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Skype Shuts Down After 22 Years, Ending an Era of Internet Calling

Microsoft's Skype has finally shut down, concluding its 22-year tenure as the once-dominant internet calling and messaging service.


Microsoft acquired Skype in 2011 for $8.5 billion in what was then its largest-ever acquisition. At its peak, Skype had more than 300 million monthly active users and was synonymous with internet-based voice and video calling. For many, Skype was their first experience of speaking to someone halfway across the world for free, a radical shift from the dominance of telcos and expensive long-distance calls.

The service steadily declined in relevance in recent years, with its active user base shrinking to approximately 36 million by 2023 as competitors such as Zoom, WhatsApp, and Microsoft's own Teams platform gained traction.

Teams has since grown to 320 million monthly users, far surpassing Skype's remaining user base. The company's decision to discontinue Skype is apparently part of a broader effort to prioritize artificial intelligence features within Teams. Employees who worked on Skype will be reassigned to other projects rather than being laid off.

Skype played a key role in popularizing VoIP (Voice over Internet Protocol) technology, enabling businesses and individuals to connect around the world with minimal costs. It also served as an early testbed for AI-powered real-time language translation, a feature Microsoft showcased in a widely publicized demonstration in 2014. However, its frequent UI changes, reliability issues, ill-conceived social media-like features, gradual shift toward enterprise, and inability to keep pace with newer competitors, especially during the COVID-19 pandemic, ultimately led to its obsolescence.

Existing Skype users had until May 5 to migrate their data and contacts to Teams or seek alternative solutions. Skype's legacy lives on in the VoIP technology it helped to normalize—but as a product, it stands as a case study in how brand recognition alone can't save a stagnant platform.
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Apple Supplier Plans Second Indian Facility for AirPods Enclosures

Apple supplier Jabil is planning to expand its AirPods enclosure production in India with a second manufacturing facility in Tamil Nadu, according to The Economic Times (Via DigiTimes).


The Florida-based electronics manufacturer already produces AirPods plastic casings at its existing plant in Pune, and is now looking to increase sourcing from India through the new facility in Tiruchirappalli. The company reportedly met with Tamil Nadu's chief minister recently, although construction of the new facility has yet to start. Jabil aims to finalize its expansion plans by July.

The development is another step in Apple's ongoing strategy to diversify its supply chain beyond China amid increasing trade tensions and tariff uncertainties. The current process involves shipping AirPods casings made in India to assembly plants in China and Vietnam.

Apple currently produces approximately 20% of its iPhones in India and plans to import most U.S.-bound iPhones from India by the end of next year. During Apple's latest post-earnings call, India was mentioned nearly as frequently as China, underlining its growing importance in Apple's manufacturing strategy.

The move comes a month after Foxconn began producing AirPods at its new $400 million Hyderabad factory. Assembly at this plant began in April, with initial production units destined for export markets.
Tag: India

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YouTube Tests New Two-Person Premium Subscription Plan

YouTube has started testing a new two-person Premium subscription tier in some countries, offering a more affordable option for pairs of users who want ad-free viewing without committing to a full family plan (via Money Control).


The pilot program is currently limited to India, France, Taiwan, and Hong Kong, with no immediate word on whether the tier will expand to other regions like the United States.

"We're experimenting with new ways to provide greater flexibility and value to our YouTube Premium subscribers, including offering a two-person Premium plan option, allowing two people to share a subscription at a reduced cost," a YouTube spokesperson confirmed in a statement to TechCrunch.

Similar to Spotify's Duo plan, the new tier is designed for two people living at the same address who want Premium benefits such as ad-free viewing and background play.

The test appears to be part of YouTube's efforts to diversify its subscription offerings and potentially recover subscribers who may have canceled after recent price increases.

The test follows YouTube's March rollout of Premium Lite, a lower-cost tier that offers ad-free viewing without YouTube Music access or certain other Premium features. The Lite plan is currently available in the United States, Australia, Germany, and Thailand.
Tag: YouTube

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Buffett Says Tim Cook Made Berkshire More Money Than He Ever Did

Berkshire Hathaway CEO Warren Buffett offered rare public praise for Apple CEO Tim Cook at the holding company's annual shareholder meeting on Saturday, during which Buffett confirmed he was stepping down.


"I'm somewhat embarrassed to say that Tim Cook has made Berkshire a lot more money than I've ever made," Buffett told the audience, alluding to the 680% surge in Apple's stock since Berkshire first began acquiring shares in early 2016.

Buffett also reflected on the late Steve Jobs and credited him for building Apple, but he was quick to underline Cook's contributions to the company's success. "Nobody but Steve could have created Apple, but nobody but Tim could have developed it as he has," he said.

The 94-year-old investor, who announced his intention to step down as CEO by year's end, made billions investing in Apple despite his long-standing wariness of tech investments. At one point in 2024, Buffett was even Apple's largest investor outside of Exchange-Traded Funds (ETFs).

In 2024, Berkshire's stake in Apple was valued at $174 billion, which the company had acquired for $40 billion over several years. That said, the conglomerate has been shedding its holdings in the company throughout the past year, and it has now sold nearly 70% of the 905 million shares it held at its peak.

Since Cook took over as CEO in 2011, Apple's stock has seen remarkable growth, climbing from under $15 on a split-adjusted basis to $205. The roughly 14-fold increase has propelled Apple's market capitalisation to over $3 trillion.

Buffett, known as the Oracle of Omaha and arguably the world's most successful investor, told his company's annual meeting he would hand over the reins to vice-chairman Greg Abel.

There’s never been someone like Warren, and countless people, myself included, have been inspired by his wisdom. It’s been one of the great privileges of my life to know him. And there’s no question that Warren is leaving Berkshire in great hands with Greg. pic.twitter.com/7p5zXtq5hP

— Tim Cook (@tim_cook) May 3, 2025

"There's never been someone like Warren, and countless people, myself included, have been inspired by his wisdom," Cook wrote on X (Twitter) after attending the shareholder meeting. "It's been one of the great privileges of my life to know him. And there's no question that Warren is leaving Berkshire in great hands with Greg."
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Apple Faces Developer Lawsuit After Defying App Store Injunction

Apple is being sued by developers unhappy with the company's "willful violation" of the anti-steering injunction the court ordered as part of its legal battle with Epic Games. A company called Pure Sweat Basketball has teamed up with law firm Hagens Berman to file a class-action lawsuit against Apple in an attempt to win some money for developers.


The lawsuit focuses on the recent Apple vs. ‌Epic Games‌ decision where Apple was found to be in contempt of court. Back in 2021, Apple was ordered to relax its anti-steering rules that prevent developers from directing customers to purchase options outside of the App Store. Because of appeals, Apple didn't have to comply until January 17, 2024, but when it did, Apple did so in a way that the court said was anticompetitive.

Apple forced developers to pay between 12 and 27 percent in commission when customers made a purchase through an app using an external payment link, which was an issue because developers also had to pay payment processors. Apple also had strict rules allowing only a single link and it used scare screens to try to prevent customers from making purchases outside of the ‌App Store‌.

Apple last week was forced to change its U.S. ‌App Store‌ policies to support external payment links in apps with no restrictions, a decision that Apple is appealing, but the class action lawsuit argues that developers should be compensated for the trouble. It claims that Apple's moves to circumvent the injunction cost developers "billions of dollars" in revenue.

Due to Apple's anti-steering implementation, only 34 developers of 136,000 took advantage of the external payment link option before the terms were changed last week, and the lawsuit is seeking restitution for all U.S. developers who offered in-app purchases for non-zero prices between January 17, 2024 and when Apple fully complied with the original injunction.

Apple should be forced to disgorge all of its "ill-gotten gains," according to the lawsuit. The law firm that's handling the case, Hagens Berman, previously secured a $100 million settlement for developers over Apple's ‌App Store‌ fees.
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Apple Banned Epic Games' Developer Account, So How Is Fortnite Coming Back to the U.S. App Store?

In the early days of the Apple vs. Epic Games legal battle, Apple banned the Epic Games developer account and all of Epic's titles, like Fortnite, disappeared from the App Store. ‌Epic Games‌' U.S. developer account has been banned for almost five years now, so when Epic said last week that it would bring Fortnite back to the ‌App Store‌ in the U.S., it wasn't clear how that would work.


‌Epic Games‌ CEO Tim Sweeney said over the weekend (via The Verge) that Epic will use its ‌Epic Games‌ Sweden account to submit Fortnite to the ‌App Store‌ in the U.S. Apparently, Sweeney has spoken to Apple about the issue, and based on his wording, it sounds like Apple could allow the plan, but he did not say that he has explicit approval from Apple.
We have conversed with Apple on the topic and will use our Epic Games Sweden account to submit Fortnite to the US App Store. We created this account last year to launch Epic Games Store and Fortnite in the European Union, and Apple required an EU-domiciled account.

