple engineers said that the company shared frank lessons about its “bendgate” experience …

There’s never been any doubt that next year’s iPhone Fold is going to be an extremely expensive device, but a small detail in a report published yesterday provides a further steer on what to expect.

We’ve so far seen pricing estimates in the $1,800 to $2,500 range, and yesterday’s report may be one reason to expect something closer to the higher end …

Apple is reportedly in exploratory conversations with at least one partner to potentially handle iPhone chip assembly and packaging in India for the first time. Here are the details.

Optimizing and perfecting my Mac setup is one of my favorite things to do. I love my M4 MacBook Pro, and surrounding it with accessories that improve my productivity is key to my workflow. If you’re shopping for a Mac user this holiday season, here are some things they will love.

In fact, almost all of these products are on my desk as I write this story.

Apple has simplified the battery replacement process and is selling the battery through its Self Service Repair Store, complete with an updated step-by-step guide. Here are the details.