Maracanã Stadium was the first to install a 12-rig system containing 28 iPhone 17 Pro units that will help enable semi-automated offside calls. Here are the details.

This is Rumor Replay, a weekly column at 9to5Mac offering a quick rundown of the most recent Apple product rumors, with analysis and commentary. Today: Apple’s upcoming Siri unveiling, iPhone 18 Pro’s Dynamic Island, ‘HomePad’ update, and more. Here are this week’s Apple rumors.

Apple announced today that it is updating App Store pricing and developer proceeds in nine countries effective today, with additional pricing changes to follow next month. Here’s what’s changing.

Apple has acquired Q.ai in a deal estimated around $2 billion. Though there’s still a lot we don’t know, some of the details surrounding Q.ai’s work have me very excited for the future of Apple’s AI and Siri offerings.

Later today, Apple will release its Q1 2026 earnings, which are expected to be the company’s best ever, per Tim Cook’s own expectations. Here’s how you can listen in live.

Have you ever wished you could buy the stand or charger used to display the iPhone and other products inside Apple Stores? A website called AppleUnsold might be the best way to do that.

Apple has acquired an Israel-based AI startup called Q.ai, according to a new report from the Financial Times. The report says the deal is valued at close to $2 billion, making it one of Apple’s largest acquisitions ever.

Some of my earliest memories go back to the late 90s when the Game Boy Color launched. I remember being six or seven years old, walking into a store with my dad to pick up a Game Boy Color and a copy of Pokémon Blue. I spent countless hours playing that Game Boy, and looking back, it played a major role in sparking the tech interest I still carry today. Fast forward to 2026, and mobile gaming has evolved in ways we could not have imagined back then. Touchscreens are incredibly capable, but nothing truly replaces the tactility of real buttons, and most controllers are not portable enough to justify carrying everywhere. So when I saw just how tiny and lightweight the abxylute M4 Snap-On Mobile Controller was, I knew I had to test it for myself. Here is what you should know.

While the new AirTag is up for grabs now at $29, today’s 9to5Toys Lunch Break is kicking off with the first chance to save on the new Apple tracker – you can now AirPods 4 with ANC at 35% off, but we also spotted one of the best prices yet on the most affordable M5 iPad Pro at up to $213 off the list price. Those offers join new all-time lows on the blue and green Apple Trail Loop, up to 55% off the Apple Crossbody Strap, and a rare $500 off the Apple Pro Pro Display XDR. Head below for a closer look at everything. 

Apple TV has just announced that it has a new most-watched film ever: the box office hit F1: The Movie has proven successful in streaming, too.

Considering switching from Spotify to Apple Music? Now might be the best time to do so, as new Apple Music users are being given 3 free months for a limited time. Here are the details.

Apple’s new AirTag comes with several improvements over the original model, one of which is that it expands AirTag’s best feature—Precision Finding—to the Apple Watch. Here’s how to set it up.

If you’re planning to send flowers to anyone for Valentine’s Day, you can get $20 off your order at 1-800-Flowers when using Apple Pay …

A new market intelligence report shows that Apple dominated the best-selling smartphone rankings for 2025, and the base model iPhone 17 stands out for its position in the top 10.

iPhones filled seven of the top ten positions, with Samsung not making an entry until #5 …

Yesterday’s launch of Apple Creator Studio (ACS) created a certain amount of confusion for Mac users not planning to subscribe.

Some users of Apple’s productivity apps – Pages, Numbers, Keynote, and Freeform – were left wondering whether or not they should accept an invitation to update …

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.

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Planning your 2026 travel? Whether you’re mapping out international work trips, family vacations, or long overdue personal getaways, your iPhone already has the technology needed for fast, flexible, and global connectivity. The missing piece is knowing how to use it effectively.

Nomad eSIM turns your iPhone into a truly global device, offering reliable data coverage in more than 200+ countries. Plan your travel this year with Nomad eSIM bundles that make global iPhone connectivity simple, flexible, and predictable.

Plus, you can use promo code MAC26 to save 26% for a limited time only for one or more eSIMs (valid until March 31st at 23:59 PT, terms and conditions apply).

Described as “unprecedented,” the deal spans film and series adaptations and could mark Apple’s first true fantasy franchise. Here are the details.

Stephen Pollard writes about how a high heart rate alert from his Apple Watch helped diagnose a potentially serious drug interaction issue. Here’s what happened.

The new generation of Apple AirTag finally landed this week, almost five years after the convenient item tracker accessory first debuted in 2021. 

You’d be hard pressed to tell the AirTag 2 — technically the ‘AirTag (second-generation)’ — apart from the first version, by eye. But inside, it packs in some meaningful upgrades that make this tracker even better at finding your misplaced items … 

Halide and Lux co-founder and designer Sebastiaan de With announced today that he is joining Apple’s human interface design team.

This marks a return to Apple for de With, who previously worked as a freelancer for the company on projects including Find My, MobileMe, and iCloud.

Apple’s Messages app got a bunch of new features in iOS 26, including a ‘Screen Unknown Senders’ option meant to eliminate spam texts. My initial experience with the feature wasn’t great, but tweaking one key setting has changed that.

With iOS 26.3, Apple is rolling out a new feature that lets you limit the information that cellular networks can use to determine your location. The twist, however, is that the feature is only supported on devices powered by Apple’s in-house modem.

I think what’s more interesting than this specific feature itself is what it represents for the future.

If you’re an Apple Watch user who likes leaving your iPhone behind on outdoor adventures, recent updates from Strava and Komoot apps should make that easier than ever.