After Apple was required to support alternative app marketplaces in the European Union under the Digital Markets Act, ‌Epic Games‌ created an account based in Sweden in order to launch the Epic Games Store. Apple initially shut down Epic Games' EU developer account due to Epic's pattern of untrustworthy behavior, but that didn't last. Apple's statement from when it banned the EU account:
Epic's egregious breach of its contractual obligations to Apple led courts to determine that Apple has the right to terminate "any or all of Epic Games' wholly owned subsidiaries, affiliates, and/or other entities under Epic Games' control at any time and at Apple's sole discretion." In light of Epic's past and ongoing behavior, Apple chose to exercise that right.

‌Epic Games‌ claimed that Apple was violating the Digital Markets Act by not allowing it to create an alternative app marketplace in Europe, and the European Union started questioning Apple. Apple ultimately reinstated the account after ‌Epic Games‌ promised to follow the alternative marketplace rules, and Apple avoided issue with EU regulators.

The outcome of the Apple vs. ‌Epic Games‌ dispute in the U.S. resulted in Apple not having to reinstate the U.S. ‌Epic Games‌ account, and it sounds like Apple still has no plan to do so. Apple could object to ‌Epic Games‌ trying to return Fortnite to the ‌App Store‌ using the Swedish account, but given that Apple is already facing the wrath of the judge overseeing the case, it may not want to attract further attention.

‌Epic Games‌ CEO Tim Sweeney offered a "peace proposal" to Apple last week, claiming that if Apple extends its "Apple-tax-free" framework worldwide, Epic would return Fortnite to the ‌App Store‌ and drop current and future litigation. So far, Apple has given no sign that it will implement the ‌App Store‌ link and payment changes outside of the United States.

Apple is now required to allow developers to add links and buttons to their apps directing customers to purchase options outside of the ‌App Store‌.

Sweeney said that ‌Epic Games‌ is working "as hard as possible" to return Fortnite to the ‌App Store‌, but that he doesn't yet know when it will be ready to launch.
This article, "Apple Banned Epic Games' Developer Account, So How Is Fortnite Coming Back to the U.S. App Store?" first appeared on MacRumors.com

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PayPal Launching Contactless iPhone Payments in Germany to Compete With Apple Pay

PayPal today announced that it is planning to debut contactless payments in Germany, allowing German iPhone users to make tap-to-pay purchases in stores using their PayPal accounts.


PayPal is able to offer this feature because Europe's Digital Markets Act has forced Apple to open up the NFC chip in its devices to third-party apps. NFC payments are available in apps without the need for Apple Pay or the Wallet app, allowing third-party payment services and banks to offer their own tap-to-pay solutions on Apple devices.

European users are able to choose a default app that is activated when an ‌iPhone‌ is near an NFC terminal or when the side button on the device is double pressed, so paying in stores with PayPal is as seamless as paying with ‌Apple Pay‌.

PayPal says it will launch its first contactless mobile wallet "in the coming weeks," and Germany will be its first test market. Using the latest version of the PayPal app on an ‌iPhone‌, PayPal customers will be able make in-store purchases with PayPal wherever contactless Mastercard payments are accepted.

To lure customers to use PayPal over ‌Apple Pay‌, PayPal is offering cashback offers in the PayPal app and will eventually support a pay over time feature with options for six, 12, and 24 monthly installments for purchases.

NFC access is available for banking and wallet apps in the European Economic Area, which includes the 27 European Union countries plus Iceland, Liechtenstein, and Norway.
Tags: NFC, PayPal

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Apple Appeals Court-Mandated App Store Payment Rule Changes

As promised, Apple is appealing the contempt of court decision it was hit with last week in its ongoing legal fight with Epic Games. Apple today filed a notice of appeal with the U.S. District Court in Northern California, in the hopes that the Cupertino company might be able to walk back changes that have required it to allow developers to add links to external payment methods to apps.


Last Wednesday, Apple was handed a scathing order to immediately walk back all of its anti-steering policies in the United States. Apple was found to be in violation of a 2021 injunction that required it to let developers direct customers to third-party purchase options outside of apps.

The order initially came from the Apple vs. ‌Epic Games‌ lawsuit that primarily went in Apple's favor. Apple was found not to have a monopoly and largely won the case, but part of the ruling forced Apple to change some of its App Store rules. Apple did make updates, but it only allowed developers a single link to an external website in apps, and Apple also collected a 12 to 27 percent fee from purchases made on a website through an app.

The judge was not at all happy with how Apple decided to comply with the order, and in her ruling, she said that Apple picked the most anticompetitive option at every turn. As a result, she provided Apple with a detailed list of tweaks to make, and ordered Apple to implement them immediately. "Apple's continued attempts to interfere with competition will not be tolerated," read the order.

Apple changed its App Store rules last Thursday. Apple cannot prevent developers from adding links or buttons that direct customers to make purchases outside of the ‌App Store‌, nor can it dictate how those buttons or links look. Apple also can't collect any fees for purchases made using external links in apps.

In a statement, Apple said that it strongly disagrees with the decision, but Apple was not able to hold off on implementing the new rules during the appeals process, so U.S. developers are able to direct customers to websites to make purchases as of now.

Spotify, Patreon, and others have already submitted app updates with links to make purchases on the web.

Except for confirming Apple's plan to appeal, the notice contains little info, so it's not yet clear what arguments Apple will present to try to convince the appeals court that the judge overseeing the case made a mistake. Apple will need to submit a brief with its legal argument, then ‌Epic Games‌ will have a chance to respond, after which Apple will be able to file a second brief. There could also be oral arguments, so we are looking at several more months before a final decision is made.
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Apple's 'Move to iOS' Android App Gets Faster Data Transfers

Apple recently updated its Move to iOS app that's designed for Android users, adding new features that make switching over from an Android to an iPhone quicker and more seamless.


Cabled data transfers using an ‌iPhone‌ and an Android phone with a USB-C cable or USB-C to Lightning cable are now faster, and tips for using iOS are displayed during the migration process.

Apple also says that voice recordings from Android devices will migrate to Voice Memos or Files depending on the file format, plus there's support for new languages in India. Apple's full release notes for the update are below.

  • Faster data migration using a cabled connection between your ‌iPhone‌ and your Android phone (USB-C or USB-C to Lightning)

  • Connect over WiFi or Personal Hotspot

  • iOS tips are now displayed during migration

  • Call history and Dual SIM labels are now migrated

  • Voice recordings are now migrated to the Voice Memos app or the Files app depending on the file format

  • New languages supported: Bangla, Gujarati, Kannada, Malayalam, Marathi, Odia, Punjabi, Tamil, Telugu, and Urdu


Move to iOS is an app that Apple created to allow Android users to switch to an ‌iPhone‌ without losing their data, contacts, messages, and more. Android users can download Move to iOS from the Google Play store.
Tag: Android

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Apple Intelligence to Evolve in Two Ways Across iOS 18.6 and iOS 19

While the more personalized version of Siri is infamously delayed, Apple Intelligence will continue to evolve in other ways in the meantime.


In a later-than-usual Monday edition of his Power On newsletter, Bloomberg's Mark Gurman outlined two additional Apple Intelligence enhancements that are likely planned for the upcoming iOS 18.6 and iOS 19 software updates.

First, he expects iOS 18.6 to enable Apple Intelligence in China, with Alibaba and Baidu set to power some of the features in that country.

Second, he said that iOS 19 will include new Apple Intelligence capabilities, although he did not provide any specific details. In court, Google CEO Sundar Pichai recently suggested that iOS 19 may include Google Gemini integration.

iPhone models with Apple Intelligence have already offered ChatGPT integration since iOS 18.2. With user permission, Siri can show ChatGPT answers directly in response to questions and other prompts. ChatGPT is also an option for Apple's system-wide Writing Tools feature, allowing users to generate text and images. Google Gemini would likely have similar integration across Siri and Writing Tools, becoming a second option alongside ChatGPT.

Google Gemini is already available as an iPhone app.

Apple Intelligence is available on the iPhone 15 Pro, iPhone 15 Pro Max, and all iPhone 16 models, plus select iPads and Macs.

iOS 18.6 beta testing should begin later this month. After that, Apple is expected to announce iOS 19 during its annual developers conference WWDC, which kicks off Monday, June 9. The first iOS 19 beta should be seeded to developers shortly after the keynote, and the software update should be released to the general public in September.
Related Roundups: iOS 18, iPadOS 18, iOS 19
Related Forums: iOS 18, iPadOS 18

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Apple's M4 MacBook Pro Hits New Record Low Prices on Amazon at Up to $479 Off

Today we're tracking a collection of discounts on Apple's M4 MacBook Pro at Amazon, including as much as $479 off select models of the computer. These computers are seeing frequent price fluctuations on Amazon right now, so be sure to shop soon if you're interested.

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Deals include both 14-inch and 16-inch models, and the biggest savings will be found on the latter group. The steepest discount is on the 16-inch MacBook Pro (M4 Max 48GB RAM/1TB), available for $3,520.11, down from $3,999.00. At $479 off this is a new all-time low price on the computer.



For the 14-inch models, you'll find up to $313 off these computers on Amazon this week. You can get the entry-level 14-inch MacBook Pro (16GB RAM/512GB) for $1,372.02, down from $1,599.00, which is another new record low price on the M4 MacBook Pro.

14-inch MacBook Pro



16-inch MacBook Pro




Keep up with all of this week's best discounts on Apple products and related accessories in our dedicated Apple Deals roundup.



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Apple and EA Sports Announce New Way to Watch MLS Matches For Free

Apple and EA Sports today jointly announced that four selected MLS Season Pass matches will be streamed for free in the FC Mobile app on the iPhone and iPad.


The first match will see the reigning champions LA Galaxy face the New York Red Bulls on Saturday, May 10 at 7:30 p.m. Eastern Time. The second match is set for Saturday, May 17, and it will feature the Atlanta United FC taking on the Philadelphia Union at 7:30 p.m. Eastern Time. In an emailed press release, Apple said the remaining two matches will be held in September, with details to be announced at a later date.

To access a live stream of each match, users will need to tap the "Extra Time" button in the app's main menu, and look for the TV feature. While there is no cost to watch the matches, users must have an account that is Level 4 or higher in order to unlock access. Eligible users will also be offered a one-month free trial of MLS Season Pass.

MLS Season Pass is a subscription service in the Apple TV app, which is the exclusive home of all MLS matches. In the U.S., MLS Season Pass is normally priced at $14.99 per month or $99 per season, and it provides access to all regular season and playoff matches. However, with the season underway, Apple is now offering 25% off the price.

The EA Sports FC Mobile app is available in the App Store for the iPhone and iPad, and more details can be found on EA's website.
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Apple Says iOS 18.5 Coming Soon, Here is What's New

In its press release for the new Pride Band today, Apple said that iOS 18.5 is "upcoming," following more than a month of beta testing.


We expect the iOS 18.5 Release Candidate to be released this week, and this should be the final beta version, barring any last-minute bugs or changes. The software update should then be released to the general public next week.

iOS 18.5 is a relatively minor update for the iPhone, with only a few additions discovered so far. Below, we recap all of the known changes.

Specifically, there are a few changes in the Mail and Settings apps. The update will also include a new Pride wallpaper for the iPhone and iPad.

Mail


In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner.


This was already an option on earlier iOS versions, but it was buried in the Settings app.

Settings


In the Settings app, AppleCare+ coverage information is more prominent.


Pride


Apple today announced its 2025 Pride Collection, including a new Apple Watch band, watch face, and a matching wallpaper for the iPhone and iPad.

The new Pride Edition Sport Band has rainbow stripes that vary in shape and size, and it is available to order on Apple.com starting today.


Apple said a matching iPhone and iPad wallpaper will be available when iOS 18.5 and iPadOS 18.5 are released to the public. The wallpaper features colorful stripes that change position as users move, lock, or unlock their devices.
Related Roundups: iOS 18, iPadOS 18
Related Forums: iOS 18, iPadOS 18

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Amazon Introduces New Low $199.95 Price on Powerbeats Pro 2, Plus More Beats Discounts

Amazon this week is discounting a collection of Beats audio devices, including a new all-time low price on the Powerbeats Pro 2. You can get this new 2025 model for $199.95 in all four colors, down from $249.99.

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This sale includes major discounts on products like the Beats Solo Buds, which have hit $59.95, down from $79.99. These are a solid entry-level option and feature up to 18 hours of playback, USB-C, and Spatial Audio.



For an upgraded model, Amazon has the Beats Studio Buds+ for $99.95, down from $169.95. These have up to 9 hours of playback (up to 36 hours with charging case), USB-C, active noise cancellation, transparency mode, and an IPX4 rating for sweat and water resistance.

You'll also find a few steep discounts on over-ear headphones, like the Beats Studio Pro at $169.95, down from $349.99. Many of these deals are matches for the record low price on each pair of headphones.



Be sure to visit our full Deals Roundup to shop for even more Apple-related products and accessories.



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Foldable iPhone Said to Have Two Key Advantages

Apple plans to release its first foldable iPhone next year, according to several reporters and analysts who cover the company.


In his Power On newsletter today, Bloomberg's Mark Gurman said the foldable iPhone will offer two key advantages over other foldable smartphones.

First, he said the foldable iPhone will have a "nearly invisible" crease when unfolded. This means the device's rumored 7.8-inch to 8-inch inner display would have a more seamless design, for an uninterrupted viewing experience.

"Apple looks to stand out from the competition by making the crease less noticeable when the phone is in the open position," he wrote.

Second, the foldable iPhone will be equipped with a "much higher-quality hinge" compared to some other foldable smartphones, according to Gurman. He did not elaborate about this aspect, but Apple supply chain analyst Ming-Chi Kuo previously said the hinge will be made with a mix of titanium and stainless steel.

Other foldable iPhone specs that Kuo shared include a 7.8-inch inner display, a 5.5-inch outer display, two rear cameras, one front camera, a Touch ID power button instead of Face ID, and a high-density battery. He expects the device to be as thin as 4.5mm when unfolded, and between 9mm and 9.5mm when folded.
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Apple Announces 2025 Pride Band, Watch Face, and iPhone Wallpaper

Apple today announced its 2025 Pride Collection, including a new Apple Watch band, watch face, and a matching wallpaper for the iPhone and iPad.


Ahead of Pride Month in June, Apple says its Pride Collection celebrates the strength and beauty of LGBTQ+ communities around the world.

The new Pride Edition Sport Band is now available to order on Apple.com and in the Apple Store app in 40mm, 42mm, and 46mm sizes, and it will be available at Apple Store locations starting next week. In the U.S., the band costs $49.

Apple says the band features rainbow stripes that vary in shape and size, with no two bands looking exactly alike:
Featuring a tapestry of rainbow stripes that vary in shape and size, each Pride Edition Sport Band is assembled by hand from individual stripes of vibrant color that are compression-molded together, creating subtle yet striking variations. No two bands are exactly alike, reflecting the individuality of all members of the LGBTQ+ community.
A matching Pride Harmony watch face features rainbow stripes that dynamically shift to form large hour numerals as users raise their wrist to check the time.

A matching iPhone and iPad wallpaper features colorful stripes that change position as users move, lock, or unlock their devices.

The watch face and wallpaper will be available in upcoming watchOS 11.5, iOS 18.5, and iPadOS 18.5 software updates, according to Apple. The watch face will be available through the Apple Watch and Apple Store apps, and on Apple.com.

In addition to the Pride Collection, Apple said it is proud to financially support organizations that serve LGBTQ+ communities.
Related Roundup: Apple Watch 10
Tag: Pride
Buyer's Guide: Apple Watch (Neutral)

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Apple Working on Under-Screen Face ID for iPhone 18 Pro, Says Leaker

Apple is actively testing an under-display Face ID system on a prototype iPhone 18 Pro model with a single hole-punch camera in its display, claimed a Chinese leaker on Monday.


According to the Weibo-based account Digital Chat Station, Apple is testing under-display 3D facial recognition for the iPhone 18 Pro and iPhone 18 Pro Max models, which are expected to launch next year.

Digital Chat Station has sources in the Apple supply chain, as evidenced by previous claims by the leaker that have later turned out to be accurate. The leaker's latest claim corroborates a report by The Information over the weekend that said Apple's two-generations-away iPhone 18 Pro models will likely feature under-screen Face ID, with only a small hole in the top-left corner of the screen to accommodate the front-facing camera.

Under-display Face ID presents a major engineering challenge, as it requires Apple to integrate complex infrared facial recognition sensors beneath the iPhone's OLED display without compromising accuracy or reliability.

Unlike a simple front-facing camera, Face ID relies on projecting and reading thousands of infrared dots to create a detailed depth map of the user's face. OLED panels naturally block or scatter much of this infrared light, making it difficult for the system to function properly under the screen.

To overcome this, Apple is likely testing ways to allow more IR light through specific parts of the display while minimizing distortion and maintaining image fidelity. This will probably require redesigning both the hardware components and the software algorithms to compensate for signal loss and optical interference. Apple would have to make sure it matches the performance and security of the current Face ID system before it's ready for widespread adoption.

Meanwhile, for the front-facing selfie camera, Apple is said to be using a single HIIA (hole-in-active-area) hole punch in the active display area. HIAA is a display manufacturing technique developed by Samsung and other display makers that integrates front-facing cameras into OLED panels without compromising too much screen real estate. The technique involves precisely drilling a small hole within the active pixel area using laser micro-drilling.

According to Digital Chat Station, the standard iPhone 18 and the iPhone 18 Air will continue to use the current two front-facing sensor holes and one for the camera, concealed within the Dynamic Island. Apple is now expected to launch the standard iPhone 18 and iPhone 18e in spring 2027 – a full six months after the iPhone 18 Pro models – as part of a rejigged split iPhone annual launch strategy, as per The Information report and since corroborated by industry analyst Ming-Chi Kuo.
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Base iPhone 18 Shifting to Spring 2027 Launch, Six Months After 18 Pro

Apple will launch the standard iPhone 18 in early 2027, marking a major shift in the company's release strategy beginning in 2026.


According to industry analyst Ming-Chi Kuo, Apple plans to split its flagship iPhone lineup between two launch windows annually. The iPhone 18 Pro models and a new foldable iPhone will arrive in the second half of 2026, while the standard iPhone 18 and an updated iPhone 18e will follow in the first half of 2027. Here's how Kuo sees the next two and a half years of iPhone launches shaping up:

  • 2H25: iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Slim (Air), iPhone 17

  • 1H26: iPhone 17e

  • 2H26: iPhone Foldable, iPhone 18 Pro Max, iPhone 18 Pro, iPhone 18 Slim (Air)

  • 1H27: iPhone 18, iPhone 18e

  • 2H27: iPhone Foldable 2 (already kicked off), iPhone 19 Pro Max, iPhone 19 Pro, iPhone 19 Slim (with a larger display vs. 18 Slim)

Kuo attributes this strategic shift to two key factors: addressing the "marketing gap" created by mainly Chinese competitors who typically release flagships in the first half of the year, and preventing "diluted marketing efforts" as Apple's iPhone lineup expands.

Kuo's roadmap tallies up with the latest report from The Information, which revealed Apple's plans to debut the iPhone 18 Pro, Pro Max, Air, and a new foldable device in fall 2026, with standard models following in spring 2027.

The staggered approach would also help Apple manage manufacturing resources more efficiently as its lineup grows to six devices instead of five. If implemented, it would be the first deliberate separation of Apple's flagship iPhone releases since the company established its annual fall launch pattern with the iPhone 4S in 2011.
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Apple's Second Foldable iPhone Set for 2027 Launch, Claims Kuo

Apple will launch its second foldable iPhone in the second half of 2027, as part of a major shake-up of its iPhone launch strategy, according to industry analyst Ming-Chi Kuo.


According to Kuo's latest report outlining Apple's new staggered iPhone roadmap through 2027, Apple will launch its first foldable iPhone in the second half of next year, followed by a second-generation model a year later in 2027, which will be the 20th anniversary of the iPhone.

Bloomberg's Mark Gurman last month reported that Apple in 2027 plans to launch a foldable iPhone alongside a "bold" new iPhone Pro model that makes more extensive use of glass. He did not say which generation of foldable it would be.

However, Gurman had previously said he expects Apple's first book-style foldable iPhone to be released next year, so it was presumed that the "foldable version" he said is coming in 2027 would be a second iteration of that model. Kuo's latest report therefore appears to back up this interpretation.
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Kuo: Apple to Launch iPhone 19 Air With Larger Display in Late 2027

Apple plans to launch an iPhone 19 Air with a larger display in the second half of 2027, as part of the company's evolving product strategy, according to industry analyst Ming-Chi Kuo.


According to Kuo's latest report outlining Apple's roadmap through 2027, the iPhone 19 Air will feature a larger display compared to the iPhone 18 Air model that's expected to debut a year earlier.

While specific dimensions weren't disclosed, Kuo specifically noted the device would offer "a larger display vs. 18 Slim" in his product timeline. Kuo presumably uses the "Slim" nomenclature as a placeholder for Apple's rumored ultra-thin device – the first of which is expected this September – which we are calling the iPhone 17 Air.

The rumored iPhone 17 Air is expected to feature a 6.6-inch display, which means it will be larger than the iPhone 17 but smaller than the iPhone 17 Pro Max.

The expanded Air lineup appears to be part of Apple's broader strategy to diversify its product offerings in response to competitive pressure. Kuo highlighted "intense competition, particularly in China" as a key driver behind Apple's plans to adopt a bi-annual release schedule starting in 2026.

The analyst's roadmap also indicates Apple will introduce its first foldable iPhone in late 2026, followed by a second generation in late 2027 alongside the larger iPhone 19 Air, suggesting an expansion of form factors in Apple's smartphone lineup over the next few years. 2027 will mark the 20th anniversary of the iPhone, and at least one new iPhone model launching in 2027 will have a truly edge-to-edge display, according to The Information.

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Kuo: iPhone 17e Still on Apple's 2026 Roadmap

Apple will launch an iPhone 17e in the first half of next year, according to respected industry analyst Ming-Chi Kuo.


Corroborating a recent report that Apple will switch to a split iPhone launch strategy, Kuo on Monday offered his own interpretation of Apple's roadmap for the next two years:

  • 2H25: iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Slim, iPhone 17

  • 1H26: iPhone 17e

  • 2H26: iPhone Foldable, iPhone 18 Pro Max, iPhone 18 Pro, iPhone 18 Slim

  • 1H27: iPhone 18, iPhone 18e

  • 2H27: iPhone Foldable 2 (already kicked off), iPhone 19 Pro Max, iPhone 19 Pro, iPhone 19 Slim (with a larger display vs. 18 Slim)

Earlier this year, Apple launched the iPhone 16e, a more affordable iPhone 16 model that starts at $599 in the United States and replaces the entry-level iPhone SE line. Over the weekend, The Information outlined a long list of iPhone models that Apple plans to release in 2025, 2026, and 2027, including an iPhone 18e in the spring of 2027, but there was no mention of an iPhone 17e coming next year.

Kuo's roadmap for upcoming iPhone releases shows Apple planning to split its launch cadence with models arriving in both the first half (1H) and second half (2H) of the year beginning in 2026. The schedule includes the iPhone 18 Pro models and a new foldable iPhone in late 2026, with standard iPhone 18 models following in early 2027.

The analyst cites two key factors driving this strategy shift. First, Apple's competitors typically release new flagship phones in the first half of the year, creating a "marketing gap" that Apple aims to close. Second, Apple's expanding iPhone lineup risks "diluting marketing efforts" if all models launch simultaneously.

Chinese smartphone manufacturers including Xiaomi, Huawei, OPPO, and Vivo have been steadily eroding Apple's market share in China with their competitive flagship devices typically launched in the first half of the year. Huawei's recent resurgence in the premium smartphone segment has posed a particular challenge to Apple's position.

Apple's shift to a split cycle roadmap would be the first time Apple has deliberately separated its flagship iPhone lineup releases since establishing its fall launch pattern with the iPhone 4S in 2011.
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Amazon Takes $100 Off iPad Mini 7 With Return of All-Time Low Prices, Starting at $399

Amazon this weekend is providing record low prices on multiple models of the iPad mini 7, starting at $399.00 for the 128GB Wi-Fi tablet, down from $499.00. Colors on sale at this price include Purple, Space Gray, and Starlight.

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Compared to past sales, this is a match of the best price we've ever tracked on the tablet, and it's been a few weeks since we last saw it. You can also get the 256GB Wi-Fi iPad mini 7 for $499.00 and the 512GB Wi-Fi iPad mini 7 for $699.99, both $100 discounts and available in multiple colors.





Deals on cellular models are a bit rarer on Amazon, with one color of the 128GB cellular iPad mini 7 on sale for $549.00 and a few colors of the 256GB cellular iPad mini 7 on sale for $649.00, both $100 off.

Our full Deals Roundup has more information on the latest Apple-related sales and bargains.




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Amazon Has Every M4 MacBook Air on Sale for Up to $165 Off This Weekend

Amazon this weekend has record low prices across the entire M4 MacBook Air lineup, with up to $165 off every model in every color. Amazon has record low prices on a few Apple products right now, all of which you can catch up with in our Best Apple Deals of the Week post.

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Starting with the 13-inch models, Amazon has up to $162 off all three of the new configurations of this notebook. Prices start at $849.00 for the 256GB model, then raise to $1,037.19 for the 16GB/512GB model and $1,249.00 for the 24GB/512GB model. All of these are new all-time low prices, beating the previous lows by more than $50.





Moving to the larger display models, Amazon has both 512GB versions of the 15-inch M4 MacBook Air on sale this week, as well as the 256GB model. The 16GB/512GB model is available for $1,249.00 and the 24GB/512GB model is on sale for $1,434.00. Similar to the 13-inch models, these are all new record low prices.





If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.




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iPhone 17e Looking Less Likely — Here's Why

Earlier this year, Apple released the iPhone 16e, a more affordable iPhone 16 model that starts at $599 in the United States.


While the iPhone 16e effectively replaced the iPhone SE, it is also a first-of-its-kind device, so the release cadence for future models has yet to be established. In other words, it is unclear if Apple will release an iPhone 17e next year.

Apple only updated the iPhone SE once every few years, and a new report suggests that trend might continue with the "e" model.

The Information today outlined a long list of iPhone models that Apple plans to release in 2025, 2026, and 2027, including an iPhone 18e in the spring of 2027. The report made no mention of an iPhone 17e, so such a model is looking less likely.

From the report:
The iPhone 18 series will include updated versions of Apple’s thin iPhone, Pro and Pro Max, along with the new foldable device. In spring 2027, Apple plans to release the standard iPhone 18 and a successor to the more budget-friendly iPhone 16e, the people said.
In his newsletter last month, Bloomberg's Mark Gurman said that Apple has yet to reach a final decision on releasing an iPhone 17e.

All in all, an iPhone 17e is looking less likely as of now. But, things can change.
Related Roundup: iPhone 16e
Buyer's Guide: iPhone 16e (Buy Now)

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20th-Anniversary iPhone Will Reportedly Feature an All-Screen Design

Apple's former design chief Jony Ive long dreamed of an iPhone with a truly all-screen design, and his wish might finally become reality in a few more years.


The Information today cited multiple sources who said that at least one new iPhone model launching in 2027 will have a truly edge-to-edge display. The device's front camera and Face ID system would both be placed under the screen.

2027 will mark the 20th anniversary of the iPhone, so the all-screen design could arrive at a significant moment in the device's history.

As a stepping stone towards this all-screen design, the report said that the iPhone 18 Pro and iPhone 18 Pro Max will be equipped with under-screen Face ID, with only a small pinhole remaining for the front camera on those devices.

The all-screen design would likely be reserved for higher-end iPhones, so it is likely coming on the iPhone 19 Pro models in September 2027.
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iPhone 18 Pro Models Rumored to Feature Under-Screen Face ID With Top-Left Camera Hole

Apple's two-generations-away iPhone 18 Pro models will likely feature under-screen Face ID, according to The Information.


The paywalled report today cited a source who said the iPhone 18 Pro and iPhone 18 Pro Max will have only a small hole in top-left corner of the screen, to accommodate the front-facing camera, with all Face ID hardware moved under the screen.

With under-screen Face ID, the report said the iPhone 18 Pro models would no longer have a pill-shaped cutout at the top of the screen. However, it is unclear if that means the Dynamic Island feature would be discontinued.

Display industry analyst Ross Young also previously claimed that iPhone 18 Pro models would feature under-screen Face ID, so this rumor is now backed by multiple sources. Apple is expected to introduce the devices in September 2026.
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Apple Plans Split iPhone Launch Strategy: Pro and Foldable in Fall 2026, Standard in Spring 2027

Starting in 2026, Apple plans to change the release cycle for its flagship iPhone lineup, according to The Information. Apple will release the more expensive ‌iPhone‌ 18 Pro models in the fall, delaying the release of the standard ‌iPhone‌ 18 until the spring.


The shift may be because Apple plans to debut a foldable ‌iPhone‌ in 2026, which will join the existing ‌iPhone‌ lineup. The fall release will include the ‌iPhone‌ 18 Pro, the ‌iPhone‌ 18 Pro Max, an ‌iPhone‌ 18 Air, and the new foldable ‌iPhone‌.

Later, in spring 2027, Apple will release the standard ‌iPhone‌ 18 and an updated version of the iPhone 16e. The less expensive ‌iPhone‌ models will undergo manufacturing trials in India as Apple expands efforts to reduce its reliance on Chinese manufacturing.

Shifting the release schedule will make it easier for Apple to manage an ‌iPhone‌ lineup that has six devices instead of five, as The Information suggests that a staggered launch would cut down on the number of manufacturing workers that Apple needs to employ at one time.

The 2026 Pro ‌iPhone‌ models could have under-display Face ID for the first time, with the hardware needed for facial recognition embedded underneath the display. A pinhole would remain for the front-facing camera.

The foldable 2026 ‌iPhone‌ will have a book-style design with a 5.7-inch outer display when closed and an inner display close to eight inches when open.
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iPhone 17 Air Expected to Have Battery Case Due to 'Worse' Battery Life

Apple's rumored iPhone 17 Air model will have "worse" battery life compared to previous iPhone models, according to a paywalled The Information report.


In internal testing, Apple determined that the percentage of users who will be able to use the iPhone 17 Air for a full day without needing to recharge the device throughout the day will be between 60% and 70%, according to the report. For other iPhone models, the report said that metric is apparently between 80% and 90%.

The reduced battery life is due in part to the iPhone 17 Air's ultra-thin 5.5mm design, which would make it the thinnest iPhone ever.

To mitigate this problem, the report said that Apple is planning to release a battery case as an optional accessory for the iPhone 17 Air.

Apple last released battery cases for the iPhone 11 lineup, followed by the since-discontinued MagSafe Battery Pack for iPhone 12 models and newer. A battery case both protects an iPhone and provides additional battery life as necessary.

The report added that Apple's supply chain is uncertain about how much demand there will be for the iPhone 17 Air, given it will be an all-new model with a unique form factor. As a result, the suppliers are initially only dedicating about 10% of production capacity for the iPhone 17 series to the iPhone 17 Air, according to the report.

The report reiterated that the iPhone 17 Air will have only a single speaker, a single rear camera, and no SIM card slot worldwide.

Apple is expected to release the iPhone 17 Air in September.
Related Roundup: iPhone 17 Air

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AirPods Pro 2 Available for Lowest Price of the Year so Far at $169, Plus AirPods 4 at $99

Amazon has the AirPods Pro 2 for $169.00 this weekend, down from $249.00. Free delivery options provide an estimated delivery date of around May 8, while Prime members should get the headphones sooner in most cases.

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Compared to past sales, this is a match of the best price we've tracked so far in 2025 and it's an overall solid second-best price on the AirPods Pro 2. Amazon also has the AirPods 4 available for $99.00 during this sale, an all-time low price.





Other Amazon discounts include record low prices on 11th generation iPad, Apple Watch Series 10, M4 MacBook Air, and M3 iPad Air. If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.




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Top Stories: Epic Games Victory Over Apple, iPhone 17 Rumors, and More

There's a major shakeup for the App Store in the U.S. this week, with Epic Games winning a major victory that is forcing Apple to make immediate changes in how it works with developers seeking to offer alternative methods for purchasing in-app content and subscriptions.


This week also saw fresh rumors about the iPhone 17 lineup, while Dan and Hartley talked through all of the current Apple Watch rumors on this week's episode of The MacRumors Show, so read on below for all the details on these stories and more!

Epic Games Wins Major Victory as Apple is Ordered to Comply With App Store Anti-Steering Injunction


In a sharp rebuke, Judge Yvonne Gongalez Rogers ruled this week that Apple has been in "willful violation" of her 2021 ruling in the court battle between Apple and Epic Games, with Apple continuing to engage in anti-competitive behavior by limiting how developers can link to alternative to Apple's in-app purchasing system and charging significant fees even on purchases made outside of Apple's ecosystem.


Apple is going to appeal, but in the meantime it must immediately cease charging commissions or fees on purchases made outside of apps and may not restrict developers' abilities to promote alternatives to users.

Epic Games CEO Tim Sweeney says the company intends to bring Fortnite back to the U.S. App Store next week, and has offered a "peace proposal" that would see Epic drop additional litigation on the issue if Apple extends the changes required by the ruling worldwide. Epic is also going to launch Epic Games Store Webshops that will allow other developers to deploy digital storefronts outside of the Apple's App Store.

iPhone 17 Pro's Scratch Resistant Anti-Reflective Display Coating Canceled


While Apple was reportedly aiming to bring an anti-reflective display coating to the iPhone 17 Pro models this year, a reliable source now tells MacRumors that the plan has been canceled for now as Apple ran into difficulties scaling up the process for the millions of devices it will need to produce.


Apple has brought anti-reflective nano-texture display options to several recent products like the MacBook Pro and iPad Pro, but so far the iPhone has been limited to a fingerprint-resistant oleophobic coating that still leaves the glass fronts of the devices susceptible to glare.

All iPhone 17 Models Again Rumored to Feature 12GB of RAM


We're expecting at least some iPhone 17 models to see an increase in RAM to 12GB from the current 8GB, and a new rumor claims that the increase will extend to all four models in the lineup.


Apple had originally been thought to only include the higher RAM amount in the iPhone 17 Pro Max, though analyst Ming-Chi Kuo indicated last week that it will extend to not only the iPhone 17 Pro and the "iPhone 17 Air," but potentially even the base iPhone 17 if supply chain issues can be overcome. This week's rumor from Digital Chat Station on Weibo claims this will indeed be possible.

Google CEO Suggests iOS 19 Will Feature Built-In Gemini Integration


While ChatGPT is currently the only third-party AI service integrated into Apple Intelligence on iPhones, Apple has reportedly been open to adding other services, with Google Gemini regarded as the most likely future addition.


As part of an ongoing antitrust trial against Google, its CEO Sundar Pichai confirmed that he has held discussions with Apple CEO Tim Cook about Gemini integration and he hopes a deal will be reached by the middle of this year. That timing would set the stage for the inclusion of Gemini in iOS 19, set to be introduced at WWDC next month ahead of a public launch in September.

The MacRumors Show: Apple Watch Series 11, Ultra 3, and SE 3 Rumors


On the latest episode of The MacRumors Show, Dan and Hartley discuss what to expect from the 2025 Apple Watch lineup when new models launch in the fall, with updates for the standard Apple Watch, high-end Apple Watch Ultra, and low-end Apple Watch SE all expected.


They also look at the latest rumors about iPadOS 19, where a macOS-style menu bar is expected to appear on-screen when the iPad is connected to a Magic Keyboard. The iPhone could also be getting a Stage Manager-like feature when connected to an external display.

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Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.

So if you want to have top stories like the above recap delivered to your email inbox each week, subscribe to our newsletter!
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iPhone 17: What's New With the Cameras

We've still got months to go before the new iPhone 17 models come out, but a combination of dummy models and leaks have given us some insight into what we can expect in terms of camera changes.


Apple is adding new camera features, and changing the design of the camera bump for some models. You might be skeptical of dummy models, but over the years, they've proven to be a highly accurate reflection of Apple's design changes. It's case makers who suss out the info used for these dummy models, because there's big money in being the first to market with a case for a new device.

We've rounded up everything that we've heard so far about Apple's upcoming camera tweaks.

All iPhones


All four of the iPhones coming in 2025 are expected to have an upgraded 24-megapixel front-facing camera, which marks a major improvement over the current 12-megapixel front camera.

You'll be able to crop in further on selfies without a loss of quality with that size increase, plus we can also expect better low light performance and more detail in images.

iPhone 17 Pro


For the first time, the iPhone 17 Pro and Pro Max will have a trio of 48-megapixel lenses, with a 48-megapixel Fusion lens, a 48-megapixel Ultra Wide lens, and a new 48-megapixel Tetraprism Telephoto lens. The new Ultra Wide lens was introduced in the iPhone 16 Pro, and the upgraded Telephoto lens will be 2025's standout camera feature.

With 48 megapixels, it will be possible to crop in further on Telephoto images without losing detail, for even closer shots.


Apple plans to focus camera marketing on video this year, and the ‌iPhone 17 Pro‌ models could support 8K video recording, up from 4K in the ‌iPhone 16 Pro‌ models. There might also be support for dual video recording, which would let users record video with both the front and rear cameras at the same time for sharing on social media.

There have been rumors suggesting the ‌iPhone 17 Pro‌ models might have a mechanical aperture that will let users adjust the amount of light reaching the lens. Apple has only used fixed apertures to date, but a variable aperture would allow for more customizable images with a shallower depth-of-field.

Along with all of these camera improvements, it looks like there's going to be a major camera redesign. Instead of a square camera bump, Apple's going to turn it into a rectangle. There will be a horizontal camera bar across the back of the ‌iPhone 17 Pro‌ and ‌iPhone 17 Pro‌ Max, and it'll house the cameras.

The lenses are still going to be in the same general orientation, apparently, with a triangular setup that packs them close together. The flash, microphone, and the LiDAR sensor will be moved further to the right at the other end of the rectangle. It's not clear why Apple is making this design change.

iPhone 17 Air


Because of interior space constraints, the iPhone 17 Air will have just one 48-megapixel Fusion camera. It won't have the room for an Ultra Wide lens or a Telephoto lens, because Apple is making the ‌iPhone 17 Air‌ super thin. Rumors suggest it'll be just 5.5mm thick.


The ‌iPhone 17 Air‌ is getting the same horizontal rear camera bar as the ‌iPhone 17 Pro‌, but it won't be as tall since it only needs to accommodate one lens. The camera lens will be on the left, and the flash and microphone will be on the right.

With just one camera, the ‌iPhone 17 Air‌ won't be able to capture spatial video or spatial photos, unless Apple has a new method for using a single-lens camera to capture that kind of footage.

iPhone 17


Aside from that 24-megapixel front-facing camera improvement, we haven't heard anything about the ‌iPhone 17‌. The ‌iPhone 17‌'s rear camera seems to look the same as the iPhone 16's rear camera, with two lenses in a vertical arrangement at the left side of the device.


It doesn't look like the standard ‌iPhone 17‌ will get the same horizontal camera bar that Apple is introducing for the ‌iPhone 17 Pro‌ and ‌iPhone 17 Air‌ models.

We also haven't heard anything about sensor improvements, but that doesn't mean it's not a possibility. The ‌iPhone 17‌ is expected to continue to feature a 48-megapixel Fusion lens and a 12-megapixel Ultra Wide lens.

Read More


For more on all of the features that are coming to the 2025 iPhone lineup, we have dedicated iPhone 17, iPhone 17 Air, and iPhone 17 Pro roundups.
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Apple Absorbs Tariff Costs While Electronics Prices Surge, But How Long Will It Last?

During yesterday's earnings call, Apple CEO Tim Cook said that the company's March quarter hadn't been impacted by Trump's tariffs because it was able to build up supply, but it will take a hit in the current quarter that ends in June. While Cook said that Apple had no updates to make on pricing at the current time, it's not clear how long Apple will be able to absorb tariff costs, especially if there are policy changes.


Apple's Current Tariffs


U.S. President Donald Trump has levied tariffs on almost every country, but there have been so many pauses and so much back and forth on tariff policy that it's tough to keep track of.

Right now, there is a 145 percent total tariff on goods imported from China into the United States. 20 percent of that was put into place earlier this year (the fentanyl tariff), and the other 125 percent is a direct result from "Liberation Day" and retaliatory tariffs put in place in the ongoing trade war with China.

Apple has been paying the 20 percent tariff on all products that it imports from China since that tariff was put in place, but Apple has been exempted from the 125 percent additional tariff. In April, the Trump administration exempted most of Apple's devices, along with computer components, displays, TVs, and more.

There are some Apple products, such as accessories, that are not exempt from the extra 125 percent tariff in China, and Apple is paying the full 145 percent for those.

For all other countries except for China, Trump put a 10 percent tariff in place, with higher "reciprocal" tariffs on multiple countries where Apple sources device components. Those tariffs ranged from 20 percent to 46 percent, but have been subject to a 90-day pause since April 9. The pause does not apply to the baseline 10 percent tariff, so Apple would be paying a 10 percent tariff on goods imported from countries like India, Thailand, Vietnam, and the EU were it not exempt. Apple is exempt from the 10 percent tariff, and it is not paying the reciprocal tariff rates at the current time.

In a nutshell: Apple is paying a 20 percent tariff for most of the products that it imports from China. For others, like accessories, Apple is paying 145 percent.

Apple's exemption is not a permanent status and the 90-day pause is temporary, so it's unclear how policies might change in the future.

How Apple Has Mitigated Tariffs So Far


For the March quarter, Cook said that Apple saw a limited impact from tariffs because the company was able to optimize its supply chain and inventory.

Basically, Apple knew the tariffs were coming, and stockpiled devices in the United States.

Cook said Apple already sources approximately half of the iPhones sold in the United States from India, and the company expects the majority of the iPhones sold in the U.S. in the coming months to have India as their country of origin. Almost all iPads, Macs, Apple Watches, and AirPods sold in the U.S. will be sourced from Vietnam. Sourcing devices from India and Vietnam means Apple doesn't currently have to pay the 20 percent tariff for goods from China, minimizing tariff impact.

June Quarter Impact


Apple isn't able to precisely estimate the impact from tariffs in the current quarter because it is "uncertain of potential future actions prior to the end of the quarter" in June.

Cook said that if the current global tariff rates do not change, policies remain the same, and no new tariffs are added, the tariffs will add $900 million to the company's costs. Cook cautioned that this was not an estimate that could be used for future quarters because of "unique factors" benefitting the June quarter, which suggests the impact could be more severe going forward.

If there are policy changes and additional tariffs introduced, it could cost Apple more than $900 million. Cook said that much of the $900 million estimate is from the 20 percent tariff that Apple is paying for goods coming from China. $900 million is less than one percent of Apple's quarterly revenue and under two percent of Apple's iPhone sales, which is why Apple is able to absorb the current costs.

Cook said that Apple didn't know what would happen with tariffs, and he wasn't able to provide insight beyond June. He did say that Apple would continue to source U.S. devices outside of China, and that Apple's operations team has done "an incredible job around optimizing the supply chain and the inventory," which Apple will continue to do.

Starting today, the U.S. has removed the de minimus exemption that meant goods with a value under $800 were not subject to tariffs. That will impact the refurbished components that Apple receives from China for AppleCare repairs, and Apple will need to tweak its supply chain and procedures to avoid it.

The Section 232 Investigation


In mid-April, the Trump administration initiated a Section 232 investigation that will focus on recommendations to reduce dependence on foreign suppliers, and it covers rare earth metals, magnets, semiconductors, and other products that Apple uses.

Depending on the outcome of the Section 232 investigation, Trump could levy additional fees on semiconductors and equipment for manufacturing semiconductors, along with critical minerals. New tariffs on semiconductors would impact Apple.

The Section 232 investigation spans several months and we may not see any outcome from it until December 2025, after which Trump will need to decide on a solution. So we could be looking at 2026 for any kind of dedicated semiconductor tariff.

The 90-day tariff pause is shorter term, and Apple's exemption could end at any point.

Manufacturers Already Raising Prices


Other tech companies and electronic manufacturers that have not been exempted from the current tariffs give us some insight into what might happen if Apple is hit with new tariffs. Several companies have already raised prices, and there's undoubtedly more to come.


  • Xbox - The Xbox Series X is 20 percent more expensive, and it costs $600 instead of $500. Microsoft has also raised prices on other devices.

  • PlayStation - The PlayStation 5 Pro is priced at $700, up from $590.

  • MSI Claw 8 - MSI's handheld PC is $1,000, up from $900. Other products have also gone up in price.

  • DJI - DJI's Osmo Pocket 3 camera is now $799, up from $519.

  • Legion Go S - Lenovo's Legion Go S is $549, up from $500.

  • Segway - Segway upped the price of the Ninebot F3 to $1,000. It was $850 before the tariffs.

  • Bambu - The X1 Carbon 3D printer is $1,500, up from $1,200. The new H2D printer, announced right around when tariffs hit, is $2,400, up from $1,900 when it was introduced.

  • Anycubic Kobra S - Now $700, up from $550.

  • Temu and Shein - Chinese retailers are adding tariff fees to purchases. These companies will be hit hard with the end of the de minimis exemption.


How Much Could Prices Go Up?


When tariffs were first announced, there were a slew of stories suggesting the ‌iPhone‌ could cost hundreds to thousands of dollars more, but it's doubtful prices would actually increase that much. Consumers wouldn't be willing to pay those kinds of fees, plus Apple has plans to mitigate some of the tariff impact.

Apple is sourcing some components in the United States, including chips from a TSMC factory in Arizona, and it has diversified enough that if Trump lowers tariffs in India, Vietnam, Thailand, and other countries, prices won't increase as much. Apple is also sizable enough that it can negotiate some of its costs down.

Apple can certainly absorb some of the tariff impact as it is doing now, but that's not sustainable long term. With no relief, Apple will need to raise prices, and the question isn't if, but when. It's not likely that we'll see price increases mid-cycle on existing devices, but it is possible we could see a jump in cost with the debut of the iPhone 17 models.
This article, "Apple Absorbs Tariff Costs While Electronics Prices Surge, But How Long Will It Last?" first appeared on MacRumors.com

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Available Apple Intelligence Features Highlighted in New Ad

Apple today shared a "Hands-On with Apple Intelligence" video that walks through all of the current ‌Apple Intelligence‌ features and how to use them.


The video shies away from the unavailable ‌Apple Intelligence‌ features like personalized Siri replies, and instead focuses on what's available now.

After delaying the personalized ‌Apple Intelligence‌ ‌Siri‌ features, Apple took down its ‌Apple Intelligence‌ ads that had highlighted the functionality. Apple originally published ads with unavailable ‌Siri‌ features when the iPhone 16 launched, and now it's facing lawsuits as a result from customers who expected the ‌Siri‌ features on their new ‌iPhone 16‌ devices.
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Apple Partners With Anthropic for Claude-Powered AI Coding Platform

Apple is working with Anthropic on an updated version of Xcode that will support AI code writing, editing, and testing, reports Bloomberg. Anthropic is best known for its "Claude" large language model and chatbot that competes with OpenAI's ChatGPT. Claude is well-known for its coding capabilities, beating out other LLMs on programming tasks.


The new version of Xcode integrates the Claude Sonnet model, and Apple is slowly rolling it out internally for employees to use. Many companies have started adopting AI coding tools to speed up product development, and Apple can't afford to be behind. Bloomberg says that Apple was initially hesitant to use AI to create software for Apple customers, but advancements in LLMs have made the company more comfortable with expanded AI tools.

Apple's internal version of Xcode has a chat interface for programmers to request code or help with coding, and it is able to test user interfaces and help engineers locate and address bugs.

There's no word yet on whether Apple will eventually launch the software publicly, but if the company's internal testing is successful, it's possible the tool could be provided to third-party developers. Last year, Apple announced Swift Assist, an AI-powered coding companion for Xcode. Swift Assist was supposed to come out in 2024, but like the personalized Apple Intelligence Siri features, it never materialized.

As it turns out, Apple engineers testing Swift Assist found that it was making up information and could slow down app development in some situations. Apple's work with Anthropic could help with Swift Assist and future tools.

Apple has inked deals with several AI companies. OpenAI's ChatGPT is already integrated into iOS 18, it is working with Google to add support for Gemini, and now there is a partnership with Anthropic. In China, Apple is also working with Baidu and Alibaba on AI.
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The MacRumors Show: Apple Watch Series 11, Ultra 3, and SE 3 Rumors

On this week's episode of The MacRumors Show, we look at what to expect from the 2025 Apple Watch lineup when new models launch in the fall.


The Apple Watch Series 11 is anticipated to offer hypertension detection as the device's next major health monitoring advancement, potentially with AI-powered health-coaching features. It is also rumored to offer a new chip and, on cellular models, 5G RedCap connectivity.

The Apple Watch Ultra 3 is expected to receive these new capabilities, as well as features that came to last year's Series 10 model such as a brighter display with a faster refresh rate and a redesigned metal back to facilitate faster charging. However, iPhone-like satellite connectivity features are rumored to be the biggest upgrade for this year's new Apple Watch Ultra.

The third-generation Apple Watch SE is rumored to feature a "new look," perhaps with an all-new plastic casing to bring down the device's cost. It is also likely to feature different size options, either by reducing the bezels around the display or enlarging the screens similar to the Apple Watch Series 7. It should also feature a new chip and a lower price point.

We also look at the latest rumors about iPadOS 19, where a macOS-style menu bar is expected to appear on-screen when the iPad is connected to a Magic Keyboard. The iPhone could also be getting a Stage Manager-like feature when connected to an external display.

The MacRumors Show also has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips.



You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or your preferred podcasts app. You can also copy our RSS feed directly into your podcast player.


If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our discussion about the rumored look of the iPhone 17 "Air" and iPadOS 19's major productivity update.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as John Gruber, Mark Gurman, Kevin Nether, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also head over to The MacRumors Show forum thread to engage with us directly. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.
This article, "The MacRumors Show: Apple Watch Series 11, Ultra 3, and SE 3 Rumors" first appeared on MacRumors.com

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Spotify Updates iPhone App With Out-of-App Payment Options in U.S.

As planned, Spotify has updated its iPhone app in the U.S. with out-of-app pricing and subscription options for its Premium plans. The latest version of the app is now available in the App Store, and the added pricing information is rolling out.


Spotify users in the U.S. can now view pricing information for its Individual, Duo, Family, and Student plans directly in the iPhone app, and there are buttons that lead to Spotify's website, where users can complete the payment process.

For many years, Spotify has not allowed users to subscribe to Premium plans directly in its iPhone app, as the company does not want to pay Apple's 30% commission on in-app purchases. That remains the case as of today, but Spotify is now permitted to show buttons and links pertaining to out-of-app payment options, without any limitations.

Spotify shared the following statement today:
In a victory for consumers, artists, creators, and authors, Apple has approved Spotify's U.S. app update. After nearly a decade, this will finally allow us to freely show clear pricing information and links to purchase, fostering transparency and choice for U.S. consumers. We can now give consumers lower prices, more control, and easier access to the Spotify experience. There is more work to do, but today represents a significant milestone for developers and entrepreneurs everywhere who want to build and compete on a more level playing field. It's the opening act of a new era, and we could not be more ready for the show.
This monumental change comes after a U.S. judge ordered Apple to immediately allow apps to show this sort of information, as part of a lawsuit filed by Fortnite maker Epic Games. Apple is also no longer permitted to collect a 27% commission on those out-of-app purchases that are initiated through the App Store. Apple has complied with the order, but the company said it disagrees with the decision and plans to appeal.

The judge enforced these requirements after finding Apple violated a 2021 injunction by imposing too many barriers on out-of-app payment options.

Many other popular iPhone apps will likely be updated with out-of-app subscription buttons and information in the U.S. over the coming days.
This article, "Spotify Updates iPhone App With Out-of-App Payment Options in U.S." first appeared on MacRumors.com

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Best Apple Deals of the Week: Amazon's Biggest Sale of the Year so Far Has Low Prices on AirPods, iPads, and More

Amazon this week had a huge sale across a number of Apple products, offering the best prices of the year so far on AirPods Pro 2, AirPods 4, 11th generation iPad, M3 iPad Air, Apple Watch Series 10, and M4 MacBook Air. All of these record low prices are still live today.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

AirPods



  • What's the deal? Take up to $80 off AirPods

  • Where can I get it? Amazon

  • Where can I find the original deal? Right here





One of the best deals of the week is on the AirPods Pro 2, which have hit $169.00 on Amazon, down from $249.00, the best price we've tracked so far in 2025. You can also find low prices on AirPods 4 right now on Amazon.

Apple Watch



  • What's the deal? Take up to $100 off Apple Watch Series 10 and SE

  • Where can I get it? Amazon

  • Where can I find the original deal? Right here






The Apple Watch Series 10 is available for $100 off this week on Amazon, while the Apple Watch SE is on sale for $80 off. These are both record low prices for each model of the Apple Watch.

11th Gen iPad



  • What's the deal? Take $50 off 11th generation iPad

  • Where can I get it? Amazon

  • Where can I find the original deal? Right here





Amazon introduced $50 discounts on nearly every 11th generation iPad this week, all hitting new all-time low prices in the process. Prices start at $299.00 for the 128GB Wi-Fi model.

M3 iPad Air



  • What's the deal? Take $100 off M3 iPad Air

  • Where can I get it? Amazon

  • Where can I find the original deal? Right here




You'll also find new all-time low prices on nearly every M3 iPad Air this week on Amazon, with $100 off these tablets.

M4 MacBook Air



  • What's the deal? Take $150 off M4 MacBook Air

  • Where can I get it? Amazon

  • Where can I find the original deal? Right here





If you're shopping for a new notebook, Amazon has the M4 MacBook Air available from $849.00 for the 256GB 13-inch model. All of these computers are hitting $150 off across the board, and like the rest of the deals from Amazon this week, they're new all-time low prices.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.




Deals Newsletter


Interested in hearing more about the best deals you can find in 2025? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!




Related Roundup: Apple Deals

This article, "Best Apple Deals of the Week: Amazon's Biggest Sale of the Year so Far Has Low Prices on AirPods, iPads, and More" first appeared on MacRumors.com

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Apple Highlights Three Benefits of Apple Watch for Kids Without iPhones

Since watchOS 7 in 2020, parents have been able to pair their iPhone to their child's Apple Watch. Formerly known as Apple Watch Family Setup, and now marketed as Apple Watch For Your Kids, this option allows kids to use an Apple Watch with a cellular plan for texting, calling, and location sharing, even if they do not own an iPhone.


For children, a cellular Apple Watch can be a stepping stone towards an iPhone, and Apple has now marketed that idea in a series of new ads.

On its YouTube channel in Canada, Apple has shared three short videos advertising the benefits of the Apple Watch For Your Kids feature. In each video, a child uses their cellular Apple Watch to text their parents. And in one of the videos, a parent reminds their child who is secretly at a shopping mall that they can see their child's location.

Three key benefits of a cellular Apple Watch for kids: texting, calling, and location sharing.

"Apple Watch with cellular lets your kids text, call and location share, all without their own phone," says each video's description.






Apple Watch For Your Kids requires a child to have an Apple Watch Series 4 or newer with watchOS 7 and later, while the parent must have an iPhone XS or later. A cellular Apple Watch is recommended for full functionality, but a limited set of features are available on Apple Watch models with Wi-Fi only.

More details are available on the Apple Watch For Your Kids page, and in a support document.
Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Neutral)

This article, "Apple Highlights Three Benefits of Apple Watch for Kids Without iPhones" first appeared on MacRumors.com

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iPhone 18 Rumors: What to Expect From Apple Next Year

Apple's is continually working with suppliers on successive iPhone models simultaneously, which is why we often get rumored features so far ahead of launch. The iPhone 18 series is no different, and we already have a picture forming of what to expect from Apple's 2026 smartphone lineup.


If you're skipping this year's upcoming iPhone 17 series, or just plain curious about Apple's plans further out, here are the rumored features that we are expecting to see in the iPhone 18 lineup next year.

Variable Aperture


Apple's iPhone 18 Pro models may feature a main camera with a variable aperture, according to analyst Ming-Chi Kuo. This would be a first for the iPhone lineup and could give users more control over how their photos look. Current iPhones – including the iPhone 14 Pro, 15 Pro, and iPhone 16 Pro – use a fixed aperture of ƒ/1.78 for the 48-megapixel main camera, meaning the lens opening doesn't change and is always fully open when capturing photos.

A variable aperture would allow users to manually adjust how much light enters the lens, similar to how traditional cameras work. This could help in bright lighting conditions, reduce overexposure, and offer more flexibility with depth of field – allowing backgrounds to appear more or less blurred depending on the aperture setting.

That said, iPhones use relatively small image sensors, so the practical impact on depth of field may be limited compared to larger-sensor cameras. Still, the feature could give advanced users more creative control, especially in challenging lighting environments.

C2 Modem


Apple plans to include its next-generation C2 modem in the iPhone 18 Pro models, according to supply chain analyst Jeff Pu. The chip will succeed the C1 modem, which debuted in the lower-cost iPhone 16e as Apple's first in-house cellular modem. The C2 is expected to bring faster speeds, improved power efficiency, and support for mmWave 5G in the United States – a feature missing from the C1.

Apple's modem roadmap is part of a long-term strategy to reduce reliance on Qualcomm, which currently supplies 5G modems for the rest of the iPhone lineup. The company has been working on developing its own cellular chips for years, aiming for deeper integration and greater control over power management and performance.

A20 Chip


Apple's upcoming A20 Pro chip, set to power the iPhone 18 Pro models, will reportedly be built using TSMC's third-generation 3nm process – the same node expected for the A19 Pro chip in this year's iPhone 17 Pro, according to analyst Jeff Pu. This suggests that year-over-year performance gains between the A19 Pro and A20 Pro may be modest, at least in terms of raw CPU and GPU improvements.

However, Pu notes that the A20 Pro will feature a more advanced packaging method known as CoWoS (Chip on Wafer on Substrate). This technology enables tighter integration between the processor, unified memory, and the Neural Engine, which could potentially enhance performance in AI-related tasks. The shift could be part of Apple's broader push to support on-device Apple Intelligence features in future iPhones, as the company ramps up its machine learning capabilities.

New Camera Image Sensor


Samsung is working on a new three-layer stacked image sensor, reportedly intended for the iPhone 18. The sensor, referred to as PD-TR-Logic, integrates three layers of circuitry, which would improve camera responsiveness, reduce noise, and increase dynamic range. The leak comes from a source known as "Jukanlosreve," who claims the sensor is being developed specifically for Apple's 2026 iPhone lineup.

Sony has long been Apple's sole image sensor supplier, so Samsung's entry would be a big shift in the iPhone’s camera supply chain. Apple analyst Ming-Chi Kuo in 2024 said he expected Samsung to begin shipping 48-megapixel Ultra Wide camera sensors to Apple for iPhones as early as 2026, which is when the iPhone 18 Pro models are expected to be released.

Under-Screen Face ID


Apple may finally introduce under-display Face ID with the iPhone 18 Pro and iPhone 18 Pro Max in 2026, according to updated information from display analyst Ross Young. Young originally said in April 2023 that the feature would arrive with the iPhone 17 Pro lineup, but revised that timeline in May 2024, pushing the expected debut back by a year.

Even with Face ID sensors hidden beneath the display, the Dynamic Island is still expected to remain – though it could shrink in size. Another possibility is that Apple will move to a single punch-hole cutout for the front-facing camera, similar to designs seen on Android flagships like the Pixel 9 or Galaxy S25. The exact implementation remains unclear, and plans could shift again as development continues.
This article, "iPhone 18 Rumors: What to Expect From Apple Next Year" first appeared on MacRumors.com

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Apple Updates U.S. App Review Guidelines Following Epic Games Ruling

In the wake of yesterday's court ruling in the dispute between Apple and Epic Games over Apple's policies restricting developers' ability to inform users about alternatives to making purchases through Apple's in-app purchasing system, Apple has updated its App Review Guidelines to comply with the ruling.


Apple summarized the changes in an email to developers today:
3.1.1: Apps on the United States storefront are not prohibited from including buttons, external links, or other calls to action when allowing users to browse NFT collections owned by others.

3.1.1(a): On the United States storefront, there is no prohibition on an app including buttons, external links, or other calls to action, and no entitlement is required to do so.

3.1.3: The prohibition on encouraging users to use a purchasing method other than in-app purchase does not apply on the United States storefront.

3.1.3(a): The External Link Account entitlement is not required for apps on the United States storefront to include buttons, external links, or other calls to action.
Judge Yvonne Gonzalez Rogers ruled that Apple must immediately comply with the ruling even as the company moves to appeal.

The changes are currently limited to the United States given the scope of the court case, but Epic Games CEO Tim Sweeney offered a "peace proposal" pledging to drop all remaining litigation against Apple over the issue if Apple were to implement the required U.S. changes on a worldwide basis. Apple has so far given no indication that it is interested in accepting that proposal.

Following the court ruling and with Apple's policy changes, major app developers are already moving to make it easier for users to purchase or subscribe to content outside of the App Store, with Spotify already submitting an app update, Patreon indicating that it will do so, and ‌Epic Games‌ saying that it will bring Fortnite back to the U.S. ‌App Store‌.
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